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Victoria secret pink underwear 2015

victoria secret pink underwear 2015

Super soft floral lace plus no-show style, this Victoria's Secret Pink Allover Lace Thong Panty is a total top drawer essential. Yes, prisoners used to sew lingerie for Victoria's Secret — just like in 'Orange is the New Black' Season 3 June 17, In , the world-famous model ended her catwalk career after 20 years. Since then, she's come out of retirement once, and for a very good.

: Victoria secret pink underwear 2015

Victoria secret pink underwear 2015
Victoria secret pink underwear 2015
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Victoria secret pink underwear 2015 -

The Astonishing True Cost of Your Bra

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Or rather: land of the pink lace until you hit a DD with a bigger band size. Then, a tale as old as time: beige underwires for all. And for $90, to boot.

This dilemma is threefold: 1) not only do a large swath of bra-wearers not know what constitutes "the perfect fit" (if such a thing exists), but 2) even if they do, it may not be available in their local stores, and 3) when it is, it’s often at a price point they can’t justify. They leave Victoria’s Secret or other big-box retailers in frustration.

Customers aren’t stupid, however: they know how to use Google, which can lead them to independent retailers in less than seconds. The problem is that people don’t understand that the secret of independent lingerie is completely different than Victoria’s. Sure, the frustrations are the same: why is this strip of fabric that barely covers my nipples $95? Why is it not available in all cup sizes? But some issues are even more frustrating than traditional retailers: three weeks to ship? Pre-order only? What? Why? How? Excuse me?

Negative Underwear. Image: Driely S. for Racked

When I bring these complaints/concerns to the independent designer Angela Friedman, I see her shoulders square up in a practiced combination of resignation and defiance. I’m visiting her studio/apartment combination as she’s packing up to move out of state. We’re sitting at the end of a line of sewing machines and thread spools on her living room couch. Why do her bras cost, on average, $ — twice the cost of a Victoria’s Secret one? Why don’t they come in more sizes? The list of questions goes on.

Simple: though they might be the same type of garment, the situations in which they’re produced are world’s apart. Victoria’s Secret is a billion-dollar company — the rest of the lingerie market is a slice in their pie. An independent brand is often a handful of people: not a multinational corporation. It is priced to scale. That scale, for Angela and many other smaller retailers, stretches to cover the expanse of her living room studio. Chewing on a lemon bar, she breaks down the cost of existing in the realm of lingerie.

"People look at a garment and say, ‘Oh, this is so much more than I would pay at Macy’s’ — and of course it is, it definitely is! Costs in New York to produce something are higher than costs in Bangladesh, where things in Macy’s are produced," she explains. Pricing is based on her expenses, material, labor, hourly rates, supplies, editorial costs, machinery costs — all of which are more expensive in New York. Once the item is actually sold in retail stores, there are a host of other costs. "Marketing, shipping, credit processing, packaging, website costs," Friedman lists, "In every single garment, it is your basic cost of what you actually see in the fabric, plus a little to cover overhead and expenses. And don’t forget all the taxes."

Hourly local rate for:

  • Pattern cutting
  • Sewing
  • Production rate (standard for NYC)

Basic and import costs for:

  • Fabric
  • Wires
  • Trimmings, etc.
  • Catalog costs (editorial costs re: studio rental, photographer fee, model fee, pricing)
  • Overhead (rent, electricity, equipment necessary)

"I’m not even making any money from this," she concludes. We’re staring at her tables of sewing machines. She’s thrown her hands up in the air more than once explaining it all. Her years working as an independent designer in New York for no profit have pushed her to move out of the apartment we’re sitting in. In two weeks, she would be emailing me from the South, where she moved with her husband, showing me photos of her kitchen. It's the size of my Brooklyn apartment and the one next door.

I ask her, as we stare at her furniture she prepares to ship away to her new apartment, if she has any regret. The answer: no, and romantically so. "We all chose to work in this weird, niche industry where there is no opportunity, and you know, how fortunate am I? I get to do what I love every single day. That’s amazing, I’m not complaining. But it doesn’t mean that it’s not a job. It’s not a hobby…. When it is your full-time job, and it’s your only source of income, you can’t necessarily just give something away at-cost. You can’t build a business on that model. There’s a sense of entitlement when it comes to lingerie that upholds that argument. You’re not entitled to luxury goods. Lingerie is a luxury business, not a charity."

The idea of entitlement is something currently circling the independent lingerie industry. Karolina Laskowska, a British independent lingerie designer, expands on this idea in a popular article for The Lingerie Addict, and in an interview with me over email. In the lingerie market, she’s something of a star: she won the New Designer of the Year Award at the UK Lingerie Awards, and had enough of a fanbase to run a successful Indiegogo campaign to fund her brand for awhile. Still, a good reputation for design doesn’t mean much other than the fact more established outlets look to her and allegedly knock off her designs — like many other brands, she’s had her work copied by Nasty Gal, a little under a week after Urban Outfitters copied another independent lingerie brand, Toru & Naoko.

"There’s no point in getting paranoid about people copying you — everything is cyclical," says Laskowska. Of course she’s bothered by these things, but she has more immediate worries at the moment: how exactly to make the stuff that has her label on it sell, so she can pay her rent on time. The problems at this level are multiple: "I spent 90% of my time sewing and the other 10% on trying to grow the business. I don’t have outside funding or investment and that makes it extremely difficult to try to ‘compete’ with other brands at the same market level as me. I don’t have thousands of pounds to throw on advertising campaigns or press events. Most weeks I’m only just able to afford my rent and travel costs and any spare pennies usually get spent on fabrics for new designs."

Negative Underwear. Image: Driely S. for Racked

Laskowska wants to  support local industry, even though it sometimes costs her. The UK used to be the center of the lace industry worldwide, but now there’s only one Leavers lace manufacturer left in the whole European state. "If I sourced from Asia, costs would be down," Laskowska says, "But the quality would differ, too. And getting samples made elsewhere to your standards can often cost you 10 times the cost of the actual garment." Larger brands like Victoria’s Secret can eat that cost, place larger minimum order requirements that would cripple smaller companies, and make more mistakes — all without destroying their profit margin. The consequences of doing so for small businesses with often only one person behind the label? Catastrophic.

The slow degradation of the garment manufacturers worldwide in the UK, the US, and elsewhere have limited the options available to designers drastically, making finding and using locally sourced, ethically produced materials harder than ever.

Friedman explains it from her Upper West Side studio: "The Garment District in New York is about 3% of what it was 20 years ago. It’s a huge challenge. There are stores closing every day, vendors are leaving — that’s kind of become the norm. I moved to New York six years ago, and at that point there was still enough happening that you felt like you could do something with it. Now, the resources are so extremely limited, the factories are closed, a lot of the designers have moved elsewhere as well. It’s more intimidating, because you don’t know where to find the things that you used to be able to find."

To be able to find those fabled, perfect rolls of fabric, you have to know people. And in the business of breasts, that requires a combination of time clocked in and money rendered. There are a few new designers who have managed to do both quite well: Negative Underwear being one of them. From day one, they had press in The Wall Street Journal, customers almost immediately, and a partnership with mobile-shopping app Spring to sell directly via mobile e-commerce, the fastest-growing platform in sales today. Before they launched, they had a considerable amount of self-funding compared to the others in the field (Lauren Schwab worked in finance, Marissa Vosper in branding) — and they put in four years of research before they sold their first bra, going to trade shows abroad and building relationships as they went along. That’s a lot of initial investment that many other brands simply don’t have the bandwidth for.

What helps Negative succeed is that they launched knowing they didn’t want the lace and frills that up the base cost of their competitors' bras. Their minimalism was a smart aesthetic choice in the market, but it was also a brilliant financial one. Whereas many independent lingerie brands focus on niche, luxury frills and laces in the tradition of beautiful underthings, Negative gambled and filled in a gap of everyday minimalism. It’s working well — and they don’t have any brick and mortar stockists or outside retailers to attribute that success to.

Negative Underwear. Image: Driely S. for Racked

Their success in comparison to other brands is fascinating, particularly in light of lingerie retail trends right now, which have the odds stacked against newer brands breaking in. As lingerie boutique owner Jeanna Kadlec of Bluestockings Boutique explains it, surviving as an independent label is harder than ever before: "The trend [in retail] is towards ‘drop ship,’ which sucks for designers and cuts out much of the labor for the store; they place an order with a designer only once it's been placed with the store. There is also ‘sale or return,’ which is when stores order items from designers on condition that stores only pay for them if they sell. This is livable for larger brands — really big brands, only and exclusively, but for people without capital, it can't happen."

"I don't do drop shipping or sale or return because I couldn't carry half of the brands I stock if I did," Kadlec says. "I believe in financially supporting indies, which means paying them for their labor. This means the items have to sell before I can order new ones. Items that only sell when on sale will not be restocked. And brands that only sell on sale will not be reordered from. If I can't sell things at full cost, I will close. It's that simple."

Independent brands with a significant following often find themselves stuck in drop shipping hell. Press nods and industry awards don’t matter if people don’t know why precisely your bras cost so much. Even if you’re the first — and perhaps, only — brand delivering your product to the market, if it isn’t at a competitive price point, reflecting Victoria’s Secret’s (or cheaper), brands are set up to hear an earful from angry consumers. The most common complaint about up-and-coming brand Nubian Skin, a lingerie line dedicated to women of color, is that they aren’t accessible to fuller bust sizes and they sell at too high a price point (similar to Victoria’s Secret, at $60 a bra). Never mind that they are the only brand in the entire industry thus far to market entirely to women of color; women who don’t find their skin tone to be a beige shade of "nude" offered by other companies — Victoria’s Secret included.

Cora Harrington, bra expert behind The Lingerie Addict, has seen both sides of the issue blossom as a consumer and consultant to brands. As a black woman operating as a blogger in the lingerie industry, she has a particular investment in the success of the one brand that is producing bras for her skin color. "Fast fashion always offers a discount and it makes people think sales are the norm. There’s a secrecy in the American market: you should get whatever you want, this should be on sale, the customer is always right. That’s not the case in lingerie. Let’s stop this trend of penalizing minority businesses because they don’t have access to the same resources as majority-owned corporations. If your budget can only stretch to Target, petition Target to carry bras in a range of hues. Ask Wal-Mart to carry some brown bras. Hit up the H&M Facebook page, and start tweeting at Forever But while we’re being honest, let’s talk about what’s feasible for a new brand, and acknowledge the business reality that cheap bras are something only a few global conglomerates can actually afford. Independent design is a different world, and the story is so much more complex than it’s given due."

I’m flipping through the catalog on Journelle’s website now, looking for some bras for the fall. Knowing all of this — the struggle of designers and the reality of lingerie — does that make my wallet any more generous? Yes, actually. But I still click, faithfully and practiced, "sort from lowest price" and see my options. Admittedly, with a little less of a sigh.


Victoria's Secret Fashion Show: See Every Single Look from the Runway

On Tuesday night, Victoria's Secret taped its annual lingerie party-slash-Fashion Show at the Lexington Avenue Armory in New York City, and while the festivities won't air until Dec. 8 on CBS, we got a sneak peek at all of the wildly sexy outfits a whole month early. The show contained six themed segments &#x; "Boho Psychedelic," "Exotic Butterflies," "Portrait of an Angel," "Pink USA," "Ice Angel" and the finale, "Fireworks" &#x; and each one came with intricately crafted undies and wings to go along with it.

Victoria's Secret veteran and fan favorite Behati Prinsloo opened the show, shortly followed by heavy-hitters like Kendall Jenner and Gigi Hadid &#x; who both made their debuts on the brand's runway &#x; as well as 11 other first-timers and this year's class of 15 Angels. With performances by Ellie Goulding, Selena Gomez and The Weeknd, who fully channeled Michael Jackson in his renditions of "In the Night" and "Can't Feel My Face," this year's spectacular is sure to be one of its highest-rated yet &#x; and that's not even mentioning some of the most extravagant, NSFW looks we've ever seen grace the glittery catwalk.

Check out every look from the Victoria's Secret Fashion Show in the gallery below, in no particular order.

The rise, fall, and comeback of Victoria's Secret, America's biggest lingerie retailer

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Victoria's Secret media relations
  • Victoria's Secret is the largest lingerie retailer in the US, and has been for several decades.
  • It achieved explosive success in the late s and s but has been accused of losing relevance in recent years.
  • The company is currently overhauling its brand image, and has abandoned its Angels for activists and entrepreneurs.
  • Here's the story of the rise, fall, and subsequent comeback of the brand.   
  • Visit Business Insider's homepage for more stories.

Victoria's Secret was founded in by American businessman Roy Raymond.

roy raymond
Wikimedia Commons

Inspired by an uncomfortable trip to a department store to buy underwear for his wife, Raymond set out to create a place where men would feel comfortable shopping for lingerie. He wanted to create a women's underwear shop that was targeted at men.  

He named the brand after the Victorian era in England, wanting to evoke the refinement of this period in his lingerie.

Victoria Secret vintage catalog
Victoria's Secret

His vision was summed up by Slate's Naomi Barr in "Raymond imagined a Victorian boudoir, replete with dark wood, oriental rugs, and silk drapery. He chose the name 'Victoria' to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria's 'secrets' were hidden beneath."

He went on to open a handful of Victoria's Secret stores and launched its famous catalog. 

By , the company was making more than $4 million in annual sales, but according to reports, it was nearing bankruptcy at the time. It was at this point that Les Wexner swooped in.

Les Wexner
Getty/Astrid Stawiarz / Stringer

Wexner, who founded L Brands (formerly Limited Brands) was already making a name for himself in the retail world as he gradually built up an impressive empire.

By June , Limited — which had previously acquired Express and Lane Bryant — was listed on the New York Stock Exchange. One month later, under Wexner's leadership, the company acquired Victoria's Secret's six stores and its catalog for $1 million. 

Wexner turned Raymond's vision on its head, creating a store that was focused on women rather than men.

Les Wexner
Nicholas Hunt/Getty

He was closely following the European lingerie market of that time and wanted to bring this aesthetic to the US. So, he set out to create a more affordable version of European upscale brand "La Perla" — lingerie that looked luxurious and expensive but was affordable.  

And it worked. By the early s, Victoria's Secret had become the largest lingerie retailer in the US, with stores nationally and sales topping $1 billion.

Victoria's Secret runway show
AP Photo/Adam Nadel

Source: The Telegraph

The brand began to cement its image over the next few years. In , its famous annual fashion show was born.

Ed Razek
AP Photo/Terry Gilliam

The show, which was run by Ed Razek (longtime chief marketing officer of L Brands), became an iconic part of the brand's image. 

Razek and his team were responsible for hand-picking the models to walk the show. Because of this, he became one of the most important people in the modeling world, helping to launch the careers of Gisele Bündchen, Tyra Banks, and Heidi Klum.


In , the show aired for the first time online. Time described it as the "internet-breaking moment" of this era after million viewers tried to tune in and crashed the site.

Victoria's Secret
AP Photo/Mark Lennihan

Source: Time

Meanwhile, the brand was also launching some of its best-known and most successful products, including its heavily padded Miracle Bra and Body by Victoria.

Body by Victoria was a "blockbuster success" and more than doubled the sales volume of any other bra that Victoria's Secret had previously launched, Michael Silverstein wrote in his book, "Trading Up."


Plus-size brand Lane Bryant takes a swipe at Victoria&#;s Secret

The huge campaign is meant to introduce Cacique, Lane Bryant’s new lingerie line – and it’s also an overt response to Victoria’s Secret (whose often high-profile models are, of course, referred to as Angels). Last year, VS launched an ad promoting “The Perfect ‘Body’” featuring a group of models who all happened to have the same tall, stick-thin bodies. After receiving criticism, the brand publicly apologized.

Lane Bryant isn&#;t the first brand to try to capitalize on the current backlash to absurdly proportioned (and Photoshopped) models common in underwear ads. In February, ModCloth launched a digital campaign that featured its own diverse employees as the models. And Dove began promoting &#;Real Beauty&#; in , a long-vetted campaign that features real women in ad spots.

Rather than taking a side on body types (i.e., “Bigger is better”), it seems like Lane Bryant is taking a stance against Victoria’s Secret’s narrow-minded ideal of a perfect body, which the lingerie brand very forwardly demonstrated with its previous campaign.

Digiday reached out to Victoria&#;s Secret and Lane Bryant for comment, but we have yet to hear back.

The hashtag generated just over 7, tweets on Monday. According to data culled by Crimson Hexagon, of those, 36 percent were positive in nature, while 2 percent were negative. The rest (62 percent) were neutral or news-sharing.

And while 71 percent of posts that were gender identifiable came from women, the tweet with the most shares came from NFL wide receiver Chad Ochocinco. His tweet, a retweet of Racked’s article, gained nearly retweets.

Screen Shot at PM

Many women on Twitter spoke out in support of the anti-Angel sentiment:

But, others felt that the campaign was too mean-spirited, and simply reversed the negative body image to project it into skinny models.

Lane Bryant’s social team has been very active in responding to tweets about the campaign, including a tweet that quipped “Wings aren’t required for self-esteem to soar.” 

However, the brand wants to make it clear that what it is throwing at Victoria’s Secret isn’t “shade.”


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victoria secret pink underwear 2015
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