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How do i find my victoria secret credit card number

how do i find my victoria secret credit card number

Use reward gift cards before they expire: After accruing points you'll automatically get a Victoria's Secret gift card in the mail: $10 for Angel and Angel. The world's best bras. The sexiest panties & lingerie. The most beautiful Supermodels. Discover what's hot now – from bras & bralettes to beauty. How Do I Find My Victoria Secret Credit Card Account Number - Wallpaper -
how do i find my victoria secret credit card number

You can watch a thematic video

Can I find my credit card number online?

How do I get a replacement Victoria Secret Credit Card?

Please call Victoria&#;s Secret Credit Card Customer Care (Comenity Bank) at 1-(8a-9p EST; Mon-Sat) and an associate will be glad to assist you with lost or stolen credit cards, replacement card requests or any other questions related to your credit card account.

What if I lost my Victoria&#;s Secret gift card?

To report a lost Gift Card, call us at 1- If your gift card is lost, stolen or destroyed, Victoria&#;s Secret may be able to replace it if you provide the card number. The replacement card will be the value of the card at the time Victoria&#;s Secret fully processes your request.

What stores have easy credit approval?

Best “Department Store” Credit Card for Bad Credit

  • JCPenney Credit Card. With the JCPenney Credit Card, you&#;ll earn points for your JCPenney purchases, helping you save on every belt, blazer, blanket, and bench.
  • Kohl&#;s Charge Card.
  • Macy&#;s Credit Card.
  • Nordstrom Retail Card.

What credit score do I need for Ashley Furniture?

Is it hard to get a Ashley Furniture Credit Card? If you have a credit score aboveit is easy to be approved for this card. Synchrony Bank is known for its high approval odds. In fact, you can apply in-store or online and be approved in less than 60 seconds!

What happened to my wayfair credit card?

The Wayfair Credit Card Program, issued by Comenity Bank, will be ending. You can use your Account through September 10, However, rewards that you&#;ve earned through September 10, can be redeemed until September 10,

Is a wayfair credit card worth it?

The Wayfair Credit Card is a good option for those people who frequently shop at Wayfair and are looking to receive rewards for their spending. This card doesn&#;t have an annual fee, allows you to get free interest (for a set time period) on your spending, and comes with rewards, like free shipping.




Welcome to the Victoria’s Secret app, your on-the-go destination for the world’s most famous bras, panties, lingerie, sportswear, swimsuits, beauty, accessories and more.

Don’t miss the latest from our signature collections and designer picks from brands we love —like Leonisa, Bluebella and For Love & Lemons and discover new swimwear from VS, Beach Riot, Baobab, Vitamin A, and Frankie’s Bikinis.

Find exactly what she wants for every special occasion and holiday with our beauty, accessory, pajama, and loungewear collections.

App features include exclusive Cardmember moments, sneak peeks & in-store events. Plus, get first dibs on app-only shopping deals, along with updates on the latest in-store & online offers.

No need to search for codes. Now all qualifying promotions automatically apply so you’ll never miss an offer. Plus, easily manage all your Victoria’s Secret Gift & E-Gift Cards in one place.


We want our app to work better & faster for you, so we're updating it as often as possible. This version contains bug fixes and performance improvements. Check back regularly for more fixes & features, including app-exclusive offers!

If you love what you see, rate us! Any Q's? Tap on Customer Service under our Account tab.

Ratings and Reviews

out of 5

K Ratings


I’m addicted to shopping at Victoria’s Secret. I have many panties, bras and accessories. They have a wide variety of items to choose from on their site. I only shop online. I love their clearance section. I usually find quite a few things at a great price, especially when their clearance section is discounted. Their end of year sale should not be missed. If I get an item that I’m not happy with I usually just resell it. VS products always sell easily. There’s ways to get around paying the shipping charge. Being a VS cardholder has its benefits too. The website is full of special sales and items that u won’t find in a store. The site is easy to use and has virtually no cliches or bugs. FYI-I use my new iPad for shopping. I’m sure other devices have just as easy a time using this site. I honestly don’t mind shopping online on VS. enjoy!!

Can not get check out to function properly

I have tried to place an order and connect it to my offers that I have received in the mail, the app does not allow more than three offers within it, however it will not accept more than two offers. Then when I’m trying to connect it to make a payment it clears out the offers category and I have to start back over. since I am working off of pieces of paper that have been mailed to me, and printed in a font that is generally illegible unless I take a photo and make notes it becomes quite cumbersome when I have to re-enter information multiple times before it’ll actually go through. The other issue that I have is I have attempted to make a payment on my angel card through the app and have been completely unsuccessful every time. I’ve been sending my payment to VS and they charge me a late fee, when it would have been in time if I could have gotten the app to work properly.

We're sorry to hear this has been frustrating. Please reach out to our Angel Card partners at for assistance with making a payment on your card.

Cannot update my app or get into it for a month now

I cannot get into my app or update my app for about a month now I’m getting a little frustrated every time I go to press update it takes me to the app and it says update again and then when I go back to update it loads but then it doesn’t go to the app what is going on with the app and developer getting a little frustrated I am a very avid shopper of Victoria’s Secret and I love how do i find my victoria secret credit card number Heavenlee pajamas and I would like to shop but I can’t I have to go to the main websiteHow can I fix this issue? Is there anyway that you can help me out to fix this issue thank you very much hope to hear from someone soon I would hate to stop shopping at Victoria’s Secret just because of an app?

The developer, Victoria's Secret, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Location
  • Contact Info
  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Contact Info
  • Search History
  • Browsing History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • User Content
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


Victoria's Secret Stores



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Age Rating
12+ Infrequent/Mild Sexual Content and NudityInfrequent/Mild Mature/Suggestive Themes

© Victoria's Secret



  • Wallet

    Get all of your passes, tickets, cards, and more in one place.

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    With Family Sharing set up, up to six family members can use this app.


How the Victoria's Secret Credit Card Works: Benefits and Rewards

Victoria's Secret, a subsidiary of L Brands Inc. (LB), has its own branded credit card named the Victoria card. Here is a discussion of the card's benefits, drawbacks, and the type of consumer for whom the credit card is best suited. Its chief competitors are cards from Gap and Lane Bryant.

Where Can the Victoria's Secret Credit Card Be Used?

Issued by Comenity Bank, the Victoria’s Secret credit card can be used for purchases online at or in person at a Victoria's Secret or PINK store. It's also accepted at Bath & Body Works, another chain owned by L Brands, although purchases there don't earn any reward points.

Key Takeaways

  • Victoria's Secret's card works at the brand's stores and website, and also at sister companies PINK and Bath & Body Works.
  • Victoria's Secret's card has three tiers, depending on how much a cardholder spends each year, which carry different rewards and perks.
  • All cardholders earn one point for every dollar spent.
  • As with most proprietary store cards, Victoria's Secret's card mainly works best for those who regularly purchase the brand's products.

How the Victoria's Secret Credit Card Works

Victoria's Secret issues the Victoria card in partnership with Comenity Bank. Comenity Bank, based out of Draper, UT, provides Victoria's Secret shoppers with a revolving line of credit. Victoria’s Secret cardholders earn rewards according to the value of their purchases, both online and in-store.

Proprietary store credit cards like the Victoria's Secret Credit Card are officially known as closed-loop or single-purpose cards.

Rewards and Benefits of the Victoria's Secret Credit Card

There are three different reward tiers: basic, silver, and gold, which reflect the amount of money spent on a rolling month period. All cardholders earn one point for each $1 of net new purchases on their Victoria's Secret credit card. Once a cardholder earns a certain number of points they are upgraded to the next level.

The first tier is the basic Victoria card. All cardholders earn triple points on all bra purchases, free shipping for qualified purchases (above $50), and one triple-point day of their choice. In addition, cardholders get $10 on their birthday each year the card is active and a $10 reward to use on future purchases.

The second tier is the Victoria silver card. Cardholders qualify for this tier by earning points on their Victoria's Secret card in a rolling month period. Silver cardholders accrue points at the same level and rate as a basic Victoria cardholder, and receive the same annual $10 reward and birthday treat, but they accrue additional benefits: a half-birthday treat of $10 and a 15% discount on the anniversary of their sign-up.

The top tier is the Victoria gold card. To qualify, the cardholder must earn points on their Victoria's Secret credit card within a rolling month period. Additional perks of being a gold cardholder include $15 birthday and half-birthday treats and a 20% anniversary discount.

Other little perks and special events may occur each month. To maintain the tier, a cardholder has to keep spending the same amount each year; otherwise, the card reverts to a lower tier.

Where Can Someone Get the Victoria's Secret Credit Card?

You can apply for the Victoria's Secret Credit Card at and complete an application form online or apply in person at any Victoria's Secret or PINK store. You'll need to create or sign in to your account to begin your application for the Victoria's Secret credit card program.

What Kind of Credit Is Required for the Victoria's Secret Credit Card?

How do i find my victoria secret credit card number must be at least 18 years of age, have a valid government-issued photo ID and U.S. Social Security Number, and must be a resident of the United States with a valid mailing address. Comenity Bank verifies personal information and obtains a copy of a consumer's credit report when making its decision to extend credit to a potential cardholder.

The credit limit on the card depends on the applicant's personal credit history and finances. That being said, store credit cards often seem easier to qualify for than general-use cards. Since the Victoria card doesn't cost anything to own, obtaining and using one responsibly can be a how do i find my victoria secret credit card number for someone with a limited credit history to build up a good record.

Terms and Conditions of the Victoria's Secret Credit Card

Like most store-branded credit cards, the Victoria card charges a hefty amount of interest: as of Februarythe california financial partners annual percentage rate (APR) is %. It's a variable rate, which fluctuates with the prime interest rate. No interest is paid if a cardholder pays off their entire balance by the due date each month, and the payment due date is at least 25 days after the close of each billing cycle.

Again, like most store cards, the Victoria card has no annual fee, but there are charges for late and returned payments. If a cardholder is late paying their bill, they should expect a fee of up to $ Fees on returned payments can go as high as $ Of course, as with any credit card, late payments can damage the cardholder's credit score. Cardholders should thoroughly read their cardholder agreements for full details.

  • Variable APR: %
  • Late Fee: $40
  • Returned Payment Fee: $25
  • Grace Period: 25 days

Who Should Consider the Victoria's Secret Credit Card?

Getting a store credit card makes sense for consumers who regularly shop at that retailer. If you have a high degree of brand loyalty to Victoria's Secret or PINK and are looking for special discounts, applying for a Victoria card could be a smart choice.

Victoria's Secret Credit Card FAQs

Where Can the Victoria's Secret Credit Card Be Used?

The Victoria's Secret Credit Card can be used at and at all Victoria's Secret, PINK, and Bath & Body Works stores.

How Can I Pay My Victoria's Secret Credit Card?

You can pay your Victoria's Secret Credit Card in stores or online at or You can also make a payment by phone by calling () or TDD/TTY () Monday to Saturday, am to pm EST.

How Can I Find Out How Many Total Points I've Earned?

You can view the points needed for your next reward online at or To learn the total points you've earned on your account, please call ()  or TDD/TTY ()  Monday to Saturday, am to pm EST.

The Bottom Line

As is the case with proprietary credit cards, the Victoria card only works with one merchant—Victoria's Secret (and its corporate sister retailers). While it carries various little perks and privileges that make cardholders feel like part of the Victoria's Secret family, its primary benefit is that it accrues points that translate into money for or discounts on future purchases.

Often, you have a limited amount of time to use these rewards. So overall, this card is best suited for consumers who already spend money early and often at Victoria's Secret. Those who aren't big fans of the brand will find the Victoria card has a pretty limited wingspan.


Activate victoria secret card

Activate victoria secret card

What's Victoria's Secret Packers Card

1. Retain a Victory Secret credit card application. You can apply for Victoria's Secret Card online or in a Victoria’s Secret storeTo find the treasure near you, use the finder. You must provideyour social security number, a valid government-issued photo ID (such as driver's license) and returninformation to apply.

:eight_spoked_asterisk: How do I move my credit card online?

Find your credit card account online at the gateway. Click the "My Account" tab and select the credit card you want to activate. You will be asked to activate the card. Click the activation button .

How do I pay for my secret credit cards online?

1. Online payment. You can pay your bills online computer, tablet or smartphone. Use your Victoria's Private card name and follow the steps below: Use your Victoria's Private credit card name and password when you set up your account to log in to your Victoria's Secret credit page. Click "Restore".

:brown_circle: What is Victoria's secret reward?

Victoria&#39s Private Reward Card is a gift card The company issued will be received before Christmas in December. The card is the same as any other gift card issued by other companies. Although it can be used personally, Victoria&#39s Private Reward Card is one of them. gift card The company issued will be received before Christmas in December.

How to activate access to your credit card account and login online?

Activate credit card Phone One of the easiest ways to raise a credit card is a printed number printed on a sticker or dial letter on the front of the card.

:diamond_shape_with_a_dot_inside: How to activate a new card?

Activate your new card ATMEx making a deposit or withdrawalI found an ATM for the bank. Enter your existing card, enter your existing PIN, and use your new debit card to depositor withdraw money. The transactionworks on a new card.

:eight_spoked_asterisk: How to activate MasterCard debit card?

Activate MasterCard debit card online. One of the easiest ways to activate a card is to use your card desktop, laptop or mobile device to log in to your bank's online portal From there, you need to link through your account with your debit card. See the button that says "Sign up your card".

:eight_spoked_asterisk: How to activate your Capital One card?

How to follow CapitalOne card: credit card. access. Create a new account or log into your existing account. After logging in you will have the option to activate your card. You need to code CVV from your debitcard, enter the code to activate your card.

:eight_spoked_asterisk: How to activate Discovery Card?

Use the Discover card to activate online activation page or * call Discover customer service at 1 () Discovery requires an active application form of a social security number, such as a cardinal number, expired time, and a security code.

:diamond_shape_with_a_dot_inside: How to activate my online credit card application

What is a activateshe cardonlinecome activateshe cardonlineVisit the website by sticking to the card or envelope with the information you received. Fill in all informationat the website creditcardThen click "Submit".

How do I release my online bill or activate my monthly electronic bill?

come pay she bill online or * activate Click here for monthly invoices. How do I union savings bank mt washington my bill online or * activate Monthly electronic bill?

:diamond_shape_with_a_dot_inside: How can I use my PNC credit card online?

PNC Online Banking gives you access to all PNC accounts, including yours credit card with user ID and password. If you have more relationships with a PNC ATM, click on this page for details pay They deal with proposals, transfers, rewards, and various servicerequests according to your account.

How do I balance in my bank how do i find my victoria secret credit card number up access to your account online It's easy. If you've never seen it first Online You can start accessing the account here! create Online Account access
Make Victoria’s Secret Credit Card Payment & Angel Rewards Program

L Brands Inc is the parent company while Victoria Secret is a subsidiary to the parent company. L Brands Inc has its own credit card called the Angel Card. Though this article titled Victoria’s Secret Credit Card Payment & Angel Rewards Program.

Victoria’s Secret Credit Card or Victoria’s Secret Angel Card is issued by Comenity Bank. These cards are used for payment of produces or product buy online at or used at Victoria’s Secret stores. You can also use the card in the PINK store, other stores like Bath & Body Work accepted the use of the card.

Features of Victoria’s Secret Credit Card

Angel cardholders earn one point for every dollar spent.

Victoria Secret&#;s Angel card works at the brand&#;s stores and website, and also at sister companies PINK and Bath & Body Works.

As with most proprietary store cards, Victoria&#;s Secret&#;s Angel mainly works for those who regularly shop the brand.

Victoria Secret&#;s Angel card has three tiers, depending on how much a cardholder spends each year, which carry different amounts of rewards and perks.

How to Apply for Victoria&#;s Secret Angel Card

Make Victoria’s Secret Credit Card Payment & Angel Rewards Program

Before you think of using the credit card, you must apply for one. Here is the step to apply for Victoria’s Secret Angel Credit Card.

Step 1 ====> You need to visit the Victoria&#;s Secret Angel Credit Card website

Step 2 ====> Fill in the application form, enter the following information, Your social security number, address, your annual income among others

Step 3 ====> Check the information is accurate and submit your application.

Activate your Victoria’s Secret Angel Card

If you received approval for a Victoria’s Secret Angel credit card, then you have any time access anywhere with the online supports for this account. You can review statements, update personal information, or pay your bill from a computer or mobile device. In other to activate your card, follow the steps below

Step 1 ====> Activating your account online will require you to provide your new credit card number.

Step 2 ====> You will also need to provide a postal code or ZIP code as part of this process.

Step 3 ====> Comenity Bank is the issuer of this credit card. They also require the last four digits of your Social Security or Social Insurance number to verify your identity.

Step 4 ====> Then you can complete the online registration of your account to finish the activation process.

Activate Call wells fargo customer service please Victoria’s Secret Card without Online Registration

If you do not want to create an account, then you can contact Comenity Bank directly to activate your new Victoria’s Secret Angel credit card.

You will want to dial 1 () Then you can begin to receive any special offers that might be available because of the activation of your new account.

When you receive approval for the Victoria’s Secret Angel credit card, there are three status tiers that can apply to your account. Outside of the initial card issued, you can qualify for VIP or Forever status. You can achieve these levels by spending $ or $ respectively.

Every credit card comes with an exclusive “Perk of the Month” for cardholders to enjoy. Account anniversary and birthday benefits are also part of the experience. You can also receive free shipping on every purchase of $50 or more when you use your account.

You can expect to receive your Victoria’s Secret Angel credit card in the mail about business days after approval. Then you can follow the online activation procedures at the Comenity Bank website

Ways to Make a Victoria’s Secret Credit Card Payment

Now let move to the next point in this article, we will discuss ways to make payment using Victoria’s Secret Credit Card. Here in the article, we shall discuss three good method or ways in which you can make payment as a Victoria’s Secret Credit Cardholders.

1 ====> Pay by Mail

2 ====> Pay by Phone

3 ====> Pay online

Make a Victoria’s Secret Angel Card Payment by Mail

You can make the payment on the card via mailing process. The process requires you to mail in a check to Victoria’s Secret Credit Card payment. You must include the following in your mail

Your payment Coupon (if you have one)

Your Account number on the check

Allows five to ten working days for the mailing and processing time

Finally, direct your mail to:

Victoria’s Secret Customer Service
P.O. Box
San Antonio, TX

Make a Victoria’s Secret Angel card Payment by Phone

You can make your payment via phone call, dial numbers on your phone, then provide your account number and routing number

Online Payment on Victoria’s Secret Credit Card

Another method to discuss here is how to make payment online. This can be done on your computer, laptop, smartphones and other gadgets that can access the internet. Here is the complete step to make an online payment via Victoria’s Secret Angel card

Step 1 ====> Log in to your account at Victoria’s Secret credit card site, using Victoria’s Secret credit card login details, these include your username and password created in the cause of registering your account.

Step 2 ====> Now click on Make Payment

Step 3 call capital one business credit card Enter the amount you want to pay. If you don’t have up to that amount in your account, you can schedule the payment date thereby funding your account before the due date. Just be sure it’s scheduled on or before the due date.

Step 4 ====> Now enter the following details, your routing number account number. These numbers can be found at the bottom of your check or deposit slip.

Main Benefits of Victoria’s Secret Angel Card

The following are the main benefits of using Victoria’s Angel Credit card, these are amazing benefits for the cardholder.

====> You will be awarded $15 off a future purchase

====> You get triple points on all bra purchases

====> You will concurso inb free shipping on purchases that include bras, if I were you, on every purchase, I must include bras.

Y====> ou get an annual birthday gift

====> On every shopping you make with the card, you are rewarded with 1 point per $1

====> You can choose your triple points on a daily basis

====> You get a little book of Exclusive perks

====> You will enjoy what is called Angel VIP statuses

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The year-old aiming to dethrone Victoria’s Secret

By Amelia Pollard

Cami Téllez never liked buying underwear, but maybe that’s why the year-old is suited how do i find my victoria secret credit card number take on Victoria’s Secret.

As a teen in Princeton, New Jersey, her visits to the Quaker Bridge Mall and the biggest retailer in women’s undergarments left her feeling inadequate, or worse. There were the images of supermodels in that faux boudoir setting cribbed from some male fantasy (not surprising since the idea behind Victoria’s Secret was a place for men to lingerie shop). And then came the products, like a push-up bra called the Bombshell that promised to add two cup sizes.

Victoria’s Secret “made me feel like I wasn’t enough,” said Téllez, a first-generation American whose family is from Colombia. “It wasn’t a brand for me or for people who looked like me.”

By the time Téllez entered her senior year at Columbia University in as a double major in art history and English, she’d had enough. In her eyes, Victoria’s Secret was still helping maintain a “cultural hegemony” over what’s supposed to be pretty, and that was hurting women. #MeToo was in full swing. Others had to be sick of this, too, she thought. She aimed to find out by posting online polls in Facebook groups. Téllez got how do i find my victoria secret credit card number, respondents in two days and a definitive answer. No matter which part of America she asked, attitudes were the same: Lots of women disliked buying underwear, too.

From there, Téllez moved quickly. She created a page plan — including a logo — in two days. The brand was called Parade because the word “feels celebratory, but also it’s about collective action,” how do i find my victoria secret credit card number said. In earlyshe dropped out of college to pursue her idea. About six months later, she secured her first investors.


Despite being in her 20s, Téllez had been around the startup world for some time. Her father, Omar Téllez, has worked as an executive at young tech companies. (He doesn’t have a formal role at Parade.) She also had a job at an online mortgage startup and interned at a venture capital firm.

Anchored by colourful basics starting at $US8 and marketing filled with diverse faces and bodies, Parade won over teens and younger somethings — the oldest members of the Generation Z cohort that established brands are desperately trying to lure. A little more than two years after its debut, Parade is valued at $US million ($ million). The company declined to share revenue numbers. However, according to Bloomberg Second Measure, which analyses anonymous credit card transactions, sales have more than tripled this year.

“We want to become the next big underwear brand for everyone,” said Téllez, who serves as Parade’s chief executive officer and creative director.

Taking more than $US40 million from investors so far has no doubt raised the stakes. Nowadays, the cost barriers to starting a consumer brand have been drastically reduced by e-commerce and sophisticated digital advertising. Just in women’s underwear and basics, there are a slew of brands, including ThirdLove and SKIMS, selling similar, simple designs, with marketing also aimed at various body types.

Amid the boom in digital brands, or what are often called direct-to-consumer firms, lots of companies have found a slice of customers for an initial pop, but then most plateau. Téllez and Parade, which has 50 employees, are now at that step, essentially having to prove themselves again. And to get there, the company is leaning on a well-worn expansion playbook for brands founded online.

Parade, based in New York, is opening its first store next month in Manhattan’s SoHo neighbourhood. It turns out that a store is still a good way to acquire customers, and with digital ad rates continuing to rise, it’s now often less expensive.

The 2,square-foot location on Broadway screams Colour Field movement and abstract expressionism — two cultural influences that Téllez, who helped design the space, ticked off as inspiration. Bright, geometric totems dot the store’s interior, and a lush, red carpet blankets the space. Shoppers will be greeted by a rainbow archway. It looks like a candy store for somethings.

The store “aims to rewrite the way that people interact with their underwear,” Téllez said during a tour of the unfinished store. She offered little on how exactly that will be accomplished, but more locations are being considered. “We’re going to be aggressive and opportunistic in our approach to expanding.”

In the underwear category, about 80 per cent of sales still happen in a store, according to Téllez. That’s why the brand is also working on wholesale deals to sell its goods through established retailers across the US as soon as next year, she said, while declining to discuss potential retail partners. The company has also expanded into adjacent categories — another hallmark of digital how do i find my victoria secret credit card number — with bralettes, tank-tops and loungewear.

Parade’s ambition comes as Victoria’s Secret tries to mend itself. The brand had been sputtering for a few years, and then inlong-time CEO Les Wexner’s close ties to Jeffrey Epstein surfaced. Wexner’s connection to Epstein, who was charged with sex-trafficking minors before dying in prison, renewed scrutiny of the company and dovetailed with allegations of sexual harassment in its ranks.

All the bad publicity didn’t help matters. Parent company L Brands spun off Victoria’s Secret earlier this year into its own public company. Its executives now talk in terms of transforming a brand that still generated $US billion in sales in the first three quarters of this fiscal year. Marketing has been overhauled to include plus-sized and transgender models. The angels, that group of scantily-clad supermodels that tormented Téllez, have been retired. It has also brought on prominent female celebrities, including tennis star Naomi Osaka and actress Priyanka Chopra Jonas, to craft its revitalisation.

Victoria’s secret is focused on “creating an inclusive environment for our associates, customers and partners to celebrate, uplift and champion all women,” the company said in a statement in response to being asked about Téllez’s criticisms.

Téllez is convinced she is tapping into an open space with a brand that’s designed for Gen Z by Gen Z (at 24, she’s the beginning of the budding generation). Parade aims to make customers feel good about their bodies, avoiding oversexed looks, she said. The brand’s models have everyday aesthetics, with tattoos and stretch marks. And the products don’t make people look like they are trying to seduce someone, with their vibrant colours and lack of lace and push-ups.

Targeting teenagers and twenty-somethings is a smart move because many brands are focused on courting millennials because they have more money right now, according to Janine Stichter, an analyst at Jefferies.

“Parade’s really different than what’s out there,” she said.

Another big differentiator is Téllez, according to Jason Stoffer, a partner at venture capital firm Maveron, which has a stake in Parade and a history of investing in digital-first brands that includes Allbirds and Everlane. When it comes to startups, founders are often what attracts investment, even more than the actual business. Stoffer, who is also on Parade’s board, said Téllez possesses a “special” mix of business savvy and creativity.


Stoffer points to how the brand has quickly connected with customers as not only a sign of Téllez’s “incredible creative talent,” but also how the company will keep growing and defending its business.

“We see thousands of women posting selfies of themselves in their underwear on social media,” Stoffer said. “Whenever you’re taking a selfie in a way that’s vulnerable in that regard, what you’re really saying is this is a brand I trust.”

Téllez landed on a similar theme after asking women what they want.

“They were sold something based on their insecurities by people who didn’t look like them,” Téllez said of the women who responded to her poll questions three years ago. The world was changing, and underwear wasn’t keeping up.”


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