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Inflow's guide to what Facebook Business Manager is, how it works, Manage multiple Pages and ad accounts from one Business Manager. How to use and navigate the Ads Manager · Main Navigation Menu: Click the dots icon to navigate to other tools like Business Manager or Audiences. · Create New Ad. Your go-to guide for Hern, A. (). Facebook launches 'clear history' tool – But it won't delete anything, The Guardian, Facebook Ads: Five Lessons from.
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Setting up Shopify's Facebook channel for marketing

This page was printed on Dec 03, For the current version, visit mynewextsetup.us

Before you can create Facebook ad campaigns in Shopify, you need to set up the Facebook Marketing feature in the Facebook channel. After that is set-up, you can create Facebook ad campaigns from the Marketing section of your Shopify admin.

When you buy Facebook ads, you pay for them through your Facebook ad account. Make sure you understand the Facebook Advertising Policies before you create a Facebook ad campaign.

Authorizing the Facebook channel for your Facebook account

When you set up Shopify's Facebook channel, you authorize the app to access a Facebook Page for your business as well as a Facebook ad account and Facebook Business Manager. Facebook Business Manager is a tool that you can use to organize and manage all of your Facebook business accounts, like your Pages and ad accounts. The Facebook Page might connect to your personal Facebook account, but Shopify uses your personal Facebook account information only to access the Facebook Page, Ads Manager account, and Facebook Business Manager.

Note

If your Facebook account has an administrator or editor role on a Facebook page, then you can post, comment, and message as the page without customers seeing personal information. Learn more about Facebook Page roles.

Basic requirements

Before you can create Facebook ad campaigns in Shopify, you need to set up a Facebook Business Manager that owns both your business's Facebook Page and an ad account.

If you have a personal ad account, then you need to connect it to a Business Manager. If you've never run ads with your personal ad account, then you need to create a new ad account inside Business Manager before you can create Facebook ad campaigns. Learn more about Business Manager and ad accounts from the Facebook Ads Help Center.

If you don't have a Business Manager, then you can set one up when you're setting up the Facebook channel.

Facebook Page settings

The following requirements need to be met on Facebook before you can connect your Facebook Page:

  • Your Facebook account needs to have an admin role on the Page.
  • The Facebook page needs to be published.
  • You can be an admin on multiple Facebook pages, and access them all using a single Facebook Business Manager. However, every Facebook business page can only be owned by a single Facebook Business Manager. You need to be the admin of both the Facebook Business Manager that owns a specific Facebook page and the Facebook page itself to connect it with the Facebook channel in Shopify.

Learn how to create a Facebook Page for your business at the Facebook help center.

Understanding roles and permissions on Facebook

On Facebook, you need an admin role for a Page and Business Manager before you can access all of Facebook's settings and make certain changes. Pages and Business Managers have separate account permissions, which means that you need admin roles for each one. The Business Manager that you select in the Facebook channel must be the owner of the Facebook page during onboarding. If the Facebook Page is owned by a different Business Manager, then the Facebook Page isn't listed as an option to connect. If you can't connect a desired Facebook Page, then check that the Facebook Business Manager you are connecting owns the Facebook page, or try connecting a different Business Manager.

You can find an overview of Facebook roles and permissions and links to more resources on the Facebook Help Center.

You also need to sell by using a Shopify online store, and your store can't be password protected. Learn how to remove your online store password.

Set up the Marketing feature in the Facebook channel and create a custom audience

  1. In Shopify, go to Marketing.

  2. Click Create campaign, and then select Facebook audience building ad.

  3. Click Set up Facebook to install the Facebook channel.

  4. Click Set up on the Facebook Marketing section of the Facebook channel.

  5. Connect your Facebook account, or create a new account:

    • If you have a Facebook account, then click Connect and follow the steps to sign in to your account and authorize the Facebook channel.
    • If you don't have a Facebook account, then click Create new, and then follow the steps on Facebook to create the account.
  6. Connect a Business Manager, or click Create new and then follow the steps on Facebook to create a new Business Manager.

  7. Connect a Facebook Ad Account, or click Create new and then follow the steps to create a new Ad Account.

  8. Connect a Facebook Page for your business, or click Create new and follow the steps on Facebook to create a new Facebook Page.

  9. Select your data sharing level and connect your pixel, or create a new pixel.

  10. Select a Facebook target country where you want to target your Facebook ads. Learn more about Facebook ad targeting.

  11. View and accept Facebook's terms.

  12. Click on Finish setup.

You can now create Facebook ads and Facebook Page posts through the Marketing section in your Shopify admin. After your products have been approved by Facebook, you can create dynamic retargeting ads with the approved products.

Additional help from the Facebook Help Center

If you need help with troubleshooting your Facebook account setup, then see the following articles from the Facebook Help Center:

Источник: mynewextsetup.us

The Ultimate Guide to Facebook Business Manager

With billion monthly users, Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience.

Thankfully, Facebook caters to businesses with a range of advertising services, including the Facebook Business Manager. 

What Is Facebook Business Manager?

Facebook explains: “[The] Business Manager serves as a one-stop-shop to manage business tools, business assets, and employee access to these assets.”

The Business Manager oversees Facebook Ads, Facebook Pages, and other Facebook marketing activities. You or your employees can access these tools with special logins and permissions. 

With these tools, you’ll have access to Facebook’s customer base (over 2 billion) and any demographic data Facebook gathers. You can use this data to create highly targeted marketing campaigns.

The Facebook Business Manager is not tied to your personal account in any way. In fact, you don’t need to have a Facebook account to be on Facebook Business Manager.

Benefits of Facebook Business Manager

  1. Manage multiple Facebook Ad Accounts and Pages in one place: Access multiple business pages with one login. The Business Manager can help you track the performance of each page or Ads accounts from one central dashboard.
  2. Securely share access with multiple people: You can grant access to multiple employees or clients without sharing login information or assets rights. If you’ve taken some great pictures for an ad, for example, you retain ownership of the pictures even if other team members or vendors use them in other campaigns.
  3. Collaborate with other companies as partners: The Business Manager’s “Partners” feature allows you to add other companies as collaborates. You can give your partners shout-outs, share assets with them, and access their followers.
  4. Control how much access each employee has based on their role: Business managers can limit each team member’s access to certain parts of the platform. Team members won’t have to worry about accessing assets or tools they don’t need. You can also easily revoke access to the Business Manager after project completion. 
  5. Build different custom audiences for different ad campaigns: Facebook Business Manager’s powerful campaign builder allows you to create custom audience lists, thanks to the data Facebook’s users volunteer to the platform. As users tag themselves at events, comment on posts, or join groups, Facebook better understands their likes and interests. The result is an impressive targeting tool that extends beyond simple demographics (gender, age). You can target salary ranges, political ideology, religion, and much more. 

What Is the Difference Between Facebook Ads Manager and Business Manager?

Ads Manager is part of the Business Manager suite of tools. You use Ads Manager to create and track your Facebook and Instagram ads and allocate a budget for your ad campaign.

With the Business Manager, you can work in multiple Ad Manager accounts. You’ll use the Business Manager to access assets for campaigns, like images, catalog items, and videos. 

Who Should Create a Facebook Business Manager Account?

You should consider creating a Facebook Business Manager account if:

  1. You have a marketing or social media team. Use the Business Manager to allocate campaign assets and track performance. Each team member can easily access what they need to create a campaign or report on the latest updates.
  2. You are an agency managing multiple clients with Facebook and Instagram accounts: Manage each account from one location, and grant clients access to upload assets or check on reporting.
  3. You need to control who has access and permission to your Facebook page: If you’re hiring contractors, you can control the amount of access they have to sensitive materials with the “Roles” feature.

How to Set Up Facebook Business Manager

Let’s get you set up on Facebook Business Manager:

Step 1: Create a Facebook Business Manager Account

Visit mynewextsetup.us and click “Create Account: 

Enter in your business’ name, your name, and your email address. Select “Submit.”

Step 2: Link Your Facebook Page(s)

Navigate to “Business Settings:”

Click “Accounts,” then “Pages:”

Click “add” to add a page:

Type your page in the search bar and click “Add Page:”

Step 3: Link Your Ad Account

Under “Business Settings,” select “Accounts,” then “Ad accounts:”

Select “add” then “add an ad account” to enter the ad account ID:

If you don’t have an ad account:

  1. In “Business settings,” click “Accounts,” then “Ad Accounts”
  2. Click “add,” and “create new ad account:”
  1. Enter your account details and click “next:”
  1. Indicate if the account is for your business or another business/client. Click “Create.”

Step 4: Add Users to Your Business Manager Account

From your Business Manager dashboard, select “add people:”

Enter the email address or select the people you want to give the account access to. Select the level of access (e.g. manage account, publish only, etc.) and click “assign:”

How to Link Your Facebook Business Page with Semrush

With the Business Manager on your side, you’ll be able to control multiple business pages and ad accounts. The Social Media Toolkit gives you four tools to further simplify your social media strategy and reporting. Each tool assists the workflow of a social media manager:

  • Use the Social Media Poster tool to create and schedule posts across major social media platforms like Facebook, Instagram, and LinkedIn.
  • The Social Media Tracker tool helps you track the overall performance of your competitors’ social media channels.
  • Track your social media (Facebook & Instagram) ad campaigns with the Social Media Ads tool. 
  • Keep an eye on your internal social media performance with Social Media Analytics tool. This tool keeps track of your metrics on Facebook, Instagram, and LinkedIn. 

How to Link Semrush Tools with Your Facebook Page

1. Navigate to Listing Management and click “Connect”

2. Select the Facebook account that has access to the location and click “Continue” or click “Link another Facebook account:”

3. Log in to the right account and click “OK”

4. Select the FB Business page and click “Sync with this page!”

How to Link Semrush’s Social Media Toolkit With Your Facebook Page

1. Navigate to the Social Media Toolkit

2. Click “Set up” under the project’s managed profiles:

3. Connect your Facebook account by clicking “Connect:”

4. Select the Facebook business pages you’d like to link with Semrush

Facebook Business Manager Best Practices

1. Set up Facebook Pixel: 

A Facebook “Pixel” is a bit of code that lives on a website. It tracks conversions and can help you optimizes Facebook ads, build targeted audiences for your ads, and remarket to leads.

In your Business Settings, go to “Data Sources” and point to “Pixels:”

Click “add” and enter the pixel name and website domain. Click “continue:”

Click “Set up the pixel now:”

2. Boost Account Security

Facebook Business Manager lets you add an extra layer of protection for your business assets with two-factor authentication. 

In “Business settings,” click “Security Center:”

Set up two-factor authentication as “required for everyone:”

3. Set up Locations with Business Manager

If your business or a business you’re collaborating with has multiple locations, you can use the Location function in Business Manager.

Click on the “Business Manager” button at the top of the page and select “Shop locations” under “Assets.”

Click “all tools” and under manage business, click “shop locations.” Click “stores:”

Add the stores manually or use a spreadsheet if you need to add more than 10 shops.

4. Brand Safety

Facebook offers this section with further options for “domains & blocked lists.”

Domains allow you to set domains for each business page to verify page ownership.

Blocked lists are ideal for exerting greater control of where your ads are displayed. You don’t want ads displayed on link farms, betting sites, or similar sites. If there are certain topics irrelevant to your target or you know your target audience would not visit certain sites, then add these domains to your blocked lists.

Common Mistakes Made When Setting Up Facebook Business Manager

  1. Giving a User the Wrong Level of Access: Only give admin access to people you trust or team members that truly need it. Routinely go through and check who has access to what, and confirm who should have access with team leaders or managers.
  2. Sharing Access to your Personal Account: Many people think you need to link your Business Manager account with a personal Facebook profile. Avoid involving your personal account altogether.
  3. Not Owning the Manager Account: If you’ve hired an agency to manage your Business Manager account, ensure you retain ownership of the account. Grant the agency admin access. If the relationship changes, you could run the risk of losing access to your own assets and business page.

Final Thoughts 

With the sheer scale of Facebook’s digital footprint, it’s a great benefit to create and maintain a business presence on the platform. Facebook makes it easier than ever with the Business Manager.

Take the time to see how the tool can benefit your business or your team. 

Источник: mynewextsetup.us

An Artist’s Guide to Choosing a Business Manager

You’re a young performer who’s suddenly seeing the cash roll in, after years of toil and struggle. Or maybe you’re an experienced director or screenwriter, still smarting over bad choices in spending or investments. As nerve-wracking as maintaining an entertainment career can be, worries about the state of one’s finances must dial the pressure up to

Small wonder it’s the rare creative who doesn’t seek out the help of a financial professional.

“Under normal circumstances, artists are people who can create beautiful, wonderful things,” asserts Barry Siegel, a senior managing director of Provident Financial Management known for his starry client list and impressive performance. “But they really don’t have the time, or the inclination, or the ability to deal with the more businesslike functions of our society.”

Translation: The business manager is an essential component of any well-run artistic career. Personal managers and attorneys can sort out available options, and agents can cut deals. But when it comes to money management, there’s no substitute for a skilled professional who can assess one’s financial situation, advise on life-changing decisions and plan for an advantageous future.

Just ask longtime Siegel client Al Pacino. “I just feel freer to go out and do what I do, because I have an honest person working my finances,” he explains. “I don’t have to look over my shoulder, and that’s a big plus in this world.”

An exceptional business manager does much more than get the bills paid. “If there’s a contract for a film or TV show,” says Siegel, “it’s our job to make sure that that money comes in when it’s supposed to, and to pursue that cash if it doesn’t.” A firm will advise on major purchases, from homes to airplanes. It can advise on the client’s charitable giving and, of course, help with estate planning.

Artistic legacies are also at stake. “Every artist believes that their music will live on forever,” Siegel reminds us. “But the reality of life is that most artists don’t go on forever.” Wise business management can extend the shelf life of a body of work beyond the creator’s lifetime.

Des McAnuff, original director of “Jersey Boys,” calls Siegel “a font of wisdom. He’s really been our sage,” he says, citing Siegel’s deep love for the arts that complements financial acumen. “Having him at our side during this crisis, with all our shows shut down, has been a godsend.”

With so much at stake, handing over control of one’s affairs is not to be undertaken lightly. McAnuff recommends extensive research into a manager’s track record, in search of “forthrightness and honesty.” (On that score, he adds, “Barry gets nothing but gold stars, so that was painless.” For his part, Pacino was sold because, “Barry exudes confidence. He does it without even trying. I appreciate that.”)

Siegel suggests that a prospective client carefully assess the relationship between a management firm and its bank. At its inception in , Provident began an association with City National Bank that continues to this day. “City National has been the most supportive of us as a firm, and of our clients in their specific needs. I think their entertainment division is the best in the industry,” he asserts, pointing to the banking team’s deep knowledge of artists’ situations, and its extensive experience in funding massive tours and other large startup endeavors.

“I would love to say that it was us that did everything and that we’re the best,” Siegel says, chuckling. “But without City National Bank’s direct help, we could not be in the position we are. They have taken the time to become human with our clientele and with us. I know I can get someone on the phone whenever I need them.”

Siegel and team conduct what he calls “a good-fit interview” with each potential client. Business management is labor-intensive, with as much as 50% of a firm’s annual gross revenue applicable to labor costs. Therefore, “we need to be very careful about which development artists we bring in. And even on established artists: How much time will they take? We need to make that decision,” he says.

Personal chemistry has an impact, as Siegel is ever mindful of what he calls “our Provident family. If our staff have to deal with someone who is not a nice person on a day-to-day basis, how does it make them feel about their job? How does it make them feel about us?” No matter how glittering the luminary, when an impending arrival at Provident’s Santa Monica office makes staffers blanch, Siegel is blunt: “It’s not worth it. &#; We’ve resigned [from working with] very large-paying clients that have been rude to our people.”

McAnuff echoes the importance of the personal touch. “You can never have anybody in your life whom you dread talking to.” At the same time, he stresses that clients must take personal responsibility for their own affairs.

“In the arts, we tend to revert to being teenagers. And if you’re doing something that you love, it can take over your time and concentration,” McAnuff says. The temptation to simply turn the purse strings over to a “grownup” can be strong but must be resisted, which means constant awareness of one’s own financial position.

In that vein, Siegel emphasizes that his role is deliberately advisory. “We need to look for the right solution to make the future bright for our client,” yet “we do not make final decisions at all.” He clarifies, “We’re not, ‘Yes, ma’am.’ We will tell the client what we think. But it’s really up to the client to make the final call.”

Which is why, in the final analysis, “an informed client is the best client a business manager can have.”

© City National Bank. All Rights Reserved.

optional screen reader

Источник: mynewextsetup.us

How to Set Up Facebook Business Manager the Right Way

One of the most common questions we&#;re asked by our friends in the automotive world is &#;What is the best way to set up my Facebook ad account?&#;

Facebook offers a handful of advertising options for any business. While they all offer unique benefits, only one Facebook advertising option allows you to manage everything in one place: Facebook Business Manager.

Why You Need Facebook Business Manager to Manage Ads

First of all: What is Facebook Business Manager?

Business Manager is a platform where you can create and run Facebook ads and also manage all of your company&#;s Facebook assets, including pages, ad accounts, people, pixels, Offline Events sets, and more.

After you set up a Business Manager account, you can create a Facebook Ads Manager within it.

The main reason for using Business Manager is that it allows you to manage all of your Facebook marketing efforts in one location. Here&#;s a full list of the key benefits of Business Manager:

  1. Centralize the management of all your Facebook advertising efforts: You can add and remove assets and people as needed, right from Business Manager.
  2. Separate your professional and personal accounts: Your team members can sign up via mynewextsetup.us to log into your shared business assets.
  3. Manage permissions: Business Manager is especially important for businesses with more than one Facebook page and/or with marketing teams. Why? It allows you to add, share, and remove assets and team members as things change over time. You can also give different levels of access to people with various roles on your team.
  4. Share assets with outsiders: If you hire a digital marketing agency to manage your social media or digital advertising, you can grant external access to your existing assets and/or create new assets for them to use. Sharing your assets this way allows your business to retain ownership of your ad accounts as agencies and staff members come and go.
  5. Get better support from Facebook: Facebook wants all businesses to use Business Manager so it can offer more specific instructions and help. If you have a technical issue, Facebook will ask you right away if you&#;re using Business Manager, so it helps to have one set up.
  6. Make things easier on yourself in the long run: Most businesses today have just a Facebook page and an ad account set up on an employee&#;s personal Facebook profile. But over time, the number of employees and accounts on your Facebook page can complicate the way your business monitors, engages, and advertises on Facebook. So even if you have only a few assets, it&#;s important to switch to Business Manager sooner than later.

Now that you have an understanding of how Business Manager works, it&#;s time to get your own account set up so you can get your ads rolling!

How to Set Up a Business Manager for Facebook Advertising

With just a few very easy steps, any marketing professional can set up a Facebook Business Manager account and start advertising.

1. Head to mynewextsetup.us and Create Your Account

Business manager setup screen.
Facebook Business Manager Setup

Facebook will ask you to log into your personal account, but you may opt to create a separate Facebook account just for using Business Manager.

2. Create an Ad Account Within Your New Business Manager

Facebook Business Manager Setup

The ad account is where you put your credit card information, so we typically recommend creating one ad account for every credit card you want to use. As an example, if you’re an auto dealer and want to separate your billing for sales and service, set up two different ad accounts with two different credit cards.

3. Connect Your Facebook Page

Facebook Business Manager Setup

Facebook ads are placed by a Facebook page. Most businesses already set up a Facebook page, but you&#;ll want to connect your pre-existing page to your Business Manager so that you can manage and run ads from your page. In Business Manager, just click Business Settings > Pages to get started.

4. Create (and Install) Your Facebook Pixel

Facebook Business Manager Setup

The Facebook tracking pixel enables retargeting ads and advanced tracking. In short, the Facebook pixel is your eyes and ears on your website.

We recommend one Facebook pixel per website. In Business Manager, click Business Settings > Events Manager > Pixels to get started.

5. Connect Instagram to Your Business Manager

Facebook Business Manager Setup

Facebook owns Instagram, which means you can run ads on both platforms at the same time. Connect your store with more potential customers by integrating your Instagram account with Facebook Business Manager.

In Business Manager, click Business Settings > Instagram to get started.

6. Create an Offline Events Set

Facebook Business Manager Setup

Your Offline Events set calculates which sales in your store were influenced by a Facebook ad. You can upload the revenue or income from each sale, and Facebook will tell you how much money you made. This makes it easy to calculate the return on investment (ROI) of a campaign.

In Business Manager, click Business Settings > Events Manager > Offline Event Sets to get started. After you create an Offline Events set, make sure to assign it to your ad account (see step #2).

Psst: To make the Offline Events setup way easier, use our new tool, Hydra. You&#;ll save time and streamline the process!

7. Connect Your Facebook Ads With Your Sales Team

Facebook Business Manager Setup

Facebook can send leads directly into your customer relationship management (CRM) system or even email leads directly to your sales reps.

Two sites help to connect your leads with your CRM: Zapier and LeadsBridge. To use either of these sites, make sure you have admin access to your Facebook page and ad account. Alternatively, set admin access for leads only to enable you or your employees to successfully set up the connection.

You can manage lead access in Business Manager by clicking Business Settings > Leads Access.

8. Add People and Partners to Your Assets

Facebook Business Manager Setup

Quickly scale your Facebook marketing efforts using People and Partners.

People is where you can add employees and control what they can see and do. Partners is the best way to add an agency; that way, you control the agency’s level of access, but the agency can add its own employees into your accounts.

In Business Manager, click Business Settings > People. Or, along the top, choose Partners, and add your partner’s business ID.

How to Create an Ad in Ads Manager

Once you have all your pages, pixels, and people arranged in Business Manager, it&#;s time to create your first Facebook ad!

The easiest way to get started is to click your ad account&#;s name in the list under Business Settings. We recommend keeping this link as a bookmark in your browser so that you can easily monitor your ads.

Facebook Ads Manager Setup

On the ad creation screen (shown above), you&#;ll notice that there are several objectives to choose from.

In most cases, you will want to send people to your website to view your products, in which case you should choose the Traffic objective. From there, you will name your campaign and click the Continue button.

Facebook Ads Manager Setup

On the next screen, you&#;ll configure the ad set. Specifically, you&#;ll choose your time frame, targeting, ad placement, and budget.

Facebook Ads Manager Setup

You&#;ll then be brought to the ad creation screen, where you&#;ll configure all the creative aspects of the ad, including the format, images, videos, text, and links.

Facebook Ads Manager Setup

The first step is to choose the specific Facebook page for the ad. If you connected your store&#;s Instagram account, you&#;ll also see the option to choose that account on this screen.

When your ad content is configured, make sure to check the Conversion Tracking section at the bottom of the screen. Verify that the pixel and the Offline Events set are both connected to your ad account before clicking Confirm to upload and launch your ads.

Facebook Ads Manager Setup

When you upload your ads, Facebook will review the content to make sure it suits its guidelines and will notify you of any errors or warnings. (If your ad is disapproved, here are five possible reasons why.)

From there, you&#;ll be able to save a link to the specific ad campaign, or navigate back to your Ads Manager via mynewextsetup.us

Happy Advertising!

Our team at 9 Clouds has created an entire library of free Facebook advertising resources. Be sure to specifically check out our:

Interesting in having an agency manage your Facebook ads?

9 Clouds offers a wide range of services for Facebook advertising. Ask for a free digital assessment today to see if we might be the right fit for your business.

SEE HOW WE HELP OTHER BUSINESSES WIN ONLINE »


Источник: mynewextsetup.us

Ultimate Guide to Facebook Business Manager

Creating and Managing Your Facebook Pages

Creating a Facebook Business Page can help your business increase brand awareness and exposure through text posts, photos, videos, and other forms of engagement.

To Create a New Page

  • Step 1: Log into Facebook using your personal Facebook profile.
  • Step 2: Once you’re logged in, you can press the Create button on the bar at the top of the screen.
  • Step 3: Click on the Page button.

how to claim a facebook business page

  • Step 4: You should now be on the Create a Page section where you can click Get Started under the Business or Brand option.

how to claim a facebook business page

Fill in Page name and category

  • You will then have to fill out a form that asks you to create a Page name and its category.
  • Facebook has literally thousands of categories. Some of the main Page types are: Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, and Cause or Community.
  • If you choose Local Business or Place as your Page type, categories to choose from include: attractions / things to do, bank, bar, book store, concert venue, food / grocery, hotel, movie theater, museum / art gallery, outdoor gear / sporting goods, real estate, restaurant, cafe, school, shopping / retail, and spas / beauty, among many others.
  • Some of these categories will overlap in terms of what you think best describes your business. Don’t worry: as far as categories go, you may choose up to three. But be as specific and accurate as possible when choosing your categories.

Add profile and cover photo

  • The final two steps will ask you to add a profile and cover photo. You can skip these options if you don’t have photos ready. However, we recommend you add these images as soon as possible.
  • Facebook recommends a x pixels image for profile pictures, and a minimum width of pixels for cover photos.

Now you should see your brand new Facebook Page for business.

While it may look barren after you having just created it, there are plenty of opportunities to spruce it up. Read on for a list of things you can do to improve your Page, as well as actions you can take on Facebook Business Manager to drive better business results from your Page.

Create a Username for Your Page

What is a username on Facebook? The answer is: it’s the username that appears below your Page’s name and in your Page’s URL to help people find and remember your Page.

Keep in mind that new Pages may not immediately be able to create a username, and that your Page&#;s username may be removed because of inactivity. To create a username:

  • Click Create Page @Username on the left side of your Page.
  • Enter a username.
  • If the username is available, click Create Username.

If the username you want is already taken or not approved, you’ll have to choose a different one. Here are some guidelines for creating custom usernames:

  • You can only have one username for your Page or profile, and you can&#;t claim a username that is already being used.
  • Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods (&#;.&#;). They can&#;t contain generic terms or extensions (.com, .net).
  • Usernames must be at least 5 characters long.
  • Periods (&#;.&#;) and capitalization can&#;t be used to differentiate usernames. For example, johnsmith55, mynewextsetup.us55 and mynewextsetup.us are all considered the same username.
  • Usernames shouldn&#;t impersonate someone else.
  • Your username must adhere to the Facebook Statement of Rights and Responsibilities.

Add a Website Link to Your Page

Now that you have a Page with photos and your own customer username, how do you add a website to your Facebook business Page?

It’s simple to add a website link:

  • Go to the About section located in the navigation bar, which is right underneath your profile photo.
  • In the Additional Contact Info section, enter your website URL.

You can also add other crucial types of information to your new Facebook Page. These include: phone number, email address, physical address, hours of operation, etc.

Create Call-to-Action Buttons

Call-to-Action buttons link to any destination on or off Facebook that aligns with the goals of your business. These Facebook business Page buttons — like Shop Now or Sign Up — can be added easily to the top of your Page.

Some of the main calls to action available are:

  • Book Now
  • Contact Us
  • Send a Message
  • Call Now
  • Send Email
  • Use App
  • Play Game
  • Shop Now
  • See Offers
  • Sign Up
  • Watch Video
  • Learn More

You may also see the option to connect services such as MyTime, HomeAdvisor or mynewextsetup.us to your Page.

To add a Call-to-Action button to your Page, you&#;ll need to be an admin, editor, moderator or advertiser.

  • Click the Add a Button below your Page’s cover photo.
  • Select a button from the dropdown menu and follow the on-screen instructions.

Once the button has been created, you can test your button.

  • Hover over your button.
  • Select Test Button.

If your Call-to-Action button will take a visitor to an external site (site outside of Facebook), we highly recommend setting UTM parameters, so that you can determine which sessions from your traffic and conversions originated from your Facebook Page. 

Set Up Reviews and Recommendations on a Facebook Page

Turning on Facebook Recommendations and reviews for your Page lets anyone logged into Facebook publish a Recommendation or review on your Page, see your Page&#;s rating and see Recommendations shared with Public.

Recommendations help customers learn more about your business and may make your Page easier to find in Facebook search. 

Similar to a thumbs-up/thumbs-down rating system, Recommendations are designed to be much simpler than star-based rating scales, and could potentially increase the number of ratings/recommendations logged by Facebook users.

1 in 3 people on Facebook use the platform to look for Recommendations and reviews.

To see your Page&#;s Recommendations, go to your Page and click Recommendations or Reviews in the left column. Turning Recommendations off will disable Recommendations and remove the rating and Recommendations from your Page.

Keep in mind that you can report a Recommendation for removal if it doesn&#;t follow Facebook’s Community Standards or focus on the product or service offered by the business. To turn Recommendations on for your Page:

  • From your Page, click Settings.
  • Click Templates and Tabs on the left side of your Settings page.

  • Scroll down and click Add a Tab.

  • Click Add Tab next to Recommendations or Reviews, then click Close.

If your Page previously had reviews, Facebook Recommendations have been automatically turned on for your Page. If you can&#;t find a review, check your Page&#;s Recommendations (you can filter by most recent Recommendations to help you find it).

Create and Schedule Posts on a Facebook Business Page

Posting on your Facebook business Page lets you stay top of mind with people who are interested in your Page and in your business.

By posting content regularly, you can also keep customers interested and engaged with industry information, product updates, event notifications and more.

How to Create and Schedule Posts on Facebook Business Page

You can create a post and schedule it to publish on your Page in the future. Scheduled posts can be created and edited by other admins and editors who help manage your Page. Keep in mind that all times for scheduling correspond to your current time zone.

  • Start creating your post at the top of your Page&#;s timeline.
  • Click the down arrow next to Publish and select Schedule.

 

  • Below Publication, select the date and time when you want the post to publish Click Schedule.

To reschedule, edit, or delete a scheduled post:

  • Click Publishing Tools at the top of your Page.
  • Click Scheduled Posts in the left column.

  • Click the post you want to edit.
  • Click Edit to edit the post, or click the down arrow.

Here are some useful tips when creating and scheduling posts on your Page:

  • Share meaningful updates. Whether it&#;s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. Take advantage of the post scheduling tool to save time.
  • Share your post after publishing. When your post is published, you can bring more attention to it by pinning it to your Page or embedding it in your website. When you pin a post, it will remain at the top of your Page so it&#;s the first thing people will see. Embedding a post means it will appear on your website.
  • Get the attention of customers with news or special discounts. Use posts to make special offers to your customers, invite them to events, or share the moment with a live video.

How to Pin a Post on a Facebook Business Page

You&#;ll need to be an admin or editor to pin Page posts.

To pin a post to the top of your Page&#;s timeline:

  • Go to the post on your Page&#;s timeline.
  • Click the three dots in the top right of the post.

  • Select Pin to Top of Page.

Can I Bulk Schedule Posts across Multiple Facebook Business Pages?

If you would like to create and schedule a post at once across multiple Facebook business Pages, you first have to assign a main Page, which acts as “parent page” to all your location Pages. Any posts that are created and published on the main Page will also appear on the location Pages by default.

For more information on how to bulk schedule posts across multiple Facebook business Pages, visit the section below on managing multiple Facebook business Pages.

How to Upload Photos to Facebook Business Page

The ability to add and upload photos to a Facebook Business Page is a crucial part of a business’ marketing strategy on Facebook. You can use it to show off various parts of a business like a store’s interior, a staff roster, or even the products on sale offered to customers.

Uploading General Photos to Your Facebook Business Page

Clicking on the Photo/Video button underneath a Post template reveals the many ways you can add photos to your Facebook business Page. Just click on your preferred method to immediately add the image to your Page.

how to upload photos to facebook business page

  • Upload Individual Photos: This option allows you to upload a single image onto your timeline. You can upload the picture by itself or add a description to attract Page visitors. Any photos uploaded this way appears in your Page’s Photos section under the Timeline Photos album.
  • Photo Albums: Upload entire albums of photos at once. Make sure that you also give the album a title to give more information to your viewers.
  • Slideshows: Another way to show off multiple photos is with a slideshow. You can select between three to ten images and customize the presentation with background music. You can also use slideshows as an update to an existing post.
  • Photo Carousel: Utilizing a carousel allows a business to not only show off its products and services but to also provide a direct link to a product page. You can upload up to 10 images with each one having its own link. Facebook recommends a minimum image dimension of 1, pixels wide and 1, pixels tall.
  • Instant Experiences: Another way to showcase the business’ offerings is with Instant Experience. Clicking on the image will take users to a presentation where you can add additional photos, videos, image carousels, and forms. Even though you can use your Page to create Carousels and Instant Experiences, Facebook also lets you create these customer-focused presentations through its Ads Manager platform.

Can I Use Facebook Business Manager to Upload Photos?

Facebook Business Manager can help you upload photos across all your Pages. Like with bulk scheduling posts, you can set up a parent-child Page system within FBM to upload the same profile and cover photos to each Page at once.

You can upload the pictures to the parent, or main, Page, which will also affect the location, or child, Pages.

You can also choose to change the cover and profile photos for specific Pages to reflect special events or upcoming deals.

However, any future changes to the main Page’s profile or cover images might override the custom photos picked for location Pages.

How to Link Instagram to a Facebook Business Page

You can add Instagram to your Facebook business Page so that anything you post on your Instagram business profile is also posted on your Page.

  • Click Settings at the top of your Page.
  • Click the Instagram tab on the left side of your Settings page.
  • Click Login next to “Add your Instagram to get started.” By adding your Instagram account to Facebook, you can easily edit your account details, create Instagram ads and more. Admins, editors and moderators will also be able to read and respond to comments on your Instagram posts from Facebook Business Manager or your Pages Manager Inbox.

  • Once your Instagram and Facebook business Page accounts are linked, you’ll be able to automatically share Instagram photos on your Facebook business Page.

How to Create and Post Videos on a Facebook Business Page

The process of adding and posting a video to a Facebook business Page is easy, and it only takes a few clicks to set up.

  • You can start by clicking Create Post on your home page then clicking the Photo/Video button. A series of uploading options should appear. Click Upload Photos/Video and select the video file from your computer.

how to upload photos to facebook business page

  • Facebook recommends an MP4 or MOV file format for your videos. However, it does support other formats as well, which you can find in the chart below.

how to create a facebook business page video

  • You can add more details to the video to better inform viewers. Write a brief description and tag specific people or Pages by clicking on the head icon below the description field. You can also give it keywords tags to give it more exposure throughout Facebook.

how to create a facebook business page video

  • There’s also an option to choose a specific thumbnail for the video, add custom labels for Page admins, and even implementing a poll to get user feedback. You can also add subtitles and utilize the degree tool for specific footage (more on these topics later).
  • Before you hit the Publish button, you can make some last-minute adjustments such as scheduling its release, customize its distribution (where it appears on your Page), and even choose to allow specific Pages to crosspost the video, which is helpful for a business with multiple locations. You can also choose to enable or disable comments and reactions from viewers and add a Donate button to help raise money for charity.
  • With your settings in place, you can now hit the Publish button and have the video appear on your Timeline.

How to Add Captions to Videos on a Facebook Business Page

Captions can be useful to many viewers even if they don’t have any hearing impairments. In fact 85 percent of Facebook users watch videos on the platform with the sound off.

After uploading a video on your Timeline you can click Generate at the top of the post, which lets Facebook automatically create captions for your video. However, you can edit them for accuracy before hitting that Save to Video button.

85 percent of Facebook users watch videos on the platform with the sound off.

How to Use Live Videos for a Facebook Business Page

Another way to reach audiences on your Page is by hosting a Live video. You can start your show by clicking on the Live button at the top of your Page. You can choose to write a brief description so that viewers know what to expect before they watch.

When you’re ready, click Go Live to start broadcasting. The maximum time for a live broadcast is four hours.

The feature should be available on most smartphones that have a camera, but if you’re broadcasting from a computer, Facebook recommends that you use the Google Chrome web browser.

Add List of Services to Your Facebook Page

Apart from menus, you can also showcase your services on your Page to let visitors know what you’re offering.

To add the Services tab to your Page:

  • Click Settings at the top of your Page.
  • Click Templates and Tabs in the left column.

  • Scroll to the bottom and click Add a Tab.
  • Next to Services, click Add Tab then click Close.

  • Now that you have added the Services tab, you can list your services. Go back to your Page, and click the new Services tab on the left side.

  • Click Add a Service. In the pop-up box that appears, enter the service name, price (optional), description (optional), appointment duration (optional), and image. Then click Save. To list another service, repeat the process by clicking the Add a Service button.

Invite People to Like Your Page

People who like your Page are more likely to see the content you post on their news feed. By building a community of people who like your Page, you can increase exposure to your business on Facebook and drive engagement with potential and existing customers.

To invite friends in your network to like your Facebook business Page:

  • Go to your Page and click Community on the left side.
  • On the right side of the Community page, you’ll see a section where you can invite your friends to like your Page. Facebook will also pre-load suggestions for inviting friends who have not yet liked your Page.

  • You may also enter a friend’s name in the search box and click Invite next to their name.

If your Page has less than , likes, you can also invite non-friends who have reacted to or engaged with some of the posts on your Page.

To send these people an invitation to like your Page:

  • Go to one of your Page’s posts (a post that has reactions: likes, comments, etc.).
  • Click the reactions section of the post. This will show who has reacted to your Page’s post.

  • Next to a person’s name, click Invite to send an invite to the person to like your Page.

Make Your Facebook Business Page More Engaging

As you set up and build your presence on Facebook with a business Page, you’ll want to take advantage of several free tools in order to make your Page more engaging.

Apart from creating and scheduling posts, there are a number of other options you can choose to more effectively connect with your audience and your visitors.

Create a Poll on Your Facebook Business Page

You can create a poll on Facebook that asks a question and lets people choose one of two options.

To post a poll to your Facebook Page:

  • From your Page, click Create Post and choose Poll.
  • Enter the question you want to ask people. In the boxes with Option 1 and Option 2, enter the options for your poll. Click the camera or the GIF icon to add a photo or GIF to your options.

  • Click 1 week or another custom timeline to choose when you want your poll to end.
  • Click Publish.

Create an Event on Your Facebook Business Page

Another way to drive engagement is to create and add an event on your Facebook business Page.

To create an event for your Page:

  • Click Event at the top of your Page&#;s timeline.

  • Add an event photo or video, then enter your event&#;s name, location and frequency (example: occurs once, weekly or you can customize the date range for your event). You can include optional details like:
    • Ticket URL: If you&#;ve set up the event with an online ticketing provider, enter the link.
    • On Sale Now or Custom Date: Choose the date that tickets go on sale. If tickets are available now, fans will be able to purchase tickets from your Page. Those who are interested in an event will receive a notification when tickets go on sale and will be able to purchase from your Page at that time.
    • Co-hosts: You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event, and it will automatically be added to a co-hosting Page&#;s calendar. You can add or remove co-hosts, but once an event has been created by a Page, the Page is the primary host and can&#;t be removed. Learn more about adding co-hosts below.
  • Click Publish or Save Draft. You can also click and select Schedule to select a date and time in the future for when you want your event to publish. Keep in mind that all events hosted by Pages are public. You can also add other people&#;s or Page&#;s public events to your Page.

Create a Shop or Storefront on Your Facebook Business Page

You can create a shop on your Facebook business Page in order to show and sell products to people right on Facebook. It’s a new feature, and keep in mind that shop types are different depending on your location.

Create a “message to buy” shop

You can create a Facebook business Page shop that lets customers message you to learn more about your products. Here&#;s how to add a Message to Buy shop to your Page:

  • On your Page, click the Shop tab on the left side.
  • Choose Message to Buy so your customers can message you about products they&#;re interested in. Then, click Continue.
  • Choose the currency you want to use. This currency will apply to all your products and can&#;t be changed unless you delete your shop and create a new one. Click Save.

Create a shop that checks out on another website

You can also create a Facebook business Page shop that sends people to another website to complete a purchase. Here’s what you need to do:

  • On your Page, click the Shop tab on the left side.
  • Choose Check Out on Another Website and click Continue. You will include the website when you add products to your shop section.
  • Choose the currency you want to use. This currency will apply to all your products and can&#;t be changed unless you delete your shop and create a new one. Click Save.

Keep in mind that your Facebook business Page shop will only appear to customers after you add at least one approved product.

Also, adding a product to your shop isn&#;t the same as sharing it to your Page timeline. When you share a product on your Page timeline, people who like your Page can see your product in their News Feed.

  • On your Page, click the Shop tab.
  • Click the image of the product you want to share.
  • Click Share on the product image.
  • From the dropdown, select Share on a Page you manage. Select the Page with the shop the product is from.
  • Select a posting identity from the Posting as dropdown. Add details in the “Say something about this…” box, then Click Post.

Post Offers on Your Facebook Business Page

You can share discounts and deals with customers by creating an offer from your Facebook business Page. People can redeem it online or in-store, depending on where you make your offer available.

Here’s how to create an offer on your Facebook business Page:

  • Click Create an offer at the top of your Page&#;s timeline.
  • Describe your offer. You can edit the expiration date for your offer if you&#;d like it to run longer or shorter than a week.

  • Add a photo and select whether people can use the offer Online or In-Store. You can also add a promo code or terms and conditions (optional).
  • Click Publish.

Use Facebook Messenger for Business

As a Page admin, you can use Messenger to communicate with people right from your Page.

Using Messenger can help your business simplify customer acquisition by providing a direct, conversational way for people to take action on Facebook where they already spend their time.

It also gives customers an opportunity to communicate with your business on their terms. No need for filling out contact forms, waiting on hold on the phone, or keeping a dozen browser tabs open.

With Facebook Messenger, you can let people know they can send messages from your Facebook Page to your business.

To add a Message button:

  • First, you’ll need to be an admin or editor of the Page.
  • Click the Add a Button below your Page’s cover photo.
  • Select the Send Message button from the dropdown menu and follow the on-screen instructions.

  • Choose Messenger as the place where you would like the button to send people. Then click Finish.

To create a Messenger username:

  • Click Create Page @Username on the left side of your Page.
  • Enter a username.
  • If the username is available, click Create Username.
  • People will be able to search for your business on Messenger by username. Your username also shows up directly on your Page, just under your Page title.

To get the “Very responsive to messages” badge:

  • Response times let people know when they can expect a response from your business. They show up in the About section of your Page and in the chat window, when someone messages your Page.
  • If you respond to 90 percent of messages within 15 minutes, you&#;ll earn a &#;Very responsive to messages&#; badge.

Respond to 90 percent of messages within 15 minutes to earn a &#;Very responsive to messages&#; badge.

To set a welcome greeting:

  • You can create a customized welcome greeting from your Page that will appear in Facebook messages and in Messenger when someone begins a conversation with your Page for the first time. Your Page&#;s greeting will appear before any messages are sent.
  • Click Settings at the top of your Page.

  • Click Messaging in the left column. Below “Show a Messenger Greeting,” click to select “Yes.”

  • Click Change, edit the greeting, then click Save.

To turn on Instant Replies

  • Instant Replies are sent automatically as your Page&#;s first response to new messages. For example, you can use your Instant Reply message to let customers know that you&#;ll get back to them soon or to say thank you to them for contacting your Page.
  • You must be a Page admin, editor or moderator to turn Instant Replies on or off for a Page.
  • Click Settings at the top of your Page, then click Messaging in the left column.

  • Below Response Assistant, click to select On next to Send Instant Replies to anyone who messages your Page. To change and personalize your instant reply message, click Change, update the message and click Save.

Delete a Facebook Page

You may be wondering: why would any business or marketer want to remove their presence on the world’s largest social network and decide to delete their Facebook Business Page?

Reasons may vary. Among the most common ones that marketers would give:

  • You have a duplicate Facebook business page.
  • A business location closed down and you need to remove its Facebook business page.
  • Managing the Facebook Business Page is taking too much time and not delivering enough return.
  • There is no single best way for them to engage with fans on Facebook, or the community of fans seems to consist only of fake profiles, non-customers, and passive users.
  • It’s difficult for them to measure the ROI using the data that Facebook provides.
  • Facebook’s own algorithms are confusing or always changing, and the site seems to favor and reward paid content while punishing organic posts and non-paid content.

Whatever the underlying reason is for deleting a Facebook Business Page, the process is pretty simple. You can delete the Page in the traditional way or using Facebook Business Manager.

To delete your Facebook Business Page without using FBM:

  • First, make sure you’re an admin of the Page you’re trying to delete. (You won’t see the option to delete a Facebook Business Page if you’re not an admin.)
  • Go to your Page and click Settings at the top right.

  • This will take you to the General tab of your Settings. Scroll down, and click on the Remove Page option.

  • Deleting your Page means that nobody will be able to see or find it. Once you click delete, you’ll have 14 days to restore it in case you change your mind. After that, you’ll be asked to confirm whether to delete it permanently.
  • If you choose to unpublish instead, only Admins will be able to see your Facebook Business Page.

To Remove your Page from Facebook Business Manager:

  • Log into your Facebook Business Manager account. From your home page, click on Business Settings at the top right.
  • From Business Settings, look for Accounts > Pages on the left side. Select the Page that you would like to remove from Facebook Business Manager.
  • Selecting the Page will display the Page details on the right. Above the Page details, you’ll see the option to Remove the Page from FBM.
  • Clicking on this option will remove your Facebook Business Page from FBM. This means you can now delete the Page using the traditional way, as outlined above.

Remember: your Facebook Business Page won’t be permanently deleted until 14 days have passed, but you can unpublish your Page at any time to give yourself a break from running it. Unpublishing won’t cause you to lose your fans and followers, or even your reviews and Facebook recommendations.

Get Facebook Business Page Verification

Facebook Pages for local businesses and other organizations may be eligible for verification.

This is a big deal. By having a blue or gray verification badge or checkmark on your Page, you stand out from a sea of inactive and probably untrustworthy business Pages on Facebook. It’s a mark of authenticity and credibility that can positively shape the purchase behavior of consumers who visit your Page.

This isn’t to mention that Verified Pages also show up higher in search results.

To verify your business Page on Facebook, you must be an admin. Your Page should also be published, have a profile picture and cover photo, and have posts.

  • Click Settings at the top of your Page.
  • From General, click Page Verification.

  • Click Verify this Page. Then enter a publicly listed phone number for your business, your country, and your language.
  • Click Call Me Now to allow Facebook to call you with a verification code.

  • Enter the 4-digit verification code and click Continue.

  • Instead of asking for a verification code through phone, you may also choose to get verified by sending Facebook your business documentation. In this case, you can use a business utility or phone bill, business license, business tax file, certificate of formation, or articles of incorporation.

  • The documentation that you upload can be docx, .pdf, .jpg, .jpeg, or .png.

Convert Facebook Group into a Facebook Page

If you&#;re managing your business in a Facebook Group instead of a Page, you might be missing out on opportunities to reach more people, and you probably aren’t able to access free tools like Facebook Business Manager.

While there is currently no feature that automatically converts your Group into a Page, it’s easy to do so manually.

First, Create a Facebook Page

  • Log into Facebook using your personal Facebook profile.
  • Remember to use the same name as your Group so people know it&#;s you when you connect with them via your Page. Make sure you add a username that is also similar to that of your group so people can easily find you.
  • Add your profile picture and cover photo. Make sure these are going to be identifiable to your followers. Then complete as many fields as possible when entering your business information.

Start the Transition Process

  • You must be the original creator of a Group to be able to delete it. If the original creator is no longer part of the Group, an admin can delete it.
  • Decide when exactly you’ll be closing the Facebook Group. When announcing the transition, mention the date and include the new Page URL.
  • You can also write a post about your new Page, invite Group members to like it, and even change your Group cover photo so that the transition announcement is the first thing members see when they visit the Group.

Closing the Group

  • Lock your Group before closing it so that no other member can post in it.
  • To turn on lock messaging, click the gear icon in the upper right corner of your Group. Click Edit, then choose the option of enabling only admins (and no one else) to post to the Group.
  • Remove Group members. Go to About, select the names of the members, then click Remove From Group. Once you have removed all members, including yourself, Facebook will automatically permanently delete your empty Group.

Create a Catalog for Your Facebook Business Page

A catalog on Facebook is a container that holds all the items you want to promote. After you create a catalog, you can use it for different business use cases, such as displaying products in a collection ad or tagging products on Instagram.

Learn how to create and upload items to your catalog with Facebook Business Manager.

  • Go to your FBM home page and hover over Business Manager on the top left. This will bring up a list of options. Under Assets, click Catalogs.

  • This will take you to the Catalog Manager. To set up your catalog, choose which category describes your business. Click Next.

  • Configure your catalog settings by selecting the business your catalog belongs to. If it doesn&#;t belong to a business, select Personal. Then give your catalog a unique name to help identify it later. Click Create.

After you create a catalog, you can then upload items to it. You can do this by:

  • Adding items using a data feed
  • Adding items manually (for ecommerce businesses only)
  • Adding items using a merchant platform
  • Adding items using Facebook Pixel (for ecommerce businesses only)

Managing Your Catalogs

You can use Facebook Business Manager to create, upload items to, monitor, and manage your catalogs. You can add new people or partners to your catalog as well as adjust the level of access they have.

  • Go to your FBM’s Business Settings.
  • Click the Catalogs tab under Data Sources on the left side of your Settings page. This will bring up a list of all the catalogs you have created.

  • Click the blue Add button to create a new catalog or request access to an existing one.
  • Click Add People to add people in your Facebook Business Manager to your catalog and assign a role to them.
  • Click Assign Partner to add another business to your catalog that isn’t already in your FBM. To do this, you first have to choose their role in your catalog, then you generate a link that you can share with them so they can gain access. Partners can be assigned one of two roles:
    • Catalog admin: A catalog admin can add, update, or delete items in a catalog and change your catalog settings. They can also create and edit product sets in a catalog to run campaigns, and assign the catalog admin and catalog advertiser roles to other people in your FBM account.
    • Catalog advertiser: A catalog advertiser can create and edit product sets in a catalog to run campaigns, but they can&#;t change the items in your catalog or modify catalog settings. A catalog advertiser can only assign the catalog advertiser role to other people in your FBM account.

  • Click Add Items to add items in your inventory to the catalog. When you select this button, you’ll be taken to Catalog Manager to complete the process.
  • Click Associate Sources to associate a Facebook pixel and/or app to your catalog.

How to Merge Two Facebook Business Pages

Merging a couple of Facebook business Pages into one is easy with Facebook Business Manager.

Here are a few things to keep in mind if you’re thinking of merging two Facebook business Pages:

  • You must be an admin for both Pages.
  • Merging Pages is a process that, once completed, cannot be undone.
  • The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren&#;t similar, the Pages may be permanently unpublished.
  • People who like the duplicate Page will be informed of the merge. This may take a few days to complete.
  • Content from the merged Page, such as posts, photos and the username, will be deleted during the merge, while Likes, check-ins, and reviews and recommendations from both Pages will be combined and shown on the remaining Page.

Manage Multiple Facebook Business Pages

Social media teams should learn how to manage multiple Facebook Pages with Facebook Business Manager because of its ease of use.

Learning how to manage multiple Facebook pages starts with creating a main, or brand, Page on FBM.

  • Go to your FBM home page and hover over Business Manager on the top left. This will bring up a list of options. Under Assets, click Business Locations.

  • Click Get Started to begin creating the main Page. This will be the business’ “parent” Page. Each location will have its own Page as well, but they’re in the “child” role. This means that anything done on the main Page is reflected on each location Page. More on this later.

  • Once you’re done setting up the main Page, you can add existing Pages or create new ones for each location. You can also add or edit more locations after the Pages are created by going to the Business Locations section again and clicking Add Locations.
  • Those that already have existing Pages can easily integrate them to the new system by choosing the “Migrate an existing page” option on the setup screen.
  • Please note that Facebook has a naming protocol in place for each location Page created this way. By default, each Page will show “Business Name (City).” However, you can make it more specific to show “Business Name (Address, City).”
  • You can add Pages manually or upload them in bulk through a CSV template. Businesses that already use tools like Shopify or Magento might have an easier time uploading a template instead of manually creating location Pages.

Managing the Main and Location Pages

With this new Page system in place, you can now dictate the content for all locations from one central Page.

However, you can also make some changes to manage specific features on individual Pages.

Posts: Any posts created and published on the main Page will also appear on the location Pages by default.

If you want the posts on a particular location Page to differ from the main Page, you need to go to the Locations tab on the main page. Then click Setting, then Locations. This will show you the options for post customizations for each Page:

  • Always show the posts from the main Page on every location Page.
  • Show the main Page posts on location Pages if that Page doesn’t have their own set of posts (this is the default setting).
  • Never show any posts from the main Page.

Your choice will affect all Pages, but you can also exclude specific Pages from these changes by altering the settings within the pencil icon. This is located next to the location’s name on the same page.

Photos: The profile and cover photos for the main Page is the same on every location Page. However, you can change this by clicking on the camera icons next to each photo on every location Page.

Other Settings: You can also make changes that allow or prevent users from writing on the Page’s timeline, sending a message, and posting their Recommendations and reviews.

You can do this by clicking on the Settings option on the top right corner of the appropriate Page. From there, go to the General section and make the appropriate changes.

how to manage multiple facebook business pages

Источник: mynewextsetup.us

The Complete Guide to Facebook Ads

  1. Getting Started
    1. Creating and Maintaining an Effective Facebook Page
    2. Creating a Facebook Ads Account
    3. Account Organization and Set-Up
    4. Reporting Basics
  2. Beyond the Basics
    1. Starter Audiences
    2. Creatives
    3. Ad Copy
  3. Becoming an Expert
    1. Audience Insights
    2. Audience Persona
    3. Targeting Your Persona
    4. Advanced Features

1. Getting Started

While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. By the end of this section, you should have a greater understanding of how to create and maintain an effective Facebook Page, using Audience Insights to understand your page fans, and building personas and audience segmentation from those insights.

Here’s what you’ll learn:

  • Tips to build and maintain an effective Facebook Page
  • How to create your first ad account
  • Setting up and organizing campaigns, ad sets, and ads
  • The available reporting metrics and what they mean

Creating and Maintaining an Effective Facebook Page

While most brands have at least some sort of page presence on Facebook, many often lack some of the essential features and information that people seek. From missing contact information, poor image selection, and lack of posts and updates, a page can quickly go from a bustling social media presence to a ghost town devoid of fans and activity.

Given that we’re going to later discuss the use of Facebook fans to create personas and craft paid media strategies within Facebook, we first need to make sure we’re making the page as inviting, informative, and useful to people as possible or there won’t be any fans to do audience research on in the first place.

What follows are 3 tips for creating and maintaining a Facebook page for maximum impact.

Tip #1: Don’t Forget Basic Information

First off, make sure you fill in all the basic information on your page. Facebook will run you through many options of things you can include, but make sure you fill out everything you think someone would need to locate you, call, learn about, buy from, or anything else you might want them to do.

Look at ModCloth’s “About” section below. It includes all sorts of relevant information someone would need to learn about them at a glance.

It has all the basic contact information like phone number, directions, address, and links to their site, but it also includes their brand story and important company milestones. People coming to this part of their page may be looking for contact info, but they’re learning about what the company is as well.

Even something as mundane as an about page is a chance to tell a story.

Tip #2: Images, Images, and Video!

The one aspect of social media that sets it apart from search engines and other mediums is its heavy use of images and videos. If your page is full of text and relatively few images it’s going to stand out from other pages and not in a good way.

Images and video are the currency of social media and you want to make sure your page looks vibrant and inviting. It all starts with the profile and cover images that form the basis of your page.

Look at the profile and cover photos from Ikea below. The profile image is a clean and sharp looking logo so you know what page you’re on, without having to read anything else. The cover photo then shows some outdoor patio furniture, both showcasing products and creating a tone.

While the profile image is typically the logo of whatever brand the page is promoting, it’s the cover photo that can set a mood for the page. Do you have a new initiative you want to promote? Swap in a new cover photo. Are you releasing your summer catalog? Swap in a summer oriented cover photo to keep the page relevant.

Beyond the image mentioned above, it also is helpful to have many photos relevant to your brand. Below we see that Ikea has lots of home related photos showcasing the use of their products. It’s easy for someone to start finding design ideas and Ikea products that might help them out.

Photos are a great way to showcase what you do. Make sure to include enough to tell a visual story and keep them updated.

Tip #3: Speak to People Through Your Page

We’ve mentioned that the last thing you want your page to look like is a ghost town with no activity. Part of creating an active page is following tips 1 and 2 above, but beyond that you need to create a space for interaction and ideas within your page.

The primary way to do this is to post updates to the page related to your brand. Keep the content relevant and timely so people will want to comment, share, and like it. If you can do video you should, as it’s one of the fastest growing content types on Facebook and one that is easily engaged with.

Let’s look at Wayfair as an example. Below you can see some of the videos from their page.

As a home furniture and accessory retailer, you’ll be interested in how their products can help you in your own home. You might be interested in projects that their furnishings have been used in. You might just want to check out a variety of content to get a feel for the brand. The key is to have enough content to get people interested.

According to Facebook, video consumption is on the rise and not slowing down anytime soon. If you want your Facebook presence to standout you need to harness the power of video. Facebook even offers various tools to help assist with video creation such as video creation kit.

In the screenshot above we can see that Wayfair has videos dedicated to home makeovers and DIY projects. Both things that potential customers and fans might be interested in.

Remember to think about what problems your fans are looking to solve and provide them ideas on how you can help them.

Creating A Facebook Ads Account

If you don’t already have a Facebook account set up, visit mynewextsetup.us while logged into your personal account or your business’s account. If you’re an agency, you can use Facebook Business Manager to easily access all clients’ accounts.

The Interface

Before creating campaigns and uploading ads, it’s important to first familiarize yourself with the Facebook Ads Manager interface. At the home screen, there are 5 tabs to navigate.

“Plan” is where your insights and creative tools live. The Audience Insights tool is populated with data that Facebook has collected from your site visitors if your Facebook pixel is placed on your site. You don’t have to start running campaigns to get these insights; simply place the pixel on your site to start learning about your audience. The “Plan” section also houses the Creative Hub, which helps marketing teams collaborate, manage their creative mock-ups, and view formats.

“Create & Manage” includes the Ads Manager, which is where you’ll probably spend the bulk of your time. Here, you can see all campaigns and their performance using custom columns. The different performance metrics will be explained later in this guide.

In “Measure & Report” there are a number of more advanced features including:

  • Ads Reporting
  • Test and Learn
  • Attribution
  • Analytics
  • Events Manager

These features are great to dive into once you feel that you’ve mastered the basics.

The “Assets” section simply contains your audiences, images, product catalogs (if applicable), business locations, and brand safety settings.

In “ Settings” you can access information like your account name, time zone, business address, etc. This is also where you go to add or change advertiser and administrator roles for your ad account. Email notification settings can also be adjusted in this tab. You can choose to receive emails when ads are approved/disapproved, schedule reports, and receive alerts when your payment method is charged. This is also where you go if you ever need to deactivate your Facebook Ads Manager account.

Account Organization and Set-Up

Campaigns and Objectives

Just like in Google Ads, campaigns are the highest segmentation in Facebook. When creating a new campaign, you are first prompted to select an objective. By setting an objective, you initially identify and stick with goals. Below are the campaign objective options. Keep in mind that Facebook automatically optimizes campaigns in order to show your ads to people most likely to meet the goals of the campaign objective.

Brand Awareness

This campaign optimizes for reach and ad recall. Use this to find the people who are most likely to be interested in your products or services.

Reach

Reach campaigns specifically help with local brand awareness, allowing you to advertise to users who are near your business locations.

Traffic

This type of campaign is optimized to show your ads to people who are most likely to click. You set the custom destination URL at the ad level.

Engagement

Expose a post to a wide audience to increase the number of Likes, comments, shares, or photo views. This is helpful for increasing your number of Page Likes or promoting an event.

App Installs

Ads with this objective have destination URLs to the app store. Integrate your business’s app with Facebook SDK for iOS or Android to track how many visitors complete an install.

Video Views

With this campaign objective, you use ads that include an embedded video instead of just images and text.

Lead Generation

Get new prospects into your sales funnel.

Messages

This objective enables advertisers to buy ads in Ads Manager or the Ads API with the goal of opening Messenger interactions, thus driving conversations at scale.

Conversions

This objective is probably the most common for advertisers who start in Google Ads for PPC and expand to Facebook. In order to effectively utilize this objective, you must implement the Facebook conversion pixel on the pages you wish to count as conversions. Visitthis guide for more info on conversion tracking on Facebook.

Catalog Sales

Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to buy.

Store Traffic

Facebook will show ads to people in a certain radius of your choosing around your business. This objective can increase local brand awareness and traffic.

Once you’ve chosen your campaign objective, there are a few more campaign-level decisions to make. See the settings below:

For your first campaign, you should only worry about the budget and bid strategy.

Budget

You can set a daily budget, which is the maximum you would like to spend on the ad set in one day, or a lifetime budget, which is how much you would like to spend during the scheduled time your campaign will run.

Bid Strategy

Your bid strategy options include:

  • Lowest Cost – “Get the most results for your budget”
  • Cost Cap – “Control your costs while getting the most volume of results for your budget”
  • Bid Cap – “Control your bid in each auction”
  • Target Cost – “Get a consistent cost per result”

Not every objective includes all 4 types of bid strategies. See the explanation below from the Ads Manager UI:

  • The lowest cost bid strategy is only available if all ad sets are using the same delivery optimization.
  • Target cost and lowest cost with bid cap are only available if none of the ad sets are using value optimization.
  • Target cost is only available if the ad sets are using conversion and/or app install optimization.

Having trouble determining which bid strategy is the best fit? Check out this handy chart from Facebook:

Ad Sets

After choosing a campaign objective, Facebook prompts you to create an ad set. It’s helpful to think of ad sets as the Facebook version of Google’s ad groups. Ad sets allow you to separate your campaigns into smaller sections. This is useful when you’re interested in targeting specific ads to different locations or audiences. You are able to choose the targeting listed below within each ad set.

Audience – Either choose an existing audience in the account that you set up before creating a new campaign, or create a new custom audience. At any point of creating audiences, you can get an estimate of your potential reach on the right-hand side of the page.

Location – You can include and exclude multiple locations when setting up ad sets. Like in Google Ads, there are different options for who is included in this targeting. Below are the options for setting who is included:

  • Everyone in this location (default setting)
  • People who live in this location
  • People recently in this location
  • People traveling in this location

Age – Since Facebook provides detailed demographics, you can optimize your campaigns and ad sets by age. The default target is age 18 – 65+.

Languages – You only need to specify a target language if your audience uses a language not common in the area you choose. For example, targeting English speakers in Germany.

Connections – Show ads to users who like or know someone who likes your business’s Facebook page, app, or event. You can also make advanced combinations in this section of the ad set creation.

Budget and Schedule

Your setting options will vary in this section, depending on the campaign settings you have chosen. Below is an example of the Optimization for Ad Delivery, Bid Control, and Schedule settings for a campaign whose objective is Lead Generation.

Ads

After reading about the different campaign objectives, you can see that Facebook offers opportunities to use a variety of ads or creative. You can also use an existing post and turn it into an ad.

Image and Video Ads – Use one image or video with these character limits:

  • Headline: 25 characters
  • Text: characters
  • Link description: 30 characters

Image and video ads also include an optional call-to-action button. Although you cannot customize the text in the button, Facebook provides a good variety that should apply to most advertisers. Below is an example of a text ad where the advertiser is using a “Shop Now” call-to-action button.

Carousel Ads – These ad units can be especially useful for e-commerce brands. Use images and unique links for each image. An example of this ad type is below. As the user clicks on the arrow, the images scroll through.

Placements

Your ads can show in a variety of areas on Facebook, Instagram, Messenger (check out these 9 examples from Mobile Monkey), and Facebook’s Audience Network. These areas are called placements. Try testing different placements and optimize your ad sets based on user behavior in each. For more information on placements, see this help page. Placements are chosen during the Ad Set creation before you create your ad.

Keep in mind that your ads will look a little different when showing on different placements. Below are a couple of examples of ads on the Desktop Right Column. You can see the text and images are displayed differently than the Desktop News Feed examples above.

Reporting Basics

After you launch a campaign and start showing ads, you’ll want to start optimizing your account based on the metrics provided by Facebook. There are preset columns you can choose based on your goals. Columns may also be customized and saved as a default view. Below are some of the metrics most commonly used to gauge campaign performance.

Results – Number of actions that were taken based upon your campaign objective.

Reach – This metric is similar to impressions in Google Ads and indicates how many people saw your ad. Facebook also measures impressions, which includes multiple views from the same individual.

Cost – How much was spent per result.

Amount Spent – Total dollars spent during the time frame selected.

Post Reactions and Page Likes – Even if your goals are centered around website conversions, displaying ads on Facebook will also help increase engagement on your business’s page and posts.

Link Clicks – These are either clicks to the website, your app, video, etc. These link clicks lead to destinations or experiences, on or off Facebook.

Website Conversions – These are all the actions tracked by the Facebook pixel on your site and attributed to your ad. This metric can be broken down into different actions depending on the events or custom conversions implemented on your site.

2. Going Beyond The Basics

By now, you’ve created your Facebook ad account, crafted some basic campaigns, and learned how to get around the interface. Currently, you’re looking for some help on getting started with audiences, creating images, and drafting ad copy.

When you’re finished with this section you should be comfortable creating some starter audiences, producing unique images, and drafting ad copy.

Here’s what you’ll learn:

  • Three audience types to get you started on the Facebook platform
  • How to craft images that represent your brand and catch a user’s eye
  • Basic tips on writing ad copy that stands out

Starter Audiences

One of the first considerations in Facebook is thinking through whom the audience is you want to target with your advertising. Facebook has audiences you can target, that are relatively easy for newcomers to set up. They provide a great first step into the Facebook ecosystem. Once you master these audiences, there are many more advanced ways to target people and build audiences.

Friends of Fans

Target friends of people who like your page

The easiest audience in Facebook to start with, is to simply target the friends of people who have liked your page. It makes intuitive sense that people who are friends with one another (even in the loose way Facebook defines friends) share some things in common that might make them useful for you.

You’ll be targeting the friends, co-workers, family, and other connections that your fans have. Odds are that at least some of these people are interested in the same things as the fans of your page. That same thing could be your product or service!

Be sure to exclude your existing fans, so you’re not targeting people who might have already purchased or used your service in the recent past.

To target these people, you’ll need to have a Facebook page already set up (you’ll need this anyway to do paid Facebook advertising) and that page needs to have likes. The more likes you have, the larger this potential audience. If your page is new or doesn’t get a lot of traffic, this method of audience building will be less effective. In that case, work on building your social media outreach to the point that you have enough fans to use this type of audience. Once you’ve received enough likes, this audience will be another option for your Facebook advertising.

Persona-Based

Using the information you already know about your clients and customers, you can build out an audience using those same variables to target new people.

Let’s say you sell outdoor apparel focused on the camping and hiking niches. You want to put some ad spend toward reaching new customers who might be interested in your store and its products. Based on internal information from existing customers, you have a general idea of what your typical customer looks like:

  • Male or female
  • College-educated
  • $40, – $75, annual income
  • years old
  • Lives in California, Washington, and Oregon

Now, you have a decent start at knowing who your customer is and who else might be like them. In Facebook, you can then target these variables as you can see below.

Target by location, age, and gender

Advanced targeting

You can then layer on some additional interests like fishing, hunting, and mountain biking that would likely appeal to someone who enjoys camping and hiking.

You definitely want to err on the side of caution when it comes to audience size. The more targeted it is, the more likely you’ll be focused on the right people.

We’ve created a single persona-based audience that encapsulates your entire customer for this example, but it may be far more useful to break your customer base into multiple personas, each tied to a customer type that buys from you. You can then target each of these personas separately with customized messaging.

Lookalike

This audience is built by Facebook to look similar to your existing customers and clients, based on information you provide.

The reason it can be useful is that it allows you to leverage information you likely already have or can put together in a relatively short period of time.

For the newcomer to Facebook, lookalike audiences could be built off the following:

  • Email list
  • Phone number list
  • Website visitors

Simply upload an email list or phone number list into Facebook and tell it to create a lookalike audience based on it. You can also create one based on visitors to your site using the custom audience pixel that will feed information back into Facebook.

You’ll then be asked to tune the size of your lookalike audience to be more targeted and smaller or for more reach, but less targeted.

Then, you can experiment with layering other targeting options on top of the lookalike audience to refine your audience further.

Creatives

Facebook is a visual platform. While there is text in Facebook advertising, it’s the images that catch the eye and help convey a message to users.

While no two brands or businesses are going to find the same success with the same images, some basic ideas can help guide the image creation process.

Each of the following tips will provide insight on how to craft images that will get your ads noticed. We’ll cover three tips to get you started.

Tip 1: Include Your Brand In The Image

If the image is the first thing someone notices about your ad, you want to get as much as you can from that initial interaction. You want them, at the very least, to associate your brand with a message, even if they don’t click through to a landing page.

This is your first impression on a person, so include your brand (logo, etc.) on the image itself. It’s your best shot at creating an immediate brand association with the user. If the image conveys what your service does or what your product is, why squander the opportunity to create that brand association?

Whether you’re a home delivery service, retail outlet, restaurant, or any other type of business, you’ll want to portray your brand somewhere on your advertising image. It could simply be putting a logo in one of the corners of the image or you could have it prominently displayed on a product in that image.

By having your brand on the image, a user doesn’t have to guess what business the ad is tied to. You’ve removed a ton of guesswork by reinforcing the brand message with your actual brand. Remove the brand and it’s just a picture of things that one can’t as easily associate with a business.

The user would then have to read the rest of the ad to make that connection. If they happened to be scrolling and didn’t read the rest of the ad, they likely wouldn’t be left with much of an impression.

Tip 2: Use The Power Of An Emotional Appeal

The power of emotional appeals is nothing new to advertising, but it’s easy to gloss over how useful they can be in conveying a message to potential clients and customers, particularly on a visual platform like Facebook.

This is even more important when you offer a service or product that isn’t easily portrayed in an image format. The banking and lending industry, for example, isn’t the easiest service to convey in imagery, but it is a great candidate for emotional appeals. Their service is often meant to get you to a place (financial security, home ownership, etc.) or provide convenience and that is something that can be used in an image.

For example, think about how you would portray a car or home loan in an image. Do you show a contract or a calendar of payments? No, these things wouldn’t drive people to check your service out. You can’t easily show a loan in an image, but one way to market it is through positive outcomes. The general marketing angle is that if you use their service, you’ll be happier and better off in the long run.

So while it’s hard to show a car or home loan in an image for an ad, you can show happy people in front of a house or driving a new car. You’re then tying your service to someone’s happiness.

The power of emotional appeals can center on any kind of emotion, but in the social realm of Facebook, where people spend leisure time connecting and sharing with friends and family – happy and funny are two emotions that can do well on the platform.

Tip 3: Use Bold Colors To Draw Attention

What’s the last tip for sprucing up your Facebook images? Go big and bold on color.

Think about the Facebook experience. What colors are most used on the site? The background is full of white and off white coloring and the color goes to anything that can be interacted with – buttons, clickable text, and images. Facebook wants the background to fade away from the content, so it can be easily interacted with.

By using bright and bold colors, your image can stand out from the background, as well steer attention to its message and purpose.

One example of using bright and bold colors, is to have the background to the image be one solid color that stands out and then put your product right in the center of it. In this way, your single product is being showcased by the bright color behind it. The hope is that the bright color will then stand out from all the other images in one’s Facebook feed.

The background is also sure to stand out against other content, as it’s not typical for advertisers to use solid blocks of color. Be careful, though, as you don’t want to just throw your logo on an incredibly bright background and think you’ll hit marketing gold. Tie an image strategy like this to your brand and message to make it create a unified ad.

Ad Copy

When drafting ad copy for Facebook ads, you will likely want to entice people to click your ad and go to your website. Your ad copy needs to grab people and get them interested in what you have to offer.

Let’s look at three ways to make your ad copy stand out.

Tip 1: Make Your Ad Copy Relevant To Your Audience.

Your audience isn’t one size fits all and your ad copy shouldn’t be either. Think through whom you’re targeting, what their needs are, and how you can meet them. By using the persona-based audiences above as a guide, you can craft ad copy that appeals to each of the persona’s you want to target.

Tip 2: Mention Your Unique Selling Point

Use ad copy to promote directly what you’re selling and let people know what makes you better than everyone else.

Is it convenient? Speed? Price? User experience?

Use the ad formats and text options Facebook offers to clearly articulate why a person looking at your ad should choose your business to fulfill a need. That person shouldn’t have to guess what makes you better than the rest. If they do have to guess, they’ve likely moved on.

Tip 3: Use A Call To Action

You’ve tailored your ad copy to a specific audience and your unique selling point is prominent in the ad copy. Now what?

It’s time to drive home what you want a person to do and that means you need a call to action. It’s a great way to wrap up an ad. Facebook even makes this easy by giving you pre-made call to action buttons.

Choose the button that most represents what you want a person to do and you’ll have a nice button on your ad to guide users toward a specific action.

A Quick Recap

These are things you should be familiar with now:

  • 1. About three audience types to get you started on the Facebook platform
  • 2. Understanding how to craft images that represent your brand and catch a user’s eye
  • 3. Understand some basic tips on writing ad copy that stands out

3. Becoming the Expert

After successfully navigating the setup of a Facebook account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish.

By the end of this whitepaper, you should have a greater understanding of the audience insights, building personas and audience segmentation, utilizing advanced segmentation for improved targeting, and how to use and find the advanced Facebook Ads Manager features.

Here’s what you’ll learn:

• How to use Audience Insights for creating advanced audience segmentation

• How to build audience personas

Audiences Insights

Creating and selecting your target audience should be one of your first tasks when crafting your Facebook ad strategy. How you set up your audiences and target them with ads will have the biggest impact on your relevancy scores and performance metrics.

Here are a few ways to find your audience with Facebook Audience Insights.

Finding Personas with Audience Insights

Facebook Audience Insights is a powerful tool that combines Facebook native data and third-party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience.

Start by going to your Facebook Audience Insights and look at the options under the “Create Audience” section and choose your Page from the “Pages” field.

Under the Demographics tab, you should see an age and gender breakdown of your Facebook fans, like the chart below. This chart helps to quickly visualize the gender and age group composition of your Facebook audience. The light gray bars show the demographics breakdown of everyone on Facebook so you can compare how your age and gender composition compares to everyone else on the platform.

Let’s take a deeper look at one segment of the total audience. Keep scrolling down and you will see that Facebook has paired your audience’s interest data based on purchase behavior, brand affinity and other activities to create mini-personas.

For example, a popular lifestyle of this audience is Raisin’ Grandkids, which is “older singles and couples notable for their active grandparent status. Every household shows the presence of children.”

Building Your Persona with Audience Insights

Let’s say we wanted to create this audience in Facebook, so we could target specific posts and ads – how would we create it? First off, let’s think about what was included in that mini-persona.

  • Active grandparents
  • Singles and couples
  • Presence of children in household

What could we surmise from this information?

  • Age = let’s target 50+ just to be safe
  • Gender = Male & Female
  • Marital status = married & singles
  • Household = children are present
  • Geography – let’s just assume a national presence

Start targeting all these characteristics, until you have a complete picture of your audience, like the one below.

Facebook found K monthly active people that match our criteria for “Raisin’ Grandkids.” Now that we have an audience built, let’s dive deeper into Facebook Audience Insights to get a fuller understanding of this audience.

Audience Persona

The more customer insights we have and understand, the better we can deliver and target our messaging. Facebook updates this data daily, so the results are always fresh.

Since we inputted the demographic targeting, let’s start with Page Likes.

Page Likes

Top Categories provide a broad overview of the types of pages this audience likes on Facebook. This will come in handy if you wanted to target specific pages or interests related to them, in hope of reaching this audience.

You can also monitor these pages to see what type of posts or engagement they’re getting from their audience. Plus, use this information to target websites on Google’s Display Network or through your programmatic vendor of choice.

Second, Facebook provides the top 10 pages that are likely to be relevant to your audience based on affinity, page size, and the number of people in your audience who have already liked that page.

In this example, our audience is x more likely to like the AARP Facebook Page than all the Facebook users. From here, start putting together the types of websites/news/products/organizations/ games this audience is likely to interact with.

Locations

Under the Location tab is a list of the top locations for this selected audience, with the likely chance of them being in this group on the right.

This will be useful information, if you want to narrow your geo-targeting to specific regions, states or cities.

Activity

Activity is the number of times the selected audience performed these actions on Facebook. It is based on Facebook user activity and environmental data.

This is great information to analyze before setting up ads, because you want to understand the behavior of this audience. Do they engage with posts by liking, sharing or commenting? Do they click on ads? If so, do they redeem promotions?

At first glance, we would expect to see good results from relevant ads, because this audience is heavily engaged on Facebook, compared to average users.

  • They like a lot of pages
  • They comment and like posts more than they share
  • They like to click on ads, but don’t redeem promotions

Devices

Next, try to understand what and which type of devices they prefer. It appears 55% of the audience uses a hybrid of computers and mobile, which means our device targeting should be set for both in order to reach this audience.

Moreover, 73% of the audience primarily uses their mobile device. Of those mobile devices, there are more Android users than iPhone users. This will be important to review when optimizing the campaign.

Compare Google Analytics Performance Data

Go to Google Analytics and create a new segment based off some of the same demographics we targeted in Facebook. At a basic level, let’s see how this audience performs by age and gender.

Here’s what my new segment looks like:

After saving this segment, start analyzing the data by looking for performance trends across device, age and gender.

We can quickly see this audience outperforms the average site visitor and 63% of the conversions happen on a desktop with an % conversion rate. This is definitely worth remembering when choosing device placements for your ads.

To see more granular metrics, break it down by age and gender. 53% of their goal conversions come from females , and the highest conversion rates come from males and females over the age of

Now that we have a basic understanding of performance levels for this demographic audience, let’s move back to Facebook to target them with ads.

Targeting Your Persona

By using Audience Insights, we found a specific Facebook audience segment, collected multiple data touch points and analyzed its general performance within Google Analytics.

So how would you target this audience within Facebook?

Since the audience is already saved, the next step is to create a campaign for this audience. Based off of the Google Analytics conversion data, we would recommend creating different ad sets to measure performance for each age group and gender (ex. 65+ Female and 65+ Male).

Now that the campaign and ad sets are in place, here are a few tips to keep in mind with your ad creative and optimizations.

  • Craft specific messages to entice the audience to click through
  • Select images and videos that will appeal to this audience
  • Don’t be afraid to try different ad styles, like video ads or carousel ads
  • Consider using placement targeting (remember character limits are different)
  • Review primary devices used by your audience
  • Choose the appropriate CTA, based on where the audience is in the funnel
  • Set up an ad schedule of when your audience is most likely to be online and when they’re most likely to convert (they can be different)

Combining Facebook Audience Insights with Google Analytics provides a lot of data points that can easily be connected into a full buyer persona.

Taking the time to understand your audience and gain deeper insights into their interests and behaviors, will help improve your ad performance and increase ROI.

Pro Tips

  1. Lookalike Audiences: Create new audiences based on email lists and website audiences to find new customers.
  2. Don’t neglect your fans: Using audience insights, segment your Facebook fans into small audiences to deliver tailored messages.
  3. Don’t guess, use Google Analytics and Facebook Analytics: You already have a lot of data points. Analyze your website visitor data in Google Analytics or Facebook Analytics to glean valuable insights about your customers. Use this data for demographic, device, location and behavioral targeting and also to come up with messaging ideas in Facebook campaigns.

Relevant Audience Targeting

Now that your audiences are in place, let’s work on getting more granular. Facebook offers many targeting options to drill down your audience, such as:

  • Devices
  • Demographics
  • Interests
  • Behaviors
  • Locations

Use these options to target and build personas, by layering different targeting options.

As David Ogilvy said, “Do not… address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

One thing to keep in mind is demographics, interests and behavior targeting are considered “OR” statements, unless you take advantage of “AND” statements. For example, let’s say you want to run an ad targeting people with an interest in “travel” and “beaches.”

Facebook will build one audience, including everyone who has an interest in “travel” and everyone who has an interest in “beaches.”

However, if you narrow your audience with “And” targeting, you can find the overlap of people who like “travel” and “beaches.”

It’s also important to note that you can exclude people based on their demographics, interests, behaviors or if they have already completed your desired action.

Granular Targeting by Ad Placements

Below is an example of ad sets broken down by men or women desktop users over the age of 45 with an interest in tourism (we ran another campaign with the same criteria, but only for mobile users).

By narrowing our targeting to specific devices/demographics/interests, we found that men outperformed women with 46 more conversions, but at a 28% higher CPA over the same time period. With this information, we shifted budgets to meet the client’s goals.

Here’s another example of how ads performed in the News Feed versus Right Column.

Pro Tips

1. Desktop vs Mobile: Once you have enough data, creating ads specifically targeting devices or placements. You could even subdivide desktop by News Feed and Right Hand Column.

2. Men vs Women: Depending on your product or offer, consider running targeted ads by breaking out men and women.

3. Geo-Targeting: You can also add/exclude locations from your campaigns to focus on your target market.

Schedule Your Ads Around Your Audience

Show your ads at the right time, by knowing when your audience is online. Analyze your website traffic and audience insights to find the optimal time(s) to show your ads.

There’s no sense in showing your ads 24 hours a day, if your target audience is only online from AM – PM. Find out when your audience is most active on Facebook and if there are certain days and hours you should schedule your ads to be more effective.

Consider funneling your time period down even further by analyzing when you’re audience converts. Just because your audience is on Facebook early in the morning, doesn’t mean they’re ready to purchase.

Here’s an example of website conversion peaks and valleys over a 30 day period. I wish it performed like the first week, with a steady increase, but that’s not realistic for this audience.

Conversions and Cost Per Result

Next, review to see if there are any conversion trends by day. Maybe Fridays performed better than Mondays. With this information, you can make sure to allocate budget accordingly.

Pro Tips

1. Custom Daily Schedule: If you know what time of day your audience is online, run a daily schedule. Selecting a Lifetime Budget, rather than the default Daily Budget, will allow you to run a custom ad schedule.

Advanced Features

Facebook Ads includes several features designed for large or advanced Facebook advertisers. By using these features, advertisers can create, update and launch ads at scale and in bulk. You can find all of these tools under Ads Manager main menu.

Before you can succeed with Ads Manager, you must understand how to make the most of it. There are seven key functions we will review in this section.

  1. Ads Manager – edit and create new campaigns, ad sets and ads in this tab
  2. Audiences – see a list of all audiences
  3. Image and Video Library – upload new visual assets and manage all previous uploaded images and videos
  4. Reporting – create, save and schedule performance reports
  5. Page Posts – view your scheduled posts, published posts and ad posts
  6. Events Manager – access your pixels and  custom conversions and account settings
  7. Settings – access Business Settings, manage users and billing.

Ads Manager

The Ads Manager section is where most of the work is done. In here, you can create new campaigns, edit current ones and import and export new creative.

There are a few features that will help you maneuver around the interface and become more efficient.

Search – use this feature to find what you’re looking for, without having to hunt through old campaigns or ads

Filters – there’s a lot filters covering delivery, objectives and changes

Again, it’s a great way to focus your attention on what truly matters.

Export & Import – This is a great feature for SEMs who like to use Excel to make changes in accounts. Facebook allows you to make changes to multiple campaigns, ad sets and ads with Excel by using Ad Manager’s export and import features by copying and pasting info or by uploading files.

Duplicate – after selecting a campaign, ad set or ad, a few other features will appear. The duplicate option is one of them. Use this feature to quickly duplicate your previous work rather than repeating the process over again. This is great for creating A/B ad tests when you’re changing the image or ad copy. If you copy and paste a campaign, Ad Manager will duplicate the ad sets and ads in the campaign too.

Campaign Tags – another overlooked feature is the campaign tag. Use these tags to label campaigns for quick reporting, experiments or objectives. There are numerous ways to use them and multiple reasons why they could be beneficial to you.

Campaign Analysis – select a campaign and on the right-hand side, you’ll have the option to edit it (pencil) or analyze the historical performance (graph). Select the graph icon to view several metrics from which to analyze the campaign’s performance.

Here are the metrics you can choose from under the Custom section of the chart panel.

Once you select a metric, you can see a graph based on the time frame of your choice.

Audiences

In the Audiences tab under Asset Category of the main navigation menu, you’ll see all your Custom, Lookalike and Saved audiences that have been created.

Filters – use filters to quickly sort through your audiences by either quick look, type of audience, availability or source.

Audience Overlap – choose an audience and compare the number of people and the overlap with up to five other audiences. Start by selecting two different audiences to compare the overlap.

Here’s an example of two Lookalike audiences – one created from an email list and the other from website visitors. This diagram shows there’s a 19% audience overlap or , people that are in both audiences.

You can add up to five different audiences to compare the overlapping number of people.

Image and Video Library

The Image Library houses all the images you have used in your ads or uploaded to the account.

Label visual assets – within both Image and Video Libraries you can select the items that you have already uploaded and group them by assigning labels. This can help with organizing visual assets related to the same product, offer, location, etc.

Reports

Automated reports can be useful in receiving updates on performance, when you can’t necessarily be in the account every day. While it’s strongly recommended that you are in your accounts each day, automating reports can provide a snapshot that tells you what you need to know, as often as you need to know it.

Automated reports are extremely simple to create, schedule and export.

Creating your report – start by selecting the metrics and filters you want to report on performance. You can even create your own Custom Metric out of standard metrics.

Then narrow it down to the campaign, ad set or ad level to get more granular reporting. Add any breakdowns that you think will be helpful to better analyze your campaigns. Once these are in place and you’re happy with the report, it’s time to save it.

Save and schedule report – once you have the metrics you want to report on, click save report. From here, you’ll be given a screen that looks like this.

Name your report then choose how often and when you want to receive the report. Next, you can add subscribers to receive the report. Keep in mind; only people with access to the ad account can receive scheduled reports.

Page Posts

Under this tab, you’ll find the option to view all your scheduled, published and ad posts on your page.

Published Posts – a favorite feature for creating quick and detailed posts. Using this option gives you more control and options over the post. For example, the ability to use a call to action and import pictures using the URL.

Events Manager

Under the Measure and Report section of the main menu, you’ll find access to your pixels, custom conversions and offline events.

Pixels – With the same pixel you have been using to create Custom Audiences, you can now view website traffic from the pixel and use it for conversion tracking and optimization, in addition to remarketing.

Custom Conversions – Custom conversions allow you to optimize for and track actions without having to add anything to your Facebook pixel base code. They also allow you to optimize for and track actions that are different from the standard events that come with the Facebook pixel.

You can also add different parameters for each standard event code, such as Content ID, value and currency. These are optional, besides the Purchase standard event, which requires the value and currency parameters to work.

Once the conversion pixel is in place, you can start optimizing your campaigns for that objective and tracking the results within the Facebook interface.

A Quick Recap

These are the things you should be familiar with now:

  1. Advanced audience segmentation with Audience Insights.
  2. Building audience personas with Facebook and Google Analytics Data.
  3. Understanding how to create the most value from Facebook Ad Manager.
  4. Utilizing advanced features in Ad Manager for simpler and more efficient account management.

As the world of Facebook constantly changes, there’s always something new to learn. So keep reading, keep experimenting, testing and make sure you are actively taking part in digital marketing communities, events, and resources. You’ll be the expert you strive for before you know it!

Источник: mynewextsetup.us

Https www facebook com business m ads manager guide -

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Business Manager uses a 2-layer permission system that makes sure each person has the access they need. The first level is where you add people to your Business Manager. You can assign them either admin or employee access. Then, use task-based permissions to grant access to your assets.

With the task-based permissions system, you can see the specific activities you allow each person to perform. Task-based permissions help you safeguard your Facebook information. We recommend that you share the least amount of access that still allows people to do their work. Learn more about how to view and edit permissions in Business Manager.

Add people to your Business Manager

When you add people to your Business Manager, assign them admin or employee access.

  • Employee access: We recommend you add people as employees. They can only work on assigned accounts and tools.

  • Admin access: Admins have full control over your business. They can edit settings, people, accounts and tools. Admins can also delete the business from the Business Manager.

You can also use advanced options to assign finance roles.

  • Finance analyst: They see financial details like transactions, invoices, account spend and payment methods.

  • Finance editor: They can edit business credit card information and financial details like transactions, invoices, account spend and payment methods.

Grant people access to assets

After you&#;ve added people to your Business Manager, you can grant them permission to access your business&#;s assets in Business Settings. For example: ad accounts, Pages, Instagram accounts, pixels or catalogs.

For each person and asset, you can grant access to specific tasks. For example, you can add someone to your Business Manager as an employee, then grant them permission to create ads and view Page performance, but not publish to the Page. Tasks for each asset are divided into 2 categories:

  • Standard Access: Toggle on each task you&#;d like the person to perform.

  • Admin Access: In this section, you only have one option. Toggle on admin access to allow the person to manage the asset and perform all available tasks.

Note: Only Pages assigned to a Business Manager use task-based permissions. Pages not associated with a Business Manager use role-based permissions.

Learn more

View and Edit Permissions in Business Manager

Add an Instagram Account to Your Business Manager

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Источник: mynewextsetup.us

Start Advertising on Facebook by Setting up Business Manager &#; Ad Accounts

Learning the ropes can be quite costly when you are starting a new business, or even just trying out new advertising campaigns for something that is well-established. One mis-click or small mistake can lead to a ton of problems down the road.

It is important to take your time and work through each new setup carefully and thoughtfully.

To make the process easier, we put together this guide to help walk you through the ins and outs of setting up Facebook Business Manager and Ad accounts. 

Setting up Facebook Business Manager

Setting up Facebook Business Manager can be done in just a few steps and shouldn’t take longer than a few minutes.

Here we will take you through each step of the process. 

  1. To begin, go to theBusiness Manager home pageand click Create Account.

*You’ll need to log in using the email and password you used to set up your personal Facebook profile.

Facebook Business Manager. Create Account
  1. Next, enter your business’s name, your name and email address to set up your Business Manager account. 

After entering and double checking the information, click Next.

Facebook ads manager set-up. Create your business manager Facebook
  1. The next page will ask you to enter your business’s details: 
  • Address
  • Phone number
  • Website 

You’ll also need to specify whether you’ll use this Business Manager account to promote goods or services or to provide services to other businesses (like an agency). 

Select promote your own goods or services and click Submit.

Facebook ads manager set-up. Add your Facebook business details
  1. You will now need to check your email for a message with the subject line “Confirm your business email.”
  2. Once you receive the email, open it up and click Confirm Now.
  3. Your Facebook Business Manager is set up and can be found through this link: mynewextsetup.us

Setting up Facebook page

If you want to advertise you will have to have a Facebook page connected to your business account. 

  1. On the Business Manager home page, select your business. Under &#;Business tools&#; choose &#;Business settings&#;.
Facebook ads manager set-up. Select Business settings.
  1. In the next window, click Pages under “Accounts”. Click Add and select Add a Page.

* You should select Create a New Page if you do not have a separate Facebook page for your business.

Facebook ads manager set-up. Create or select created page on Facebook

Add a page that you own

  • Begin typing the name of your Facebook business page or URL in the text box and your business page name should autocomplete below the text box. 
  • Click on your business page. 
  • Then click Add Page. If you have administrator access to the page you’re trying to add, your request will be approved automatically.
Facebook ads manager set-up. Add Facebook page

Create a new page

If you selected Create a New Page, you will have to go through the steps of creating a new page. Here&#;s what you&#;ll need to set up a new Facebook Page:

  • Your business’s name
  • A description of your business 
  • A profile photo
  • A cover photo

Creating a Facebook Ads account

In order to run ads on Facebook, you will also have to have a Facebook Ad Account.

Let’s take a closer look at the steps needed to set up a Facebook ad account.

  1.  On the Business Manager home page, select your business. Under &#;Business tools&#; choose &#;Business settings&#;.
  2. In the next window, click Ad accounts under “Accounts”. Click Add and select Create a new ad account.
Facebook ads manager set-up. Add ad account
  1. When creating a new ad account, use your business name when asked to name your new account. This name won’t appear publicly but it will help you and any employees you add to the account easily identify it. 
Facebook ads manager set-up. Create a new ad account
  1. Now select the option for My business, when you are asked to identify who this account will be used for.
Who will this account be used for
  1. When you’re done, click Create and you will now be able to start advertising!

Once you finish creating your Business Manager and Ad Accounts, you can connect your new Facebook business manager and start running campaigns on Facebook directly from the Sixads app.

Источник: mynewextsetup.us

The Ultimate Guide to Facebook Business Manager

With billion monthly users, Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience.

Thankfully, Facebook caters to businesses with a range of advertising services, including the Facebook Business Manager. 

What Is Facebook Business Manager?

Facebook explains: “[The] Business Manager serves as a one-stop-shop to manage business tools, business assets, and employee access to these assets.”

The Business Manager oversees Facebook Ads, Facebook Pages, and other Facebook marketing activities. You or your employees can access these tools with special logins and permissions. 

With these tools, you’ll have access to Facebook’s customer base (over 2 billion) and any demographic data Facebook gathers. You can use this data to create highly targeted marketing campaigns.

The Facebook Business Manager is not tied to your personal account in any way. In fact, you don’t need to have a Facebook account to be on Facebook Business Manager.

Benefits of Facebook Business Manager

  1. Manage multiple Facebook Ad Accounts and Pages in one place: Access multiple business pages with one login. The Business Manager can help you track the performance of each page or Ads accounts from one central dashboard.
  2. Securely share access with multiple people: You can grant access to multiple employees or clients without sharing login information or assets rights. If you’ve taken some great pictures for an ad, for example, you retain ownership of the pictures even if other team members or vendors use them in other campaigns.
  3. Collaborate with other companies as partners: The Business Manager’s “Partners” feature allows you to add other companies as collaborates. You can give your partners shout-outs, share assets with them, and access their followers.
  4. Control how much access each employee has based on their role: Business managers can limit each team member’s access to certain parts of the platform. Team members won’t have to worry about accessing assets or tools they don’t need. You can also easily revoke access to the Business Manager after project completion. 
  5. Build different custom audiences for different ad campaigns: Facebook Business Manager’s powerful campaign builder allows you to create custom audience lists, thanks to the data Facebook’s users volunteer to the platform. As users tag themselves at events, comment on posts, or join groups, Facebook better understands their likes and interests. The result is an impressive targeting tool that extends beyond simple demographics (gender, age). You can target salary ranges, political ideology, religion, and much more. 

What Is the Difference Between Facebook Ads Manager and Business Manager?

Ads Manager is part of the Business Manager suite of tools. You use Ads Manager to create and track your Facebook and Instagram ads and allocate a budget for your ad campaign.

With the Business Manager, you can work in multiple Ad Manager accounts. You’ll use the Business Manager to access assets for campaigns, like images, catalog items, and videos. 

Who Should Create a Facebook Business Manager Account?

You should consider creating a Facebook Business Manager account if:

  1. You have a marketing or social media team. Use the Business Manager to allocate campaign assets and track performance. Each team member can easily access what they need to create a campaign or report on the latest updates.
  2. You are an agency managing multiple clients with Facebook and Instagram accounts: Manage each account from one location, and grant clients access to upload assets or check on reporting.
  3. You need to control who has access and permission to your Facebook page: If you’re hiring contractors, you can control the amount of access they have to sensitive materials with the “Roles” feature.

How to Set Up Facebook Business Manager

Let’s get you set up on Facebook Business Manager:

Step 1: Create a Facebook Business Manager Account

Visit mynewextsetup.us and click “Create Account: 

Enter in your business’ name, your name, and your email address. Select “Submit.”

Step 2: Link Your Facebook Page(s)

Navigate to “Business Settings:”

Click “Accounts,” then “Pages:”

Click “add” to add a page:

Type your page in the search bar and click “Add Page:”

Step 3: Link Your Ad Account

Under “Business Settings,” select “Accounts,” then “Ad accounts:”

Select “add” then “add an ad account” to enter the ad account ID:

If you don’t have an ad account:

  1. In “Business settings,” click “Accounts,” then “Ad Accounts”
  2. Click “add,” and “create new ad account:”
  1. Enter your account details and click “next:”
  1. Indicate if the account is for your business or another business/client. Click “Create.”

Step 4: Add Users to Your Business Manager Account

From your Business Manager dashboard, select “add people:”

Enter the email address or select the people you want to give the account access to. Select the level of access (e.g. manage account, publish only, etc.) and click “assign:”

How to Link Your Facebook Business Page with Semrush

With the Business Manager on your side, you’ll be able to control multiple business pages and ad accounts. The Social Media Toolkit gives you four tools to further simplify your social media strategy and reporting. Each tool assists the workflow of a social media manager:

  • Use the Social Media Poster tool to create and schedule posts across major social media platforms like Facebook, Instagram, and LinkedIn.
  • The Social Media Tracker tool helps you track the overall performance of your competitors’ social media channels.
  • Track your social media (Facebook & Instagram) ad campaigns with the Social Media Ads tool. 
  • Keep an eye on your internal social media performance with Social Media Analytics tool. This tool keeps track of your metrics on Facebook, Instagram, and LinkedIn. 

How to Link Semrush Tools with Your Facebook Page

1. Navigate to Listing Management and click “Connect”

2. Select the Facebook account that has access to the location and click “Continue” or click “Link another Facebook account:”

3. Log in to the right account and click “OK”

4. Select the FB Business page and click “Sync with this page!”

How to Link Semrush’s Social Media Toolkit With Your Facebook Page

1. Navigate to the Social Media Toolkit

2. Click “Set up” under the project’s managed profiles:

3. Connect your Facebook account by clicking “Connect:”

4. Select the Facebook business pages you’d like to link with Semrush

Facebook Business Manager Best Practices

1. Set up Facebook Pixel: 

A Facebook “Pixel” is a bit of code that lives on a website. It tracks conversions and can help you optimizes Facebook ads, build targeted audiences for your ads, and remarket to leads.

In your Business Settings, go to “Data Sources” and point to “Pixels:”

Click “add” and enter the pixel name and website domain. Click “continue:”

Click “Set up the pixel now:”

2. Boost Account Security

Facebook Business Manager lets you add an extra layer of protection for your business assets with two-factor authentication. 

In “Business settings,” click “Security Center:”

Set up two-factor authentication as “required for everyone:”

3. Set up Locations with Business Manager

If your business or a business you’re collaborating with has multiple locations, you can use the Location function in Business Manager.

Click on the “Business Manager” button at the top of the page and select “Shop locations” under “Assets.”

Click “all tools” and under manage business, click “shop locations.” Click “stores:”

Add the stores manually or use a spreadsheet if you need to add more than 10 shops.

4. Brand Safety

Facebook offers this section with further options for “domains & blocked lists.”

Domains allow you to set domains for each business page to verify page ownership.

Blocked lists are ideal for exerting greater control of where your ads are displayed. You don’t want ads displayed on link farms, betting sites, or similar sites. If there are certain topics irrelevant to your target or you know your target audience would not visit certain sites, then add these domains to your blocked lists.

Common Mistakes Made When Setting Up Facebook Business Manager

  1. Giving a User the Wrong Level of Access: Only give admin access to people you trust or team members that truly need it. Routinely go through and check who has access to what, and confirm who should have access with team leaders or managers.
  2. Sharing Access to your Personal Account: Many people think you need to link your Business Manager account with a personal Facebook profile. Avoid involving your personal account altogether.
  3. Not Owning the Manager Account: If you’ve hired an agency to manage your Business Manager account, ensure you retain ownership of the account. Grant the agency admin access. If the relationship changes, you could run the risk of losing access to your own assets and business page.

Final Thoughts 

With the sheer scale of Facebook’s digital footprint, it’s a great benefit to create and maintain a business presence on the platform. Facebook makes it easier than ever with the Business Manager.

Take the time to see how the tool can benefit your business or your team. 

Источник: mynewextsetup.us

An Artist’s Guide to Choosing a Business Manager

You’re a young performer who’s suddenly seeing the cash roll in, after years of toil and struggle. Or maybe you’re an experienced director or screenwriter, still smarting over bad choices in spending or investments. As nerve-wracking as maintaining an entertainment career can be, worries about the state of one’s finances must dial the pressure up to

Small wonder it’s the rare creative who doesn’t seek out the help of a financial professional.

“Under normal circumstances, artists are people who can create beautiful, wonderful things,” asserts Barry Siegel, a senior managing director of Provident Financial Management known for his starry client list and impressive performance. “But they really don’t have the time, or the inclination, or the ability to deal with the more businesslike functions of our society.”

Translation: The business manager is an essential component of any well-run artistic career. Personal managers and attorneys can sort out available options, and agents can cut deals. But when it comes to money management, there’s no substitute for a skilled professional who can assess one’s financial situation, advise on life-changing decisions and plan for an advantageous future.

Just ask longtime Siegel client Al Pacino. “I just feel freer to go out and do what I do, because I have an honest person working my finances,” he explains. “I don’t have to look over my shoulder, and that’s a big plus in this world.”

An exceptional business manager does much more than get the bills paid. “If there’s a contract for a film or TV show,” says Siegel, “it’s our job to make sure that that money comes in when it’s supposed to, and to pursue that cash if it doesn’t.” A firm will advise on major purchases, from homes to airplanes. It can advise on the client’s charitable giving and, of course, help with estate planning.

Artistic legacies are also at stake. “Every artist believes that their music will live on forever,” Siegel reminds us. “But the reality of life is that most artists don’t go on forever.” Wise business management can extend the shelf life of a body of work beyond the creator’s lifetime.

Des McAnuff, original director of “Jersey Boys,” calls Siegel “a font of wisdom. He’s really been our sage,” he says, citing Siegel’s deep love for the arts that complements financial acumen. “Having him at our side during this crisis, with all our shows shut down, has been a godsend.”

With so much at stake, handing over control of one’s affairs is not to be undertaken lightly. McAnuff recommends extensive research into a manager’s track record, in search of “forthrightness and honesty.” (On that score, he adds, “Barry gets nothing but gold stars, so that was painless.” For his part, Pacino was sold because, “Barry exudes confidence. He does it without even trying. I appreciate that.”)

Siegel suggests that a prospective client carefully assess the relationship between a management firm and its bank. At its inception in , Provident began an association with City National Bank that continues to this day. “City National has been the most supportive of us as a firm, and of our clients in their specific needs. I think their entertainment division is the best in the industry,” he asserts, pointing to the banking team’s deep knowledge of artists’ situations, and its extensive experience in funding massive tours and other large startup endeavors.

“I would love to say that it was us that did everything and that we’re the best,” Siegel says, chuckling. “But without City National Bank’s direct help, we could not be in the position we are. They have taken the time to become human with our clientele and with us. I know I can get someone on the phone whenever I need them.”

Siegel and team conduct what he calls “a good-fit interview” with each potential client. Business management is labor-intensive, with as much as 50% of a firm’s annual gross revenue applicable to labor costs. Therefore, “we need to be very careful about which development artists we bring in. And even on established artists: How much time will they take? We need to make that decision,” he says.

Personal chemistry has an impact, as Siegel is ever mindful of what he calls “our Provident family. If our staff have to deal with someone who is not a nice person on a day-to-day basis, how does it make them feel about their job? How does it make them feel about us?” No matter how glittering the luminary, when an impending arrival at Provident’s Santa Monica office makes staffers blanch, Siegel is blunt: “It’s not worth it. &#; We’ve resigned [from working with] very large-paying clients that have been rude to our people.”

McAnuff echoes the importance of the personal touch. “You can never have anybody in your life whom you dread talking to.” At the same time, he stresses that clients must take personal responsibility for their own affairs.

“In the arts, we tend to revert to being teenagers. And if you’re doing something that you love, it can take over your time and concentration,” McAnuff says. The temptation to simply turn the purse strings over to a “grownup” can be strong but must be resisted, which means constant awareness of one’s own financial position.

In that vein, Siegel emphasizes that his role is deliberately advisory. “We need to look for the right solution to make the future bright for our client,” yet “we do not make final decisions at all.” He clarifies, “We’re not, ‘Yes, ma’am.’ We will tell the client what we think. But it’s really up to the client to make the final call.”

Which is why, in the final analysis, “an informed client is the best client a business manager can have.”

© City National Bank. All Rights Reserved.

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Источник: mynewextsetup.us

How to Set Up Facebook Business Manager the Right Way

One of the most common questions we&#;re asked by our friends in the automotive world is &#;What is the best way to set up my Facebook ad account?&#;

Facebook offers a handful of advertising options for any business. While they all offer unique benefits, only one Facebook advertising option allows you to manage everything in one place: Facebook Business Manager.

Why You Need Facebook Business Manager to Manage Ads

First of all: What is Facebook Business Manager?

Business Manager is a platform where you can create and run Facebook ads and also manage all of your company&#;s Facebook assets, including pages, ad accounts, people, pixels, Offline Events sets, and more.

After you set up a Business Manager account, you can create a Facebook Ads Manager within it.

The main reason for using Business Manager is that it allows you to manage all of your Facebook marketing efforts in one location. Here&#;s a full list of the key benefits of Business Manager:

  1. Centralize the management of all your Facebook advertising efforts: You can add and remove assets and people as needed, right from Business Manager.
  2. Separate your professional and personal accounts: Your team members can sign up via mynewextsetup.us to log into your shared business assets.
  3. Manage permissions: Business Manager is especially important for businesses with more than one Facebook page and/or with marketing teams. Why? It allows you to add, share, and remove assets and team members as things change over time. You can also give different levels of access to people with various roles on your team.
  4. Share assets with outsiders: If you hire a digital marketing agency to manage your social media or digital advertising, you can grant external access to your existing assets and/or create new assets for them to use. Sharing your assets this way allows your business to retain ownership of your ad accounts as agencies and staff members come and go.
  5. Get better support from Facebook: Facebook wants all businesses to use Business Manager so it can offer more specific instructions and help. If you have a technical issue, Facebook will ask you right away if you&#;re using Business Manager, so it helps to have one set up.
  6. Make things easier on yourself in the long run: Most businesses today have just a Facebook page and an ad account set up on an employee&#;s personal Facebook profile. But over time, the number of employees and accounts on your Facebook page can complicate the way your business monitors, engages, and advertises on Facebook. So even if you have only a few assets, it&#;s important to switch to Business Manager sooner than later.

Now that you have an understanding of how Business Manager works, it&#;s time to get your own account set up so you can get your ads rolling!

How to Set Up a Business Manager for Facebook Advertising

With just a few very easy steps, any marketing professional can set up a Facebook Business Manager account and start advertising.

1. Head to mynewextsetup.us and Create Your Account

Business manager setup screen.
Facebook Business Manager Setup

Facebook will ask you to log into your personal account, but you may opt to create a separate Facebook account just for using Business Manager.

2. Create an Ad Account Within Your New Business Manager

Facebook Business Manager Setup

The ad account is where you put your credit card information, so we typically recommend creating one ad account for every credit card you want to use. As an example, if you’re an auto dealer and want to separate your billing for sales and service, set up two different ad accounts with two different credit cards.

3. Connect Your Facebook Page

Facebook Business Manager Setup

Facebook ads are placed by a Facebook page. Most businesses already set up a Facebook page, but you&#;ll want to connect your pre-existing page to your Business Manager so that you can manage and run ads from your page. In Business Manager, just click Business Settings > Pages to get started.

4. Create (and Install) Your Facebook Pixel

Facebook Business Manager Setup

The Facebook tracking pixel enables retargeting ads and advanced tracking. In short, the Facebook pixel is your eyes and ears on your website.

We recommend one Facebook pixel per website. In Business Manager, click Business Settings > Events Manager > Pixels to get started.

5. Connect Instagram to Your Business Manager

Facebook Business Manager Setup

Facebook owns Instagram, which means you can run ads on both platforms at the same time. Connect your store with more potential customers by integrating your Instagram account with Facebook Business Manager.

In Business Manager, click Business Settings > Instagram to get started.

6. Create an Offline Events Set

Facebook Business Manager Setup

Your Offline Events set calculates which sales in your store were influenced by a Facebook ad. You can upload the revenue or income from each sale, and Facebook will tell you how much money you made. This makes it easy to calculate the return on investment (ROI) of a campaign.

In Business Manager, click Business Settings > Events Manager > Offline Event Sets to get started. After you create an Offline Events set, make sure to assign it to your ad account (see step #2).

Psst: To make the Offline Events setup way easier, use our new tool, Hydra. You&#;ll save time and streamline the process!

7. Connect Your Facebook Ads With Your Sales Team

Facebook Business Manager Setup

Facebook can send leads directly into your customer relationship management (CRM) system or even email leads directly to your sales reps.

Two sites help to connect your leads with your CRM: Zapier and LeadsBridge. To use either of these sites, make sure you have admin access to your Facebook page and ad account. Alternatively, set admin access for leads only to enable you or your employees to successfully set up the connection.

You can manage lead access in Business Manager by clicking Business Settings > Leads Access.

8. Add People and Partners to Your Assets

Facebook Business Manager Setup

Quickly scale your Facebook marketing efforts using People and Partners.

People is where you can add employees and control what they can see and do. Partners is the best way to add an agency; that way, you control the agency’s level of access, but the agency can add its own employees into your accounts.

In Business Manager, click Business Settings > People. Or, along the top, choose Partners, and add your partner’s business ID.

How to Create an Ad in Ads Manager

Once you have all your pages, pixels, and people arranged in Business Manager, it&#;s time to create your first Facebook ad!

The easiest way to get started is to click your ad account&#;s name in the list under Business Settings. We recommend keeping this link as a bookmark in your browser so that you can easily monitor your ads.

Facebook Ads Manager Setup

On the ad creation screen (shown above), you&#;ll notice that there are several objectives to choose from.

In most cases, you will want to send people to your website to view your products, in which case you should choose the Traffic objective. From there, you will name your campaign and click the Continue button.

Facebook Ads Manager Setup

On the next screen, you&#;ll configure the ad set. Specifically, you&#;ll choose your time frame, targeting, ad placement, and budget.

Facebook Ads Manager Setup

You&#;ll then be brought to the ad creation screen, where you&#;ll configure all the creative aspects of the ad, including the format, images, videos, text, and links.

Facebook Ads Manager Setup

The first step is to choose the specific Facebook page for the ad. If you connected your store&#;s Instagram account, you&#;ll also see the option to choose that account on this screen.

When your ad content is configured, make sure to check the Conversion Tracking section at the bottom of the screen. Verify that the pixel and the Offline Events set are both connected to your ad account before clicking Confirm to upload and launch your ads.

Facebook Ads Manager Setup

When you upload your ads, Facebook will review the content to make sure it suits its guidelines and will notify you of any errors or warnings. (If your ad is disapproved, here are five possible reasons why.)

From there, you&#;ll be able to save a link to the specific ad campaign, or navigate back to your Ads Manager via mynewextsetup.us

Happy Advertising!

Our team at 9 Clouds has created an entire library of free Facebook advertising resources. Be sure to specifically check out our:

Interesting in having an agency manage your Facebook ads?

9 Clouds offers a wide range of services for Facebook advertising. Ask for a free digital assessment today to see if we might be the right fit for your business.

SEE HOW WE HELP OTHER BUSINESSES WIN ONLINE »


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Setting up Shopify's Facebook channel for marketing

This page was printed on Dec 03, For the current version, visit mynewextsetup.us

Before you can create Facebook ad campaigns in Shopify, you need to set up the Facebook Marketing feature in the Facebook channel. After that is set-up, you can create Facebook ad campaigns from the Marketing section of your Shopify admin.

When you buy Facebook ads, you pay for them through your Facebook ad account. Make sure you understand the Facebook Advertising Policies before you create a Facebook ad campaign.

Authorizing the Facebook channel for your Facebook account

When you set up Shopify's Facebook channel, you authorize the app to homes for sale in natomas sacramento ca a Facebook Page for your business as well as a Facebook ad account and Facebook Business Manager. Facebook Business Manager is a tool that you can use to organize and manage all of your Facebook business accounts, like your Pages and ad accounts. The Facebook Page might connect to your personal Facebook account, but Shopify uses your personal Facebook account information only to access the Facebook Page, Ads Manager account, and Facebook Business Manager.

Note

If your Facebook account has an administrator or editor role on a Facebook page, then you can post, comment, and message as the page without customers seeing personal information. Learn more about Facebook Page roles.

Basic requirements

Before you can create Facebook ad campaigns in Shopify, you need to set up a Facebook Business Manager that owns both your business's Facebook Page and an ad account.

If you have a personal ad account, then you need to connect it to a Business Manager. If you've never run ads with your personal ad account, then you need to create a new ad account inside Business Manager before you can create Facebook ad campaigns. Learn more about Business Manager and ad accounts from the Facebook Ads Help Center.

If you don't have a Business Manager, then you can set one up when you're setting up the Facebook channel.

Facebook Page settings

The following requirements need to be met on Facebook before you can connect your Facebook Page:

  • Your Facebook account needs to have an admin role on the Page.
  • The Facebook page needs to be published.
  • You can be an admin on multiple Facebook pages, and access them all using a single Facebook Business Manager. However, every Facebook business page can only be owned by a single Facebook Business Manager. You need to be the admin of both the Facebook Business Manager that owns a specific Facebook page and the Facebook page itself to connect it with the Facebook channel in Shopify.

Learn how to create a Facebook Page for your business at the Facebook help center.

Understanding roles and permissions on Facebook

On Facebook, you need an admin role for a Page and Business Manager before you can access all of Facebook's settings and make certain changes. Pages and Business Managers have separate account permissions, which means that you need admin roles for each one. The Business Manager that you select in the Facebook channel must be the owner of the Facebook page during onboarding. If the Facebook Page is owned by a different Business Manager, then the Facebook Page isn't listed as an option to connect. If you can't connect a desired Facebook Page, then check that the Facebook Business Manager you are connecting owns the Facebook page, or try connecting a different Business Manager.

You can find an overview of Facebook roles and permissions and links to more resources on the Facebook Help Center.

You also need to sell by using a Shopify online store, and your store can't be password protected. Learn how to remove your online store password.

Set up the Marketing feature in the Facebook channel and create a custom audience

  1. In Shopify, go to Marketing.

  2. Click Create campaign, and then select Facebook audience building ad.

  3. Click Set up Facebook to install the Facebook channel.

  4. Click Set up on the Facebook Marketing section of the Facebook channel.

  5. Connect your Facebook account, or create a new account:

    • If you have a Facebook account, then click Connect and follow the steps to sign in to your account and authorize the Facebook channel.
    • If you don't have a Facebook account, then click Create new, and then follow the steps on Facebook to create the account.
  6. Connect a Business Manager, or click Create new and then follow the steps on Facebook to create a new Business Manager.

  7. Connect a Facebook Ad Account, or click Create new and then follow the steps to create a new Ad Account.

  8. Connect a Facebook Page for your business, or click Create new and follow the steps on Facebook to create a new Facebook Page.

  9. Select your data sharing level and connect your pixel, or create a new pixel.

  10. Select a https www facebook com business m ads manager guide target country where you want to target your Facebook ads. Learn more about Facebook ad targeting.

  11. View and accept Facebook's terms.

  12. Click on Finish setup.

You can now create Facebook ads and Facebook Page posts through the Marketing section in your Shopify admin. After your products have been approved by Facebook, you can create dynamic retargeting ads with the approved products.

Additional help from the Facebook Help Center

If you need help with troubleshooting your Facebook account setup, then see the following articles from the Facebook Help Center:

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    Ultimate Guide san antonio military city usa Facebook Business Manager

    Creating and Managing Your Facebook Pages

    Creating a Facebook Business Page can help your business increase brand awareness and exposure through text posts, photos, videos, and other forms of engagement.

    To Create a New Page

    • Step 1: Log into Facebook using your personal Facebook profile.
    • Step 2: Once you’re logged in, you can press the Create button on the bar at the top of the screen.
    • Step 3: Click on the Page button.

    how to claim a facebook business page

    • Step 4: You should now be on the Create a Page section where you can click Get Started under the Business or Brand option.

    how to claim a facebook business page

    Fill in Page name and category

    • You will then have to fill out a form that asks you to create a Page name and its category.
    • Facebook has literally thousands of categories. Some of the main Page types are: Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, and Cause or Community.
    • If you choose Local Business or Place as your Page type, categories to choose from include: attractions / things to do, bank, bar, book store, concert venue, food / grocery, hotel, movie theater, museum / art gallery, outdoor gear / sporting goods, real estate, restaurant, cafe, school, shopping / retail, and spas / beauty, among many others.
    • Some of these categories will overlap in terms of what you think best describes your business. Don’t worry: as far as categories go, you may choose up to three. But be as specific and accurate as possible when choosing your categories.

    Add profile and cover photo

    • The final two steps will ask you to add a profile and cover photo. You can skip these options if you don’t have photos ready. However, we recommend you add these images as soon as possible.
    • Facebook recommends a x pixels image for profile pictures, and a minimum width of pixels for cover photos.

    Now you should see your brand new Facebook Page for business.

    While it may look barren after you having just created it, there are plenty of opportunities to spruce it up. Read on for a list of things you can do to improve your Page, as well as actions you can take on Facebook Business Manager to drive better business results from your Page.

    Create a Username for Your Page

    What is a username on Facebook? The answer is: it’s the username that appears below your Page’s name and in your Page’s URL to help people find and remember your Page.

    Keep in mind that new Pages may not immediately be able to create a username, and that your Page&#;s username may be removed because of inactivity. To create a username:

    • Click Create Page @Username on the left side of your Page.
    • Enter a username.
    • If the username is available, click Create Username.

    If the username you want is already taken or not approved, you’ll have to choose a different one. Here are some guidelines for creating custom usernames:

    • You can only have one username for your Page or profile, and you can&#;t claim a username that is already being used.
    • Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods (&#.&#;). They can&#;t contain generic terms or extensions (.com. net).
    • Usernames must be at least 5 characters long.
    • Periods (&#.&#;) and capitalization can&#;t be used to differentiate usernames. For example, johnsmith55, mynewextsetup.us55 and mynewextsetup.us are all considered the same username.
    • Usernames shouldn&#;t impersonate someone else.
    • Your username must adhere to the Facebook Statement of Rights and Responsibilities.

    Add a Website Link to Your Page

    Now that you have a Page with photos and your own customer username, how do you add a website to your Facebook business Page?

    It’s simple to add a website link:

    • Go to the About section located in the navigation bar, which is right underneath your profile photo.
    • In the Additional Contact Info section, enter your website URL.

    You can also add other crucial types of information to your new Facebook Page. These include: phone number, email address, physical address, hours of operation, etc.

    Create Call-to-Action Buttons

    Call-to-Action buttons link to any destination on or off Facebook that aligns with the goals of your business. These Facebook business Page buttons — like Shop Now or Sign Up — can be added easily to the top of your Page.

    Some of the main calls to action available are:

    • Book Now
    • Contact Us
    • Send a Message
    • Call Now
    • Send Email
    • Use App
    • Play Game
    • Shop Now
    • See Offers
    • Sign Up
    • Watch Video
    • Learn More

    You may also see the option to connect services such as MyTime, HomeAdvisor or mynewextsetup.us to your Page.

    To add a Call-to-Action button to your Page, you&#;ll need to be an admin, editor, moderator or advertiser.

    • Click the Add a Button below your Page’s cover photo.
    • Select a button from the dropdown menu and follow the on-screen instructions.

    Once the button has been created, you can test your button.

    • Hover over your button.
    • Select Test Button.

    If your Call-to-Action button will take a visitor to an external site https www facebook com business m ads manager guide outside of Facebook), we highly recommend setting UTM parameters, so that you can determine which sessions from your traffic and conversions originated from your Facebook Page. 

    Set Up Reviews and Recommendations on a Facebook Page

    Turning on Facebook Recommendations and reviews for your Page lets anyone logged into Facebook publish a Recommendation or review on your Page, see your Page&#;s rating and see Recommendations shared with Public.

    Recommendations help customers learn more about your business and may make your Page easier to find in Facebook search. 

    Similar to a thumbs-up/thumbs-down rating system, Recommendations are designed to be much simpler than star-based rating scales, and could potentially increase the number of ratings/recommendations logged by Facebook users.

    1 in 3 people on Facebook use the platform to look for Recommendations and reviews.

    To see your Page&#;s Recommendations, go to your Page and click Recommendations or Reviews in the left column. Turning Recommendations off will disable Recommendations and remove the rating and Recommendations from your Page.

    Keep in mind that you can report a Recommendation for removal if it doesn&#;t follow Facebook’s Community Standards or focus on the product or service offered by the business. To turn Recommendations on for your Page:

    • From your Page, click Settings.
    • Click Templates and Tabs on the left side of your Settings page.

    • Scroll down and click Add a Tab.

    • Click Add Tab next to Recommendations or Reviews, then click Close.

    If your Page previously had reviews, Facebook Recommendations have been automatically turned on for your Page. If you can&#;t find a review, check your Page&#;s Recommendations (you can filter by most recent Recommendations to help you find it).

    Create and Schedule Posts on a Facebook Business Page

    Posting on your Facebook business Page lets you stay top of mind with people who are interested in your Page and in your business.

    By posting content regularly, you can also keep customers interested and engaged with industry information, product updates, event notifications and more.

    How to Create and Schedule Posts on Facebook Business Page

    You can create a post and schedule it to publish on your Page in the future. Scheduled posts can be created and edited by other admins and editors who help manage your Page. Keep in mind that all times for scheduling correspond to your current time zone.

    • Start creating your post at the top of your Page&#;s timeline.
    • Click the down arrow next to Publish and select Schedule.

     

    • Below Publication, https www facebook com business m ads manager guide the date and time when you want the post to publish Click Schedule.

    To reschedule, edit, or delete a scheduled post:

    • Click Publishing Tools at the top of your Page.
    • Click Scheduled Posts in the left column.

    • Click the post you want to edit.
    • Click Edit to edit the post, or click the down arrow.

    Here are some useful tips when creating and scheduling posts on your Page:

    • Share meaningful updates. Whether it&#;s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. Take advantage of the post scheduling tool to save time.
    • Share your post after publishing. When your post is published, you can bring more attention to it by pinning it to your Page or embedding it in your website. When you pin a post, it will remain at the top of your Page so it&#;s the first thing people will see. Embedding a post means it will appear on your website.
    • Get the attention of customers with news or special discounts. Use posts to make special offers to your customers, invite them to events, or share the moment with a live video.

    How to Pin a Post on a Facebook Business Page

    You&#;ll need to be an admin or editor to pin Page posts.

    To pin a post to the top of your Page&#;s timeline:

    • Go to the post on your Page&#;s timeline.
    • Click the three dots in the top right of the post.

    • Select Pin to Top of Page.

    Can I Bulk Schedule Posts across Multiple Facebook Business Pages?

    If you would like to create and schedule a post at once across multiple Facebook business Pages, you first have to assign a main Page, which acts as “parent page” to all your location Pages. Any posts that are created and published on the main Page will also appear on the location Pages by default.

    For more information on how to bulk schedule posts across multiple Facebook business Pages, visit the section below on managing multiple Facebook business Pages.

    How to Upload Photos to Facebook Business Page

    The ability to add and upload photos to a Facebook Business Page is a crucial part of a business’ marketing strategy on Facebook. You can use it to show off various parts of a business like a store’s interior, a staff roster, or even the products on sale offered to customers.

    Uploading General Photos to Your Facebook Business Page

    Clicking on the Photo/Video button underneath a Post template reveals the many ways you can add photos to your Facebook business Page. Https www facebook com business m ads manager guide click on your preferred method to immediately add the image to your Page.

    how to upload photos to facebook business page

    • Upload Individual Photos: This option allows you to upload a single image onto your timeline. You can upload the picture by itself or add a description to attract Page visitors. Any photos uploaded this way appears in your Page’s Photos section under the Timeline Photos album.
    • Photo Albums: Upload entire albums of photos at once. Make sure that you also give the album a title to give more information to your viewers.
    • Slideshows: Another way to show off multiple photos is with a slideshow. You can select between three to ten images and customize the presentation with background music. You can also use slideshows as an update to an existing post.
    • Photo Carousel: Utilizing a carousel allows a business to not only show off its products and services but to also provide a direct link to a product page. You can upload up to 10 images with each one having its own link. Facebook recommends a minimum image dimension of 1, pixels wide and 1, pixels tall.
    • Instant Experiences: Another way to showcase the business’ offerings is with Instant Experience. Clicking on the image will take users to a presentation where you can add additional photos, videos, image carousels, and forms. Even though you can use your Page to create Carousels and Instant Experiences, Facebook also lets you create these customer-focused presentations through its Ads Manager platform.

    Can I Use Facebook Business Manager to Upload Photos?

    Facebook Business Manager can help you upload photos across all your Pages. Like with bulk scheduling posts, you can set up a parent-child Page system within FBM to upload the same profile and cover photos to each Page at once.

    You can upload the pictures to the parent, or main, Page, which will also affect the location, or child, Pages.

    You can also choose to change the cover and profile photos for specific Pages to reflect special events or upcoming deals.

    However, any future changes to the main Page’s profile or cover images might override the custom photos picked for location Pages.

    How to Link Instagram to a Facebook Business Page

    You can add Instagram to your Facebook business Page so that anything you post on your Instagram business profile is also posted on your Page.

    • Click Settings at the top of your Page.
    • Click the Instagram tab on the left side of your Settings page.
    • Click Login next to “Add your Instagram to www t mobile com chat started.” By adding your Instagram account to Facebook, you can easily edit your account details, create Instagram ads and more. Admins, editors and moderators will also be able to read and respond to comments on your Instagram posts from Facebook Business Manager or your Pages Manager Inbox.

    • Once your Instagram and Facebook business Page accounts are linked, you’ll be able to automatically share Instagram photos on your Facebook business Page.

    How to Create and Post Videos on a Facebook Business Page

    The process of adding and posting a video to a Facebook business Page is easy, and it only takes a few clicks to set up.

    • You can start by clicking Create Post on your home page then clicking the Photo/Video button. A series of uploading options should appear. Click Upload Photos/Video and select the video file from your computer.

    how to upload photos to facebook business page

    • Facebook recommends an MP4 or MOV file format for your videos. However, it does support other formats as well, which you can find in the chart below.

    how to create a facebook business page video

    • You can add more details to the video to better inform viewers. Write a brief description and tag specific people or Pages by clicking on the head icon below the description field. You can also give it keywords tags to give it more exposure throughout Facebook.

    how to create a facebook business page video

    • There’s also an option to choose a specific thumbnail for the video, add custom labels for Page admins, and even implementing a poll to get user feedback. You can also add subtitles and utilize the degree tool for specific footage (more on these topics later).
    • Before you hit the Publish button, you can make some last-minute adjustments such as scheduling its release, customize its distribution (where it appears on your Page), and even choose to allow specific Pages to crosspost the video, which is helpful for a business with multiple locations. You can also choose to enable or disable comments and reactions from viewers and add a Donate button to help raise money for charity.
    • With your settings in place, you can now hit the Publish button and have the video appear on your Timeline.

    How to Add Captions to Videos on a Facebook Business Page

    Captions can be useful to many viewers even if they don’t have any hearing impairments. In fact 85 percent of Facebook users watch videos on the platform with the sound off.

    After uploading a video on your Timeline you can click Generate at the top of the post, which lets Facebook automatically create captions for your video. However, you can edit them for accuracy before hitting that Save to Video button.

    85 percent of Facebook users watch videos on the platform with the sound off.

    How to Use Live Videos for a Facebook Business Page

    Another way to reach audiences on your Page is by hosting a Live video. You can start your show by clicking on the Live button at the top of your Page. You can choose to write a brief description so that viewers know what to expect before they watch.

    When you’re ready, click Go Live to start broadcasting. The maximum time for a live broadcast is four hours.

    The feature should be available on most smartphones that have a camera, but if you’re broadcasting from a computer, Facebook recommends that you use the Google Chrome web browser.

    Add List of Services to Your Facebook Page

    Apart from menus, you can also showcase your services on your Page to let visitors know what you’re offering.

    To add the Services tab to your Page:

    • Click Settings at the top of your Page.
    • Click Templates and Tabs in the left column.

    • Scroll to the bottom and click Add a Tab.
    • Next to Services, click Add Tab then click Close.

    • Now that you have added the Services tab, you can list your services. Go back to your Page, and click the new Services tab on the left side.

    • Click Add a Service. In the pop-up box that appears, enter the service name, price (optional), description (optional), appointment duration (optional), and image. Then click Save. To list another service, repeat the process by clicking the Add a Service button.

    Invite People to Like Your Page

    People who like your Page are more likely to see the content you post on their news feed. By building a community of people who like your Page, you can increase exposure to your business on Facebook and drive engagement with potential and existing customers.

    To invite friends in your network to like your Facebook business Page:

    • Go to your Page and click Community on the left side.
    • On the right side of the Community page, you’ll see a section where you can invite your friends to like your Page. Facebook will also pre-load suggestions for inviting friends who have not yet liked your Page.

    • You may also enter a friend’s name in the search box and click Invite next to their name.

    If your Page has less thanlikes, you can also invite non-friends who have reacted to or engaged with some of the posts on your Page.

    To send these people an invitation to like your Page:

    • Go to one of your Page’s posts (a post that has reactions: likes, comments, etc.).
    • Click the reactions section of the post. This will show who has reacted to your Page’s post.

    • Next to a person’s name, click Invite to send an invite to the person to like your Page.

    Make Your Facebook Business Page More Engaging

    As you set up and build your presence on Facebook with a business Page, you’ll want to take advantage of several free tools in order to make your Page more engaging.

    Apart from creating and scheduling posts, there are a number of other options you can choose to more effectively connect with your audience and your visitors.

    Create a Poll on Your Facebook Business Page

    You can create a poll on Facebook that asks a question and lets people choose one of two options.

    To post a poll to your Facebook Page:

    • From your Page, click Create Post and choose Poll.
    • Enter the question you want to ask people. In the boxes with Option 1 and Option 2, enter the options for your poll. Click the camera or the GIF icon to add a photo or GIF to your options.

    • Click 1 week or another custom timeline to choose when you want your poll to end.
    • Click Publish.

    Create an Event on Your Facebook Business Page

    Another way to drive engagement is to create and add an event on your Facebook business Page.

    To create an event for your Page:

    • Click Event at the top of your Page&#;s timeline.

    • Add an event photo or video, then enter your event&#;s name, location and frequency (example: occurs once, weekly or you can customize the date range for your event). You can include optional details like:
      • Ticket URL: If you&#;ve set up the event with an online ticketing provider, enter the link.
      • On Sale Now or Custom Date: Choose the date that tickets go on sale. If tickets are available now, fans will be able to purchase tickets from your Page. Those who are interested in an event will receive a notification when tickets go on sale and will be able to purchase from your Page at that time.
      • Co-hosts: You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event, and it will automatically be added to a co-hosting Page&#;s calendar. You can add or remove co-hosts, but once an event has been created by a Page, the Page is the primary host and can&#;t be removed. Learn more about adding co-hosts below.
    • Click Publish or Save Draft. You can also click and select Schedule to select a date and time in the future for when you want your event to publish. Keep in mind that all events hosted by Pages are public. You can also add other people&#;s or Page&#;s public events to your Page.

    Create a Shop or Storefront on Your Facebook Business Page

    You can create a shop on your Facebook business Page in order to show and sell products to people right on Facebook. It’s a new feature, and keep in mind that shop types are different depending on your location.

    Create a “message to buy” shop

    You can create a Facebook business Page shop that lets customers message you to learn more about your products. Here&#;s how to add a Message to Buy shop to your Page:

    • On your Page, click the Shop tab on the left side.
    • Choose Message to Buy so your customers can message you about products they&#;re interested in. Then, click Continue.
    • Choose the currency you want to use. This currency will apply to all your products and can&#;t be changed unless you delete your shop and create a new one. Click Save.

    Create a shop that checks out on another website

    You can also create a Facebook business Page shop that sends people to another website to complete a purchase. Here’s what you need to do:

    • On your Page, click the Shop tab on the left https www facebook com business m ads manager guide.
    • Choose Check Out on Another Website and click Continue. You will include the website when you add products to your shop section.
    • Choose the currency you want to use. This currency will apply to all your products and can&#;t be changed unless you delete your shop and create a new one. Click Save.

    Keep in mind that your Facebook business Page shop will only appear to customers after you add at least one approved product.

    Also, adding a product to your shop isn&#;t the same as sharing it to your Ironton 4000 watt generator timeline. When you share a product on your Page timeline, people who like your Page can see your product in their News Feed.

    • On your Page, click the Shop tab.
    • Click the image of the product you want to share.
    • Click Share on the product image.
    • From the dropdown, select Share on a Page you manage. Select the Page with the shop the product is from.
    • Select a posting identity from the Posting as dropdown. Add details in the “Say something about this…” box, then Click Post.

    Post Offers on Your Facebook Business Page

    You can share discounts and deals with customers by creating an offer from your Facebook business Page. People can redeem it online or in-store, depending on where you make your offer available.

    Here’s how to create an offer on your Facebook business Page:

    • Click Create an offer at the top of your Page&#;s timeline.
    • Describe your offer. You can edit the expiration date for your offer if you&#;d like it to run longer or shorter than a week.

    • Add a photo and select whether people can use the offer Online or In-Store. You can also add a promo code or terms and conditions (optional).
    • Click Publish.

    Use Facebook Messenger for Business

    As a Page admin, you can use Messenger to communicate with people right from your Page.

    Using Messenger can help your business simplify customer acquisition by providing a direct, conversational way for people to take action on Facebook where they already spend their time.

    It also gives customers an https www facebook com business m ads manager guide to communicate with your business on their terms. No need for filling out contact forms, waiting on hold on the phone, or keeping a dozen browser tabs open.

    With Facebook Messenger, you can let people know they can send messages from your Facebook Page to your business.

    To add a Message button:

    • First, you’ll need to be an admin or editor of the Page.
    • Click the Add a Button below your Page’s cover photo.
    • Select the Send Message button from the dropdown menu and follow the on-screen instructions.

    • Choose Messenger as the place where you would like the button to send people. Then click Finish.

    To create a Messenger username:

    • Click Create Page @Username on the left side of your Page.
    • Enter a username.
    • If the username is available, click Create Username.
    • People will be able to search for your business on Messenger by username. Your username also shows up directly on your Page, just under your Page title.

    To get the “Very responsive to messages” badge:

    • Response times let people know when they can expect a response from your business. They show up in the About section of your Page and in the chat window, when someone messages your Page.
    • If you respond to 90 percent of messages within 15 minutes, you&#;ll earn a &#;Very responsive to messages&#; badge.

    Respond to 90 percent of messages within 15 minutes to earn a &#;Very responsive to messages&#; badge.

    To set a welcome greeting:

    • You can create a customized welcome greeting from your Page that will appear in Facebook messages and in Messenger when someone begins a conversation with your Page for the first time. Your Page&#;s greeting will appear before any messages are sent.
    • Click Settings at the top of your Page.

    • Click Messaging in the left column. Below “Show a Messenger Greeting,” click to select “Yes.”

    • Click Change, edit the greeting, then click Save.

    To turn on Instant Replies

    • Instant Replies are sent automatically as your Page&#;s first response to new messages. For example, you can use your Instant Reply message to let customers know that you&#;ll get back to them soon or to say thank you to them for contacting your Page.
    • You must be a Page admin, editor or moderator to turn Instant Replies on or off for a Page.
    • Click Settings at the top of your Page, then click Messaging in the left column.

    • Below Response Assistant, click to select On next to Send Instant Replies to anyone who messages your Page. To change and personalize your instant reply message, click Change, update the message and click Save.

    Delete a Facebook Page

    You may be wondering: why would any business or marketer want to remove their presence on the world’s largest social network and decide to delete their Facebook Business Page?

    Reasons may vary. Among the most common ones that marketers would give:

    • You have a duplicate Facebook business page.
    • A business location closed down and you need to remove its Facebook business page.
    • Managing the Facebook Business Page is taking too much time and not delivering enough return.
    • There is no single best way for them to engage with fans on Facebook, or the community of fans seems to consist only of fake profiles, non-customers, and passive users.
    • It’s difficult for them to measure the ROI using the data that Facebook provides.
    • Facebook’s own algorithms are confusing or always changing, and the site seems to favor and reward paid content while punishing organic posts and non-paid content.

    Whatever the underlying reason is for deleting a Facebook Business Page, the process is pretty simple. You can delete the Page in the traditional way or using Facebook Business Manager.

    To delete your Facebook Business Page without using FBM:

    • First, make sure you’re an admin of the Page you’re trying to delete. (You won’t see the option to delete a Facebook Business Page if you’re not an admin.)
    • Go to your Page and click Settings at https www facebook com business m ads manager guide top right.

    • This will take you to the General tab of your Settings. Scroll down, and click on the Remove Page option.

    • Deleting your Page means that nobody will be able to see or find it. Once you click delete, you’ll have 14 days to restore it in case you change your mind. After that, you’ll be asked to confirm whether to delete it permanently.
    • If you choose to unpublish instead, only Admins will be able to see your Facebook Business Page.

    To Remove your Page from Facebook Business Manager:

    • Log into your Facebook Business Manager account. From your home page, click on Business Settings at the top right.
    • From Business Settings, look for Accounts > Pages on the left side. Select the Page that you would like to remove from Facebook Business Manager.
    • Selecting the Page will display the Page details on the right. Above the Page details, you’ll see the option to Remove the Page from FBM.
    • Clicking on this option will remove your Facebook Business Page from FBM. This means you can now delete the Page using the traditional way, as outlined above.

    Remember: your Facebook Business Page won’t be permanently deleted until 14 days have passed, but you can unpublish your Page at any time to give yourself a break from running it. Unpublishing won’t cause you to lose your fans and followers, or even your reviews and Facebook recommendations.

    Get Facebook Business Page Verification

    Facebook Pages for local businesses and other organizations may be eligible for verification.

    This is a big deal. By having a blue or gray verification badge or checkmark on your Page, you stand out from a sea of inactive and probably untrustworthy business Pages on Facebook. It’s a mark of authenticity and credibility that can positively shape the purchase behavior of consumers who visit your Page.

    This isn’t to mention that Verified Pages also show up higher in search results.

    To verify your business Page on Facebook, you must be an admin. Your Page should also be published, have a profile picture and cover photo, and have posts.

    • Click Settings at the top of your Page.
    • From General, click Page Verification.

    • Click Verify this Page. Then enter a publicly listed phone number for your business, your country, and your language.
    • Click Call Me Now to allow Facebook to call you with a verification code.

    • Enter the 4-digit verification code and click Continue.

    • Instead of asking for a verification code through phone, you may also choose to get verified by sending Facebook your business documentation. In this case, you can use a business utility or phone bill, business license, business tax file, certificate of formation, or articles of incorporation.

    • The documentation that you upload can be docx. pdf. jpg. jpeg, or .png.

    Convert Facebook Group into a Facebook Page

    If you&#;re managing your business in a Facebook Group instead of a Page, you might be missing out on opportunities to reach more people, and you probably aren’t able to access free tools like Facebook Business Manager.

    While there is currently no feature that automatically converts your Group into a Page, it’s easy to do so manually.

    First, Create a Facebook Page

    • Log into Facebook using your personal Facebook profile.
    • Remember to use the same name as your Group so people know it&#;s you when you connect with them via your Page. Make sure you add a username that is also similar to that of your group so people can easily find you.
    • Add your profile picture and cover photo. Make sure these are going to be identifiable to your followers. Then complete as many fields as possible when entering your business information.

    Start the Transition Process

    • You must be the original creator of a Group to be able to delete it. If the original creator is no longer part of the Group, an admin can delete it.
    • Decide when exactly you’ll be closing the Facebook Group. When announcing the transition, mention the date and include the new Page URL.
    • You can also write a post about your new Page, invite Group members to like it, and even change your Group cover photo so that the transition announcement is the first thing members see when they visit the Group.

    Closing the Group

    • Lock your Group before closing it so that no other member can post in it.
    • To turn on lock messaging, click the gear icon in the upper right corner of your Group. Click Edit, then choose the option of enabling only admins (and no one else) to post to the Group.
    • Remove Group members. Go to About, select the names of the members, then click Remove From Group. Once you have removed all members, including yourself, Facebook will automatically permanently delete your empty Group.

    Create a Catalog for Your Facebook Business Page

    A catalog on Facebook is a container that holds all the items you want to promote. After you create a catalog, you can use it for different business use cases, such as displaying products in a collection ad or tagging products on Instagram.

    Learn how to create and upload items to your catalog with Facebook Business Manager.

    • Go to your FBM home page and hover over Business Manager on the top left. This will bring up a list of options. Under Assets, click Catalogs.

    • This will take you to the Catalog Manager. To set up your catalog, choose which category describes your business. Click Next.

    • Configure your catalog settings by selecting the business your catalog belongs to. If it doesn&#;t belong to a business, select Personal. Then give your catalog a unique name to help identify it later. Click Create.

    After you create a catalog, you can then upload items to it. You can do this by:

    • Adding items using a data feed
    • Adding items manually (for ecommerce businesses only)
    • Adding items using a merchant platform
    • Adding items using Facebook Pixel (for ecommerce businesses only)

    Managing Your Catalogs

    You can use Facebook Business Manager to create, upload items to, monitor, and manage your catalogs. You can add new people or partners to your catalog as well as adjust the level of access they have.

    • Go to your FBM’s Business Settings.
    • Click the Catalogs tab under Data Sources on the left side of your Settings page. This will bring up a list of all the catalogs you have created.

    • Click the blue Add button to create a new catalog or request access to an existing one.
    • Click Add People to add people in your Facebook Business Manager to your catalog and assign a role to them.
    • Click Assign Partner to add another business to your catalog that isn’t already in your FBM. To do this, you first have to choose their role in your catalog, then you generate a link that you can share with them so they can gain access. Partners can be assigned one of two roles:
      • Catalog admin: A catalog admin can add, update, or delete items in a catalog and change your catalog settings. They can also create and edit product sets in a catalog to run campaigns, and assign the catalog admin and catalog advertiser roles to other people in your FBM account.
      • Catalog advertiser: A catalog advertiser can create and edit product sets in a catalog to run campaigns, but they can&#;t change the items in your catalog or modify catalog settings. A catalog advertiser can only assign the catalog advertiser role to other people in your FBM account.

    • Click Add Items to add items in your inventory to the catalog. When you select this button, you’ll be taken to Catalog Manager to complete the process.
    • Click Associate Sources to associate a Facebook pixel and/or app to your catalog.

    How to Merge Two Facebook Business Pages

    Merging a couple of Facebook business Pages into one is easy with Facebook Business Manager.

    Here are a few things to keep in mind if you’re thinking of merging two Facebook business Pages:

    • You must be an admin for both Pages.
    • Merging Pages is a process that, once completed, cannot be undone.
    • The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren&#;t similar, the Pages may be permanently unpublished.
    • People who like the duplicate Page will be informed of the merge. This may take a few days to complete.
    • Content from the merged Page, such as posts, photos and the username, will be deleted during the merge, while Likes, check-ins, and reviews and recommendations from both Pages will be combined and shown on the remaining Page.

    Manage Multiple Facebook Business Pages

    Social media teams should learn how to manage multiple Facebook Pages with Facebook Business Manager because of its ease of use.

    Learning how to manage multiple Facebook pages starts with creating a main, or brand, Page on FBM.

    • Click Get Started to begin creating the main Page. This will be the business’ “parent” Page. Each location will have its own Page as well, but they’re in the “child” role. This means that anything done on the main Page is reflected on each location Page. More on this later.

    • Once you’re done setting up the main Page, you can add existing Pages or create new ones for each location. You can also add or edit more locations after the Pages are created by going to the Business Locations section again and clicking Add Locations.
    • Those that already have existing Pages can easily integrate them to the new system by choosing the “Migrate an existing page” option on the setup screen.
    • Please note that Facebook has a naming protocol in place for each location Page created this way. By default, each Page suntrust bank columbus ga hours show “Business Name (City).” However, you can make it more specific to show “Business Name (Address, City).”
    • You can add Pages manually or upload them in bulk through a CSV template. Businesses that already use tools like Shopify or Magento might have an easier time uploading a template instead of manually creating location Pages.

    Managing the Main and Location Pages

    With this new Page system in place, you can now dictate the content for all locations from one central Page.

    However, you can also make some changes to manage specific features on individual Pages.

    Posts: Any posts created and published on the main Page will also appear on the location Pages by default.

    If you want the posts on a particular location Page to differ from the main Page, you need to go to the Locations tab on the main page. Then click Setting, then Locations. This will show you the options for post customizations for each Page:

    • Always show the posts from the main Page on every location Page.
    • Show the main Page posts on location Pages if that Page doesn’t have their own set of posts (this is the default setting).
    • Never show any posts from the main Page.

    Your choice will affect all Pages, but you can also exclude specific Pages from these changes by altering the settings within the pencil icon. This is located next to the location’s name on the same page.

    Photos: The profile and cover photos for the main Page is the same on every location Page. However, you can change this by clicking on the camera icons next to each photo on every location Page.

    Other Settings: You can also make changes that allow or prevent users from writing on the Page’s timeline, sending a message, and posting their Recommendations and reviews.

    You can do this by clicking on the Settings option on the top right corner of the appropriate Page. From there, go to the General section and make the appropriate changes.

    how to manage multiple facebook business pages

    Источник: mynewextsetup.us

    An Artist’s Guide to Choosing a Business Manager

    You’re a young performer who’s suddenly seeing the cash roll in, after years of toil and struggle. Or maybe you’re an experienced director or screenwriter, still smarting over bad choices in spending or investments. As nerve-wracking as maintaining an entertainment career can be, worries about the state of one’s finances must dial the pressure up to

    Small wonder it’s the rare creative who doesn’t seek out the help of a financial professional.

    “Under normal circumstances, artists are people who can create beautiful, wonderful things,” asserts Barry Siegel, a senior managing director of Provident Financial Management known for his starry client list and impressive performance. “But they really don’t have the time, or the inclination, or the ability to deal with the more businesslike functions of our society.”

    Translation: The business manager is an essential component of any well-run artistic career. Personal managers and attorneys can sort out available options, and agents can cut deals. But when it comes to money management, there’s no substitute for a skilled professional who can assess one’s financial situation, advise on life-changing decisions and plan for an advantageous future.

    Just ask longtime Siegel client Al Pacino. “I just feel freer to go out and do what I do, because I have an honest person working my finances,” he explains. “I don’t have to look over my shoulder, and that’s a big plus in this world.”

    An exceptional business manager does much more than get the bills paid. “If there’s a contract for a film or TV show,” says Siegel, “it’s our job to make sure that that money comes in when it’s supposed to, and to pursue that cash if it doesn’t.” A firm will advise on major purchases, from homes to airplanes. It can advise on the client’s charitable giving and, of course, help with estate planning.

    Artistic legacies are also at stake. “Every artist believes that their music will live on forever,” Siegel reminds us. “But the reality of life is that most artists first tennessee customer service go on forever.” Wise business management can extend the shelf life of a body of work beyond the creator’s lifetime.

    Des McAnuff, original director of “Jersey Boys,” calls Siegel “a font of wisdom. He’s really been our sage,” he says, citing Siegel’s deep love for the arts that complements financial acumen. “Having him at our side during this crisis, with all our shows shut down, has been a godsend.”

    With so much at stake, handing over control of one’s affairs is not to be undertaken lightly. McAnuff recommends extensive research into a manager’s track record, in search of “forthrightness and honesty.” (On that score, he adds, “Barry gets nothing but gold stars, so that was painless.” For his part, Pacino was sold because, “Barry exudes confidence. He does it without even trying. I appreciate that.”)

    Siegel suggests that a prospective client carefully assess the relationship between a management firm and its bank. At its inception inProvident began an association with City National Bank that continues to this day. “City National has been the most supportive of us as a firm, and of our clients in their specific needs. I think their entertainment division is the best in the industry,” he asserts, pointing to the banking team’s deep knowledge of artists’ situations, and its extensive experience in funding massive tours and other large startup endeavors.

    “I would love to say that it was us that did everything and that we’re the best,” Siegel says, chuckling. “But without City National Bank’s direct help, we could not be in the position we are. They have taken the time to become human with our clientele and with us. I know I can get someone on the phone whenever I need them.”

    Siegel and team conduct what he calls “a good-fit interview” with each potential client. Business management is labor-intensive, with as much as 50% of a firm’s annual gross revenue applicable to labor costs. Therefore, “we need to be very careful about which development artists we bring in. And even on established artists: How much time will they take? We need to make that decision,” he says.

    Personal chemistry has an impact, as Siegel is ever mindful of what he calls “our Provident family. If our staff have to deal with someone who is not a nice person on a day-to-day basis, how does it make them feel about their job? How does it make them feel about us?” No matter how glittering the luminary, when an impending arrival at Provident’s Santa Monica office makes staffers blanch, Siegel is blunt: “It’s not worth it. &#; We’ve resigned [from working with] very large-paying clients that have been rude to our people.”

    McAnuff echoes the importance of the personal touch. “You can never have anybody in your life whom you dread talking to.” At the same time, he stresses that clients must take personal responsibility for their own affairs.

    “In the arts, we tend to revert to being teenagers. And if you’re doing something that you love, it can take over your time and concentration,” McAnuff says. The temptation to simply turn the purse strings over to a “grownup” can be strong but must be resisted, which means constant awareness of one’s own financial position.

    In that vein, Siegel emphasizes that his role is deliberately advisory. “We need to look for the right solution to make the future bright for our client,” yet “we do not make final decisions at all.” He clarifies, “We’re not, ‘Yes, ma’am.’ We will tell the client what we think. But it’s really up to the client to make the final call.”

    Which is why, in the final analysis, “an informed client is the best client a business manager can have.”

    © City National Bank. All Rights Reserved.

    optional screen reader

    Источник: mynewextsetup.us

    How to Set Up Facebook Business Manager the Right Way

    One of the most common questions we&#;re asked by our friends in the automotive world is &#;What is the best way to set up my Facebook ad account?&#;

    Facebook offers a handful of advertising options for any business. While they all offer unique benefits, only one Facebook advertising option allows you to manage everything in one place: Facebook Business Manager.

    Why You Need Facebook Business Manager to Manage Ads

    First of all: What is Facebook Business Manager?

    Business Manager is a platform where you can create and run Facebook ads and also manage all of your company&#;s Facebook assets, including pages, ad accounts, people, pixels, Offline Events sets, and more.

    After you set up a Business Manager account, you can create a Facebook Ads Manager within it.

    The main reason for using Business Manager is that it allows you to manage all of your Facebook marketing efforts in one location. Here&#;s a full list of the key benefits of Business Manager:

    1. Centralize the management of all your Facebook advertising efforts: You can add and remove assets and people as needed, right from Business Manager.
    2. Separate your professional and personal accounts: Your team members can sign up via mynewextsetup.us to log into your shared business assets.
    3. Manage permissions: Business Manager is especially important for businesses with more than one Facebook page and/or with marketing teams. Why? It allows you to add, share, and remove assets and team members as things change over time. You can also give different levels of access to people with various roles on your team.
    4. Share assets with outsiders: If you hire a digital marketing agency to manage your social media or digital advertising, you can grant external access to your existing assets and/or create new assets for them to use. Sharing your assets this way allows your business to retain ownership of your ad accounts as agencies and staff members come and go.
    5. Get better support from Facebook: Facebook wants all businesses to use Business Manager so it can offer more specific instructions and help. If you have a technical issue, Facebook will ask you right away if you&#;re using Business Manager, so it helps to have one set up.
    6. Make things easier on yourself in the long run: Most businesses today have just a Facebook page and an ad account set up on an employee&#;s personal Facebook profile. But over time, the number of employees and accounts on your Facebook page can complicate the way your business monitors, engages, and advertises on Facebook. So even if you have only a few assets, it&#;s important to switch to Business Manager sooner than later.

    Now that you have an understanding of how Business Manager works, it&#;s time to get your dr finical charlotte plastic surgery account set up so you can get your ads rolling!

    How to Set Up a Business Manager for Facebook Advertising

    With just a few very easy steps, any marketing professional can set up a Facebook Business Manager account and start advertising.

    1. Head to mynewextsetup.us and Create Your Account

    Business manager setup screen.
    Facebook Business Manager Setup

    Facebook will ask you to log into your personal account, but you may opt to create a separate Facebook account just for using Business Manager.

    2. Create an Ad Account Within Your New Business Manager

    Facebook Business Manager Setup

    The ad account is where you put your credit card information, so we typically recommend creating one ad account for every credit card you want to use. As an example, if you’re an auto dealer and want to separate your billing for sales and service, set up two different ad accounts with two different credit cards.

    3. Connect Your Facebook Page

    Facebook Business Manager Setup

    Facebook ads are placed by a Facebook page. Most businesses already set up a Facebook page, but you&#;ll want to connect your pre-existing page to your Business Manager so that you can manage and run ads from your page. In Business Manager, just click Business Settings > Pages to get started.

    4. Create (and Install) Your Facebook Pixel

    Facebook Business Manager Setup

    The Facebook tracking pixel enables retargeting ads and advanced tracking. In short, the Facebook pixel is your eyes and ears on your website.

    We recommend one Facebook pixel per website. In Business Manager, click Business Settings > Events Manager > Pixels to get started.

    5. Connect Instagram to Your Business Manager

    Facebook Business Manager Setup

    Facebook owns Instagram, which means you can run ads on both platforms at the same time. Connect your store with more potential customers by integrating your Instagram account with Facebook Business Manager.

    In Business Manager, click Business Settings > Instagram to get started.

    6. Create an Offline Events Set

    Facebook Business Manager Setup

    Your Offline Events set calculates which sales in your store were influenced by a Facebook ad. You can upload the revenue or income from each sale, and Facebook will tell you how much money you made. This makes it easy to calculate the return https www facebook com business m ads manager guide investment (ROI) of a campaign.

    In Business Manager, click Business Settings > Events Manager > Offline Event Sets to get started. After you create an Offline Events set, make sure to assign it to your ad account (see step #2).

    Psst: To make the Offline Events setup way easier, use our new tool, Hydra. You&#;ll save time and streamline the process!

    7. Connect Your Facebook Ads With Your Sales Team

    Facebook Business Manager Setup

    Facebook can send leads directly into your customer relationship management (CRM) system or even email leads directly to your sales reps.

    Two sites help to connect your leads with your CRM: Zapier and LeadsBridge. To use either of these sites, make sure you have admin access to your Facebook page and ad account. Alternatively, set admin access for leads only to enable you or your employees to successfully set up the connection.

    You can manage lead access in Business Manager by clicking Business Settings > Leads Access.

    8. Add People and Partners to Your Assets

    Facebook Business Manager Setup

    Quickly scale your Facebook marketing efforts using People and Partners.

    People is where you can add employees and control what they can see and do. Partners is the best way to add an agency; that way, you control the agency’s level of access, but the agency can add its own employees into your accounts.

    In Business Manager, click Business Settings > People. Or, along the top, choose Partners, and add your partner’s business ID.

    How to Create an Ad in Ads Manager

    Once you have all your pages, pixels, and people arranged in Business Manager, it&#;s time to create your first Facebook ad!

    The easiest way to get started is to click your ad account&#;s name in the list under Business Settings. We recommend keeping this link as a bookmark in your browser so that you can easily monitor your ads.

    Facebook Ads Manager Setup

    On the ad creation screen (shown above), you&#;ll notice that there are several objectives to choose from.

    In most cases, you will want to send people to your website to view your products, in which case you should choose the Traffic objective. From there, you will name your campaign and click the Continue button.

    Facebook Ads Manager Setup

    On the next screen, you&#;ll configure the ad set. Specifically, you&#;ll choose your time frame, targeting, ad placement, and budget.

    Facebook Ads Manager Setup

    You&#;ll then be brought to the ad creation screen, where you&#;ll configure all the creative aspects of the ad, including the format, images, videos, text, and links.

    Facebook Ads Manager Setup

    The first step is to choose the specific Facebook page for the ad. If you connected your store&#;s Instagram account, you&#;ll also see the option to choose that account on this screen.

    When your ad content is configured, make sure to check the Conversion Tracking section at the bottom of the screen. Verify that the pixel and the Offline Events set are both connected to your ad account before clicking Confirm to upload and launch your ads.

    Facebook Ads Manager Setup

    When you upload your ads, Facebook will review the content to make sure it suits its guidelines and will notify you of any errors or warnings. (If your ad is disapproved, here are five possible reasons why.)

    From there, you&#;ll be able to save a link to the specific ad campaign, or navigate back to your Ads Manager via mynewextsetup.us

    Happy Advertising!

    Our team at 9 Clouds has created an entire library of free Facebook advertising resources. Be sure to specifically check out our:

    Interesting in having an agency manage your Facebook ads?

    9 Clouds offers a wide range of services for Facebook advertising. Ask for a free digital assessment today to see if we might be the right fit for your business.

    SEE HOW WE HELP OTHER BUSINESSES WIN ONLINE »


    Источник: mynewextsetup.us

    The Ultimate Guide to Facebook Business Manager

    With billion monthly users, Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience.

    Thankfully, Facebook caters to businesses with a range of advertising services, including the Facebook Business Manager. 

    What Is Facebook Business Manager?

    Facebook explains: “[The] Business Manager serves as a one-stop-shop to manage business tools, business assets, and employee access to these assets.”

    The Business Manager oversees Facebook Ads, Facebook Pages, and other Facebook marketing activities. You or your employees can access these tools with special logins and permissions. 

    With these tools, you’ll have access to Facebook’s customer base (over 2 billion) and any demographic data Facebook gathers. You can use this data to create highly targeted marketing campaigns.

    The Facebook Business Manager is not tied to your personal account in any way. In fact, you don’t need to have a Facebook account to be on Facebook Business Manager.

    Benefits of Facebook Business Manager

    1. Manage multiple Facebook Ad Accounts and Pages in one place: Access multiple business pages with one login. The Business Manager can help you track the performance of each page or Ads accounts from one central dashboard.
    2. Securely share access with multiple people: You can grant access to multiple employees or clients without sharing login https www facebook com business m ads manager guide or assets rights. If you’ve taken some great pictures for an ad, for example, you retain ownership of the pictures even if other team members or vendors use them in other campaigns.
    3. Collaborate with other companies as partners: The Business Manager’s “Partners” feature allows you to add other companies as collaborates. You can give your partners shout-outs, share assets with them, and access their followers.
    4. Control how much access each employee has based on their role: Business managers can limit each team member’s access to certain parts of the platform. Team members won’t have to worry about accessing assets or tools they don’t need. You can also easily revoke access to the Business Manager after project completion. 
    5. Build different custom audiences for different ad campaigns: Facebook Business Manager’s powerful campaign builder allows you to create custom audience lists, thanks to the data Facebook’s users volunteer to the platform. As users tag themselves at events, comment on posts, or join groups, Facebook better understands their likes and interests. The result is an impressive targeting tool that extends beyond simple demographics (gender, age). You can target salary ranges, political ideology, religion, and much more. 

    What Is the Difference Between Facebook Ads Manager and Business Manager?

    Ads Manager is part of the Business Manager suite of tools. You use Ads Manager to create and track your Facebook and Instagram ads and allocate a budget for your ad campaign.

    With west valley high school aeries Business Manager, you can work in multiple Ad Manager accounts. You’ll use the Business Manager to access assets for campaigns, like images, catalog items, and videos. 

    Who Should Create a Facebook Business Manager Account?

    You should consider creating a Facebook Business Manager account if:

    1. You have a marketing or social media team. Use the Business Manager to allocate campaign assets and track performance. Each team member can easily access what they need to create a campaign or report on the latest updates.
    2. You are an agency managing multiple clients with Facebook and Instagram accounts: Manage each account from one location, and grant clients access to upload assets or check on reporting.
    3. You need to control who has access and permission to your Facebook page: If you’re hiring contractors, you can control the amount of access they have to sensitive materials with the “Roles” feature.

    How to Set Up Facebook Business Manager

    Let’s get you set up on Facebook Business Manager:

    Step 1: Create a Facebook Business Manager Account

    Visit mynewextsetup.us and click “Create Account: 

    Enter in your business’ name, your name, and your email address. Select “Submit.”

    Step 2: Link Your Facebook Page(s)

    Navigate to “Business Settings:”

    Click “Accounts,” then “Pages:”

    Click “add” to add a page:

    Type your page in the search bar and click “Add Page:”

    Step 3: Link Your Ad Account

    Under “Business Settings,” select “Accounts,” then “Ad accounts:”

    Select “add” then “add an ad account” to enter the ad account ID:

    If you don’t have an ad account:

    1. In “Business settings,” click “Accounts,” then “Ad Accounts”
    2. Click “add,” and “create new ad account:”
    1. Enter your account details and click “next:”
    1. Indicate if the account is for your business or another business/client. Click “Create.”

    Step 4: Add Users to Your Business Manager Account

    From your Business Manager dashboard, select “add people:”

    Enter the email address or select the people you want to give the account access to. Select the level of access (e.g. manage account, publish only, etc.) and click “assign:”

    How to Link Your Facebook Business Page with Semrush

    With the Business Manager on your side, you’ll be able to control multiple business pages and ad accounts. The Social Media Toolkit gives you four tools to further simplify your social media strategy and reporting. Each tool assists the workflow of a social media manager:

    • Use the Social Media Poster tool to create and schedule posts across major social media platforms like Facebook, Instagram, and LinkedIn.
    • The Social Media Tracker tool helps you track the overall performance of your competitors’ social media channels.
    • Track your social media (Facebook & Instagram) ad campaigns with the Social Media Ads tool. 
    • Keep an eye on your internal social media performance with Social Media Analytics tool. This tool keeps track of your metrics on Facebook, Instagram, and LinkedIn. 

    How to Link Semrush Tools with Your Facebook Page

    1. Navigate to Listing Management and click “Connect”

    2. Select the Facebook account that has access to the location and click “Continue” or click “Link another Facebook account:”

    3. Log in to the right account and click “OK”

    4. Select the FB Business page and click “Sync with this page!”

    How to Link Semrush’s Social Media Toolkit With Your Facebook Page

    1. Navigate to the Social Media Toolkit

    2. Click “Set up” under the project’s managed profiles:

    3. Connect your Facebook account by clicking “Connect:”

    4. Select the Facebook business pages you’d like to link with Semrush

    Facebook Business Manager Best Practices

    1. Set up Facebook Pixel: 

    A Facebook “Pixel” is a bit of code that lives on a website. It tracks conversions and can help you optimizes Facebook ads, build targeted audiences for your ads, and remarket to leads.

    In your Business Settings, go to “Data Sources” and point to “Pixels:”

    Click “add” and enter the pixel name and website domain. Click “continue:”

    Click “Set market usa credit union laurel md the pixel now:”

    2. Boost Account Security

    Facebook Business Manager lets you add an extra layer of protection for your business assets with two-factor authentication. 

    In “Business settings,” click “Security Center:”

    Set up two-factor authentication as “required for everyone:”

    3. Set up Locations with Business Manager

    If your business or a business you’re collaborating with has multiple locations, you can use the Location function in Business Manager.

    Click on the “Business Manager” button at the top of the page and select “Shop locations” under “Assets.”

    Click “all tools” and under manage business, click “shop locations.” Click “stores:”

    Add the stores manually or use a spreadsheet if you need to add more than 10 shops.

    4. Brand Safety

    Facebook offers this section with further options for “domains & blocked lists.”

    Domains allow you to set domains for each business page to verify page ownership.

    Blocked lists are ideal for exerting greater control of where your ads are displayed. You don’t want ads displayed on link farms, betting sites, or similar sites. If there are certain topics irrelevant to your target or you know your target audience would not visit certain sites, then add these domains to your blocked lists.

    Common Mistakes Made When Setting Up Facebook Business Manager

    1. Giving a User the Wrong Level of Access: Only give admin access to people you trust or team members that truly need it. Routinely go through and check who has access to what, and confirm who should have access with team leaders or managers.
    2. Sharing Access to your Personal Account: Many people think you need to link your Business Manager account with a personal Facebook profile. Avoid involving your personal account altogether.
    3. Not Owning the Manager Account: If you’ve hired an agency to manage your Business Manager account, ensure you retain ownership of the account. Grant the agency how did robert f kennedy die access. If the relationship changes, you could run the risk of losing access to your own assets and business page.

    Final Thoughts 

    With the sheer scale of Facebook’s digital footprint, it’s a great benefit to create and maintain a business presence on the platform. Facebook makes it easier than ever with the Business Manager.

    Take the time to see how the tool can benefit your business or your team. 

    Источник: mynewextsetup.us

    Start Advertising on Facebook by Setting up Business Manager &#; Ad Accounts

    Learning the ropes can be quite costly when you are starting a new business, or even just trying out new advertising campaigns for something that is well-established. One mis-click or small mistake can lead to a ton of problems down the road.

    It is important to take your time and work through each new setup carefully and thoughtfully.

    To make the process easier, we put together this guide to help walk you through the ins and outs of setting up Facebook Business Manager and Ad accounts. 

    Setting up Facebook Business Manager

    Setting up Facebook Business Manager can be done in just walmart grocery coupon for existing users few steps and shouldn’t take longer than a few minutes.

    Here we will take you through each step of the process. 

    1. To begin, go to theBusiness Manager home pageand click Create Account.

    *You’ll need to log in using the email and password you used to set up your personal Facebook profile.

    Facebook Business Manager. Create Account
    1. Next, enter your business’s name, your name and email address to set up your Business Manager account. 

    After entering and double checking the information, click Next.

    Facebook ads manager set-up. Create your business manager Facebook
    1. The next page will ask you to enter your business’s details: 
    • Address
    • Phone number
    • Website 

    You’ll also need to specify whether you’ll use this Business Manager account to promote goods or services or to provide services to other businesses (like an agency). 

    Select promote your own goods or services and click Submit.

    Facebook ads manager set-up. Add your Facebook business details
    1. You will now need to check your email for a message with the subject line “Confirm your business email.”
    2. Once you receive the email, open it up and click Confirm Now.
    3. Your Facebook Business Manager is set up and can paypal student account found through this link: mynewextsetup.us

    Setting up Facebook page

    If you want to advertise you will have to have a Facebook page connected to your business account. 

    1. On the Business Manager home page, select fnbo visa login business. Under &#;Business tools&#; choose &#;Business settings&#.
    Facebook ads manager set-up. Select Business settings.
    1. In the next window, click Pages under “Accounts”. Click Add and select Add a Page.

    * You should select Create a New Page if you do not have a separate Facebook page for your business.

    Facebook ads manager set-up. Create or select created page on Facebook

    Add a page that you own

    • Begin typing the name of your Facebook business page or URL in the text box and your business page name should autocomplete below the text box. 
    • Click on your business page. 
    • Then click Add Page. If you have administrator access to the page you’re trying to add, your request will be approved automatically.
    Facebook ads manager set-up. Add Facebook page

    Create a new page

    If you selected Create a New Page, you will have to go through the steps of creating a new https www facebook com business m ads manager guide. Here&#;s what you&#;ll need to set up a new Facebook Page:

    • Your business’s name
    • A description of your business 
    • A profile photo
    • A cover photo

    Creating a Facebook Ads account

    In order to run ads on Facebook, you will also have to have a Facebook Ad Account.

    Let’s take a closer look at the steps needed to set up a Facebook ad account.

    1.  On the Business Manager home page, select your business. Under &#;Business tools&#; choose &#;Business settings&#.
    2. In the next window, click Ad accounts under “Accounts”. Click Add and select Create a new ad account.
    Facebook ads manager set-up. Add ad account
    1. When creating a new ad account, use your business name when asked to name your new account. This name won’t appear publicly but it will help you and any employees you add to the account easily identify it. 
    Facebook ads manager set-up. Create a new ad account
    1. Now select the option for My business, when you are asked to identify who this account will be used for.
    Who will this account be used for
    1. When you’re done, click Create and you will now be able to start advertising!

    Once you finish creating your Business Manager and Ad Accounts, you can connect your new Facebook business manager and start running campaigns on Facebook directly from the Sixads app.

    Источник: mynewextsetup.us
    https www facebook com business m ads manager guide

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