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Mind-Blowing LinkedIn Statistics and Facts ()
Facebook may be the largest social networking site in the world today, but LinkedIn has been supporting its users for a longer time period. And more importantly for those looking to network and develop business connections, LinkedIn users know the platform as the “professional social networking site.”
In a world where technology is rapidly changing, the longevity of the tech company, which was founded in , is a tribute to its utility and dominance within its niche in social media.
In fact, search interest for the term “LinkedIn” has increased more than 60 percent in the last 10 years. And, when it comes to interesting LinkedIn statistics and LinkedIn facts, there is a surprising abundance.
Digging into LinkedIn Demographics
LinkedIn now has almost million members with over 55 million registered companies.
Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on LinkedIn per month.
According to the Pew Research Center Social Media Use study, LinkedIn remains popular with college students. Further research into these LinkedIn statistics revealed that 50% of college graduates in the US are LinkedIn users, while the site engages with only 9% of people whose education doesn’t surpass high school.
Additionally, 44% of LinkedIn users take home more than $75, per year, which is above the national median in the US.
Although the US has the most LinkedIn users at million, over 75% of LinkedIn users are from outside of the US.
Along gender lines, LinkedIn is more popular with men, who comprise 57% of its users base. And, interestingly, millennials make up over 60% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions.
LinkedIn Revenue: The Financial Facts
Microsoft, recognizing the value of LinkedIn, acquired the company for $ billion in However, unlike many other social media platforms which rely on advertisements, LinkedIn’s services are something for which users are willing to pay.
A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers:
- Premium Career: $/month
- Premium Business: $/month
- Sales Navigator Pro: $/month
- Recruiter Lite (Hiring): $/month
Premium Career is best for those looking for jobs. It gives you access to five InMail messages per month and in-demand videos, as well as the ability to see who viewed your profile, how many searches you’ve appeared in, and additional information on posted jobs (including salary).
The other tiers include essentially the same basic features but then go a step or two further. Premium Business gives you additional information about businesses and unlimited people searches; Sales Navigator Pro gives you advanced search filters, access to different sales tools, and the ability to make notes on user profiles; and Recruiter Lite gives you guided search smart suggestions and more recruiter-focused tools.
No matter which Premium account you buy, you’ll have access to improved metrics and various ways to achieve LinkedIn growth.
Generating Leads on LinkedIn
LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is % more effective at generating leads than Facebook and Twitter.
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Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn.
That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high quality leads.
Racking up Points for Recruitment
The other primary reason LinkedIn users are active on the platforms is for job recruitment efforts. With more than 55 million companies listed on the site and 14 million open jobs, it’s no surprise to find out that 87% of recruiters regularly use LinkedIn.
In fact, a study found that million people received an interview through LinkedIn with million having been hired by a person they connected with on the site. So it’s unsurprising that 3 people are hired through LinkedIn every minute.
LinkedIn saw a 6x Increase in the number of remote job postings added in the U.S. from March to December , with over k remote positions.
One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months.
According to LinkedIn, women now represent nearly 42% of the company’s leadership, with those in technical leadership roles growing 79% in the last five years.
A Primer on LinkedIn Profile Optimization
Because of LinkedIn’s ability to recognize boolean operators and filter results according to metrics such as company, number of years of experience, function, and seniority level, the platform easily tops its competitors for helping people make essential business connections.
However, despite the advanced search capabilities, you will still want to optimize your LinkedIn profile (suggested reading: How to Create a Company Page on LinkedIn). The first step for doing this is adding a professional photo, which on average will get a user 14 times more views than other types of profile pictures.
To boost your connection requests fivefold, make sure you list your current position. And, don’t forget to list at least five relevant skills, as doing so increases the chance that your profile will be discovered and someone will message you by more than 31 times what you would get if you didn’t.
How To Tell Your #workstory from LinkedIn
Fun LinkedIn Statistics About New Features
After Microsoft stepped in, LinkedIn introduced several new features, such as Showcase pages. This extension of business pages is designed to highlight your company’s business unit or initiative.
LinkedIn also introduced a calendar chatbot, which syncs the calendars of two LinkedIn users so they can meet up. This is especially helpful for people wanting to connect with others in different time zones. Although a chatbot feature has yet to be implemented on LinkedIn, AI technology has already made its way to the platform in the form of smart replies, or suggested responses.
Additionally, LinkedIn also rolled out messaging, which allows users to send InMail in the form of chats, rather than with the email formatting, which cuts down on excessive clicking. This feature also includes sponsored messages.
Other new features include:
- The ability to add swipe-up links to LinkedIn Stories, giving more visibility to your content.
- The #Hiring and #OpenToWork frames can be applied to your profile picture to let potential candidates or employers know your current status.
- Hashtag in comments are now being indexed by LinkedIn, which means you will now see results that contain comments when searching for hashtags. This makes the use of hashtags even more important!
Content Creators Make Use of LinkedIn
LinkedIn allows you to share different types of content. Articles, which can be posted on your profile or on LinkedIn Pulse, links to your website, slideshows, and video are among the most popular types of content LinkedIn users post.
In , LinkedIn sessions increased 25 percent year-over-year, with billion feed updates viewed. but only 3 million users (out of the million) share content on a weekly basis. This means that only about 1% of LinkedIn’s million monthly users share posts, and those 3 million or so users net the 9 billion impressions.
LinkedIn drives 46% of social traffic to B2B sites and is considered the most credible source of content. So, it is no surprise that 98% of content marketers use LinkedIn for content marketing, especially for B2B marketing and lead generation.
A study by OkDork, which analyzed more than 3, LinkedIn posts, found that “how-to” and list posts performed best, especially those with titles that had characters. Additionally, it found that posts with five headings had the most views. It also revealed that long-form content (1,, words) performed the best, as well as content with eight images.
Just don’t get us started on the LinkedIn stats behind using “broetry”—multiple one-line sentences that are probably as annoying to write as they are to read.
Supporting the idea that images improve your posts’ popularity is the fact that including photos increases the comment rate by 98 percent. Time and time again, we see that a visual content strategy just works.
Now, one interesting fact that you might not be able to tease out of your own posting results is that content published on Thursday tends to perform the best.
Thankfully, you don’t have to be famous to have your content perform well. This is clear when looking at LinkedIn’s Top 10 Voices of in the Marketing & Advertising category:
LinkedIn Video is a Victory
Mark Zuckerberg proclaimed video as ‘the next megatrend’, with platforms such as Facebook, Instagram, Twitter, YouTube, and Snapchat making it easier for users to upload video content.
LinkedIn wasn’t about to be left behind, especially because it was discovered that if the content was found in both video and written format, 59% of executives said they would choose to consume it via video.
At one point, LinkedIn users could only embed video content from other sources. However, LinkedIn now allows native videos to be uploaded through the mobile app. This allows LinkedIn users to see a more “human” side of businesses, making the brands behind them more approachable.
In fact, LinkedIn Video was named one of the most effective platforms for video marketing, though only 28% of marketers agree. That 28% might seem weak, but given that LinkedIn Video was only rolled out for users in August , it’s actually pretty impressive that so many agree already.
Since then, LinkedIn has introduced filters for videos, as well as native video ads as part of sponsored content offerings. This enables businesses to share their own video content. Prior to this, video content was only available for individual member user accounts.
What differentiates video ads from others is that you can choose from a number of targeting options, such as job title, location, and company size. You can also apply advanced features, such as remarketing and matched audience integration.
Since the beta launch of Sponsored Content, LinkedIn reports that users spent three times more time watching videos than viewing static content. During the limited or beta release of LinkedIn Video, it was found that videos were shared 20 times more than any other type of content.
Final Thoughts: Mind-Blowing LinkedIn Statistics and Facts
Have your facts straight when it comes to some of the wild LinkedIn stats that support the idea that the social media platform will continue to dominate?
From about 3 million users banking in on the 9 billion impressions per month, to the realization that even LinkedIn statistics support Zuckerberg’s proclamation that video is the next megatrend, it’s clear that there is a lot to know about who is using the platform and why they’re doing so.
Have any of your own interesting LinkedIn statistics to share? Post them in the comments below!
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How to contact LinkedIn customer support using its online help center and forum
- To contact LinkedIn customer support you will have to jump through a few hoops first, since the company doesn't offer direct contact with a customer support team by phone.
- You'll have to go through LinkedIn's online Help Center, since any support numbers you call will only provide recordings when that direct you to the Help Center anyways.
- If you can't find the answer to your question in LinkedIn's Help Center, you can also use the Help Forum feature to ask original questions to other users.
- Visit Business Insider's homepage for more stories.
As with so many large companies these days, LinkedIn doesn't make it easy for you to get in touch with their team directly.
And that's understandable, given that there are more than half a billion people using LinkedIn, and more than million of them do so on a regular basis — their customer support team would be absolutely overwhelmed.
So while you can call LinkedIn's various phone numbers (two of which are and ), don't expect anything more than a recording either giving you the company's physical address, or directing you to their preferred method of customer service, the LinkedIn Help Homepage.
How to get LinkedIn customer support through the Help Center
First, make sure you're signed into your LinkedIn account. Then…
1. From the LinkedIn homepage, click on your picture and the word "Me" in the top right corner of the screen, then click "Open Quick Help" in the dropdown menu.
2. Now click "Go to Help Homepage" on the next menu.
3. At the top of the page is a search bar. Type in keywords related to your issue ("lost password" e.g.) into the search bar, or browse among the featured topics in the left-hand column, or in the central "Suggested for you" space.
If you're having trouble finding the answer to your issue in LinkedIn's Help Center, scroll to the bottom of the Help Homepage and click on the "LinkedIn Help Forum" link, under "Help Forum."
Using the Help Forum, you can browse past questions that have been answered by other users. Better yet, you can click "Start a new Forum discussion" in the right panel, and ask your own original question.
In most cases, a knowledgeable LinkedIn user or moderator will be able to help.
Related coverage from How To Do Everything: Tech:
Founded: May 5,
Founder: Reid Hoffman
CEO: Ryan Roslansky
Parent company: Microsoft Corporation
Headquarters: Sunnyvale, California, United States
Employees: 16, (source)
Quick LinkedIn Statistics
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Total Number of Open Jobs on LinkedIn:
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- LinkedIn turns 18 years old in
- Microsoft paid $26 billion for LinkedIn.
- LinkedIn has 33 offices.
- The average LinkedIn post reaches 21 industries and nine countries
- Executives rate LinkedIn as their best choice for professionally relevant content
- LinkedIn is rated as the most trusted social media platform.
- You are 7x more likely to be found if you have a profile picture on LinkedIn.
- You are 12x more likely to be found on LinkedIn if you include at least two past working experiences.
- A complete LinkedIn profile will get you 21x more profile views and 36x more messages.
- There are 35, skills listed on LinkedIn.
- LinkedIn is currently available in 24 languages.
- The top soft skill that companies need the most on LinkedIn is creativity and the top hard skill required is Blockchain followed by Cloud computing.
- There are million job applicationson LinkedIn every month.
- 2 million posts, articles, and videos are published on LinkedIn every day.
- There are 6 million IT decision-makers on LinkedIn.
- There have been 11 billion endorsements on LinkedIn.
- The average CEO has connections.
- More than 95% of recruiters use LinkedIn regularly.
- LinkedIn Message Ads deliver a 40% conversion rate.
LinkedIn Statistics (Editor’s choice)
1. LinkedIn User Statistics
LinkedIn boasts over million users in more than countries and territories worldwide (LinkedIn, ).
Although these figures seem considerably low compared to the likes of Instagram with over 1 billion users and Facebook at billion users, the numbers are quite impressive, noting that LinkedIn targets a specific group of users ‒ the professional community.
Having been officially launched in , LinkedIn has enjoyed a phenomenal gradual growth rate without experiencing any dips, as would be the case for other social media platforms like Twitter.
In just two years after its launch, LinkedIn had already amassed million members and crossed the million mark in Q1 after going public.
The number of LinkedIn users more than tripled from million to over million members within the next five years, and just a year later, in , the platform crossed its half-a-billion mark.
Over the years, LinkedIn became the go-to network for all professionals globally, and not just in the United States alone. Out of the million LinkedIn users, there are only million members from the U.S. (LinkedIn, ).
More than half of LinkedIn users (52% to be precise) are from North America and Europe. At a whopping 48%, the international usage of the platform is quite impressive. Asia Pacific is the leading region with the highest number of LinkedIn users with M+ members.
2. LinkedIn Demographics: Gender
LinkedIn’s latest demographics stats indicate that the professional network is more popular among males than females. % of all LinkedIn members are male, while females take up % of the total users (Statista, ).
In the United States, however, the gender divide seems to narrow as 49% of LinkedIn users are female. 51% of LinkedIn users in the U.S. are male.
While the platform remains more popular among males, LinkedIn’s Gender Insight Report tells a different story regarding usage behaviors and engagement habits. According to the report, women are 16% more likely than men to get hired after applying for a job.
3. LinkedIn Demographics: Age
37% of U.S. adults (at least one in every three) – use LinkedIn (Pew Research, ).
When broken further, the age group with the most number of LinkedIn users is between 25 and 34 years, taking up % of the total.
LinkedIn is a platform mainly built for working professionals and those looking to build their network. For this matter, it would make a lot of sense to notice a huge number of users from the ages of 25 to 35, as these are individuals looking to network and scout for better work opportunities.
The second most popular age group on LinkedIn ranges between 18 and 24, taking up % of the total. Most of the people in this age are in (or done with) college and would like to connect with other professionals whom they could use as mentors to grow their careers.
By the mere fact that LinkedIn is a platform for those working, scouting for newer professional opportunities, or looking to network, there are very few members (only % of the total) above
4. LinkedIn usage statistics
With the world moving towards the mobile-first ideology, it is no surprise to learn that 57% of all LinkedIn traffic is from mobile devices (LinkedIn, ). However, these figures haven’t changed since , but there was a prediction that the numbers would increase five-fold by
The same report from LinkedIn also claims that 80% of engagement on content comes from mobile devices. This means that if you wish to market any content on the platform, it must be optimized for mobile.
According to Similarweb, members on this platform review an average of six pages per visit, spending approximately 7 minutes on the platform.
5. LinkedIn’s popularity among marketers
LinkedIn is the most popular social media platform B2B marketers use for content marketing purposes (Content Marketing Institute, ). Its popularity is at 97%, just ahead of Twitter and Facebook, at 87% and 86%, respectively.
One of the key reasons behind this success is the fact that LinkedIn is the most trusted social platform in the world, according to Business Insider. In its annual reports, LinkedIn has been shown to lead consistently as the most trusted social media platform amidst the surge of fake news.
In a study conducted by Hubspot, LinkedIn leads in terms of lead conversion rates. Traffic from the platform generates the highest visitor-to-lead conversion rate at %, which is % higher than Facebook and Twitter. This is an impressive figure, more so since 80% of B2B leads come from LinkedIn.
Image credit: Hubspot
While it is quite popular among B2B content marketers, LinkedIn treks behind Facebook and Instagram as the most popular social media platform for marketers ‒ and for obvious reasons (Hootsuite, ).
With billions of users on both Instagram and Facebook, they are a marketer’s go-to place as you can easily reach many people in an instance. However, due to its trustworthiness rating and high lead conversion rates, LinkedIn comfortably follows closely by, ahead of other platforms like Twitter and YouTube.
6. Recruitment stats on LinkedIn
There are over 57 million companies listed on LinkedIn, with more than 15 million open job listings (LinkedIn, ).
These figures make it no surprise to learn that 87% of recruiters use or engage LinkedIn at some point in their recruitment process. According to LinkedIn, over 40 million people use the platform to search for jobs every week, and in every minute, three people get hired on LinkedIn.
A study found that million received interview letters for a job they applied for via LinkedIn. Over 35 million people were hired by someone they connected with on the platform.
At the dawn of the Coronavirus pandemic, LinkedIn saw a 6x increase in the number of remote job postings in the U.S. There are K+ active remote job listings on the social media site at the moment.
7. Stats on key decision-makers on LinkedIn
LinkedIn is arguably the world’s largest gathering of decision-makers and professionals. According to the platform, 4 out of 5 LinkedIn members drive business decisions in some form. These numbers showcase to marketers the quality of LinkedIn’s audience, which is .ideal for exploring if quality leads are the key to your business.
In terms of absolute numbers, there are 61 million senior-level influencers and 65 million decision-makers on LinkedIn. This makes LinkedIn the best place you can go to if you need a direct connection with key decision-makers of your target market.
For marketers whose target audience is the millennials, you’d be glad to learn that out of the 87 million millennials on LinkedIn, more than 11 million of them are key decision-makers.
Content marketing has had its fair share on LinkedIn, with a 60% rise in content creation within the last year. You can be sure to reach key decision-makers of the industries you’re targeting for your brand.
According to LinkedIn, 45% of content readers are managers, CEOs, VPs, and other upper ranks in companies. You can help them discover your brand or product through a well-planned content marketing strategy.
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