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Start a google business account


start a google business account

You get a verification code that you enter to validate the My Google Business account. Enter Complete Data for Your Business. There a several benefits to claiming a Google My Business listing: A Google account can be created by clicking on “Create account” at. The format is similar to signing up for a Gmail account. You will need to create a business email address and a password at this stage. 2. Enter your business.

Start a google business account -

Create your Google Business Page

Step by Step Guide to setting up your Google Business Page. This guide starts at the very beginning of the process, with account creation to claiming and verifying your new Google Business Page.

Read through the set up process, before you begin, then follow the Guide in creating your new business page.

Setting Up Your Google My Business Listing

You will need a Google linked or created account to set up and manage your Google My Business page.

If you website is already using Google Analytics and Google Search Console &#; I recommend using the account you use to manage and access these. The limits the amount of accounts you need to log into to monitor your web presence, but also integrates the data between all products.

If you do not use any of these, then you will need to create a Google account, then remember to use this account for your use of other Google products.

To Create a Google Account go to:

mynewextsetup.us

Once you create a Google Account, you can use that same username and password to sign in to any Google product. This applies if you created the account through the main sign up page, or through a specific product’s sign up page.

To determine if you have a Google Account, just enter your email address:

mynewextsetup.us

If there&#;s no Google Account associated with your email address, you&#;ll get a message that says &#;No account found with that email address&#; you entered.

Источник: mynewextsetup.us

How to Use Google My Business

If you’re in the process of marketing your business, promoting your business’ information online, or venturing down the path of local search engine optimization (SEO), Google My Business (GMB) is the perfect place to start. This easy-to-use tool not only puts your business’ information in front of more potential customers, but also helps you display that information in an easy-to-read format and start building an internet presence. 

Read on to learn more about what Google My Business is, its key benefits, and how to properly set up an account.

Woman working on computer with Google My Business on screen

What Is Google My Business?

GMB is a free business tool that gives users the ability to directly manage how their business appears on Google’s search engine results page (SERP) and Google Maps. Often seen as a competitor to Yelp and traditional Yellow Pages listings, GMB is an invaluable tool for both large and small businesses.

By updating your business profile with Google, you can claim your business listing on Google Maps and provide visitors with essential information about your business. Some of the information housed on your business profile and business listing Include:

  • Website Address
  • Physical Address
  • Phone Number
  • Hours of Operation
  • Photos
  • Customer Reviews

What Are the Benefits of Google My Business?

Having a GMB listing can help your business in several ways. From improving your business’ placement on SERPs to helping you manage your business’ reputation, all businesses can benefit from signing up for GMB.

TRUiC’s Top 10 Benefits of Google My Business:

  1. Increased Brand Awareness: A GMB listing can help people find your business as well as improve your local SEO, which will increase your brand awareness within your local community.
  2. Broader Promotion of Essential Business Information: When you claim your GMB profile, you can add key information about your business that will appear on SERPs and Google Maps. For example, this essential information includes your hours of operation, your website and physical addresses, and photos.
  3. Enhanced Reputation Management: Reading and responding to your business’ reviews on GMB is a key way to maintain a good rapport with current and potential customers. It also can help you identify areas for improvement. Just remember to read every review and respond in a professional manner.
  4. Improved Trust Factor: Having a GMB listing will automatically increase your business’ trust factor. According to Google, online visitors are 70 percent more likely to choose a business with a complete GMB listing.
  5. Free, Online Tool: Using GMB and its business listing feature is completely free.
  6. Detailed Directions to Your Business: When people locate your services through Google Maps, they can receive step-by-step directions on how to reach your location.
  7. Additional, Free Content: Because Google users can add reviews and photos to your GMB listing, your company can receive additional content at no cost.
  8. Useful Analytics: GMB users have access to analytics about their GMB listing. Using the “Insights” tool, you can see the search terms your visitors use, how they interact with your listing, how many views your listing receives, and more.
  9. Potential Inclusion in the Google Map Pack: By using GMB, you give your business a chance to appear in the Google Map Pack — the Google Map with three businesses listed underneath it that you see when you search for a local business. Much like landing on the first page of search engine results, inclusion in the Google Map Pack will increase the likelihood of someone viewing your website or accessing your services. One of the best ways to increase your chances of being included in Google’s Map Pack, is to optimize your GMB listing.
  10. Enhanced Ability to Compete with Large Businesses: GMB also gives smaller businesses the opportunity to compete with large businesses in a similar market. When people perform a Google search for a product or service, Google typically returns the Google Map Pack along with websites that earn top rankings for those search terms.

Who Can Have a Google My Business Listing?

Not all businesses qualify for a GMB account. Eligibility requires business owners to:

  1. Own the business for which they want to create a GMB account.
  2. Operate during the business hours they provide on their listing.
  3. Provide the goods or services they state their business offers.
  4. Have a physical business location.

To access a complete list of eligibility requirements, review these guidelines for representing your business on Google.

How To Get Your Business on Google Maps

If you need to add your business to Google for the first time, follow these steps to successfully set up your GMB account.

Step 1: Visit the Google My Business login page.

Step 2: If you’re not already logged in; log in with the Google account you want to associate with your business.

Step 3: Click the blue “Manage Now” button.

Step 4: Enter your business’s name in the search box.

Step 5: If someone already listed your business on Google’s business listing or on Google Maps, it may appear after you enter your business’s name. If it does, select your business’s name. If it doesn’t, click the link that states “Create a business with this name.”

Step 6: Choose how you want Google Maps to display your business.

  • Option 1: Display your business’ physical address.
    • Enter your address.
    • Click “Next.”
  • Option 2: Hide your business’ physical address. (Choose this option if you don’t serve your customers at your official address.)
    • Enter your address.
    • Select “I deliver goods and services to my customers.”
    • Click “Next.”
    • Provide your business’ service area(s).

Step 7: Choose your business category. You’ll find several categories from which to choose so select the one that most closely matches your business. You may choose multiple categories.

Step 8: Provide your business’ phone number and/or website address.

Step 9: Select “Finish.”

Step Verify your business.

How To Claim a Business Listing

If your business already appears on Google Maps and no one has claimed it, read this section. There are several reasons why your business could already appear on Google Maps, but the most common is that a member of the public or someone within your organization added the listing.

Follow the steps below to officially claim your business listing.

Step 1: Visit Google Maps.

Step 2: Enter your business’ name in the search box.

Step 3: Click your business’ name when it pops up on the map.

Step 4: Click “Claim This Business” and then click “Manage Now.”

Step 5: Choose your preferred verification options and follow the on-screen prompts.

How To Verify a Google My Business Listing

All businesses must verify their listing before they can activate their GMB account. You can verify your business by phone, mail, or email.

Verify by Phone

If your business is eligible to verify by phone, you’ll see the option when you begin the verification process. Follow these simple steps to verify your business via phone:

  1. Log in to Google My Business.
  2. Check to make sure the phone number listed is correct.
  3. Select “Verify by Phone.”
  4. Wait to receive a call or text that includes a verification code.
  5. When prompted, enter that code on screen.
  6. Click “Submit.”

Verify by Mail

Most businesses have the option of verifying by mail. Follow these simple steps to complete the verification process:

  1. Log in to Google My Business.
  2. Check to make sure the mailing address listed is correct.
  3. Select “Verify by Mail.”
  4. Wait to receive a postcard that includes a verification code.
  5. Once you receive the code, enter it in the code field on screen.
  6. Click “Submit.”

Verify by Email

If your business is eligible to verify by email, you’ll see the option when you begin the verification process. Follow these simple steps to verify your business via email:

  1. Log in to Google My Business.
  2. Check to make sure the email address listed is correct.
  3. Select “Verify by Email.”
  4. Wait to receive an email that includes a verification button.
  5. Click the verification button.

How To Edit Your Google My Business Listing

As a business owner, or your company’s GMB manager, it’s essential that you keep your business’s information current. This means you’ll occasionally need to update your company’s information on Google My Business.

Follow these simple steps to make changes to your business’s public listing:

Step 1: Visit the Google My Business login page.

Step 2: Log in with the Google account you want to associate with your business.

Step 3: Select the page you need to update.

Step 4: On the menu, click “Info.”

Step 5: Locate the section you want to change and make the appropriate updates.

Step 6: Click “Done Editing.”

How To Optimize Google My Business

After you successfully activate your GMB account, optimization is the next step. An optimized business listing will increase your business’ chances of inclusion in the Google Map Pack and of appearing on the first page of search engine results. 

Some of the most popular ways to optimize your GMB profile include:

  • Filling It Out Completely:  When you access your listing’s “Info” page, make sure your business’ website and physical addresses, phone number, operating hours, and other essential information remain current. 
  • Including Photos: Add a cover photo, your logo, and additional photos showing your products and/or services.
  • Adding Specific Attributes: If your business is wheelchair accessible, for example, or if it offers free Wi-Fi and outdoor seating, you can add these attributes to your profile.
  • Posting News and Blurbs: GMB permits business owners to add short posts to their listing. This provides a great way to announce special events, promotions, or other news about your business.

Google My Business FAQ

Is Google My Business free?

Yes, a GMB account is completely free. 

What’s the difference between Google My Business and a business profile?

GMB is a tool you can use to create a business profile and improve your business’ online presence. Your business profile specifically refers to your business listing on Google Maps. You must have a verified GMB account to add or edit a business profile. 

How do I contact Google My Business Support?

If you need help with your GMB account, you can visit this support forum. In addition, you’ll see additional options for contacting the support team when you sign in to your GMB account.

How do I claim a business listing that someone else already claimed?

GMB offers specific instructions to follow in such cases. Access its support forum for more details. 

How do I access my Google My Business account?

Visit the Google My Business login page.

Is Google My Business required for SEO?

While GMB isn’t required for SEO, it’s highly recommended. Having a GMB profile is great for local SEO and can help your business compete with large regional and national businesses. 

Who can change my Google My Business information?

Members of the public can suggest edits to your business listing, and some of these may become publicly visible. It’s important to regularly check your listing to ensure the information remains accurate at all times. 

Should I use hashtags in my Google My Business listing?

Hashtags aren’t necessary for GMB listings.

How do I handle fake reviews on my Google My Business listing?

Through your GMB account, you can report fake reviews and ask Google to review and/or remove them. You also can respond to the reviews directly and state they’re fake.

Can I verify more than one business at a time?

If you operate more than 10 locations for the same business — and you're not an agency or service business that manages locations for several companies — you may be eligible to use GMB’s bulk verification tool.

Источник: mynewextsetup.us

What is Google My Business

If you’ve never heard of Google My Business (GMB), it’s a free and easy to use tool for businesses to manage their online presence across Google search and maps. This includes listing your business name, location, hours, monitoring and replying to customer reviews, adding photos and more. 

With the majority of individuals leaning on the internet for information it is essential for you to have a google my business account. 

Your Online Business Card

Think of your GMB account as your online business card. It’s a one stop shop for your customers to get all the information they need about your business.

How often do you go on Google and check out a company&#;s information before committing to going there? We think it’s safe to assume, a lot. In fact 1 in 3 people conduct a search on their smartphone before visiting a store. Even more so 97% of consumers check a company’s online presence before deciding to visit them. Without a GMB presence, it’s a missed opportunity of exposure. 

It also allows you to quickly give your potential customers all the information regarding your company. Your GMB profile shows: your phone number, address (if applicable), website, store hours, products or services, reviews and company statement. Instead of consumers having to go onto your website to find the information they need, they are able to find everything right from their browser.

Not only can brick and mortar stores benefit from GMB but purely online businesses can as well! Although online businesses might not be able to take advantage of all the features, it&#;s still a great way to get in front of your customers.

Here’s an example of a GMB store front of a cafe in Waterloo called Princess Cafe.

Google my business store front of a cafe in Waterloo called Princess Cafe

How to Set up your Google My Business Account

Now that you understand why you should have a google my business account, it’s time to set it up: 

Overview

  1. Go to Google My Business
  2. Enter your Business Name
  3. Match your business or create a new profile (GMB may recognize you)
  4. Set your location and service area
  5. Enter contact information
  6. Do you want to receive updates?
  7. Verify your account
  8. Set your business hours 
  9. Do you want to add messaging?
  10. Add Category Details
  11. Write your description
  12. Set your account logo and supporting images

Step 1 &#; Go to mynewextsetup.us and click “manage now”

Go to mynewextsetup.us and click manager now

Step 2 &#; Enter your Business Name

For this example we will use the name Bees Coffee. There might be a chance that your business already exists if you didn’t create it. This is because a Business Profile is simply a place on Google Maps, which any person or computer can add. 

Type in your business name for google my business set up

Step 3 &#; Business Profile (Match vs. Create)

If you don’t see your business profile come up, Google will ask you to create a profile as you’re entering a new business onto their database. Your business name is already filled out so you’ll want to add your business category. If you do have a business profile already listed it will most likely ask you to put in contact information.

start building your Google My business profile

Step 4 &#; Location Settings

It’s going to ask if you want to add a location. If you click yes it will ask you to put in an address. If you click no it’s going to ask you to put in service areas, you can enter in any service areas you’d like (ie. country, province/state, city)

GMB will ask for an address if you have a physical location
Where do you service your customers, Google My Business setting

If you have an address it’s going to ask an additional question; do you service customers outside of your area?

do you also serve customers outside this location?

Step 5 &#; Contact Details

It will then ask you to put in the contact details that you want to show up for your customers. You may skip this step if you want but it is recommended that you complete it. If you don’t have a physical address it will require you to put in either a phone number or a website.

what contact details do you want to show to customers?

Want to learn more about how to leverage Google My Business and get in front of your customers?

Step 6 &#; Updates

It will then ask you if you want to stay in the know and receive updates. This is up to your discretion.

You can sign up for updates and recommendation for your business on google

Step 7 &#; Verification

You will now have to verify your account. GMB sends a postcard to the address that you put near the beginning if you’re a brick and mortar store. Or it will ask you to put in your mailing address if no physical location was provided. Your google my business listening won’t appear until it is verified.

If you don't have a physical location enter your mailing address to verify GMB account
You will receive a postcard to your business address in order to verify your account

Step 8 &#; Add your business hours

Add Google My Business hours

Step 9 &#; Messaging

Add messaging (not required). This allows anyone who finds you on google to send your business a message

Add messaging for Google My Business

Step 10 &#;  Add Dining Modes

In the example provided, I selected my business category as ‘cafe’, because of this GMB asked me specific questions related to my category. As shown in the image below, Google wants to know whether we offer curbside pickup? The questions listed here will differ depending on your previous information. 

Add dining modes (if applicable)

Step 11 &#; Add a business description

If you have one ready to go then that’s great! If you still need time to think about it you can skip this step and add it in later.

add business description for Google My Business

Step 12 &#; Add in photos

Similar to the previous step, if you have photos ready then that’s great, if not you can skip it and add photos later. You will want to add your logo, cover photo and a few general business images. The cover photo size is &#; pixels, with a size range of 10 kb to 5 mb, JPG or PNG.

add photos in your GMB profile

Step 13 &#; You’re done!

You have now set up your google my business account. This is your dashboard. 

You're done and this is your google my business dashboard

5 Ways to Optimize your Google My Business Account 

Now that you have set up your Google My Business account it’s time to make sure you are using it to the maximum! Here are a few tips that you can use to optimize your account. 

  1. Fill out your whole profile
    • Give google as much information as possible. Anything and everything you provide makes it easier for google to match your business to customer searches. In other words it improves your ranking.
  2. Standout with photos
    • When you create your Google My Business profile, you’ll be able to add a logo and cover photo—much like you would on Facebook, Twitter, LinkedIn or Pinterest. Without these images, it will be harder for people to recognize your brand online. 
  3. Post news, updates and special offers
    • Sign in to Google My Business and open the location you’d like to manage.
    • From the left hand menu, click Posts.
    • Choose the type of post you’d like to create from the options given.
    • Enter the relevant information in each field. Copy should include necessary details and be concise. Avoid commercial slang and too much punctuation (!!!!!).
    • Click Preview to double check formatting and spelling. If you need to make an edit, click the back arrow.
    • When you’re ready, click Publish.
  4. Add special features, attribute, and services
    • Hotels can display class ratings and list amenities offered
    • Restaurants and bars can upload menus, showcase popular dishes, and add a link for online orders and reservations
    • Service-oriented businesses can display service menus and add a booking button
    • Small and medium-sized companies can add product catalogs
    • By providing this information Google can match even more keywords with customer searches 
  5. Encourage Customers to leave reviews and respond to them! 
Источник: mynewextsetup.us

The Ultimate Guide to Google My Business

This guide will answer questions about Google My Business, and provide answers to many common questions people have about utilizing the platform. 

Achieving great visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not your business that is showing, it is one of your competitors. And for this reason, it is critical that you put in place a solid local SEO strategy. 

Local search results aren't just the organic search results we are all used to seeing. They also include a local pack that is powered by Google My Business (GMB).

To see success through SEO as a local business, you need to have great visibility on Google My Business, and I am going to teach you everything you always wanted to know about it but were afraid to ask — this includes answering a whole host of commonly asked questions on the topic.

I am going to start with these Google My Business topics: 

Then, I will answer these common GMB questions:


What is Google My Business? 

Google My Business (which used to be known as Google Local and Google Places) is the platform that powers Google's business listings and that gives your business the opportunity to show on the local pack, as well as appear in a number of different results and manage how their information is displayed on each.

It is a platform that every local business owner should be aware of and using given that the information which you submit to your listing can appear in a number of different ways on the search engine, including the knowledge panel, the local pack, and maps. Let's review each of these.

Google Knowledge Panel

This is the information box that appears to the top-right of search results (desktop) or near the top of the page on mobile when someone runs a search specifically for your business.

It is known as the knowledge panel because it displays key information, including your address, hours of operation, phone number, website, link to directions, and other important information depending on your industry. 

Google Local Pack

These are the three business listing results that appear under the map when a user runs a localized search.

Google Maps

Google Maps (both the app and desktop and mobile web versions) is intended to help those looking for directions as well as to discover businesses and locations.


What Are the Benefits of Google My Business? 

Google My Business brings with it a whole host of benefits that local businesses need to be aware of, helping them to reach new customers, increase their overall visibility and ensure that their customers can find information as easily and as quickly as possible.

Just remember, local searches go beyond the simple discovery of new businesses. Often people are searching for directions, contact information, the busyness of locations, reviews, and more.

Let's look at the benefits Google My Business offers to local businesses.

An Opportunity to Appear on Listings That You Otherwise Couldn’t

Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.

These are highly prominent listings that stand out to users when displayed, and these are eye-catching listings you don’t want to be missing out on. 

The Ability to Collect and Display Reviews

Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers.

Searchers are increasingly on the lookout for social proof that a business deserves their custom, and online reviews are one of the main methods of influence in A 5-star review stands out, and rolling out a strategy to persuade your customers to rate your service or product goes a long way to driving new business.

But aside from that, it has been reported that reviews are a key ranking factor for local pack results, meaning that most businesses simply cannot afford to be the one without strong trust signals showing alongside their listing. 

Gain Insights Into Your Business

Google My Business can help you gain insights into your business that you cannot get through other platforms — they can help you make strategic decisions. These insights include:

  • The number of views your profile, photos, and posts receives.
  • The search queries which people are using to find your business.
  • The engagement.
  • A profile of your audience (age groups, gender, and countries).
  • The number of website clicks, phone calls, and direction queries.

To get the most benefit from your Google My Business profile, you need to make sure it is set up correctly and optimized; and we will look to answer the most commonly asked questions below.

SEMrush Tip: You can unify your business listings on Google My Business and dozens of other online directories to improve local SEO with the Listing Management tool. 
This tool is the product of our collaboration with Yext and is available to anyone with a SEMrush account - paid or free. Just pay a monthly fee and we will align all of your business info to be consistent and correct across the web.
Then, you can report on your site's Google My Business growth and clicks with the Google My Business widgets in the SEMrush My Reports PDF builder tool. Connect your GMB account to SEMrush and then you'll be able to build a PDF report with stats on your GMB listing's impact on website visits, phone calls, photo view and more.

Is Google My Business Free?

Google My Business is completely free to use, and it won’t cost you anything to set up your business on the platform. There is no premium option, and you have full access to the tool simply by setting up your page. GMB is accessible to all businesses; you can get started straight away.

In comparison to many tools, which have multiple tiers of subscription (often including free versions), this tool will give you access to exactly the same features your competitors have — whether they are small local businesses or global chains. 

How to Set Up Your Google My Business Page

Setting up your business on Google My Business is a simple task that shouldn’t take you long to do, and it is the first step to increasing your business’ online visibility in your area of service.

Here is a step-by-step guide on how to set up your page.

Step 1: Head to Google My Business’ Create Page

Visit the Google My Business’ ‘create’ page and search for your business name; this step will help you quickly see whether you have already set up a GMB page in the past if you are unsure. 

Assuming you don’t find a listing for your business, you can either click onto the pop-up, which should now have appeared or use the ‘add your business to Google’ link.

Step 2: Fill Out Your Business Name

Here is where you need to fill out the name of your business.

You should be using your business’s real-world name here, and it is important to be aware that unnecessarily using keywords within the name could get your listing suspended (don't do it). 

Step 3: Choose the Category That Best Fits Your Business

You now need to choose the main category that best represents your business. In most cases, you will see a number of options, so choose the one that describes you the best.

Don’t worry if you feel that there is more than one that could be used interchangeably; you will be able to add more later on.

Step 4: Choose Whether or Not to Add a Location

Here is where you will choose whether or not you want to list a physical storefront that the public can visit (and have it show on Google Maps).

Step 5: Add Your Address

Be sure to fill out your address in full — adding in new lines as required to make it as easy as possible for customers to find your location.

Step 6: Review Possible Listings

At this stage, you may be asked to confirm whether one of a number of existing locations is your business in the event that a potential close match is found.

If none of these are your business, simply choose the option and proceed.

Step 7: Choose Whether or Not You Serve Users Outside of This Location

In this example, we are going through the process of setting up a fictional Pizza shop, and in this section, we have chosen ‘yes’ to both pick-up and delivery options.

Hairdressers, on the other hand, that serve customers only at their salon would choose ‘no.’

Step 8: Select the Areas That You Serve

If you selected ‘yes’ in the previous step, you will be able to choose the areas that you serve (you can add more than one).

Step 9: Add Your Contact Information

Next up, you will be able to add your phone number and website’s URL (or choose not to link to a website and set up a free Google site based on your listing).

Step Opt-in to Updates and Recommendations

Nearly there! You just need to choose whether or not you want to opt-in to updates and recommendations from Google on your GMB page. We recommend that you do opt-in; however, it is your call.

Step Finish and Manage Your Listing.

You are all done adding things; you just need to click ‘finish’, and your GMB page is set up. All that is left is verifying the listing.

Step Verify Your Listing

You have to options to verify your listing — you can either verify instantly by an automated phone call (the recommended method) or by a postcard to your address, which can take up to 4 days.

If you want to, you can choose to verify it later, but that means you can’t fully manage it.

Step Say Hello to Your GMB Dashboard

Once you have verified your listing, you will now see your GMB dashboard and be able to complete your listing, including adding opening hours, photos, your logo, description, and more.

Here are 9 common Google My Business mistakes to avoid.


How to Claim a Google Maps Listing

If you find that your business is already listed on Google Maps, but you don’t have a GMB set up, you will be able to claim your page in just a few quick steps.

Here is how to do it. 

Step 1: Go to Google Maps and Search for Your Business

Head over to Google Maps, run a search for your business name, and click on the correct listing.

Step 2: Claim this Business

You will see an option to ‘claim this business’, which you will need to click.

You will then be given the option to manage the business.

Step 3: Verify the Listing

You will need to verify a claimed listing by a postcard being sent out to the premises’ address, which should arrive within four days.

How to Claim a Google My Business Page

In some instances, you will find that you already have a page set up that cannot be claimed by the method outlined above, and that is because there is already a verified GMB page in place. Usually, this means you have either set up and verified in the past, or someone else did.

If you need to claim a verified GMB page from someone else, here is how to do it.

Step 1: Head to Google My Business’ Create Page

Visit the Google My Business’ ‘create’ page and search for your business’ name. You should be able to find your business quite easily if a page already exists.

Step 2: Request Access to the Page

After the last step, you will now be served a message to inform you that the listing has already been verified, as well as a hint to the email address which was used to do this.

This can be useful if it is one of your old accounts. In fact, it is not uncommon for GMB to be set up using someone’s personal account in the early days of a business. It might just give you the hint you need to figure out who owns the listing.

After being served a message to inform you that the listing has already been claimed, you need to ‘request access.’

Step 3: Share Your Details

You will need to fill out a few details, including your name, contact number, the level of access you require, and your relationship to the business; these will be sent to the current account holder.

Step 4: Wait for a Response

The request will then be sent to the current page manager, and you should expect to receive a response within seven days.

If, at that stage, you have not been granted access or are denied, you will be able to verify your affiliation with the business to gain access.


Do You Need to Have a Physical Address to Use GMB?

To claim your Google My Business page, you must have a business that has either a physical storefront or that travels to customers at their locations.

Let’s say you are a plumber, for example. There is a good chance you don’t have a physical brick and mortar location, but you service customers at their own address.

In short, you must engage with customers in-person while conducting your business. 

Or, in other words, you can’t set up a Google My Business page if you are an online-only or virtual business with no premises. You will need to use an address when setting up and verifying your account, however, you can choose not to display this publicly.


What to Do When You Work From Home & Don’t Want Your Address Visible on GMB

Choosing not to display your business address publicly is perfect for those who work from home and provide services for customers at their location but do not want the address to be shown alongside their listing.

To do this, make sure you are logged in to Google My Business and head to the ‘info’ tab.

Find your address and click the pencil icon next to it, which will take you to the edit screen.

You will see a ‘clear address’ button towards the bottom of the pop-up (in image below). Go ahead and click it.

Once you click "apply" and you have successfully removed your address from displaying on your listing. 

Be sure to double-check that the locations listed as your service areas (the section below on the main ‘info’ screen) are correct and add any others you serve that are not there.

That is all you need to do. You will have hidden your address but ensure you are still able to be found by searchers looking in your service areas.

How To List More Than One Location on Google My Business

The great news is that if you run and manage multiple businesses that meet the criteria for being listed on Google My Business, you will be able to list more than one location from within a single account.

You can use location groups as an easy way to manage multiple locations within a single group or folder within GMB itself, but I am sure you are wondering if you can list in bulk. The answer is yes!

When you ‘add location’ on the ‘manage locations’ tab in Google My Business, you will see an option to add either a single location or import locations.

If you are only looking to list a handful of locations, it may make sense to do so individually as separate locations, but if you manage more than this, you will want to import in bulk.

You will be able to import multiple locations and list these here, but first, you will need to download the template that you will need to use, alongside a sample spreadsheet to help you complete it successfully. You can also use this feature to edit existing GMB listings.

Once you have entered all the locations you want to list, ‘select file’ and import, review the changes and apply. Any new listings will now be created, as well as any updates to existing listings applied.

What to Do When Your Business’ Category Isn’t Available on GMB

It’s recommended that you be as specific as possible when choosing how to categorize your business on GMB. That said, it’s not uncommon to find that there isn’t a category available within Google My Business that perfectly represents your business. Knowing that the primary category that you choose is given the most importance, you want to get it right.

Currently, there are over 3, different options available, and you can find a full list of available categories here. 

If you’re struggling to find a suitable way to categorize your business, it is recommended that you choose one that is broader than your current classification.

As an example, let’s say you run a parcel forwarding company.

You won’t find that as a category within GMB, but you would find ‘Shipping and Mailing Service’ which is a little less specific, yet still relevant, so choose this one.

What is the Short Name on Google My Business?

All verified GMB listings are able to choose a ‘short name’ that makes it easier for customers to find and follow their business on Maps and Search.

Once you have got a short name for your business, customers will be able to enter this as the URL in their browser’s address bar and be taken straight to the GMB page, as an example provided by Google: 'mynewextsetup.us[yourcustomname]'.

You will likely be promoting this short name, so be sure to keep it short and relevant — with Google recommending you to include your location to make it more distinct.

Try to keep your short name as short as possible to make it as easy as possible to share with customers.

How to Add Questions & Answers in Google My Business

It is only natural that customers have questions, and smart businesses leverage the opportunity within GMB to pre-populate questions and answers to enhance their listing to ensure that answers are as easy to find as possible.

These display as part of your business listing on the knowledge panel.

Customers are able to ask questions straight from the SERPs, and clicking the ‘ask a question’ button pops up a box:

This makes it quick and easy for customers to ask questions, but the caveat here is that anyone can answer these, not just yourself. That can mean that incorrect answers end up on a page.

It is critical to regularly review questions that have been asked by customers and provide answers in a timely manner before anyone else has the chance to do so.

Keep in mind, as a business owner, it makes sense to pre-populate your most commonly asked questions in a bid to help customers as much as possible and make it easy for them to get answers to their queries. This helps create trust.

Go ahead and figure out your most commonly asked questions and add these in. It often makes sense to sit down with someone on the shop floor or a customer service representative to ensure you are answering as many questions as possible to help potential customers.

What Are Labels in GMB, and Why Are They Important?

While they are not something that will directly impact the performance of your GMB listing, labels are a useful feature for many marketers and business owners.

Quite simply, they allow you to organize your listings within your account; this is aa handy tool when you are managing multiple locations within one dashboard. And using them means you will be able to search for a specific location within GMB easily.

Common uses include grouping listings by region (or perhaps country if you are working with a global business that has stores in multiple territories). A great example would be adding ‘East Coast’ and ‘West Coast’ labels to group your listings.

You can assign up to 10 labels per location of up to 50 characters. You will find the option to add labels in the ‘advanced information’ section of the ‘info’ screen.

How To Add Highlights / Attributes to GMB

Using attributes (highlights) is an effective way to set your listing apart from the competition by showcasing the unique characteristics of your business. It is those things that truly make your business great and that customers love you for. 

From free WiFi to family-friendliness, you have got full control over the attributes and highlights which you choose to showcase on your listing. Keep in mind that your business category determines the attributes available for your business profile.

You will find the available highlights and attributes that you can choose from on the ‘info’ tab of your GMB listing:

Go ahead and click the pencil icon, and you will see the options that are available for you to use.

Below is an example that has been taken from the GMB listing of a counselors practice, so you can see the options available:

Be sure to choose all of those that apply to your business, ensuring that you showcase everything that you have to offer to customers.

How To Use Call Tracking Numbers and Maintain NAP Consistency

Call tracking allows you to gain more insights into metrics relating to the source of calls to help you make informed business decisions. And, it is likely that you will want to use tracking numbers within your GMB listing, but may have concerns about maintaining NAP consistency.

If you are not familiar with the concept of NAP and its importance within local SEO, you can go ahead and learn more here, as well as other great tactics for local businesses. In short, it is important that you are able to maintain a consistent NAP profile across your various business listings, GMB included. So, what do you do?

The simple answer is that you can use call tracking numbers with GMB, without seeing a negative impact on your local visibility, you just need to make sure that it is set up in the right way.

Within the ‘info’ section of your GMB listing, you will see a phone number section, with options for both primary and additional phone numbers.

NOTE: Make sure you add your call tracking number as the ‘primary phone’ option and your standard business phone number as an ‘additional phone’ number.

As simple as it sounds, by adding your main phone line as an additional number, you ensure that this remains connected to your business and remains consistent across your NAP profile.

How To Optimize Your Google My Business Listing

Once you have set up and completed as much of your GMB listing as possible, you can go further to optimize and enhance it. There are so many great guides available to help you improve your local SEO, many of which include great insights into how to optimize your GMB listing. 

In fact, our ‘ Google My Business Tips from Greg Gifford’ guide is a great place to start to get ahead of your competitors.

Below, we have rounded up some of the GMB optimization basics that we think you need to know to take your visibility to the next level, including answers to some commonly asked questions.

But as a really quick recommendation, be sure to fill out as much information on your listing as you can. Don’t leave anything blank unless you absolutely have to.

Should I add as many keywords as possible into my GMB description?

When SEOs think about adding keywords, they often think back to the days of keyword stuffing within the meta keywords tag or using as many repetitions of each as possible within a page’s copy.

When writing your GMB description, it is important to understand that it is widely regarded that keywords do not impact your local rankings.

It is quite simple in that you do not need to keyword stuff your description. However, it does pay to take the time to read Google's guidelines to help you avoid mistakes that could see your listing suspended.

How Do I Optimize a Google Post? 

Google posts are a great way to enhance your GMB listing and allow you to share content straight onto your page, which also shows on the knowledge panel, therefore giving you a great opportunity to stand out.

From your GMB dashboard, you will be able to select 'posts' from the left-hand menu and jump straight into creating content.

The question that is most commonly asked is, what type of content should you publish as a Google Post?

Quite simply, your opportunities are endless; just be sure to showcase content that makes sense and helps your audience. Some great ideas include:

  • Event posts around an upcoming event you are hosting.
  • Sales posts to announce a sale that you are currently running.
  • Share a snippet from your latest blog post and link it through the main content from the Google Post.
  • Share a seasonal message to your customers. 

How Do I Feature Products on GMB? 

Did you know that you can highlight products straight on the GMB listing that shows on your knowledge panel? In many ways, it is very similar to being able to highlight your services, something you have been able to do for quite some time.

In Google's own words, “The Product Editor allows merchants to build a presence on mobile and the computer to showcase their products and drive consumer interactions. Consumers will see a more curated showcase of a store’s products on the Business Profile Products tab on mobile, or the Product Overview module on the computer. Items added through the Product Editor appear in Business profiles on the computer and mobile version of Google Search.”

It is as simple as creating collections that contain at least three products each and completing the mandatory fields, including the product image.

Your customers will then be able to view your collections and click through to view more details:

In our opinion, it is well worth spending the time it takes to build out collections and product listings. It is a feature which many businesses still haven't utilized properly, and there is a good chance your competitors also haven't used it. 

How Do I Encourage Users to Leave Reviews?

We have already highlighted the importance of reviews as part of your GMB presence. BrightLocal found that 5-star ratings increase clicks by around 25%, but one of the questions that is often asked is how businesses can encourage users to leave reviews. 

First things first, don't be tempted to either leave fake reviews yourself or purchase reviews from others (or use unscrupulous services that offer this). 

Google can, and will, remove reviews that are deemed unnatural. 

To encourage users to leave reviews, you need to build the request into part of your internal processes, so that asking customers to review your business becomes natural and something that simply happens.

Here are a few ideas:

  • Use the available features within Google's Marketing Kit to create social posts, stickers, and posters to encourage customers to leave reviews.
  • Send an email to customers after they purchase (or use your service) and politely ask them to leave a review on your GMB page, sharing your short link.
  • Ask long-standing customers personally. You will be surprised at how effective this is when you reach out to them on a personal level and make the request. 

What Are the Dimensions for Google My Business Images?

You want to make sure your logo and cover images on your GMB listing look sharp and stand out in front of your potential customers. The main thing you need to be aware of is the right dimensions so that you are able to effectively design for the size available.

As of April , the current dimensions and specs that you need to know are:

Profile Photo:  x px
Cover Photo:  x px
Post Images:  x px
Format: JPEG / PNG
Size: 10kb to 5mb

Make sure your designer knows the dimensions they need to work to; or use a simple platform such as Canva to help you create images that really stand out.

How to Change An Address on Google My Business

  1. Sign in to your Google My Business account.
  2. If you have multiple locations, choose the location you would like to change. 
  3. From the menu, click 'Info'.
  4. Click on the address field.
  5. Enter your address following the guidelines we have explained above, then click 'Apply'.
  6. If Google can't find the address, look for the red 'Set marker location' button that appears over the map of your city on the right side, and then click 'Set marker location'.
  7. A map will appear with a red pin, and you can drag this pin and place the pin at the center of your location. If you are a restaurant in the center of a shopping mall, you can drag this pin to help users locate your business.
  8. When you are done, click 'Apply'. Please note, the changes may not be immediate. GMB may review the change before it is published.

You Can Drive Local SEO Success with Google My Business

If you are a local business, you simply cannot ignore the benefits that Google My Business can bring to your local visibility. 

Get the basics right and utilize as many of the features as possible, and you will already be one step ahead of the competition, given that many simply fill out the basics and leave it standing still. 

Be the business who has an active and busy listing, that earns the 5-star reviews and whose profile leaves competitors wishing theirs looked as great! 

Источник: mynewextsetup.us

How to Use Google My Business Pages to Attract More Customers

As a vegan, my food choices are very limited.

I recently visited Berlin for the first time and finding a vegan restaurant was one of my main daily activities.

You guessed it! I hung out a lot with the Google Maps search bar.

I would open Google Maps and just type &#;vegan restaurants&#;.

A list of restaurants that are nearby will pop up and thanks to Google&#;s rating system, my attention will focus on the top ones with the best reviews.

Google local search

And simply by reading other online reviews who have already been there, my decision is made.

That&#;s how powerful and important social proof is today!

I am sure that you are doing the same when searching locally and of course, the same search pattern is done by millions of people.

These restaurant business owners use their Google accounts to improve their local SEO. These accounts are called Google My Business.

Here is what you will learn in this detailed guide about Google My Business:

What is Google My Business Page?

Google My Business is basically a listing of information that any big or small business can provide for Google to use in Maps or search results.

GMB was previously known as Google Places and now all Google Place accounts are automatically upgraded to Google My Business accounts.

Here is the official definition:

&#;Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.&#;

And here are the main features provided by Google My Business:

  • Receive and respond to Reviews
  • Post and get photos from customers
  • Post news
  • Create a free website
  • Insights

Why is Google My Business Important?

Without it, your location will not appear in the Google Maps listings, especially for the main local queries when people search on Google from their mobile phones. The algorithm will not find you in the &#;local pack&#; and you&#;ll lose potential customers. So, here&#;s why you should start to manage now:

  • You have full control of what people see when they search for your business
  • Increase SEO performance and organic search
  • Updates reflect Search and Maps automatically, such as business hours or photos
  • Share photos to boost your offer and increase conversions
  • Post news or offers that people will in search SERPs Knowledge Panel
  • Get analytics on how customers searched for your business, and where those customers are coming from.

To sum up, if you invest enough resources to handle online reviews, manage photos, post updates regularly, your Google My Business can turn into a new acquisition channel for your business. And this will have an effect on both, Google Search and Maps too.

When it comes to local, Google My Business is a remarkable free tool for digital marketing.

Just think about it.

Google is very different compared to social media networks and enables unique metrics and insights for marketers.

Search is intent-driven, which actually means that the user has the will and interest to do an action. And in some cases, such as the local search, they want to do that action NOW.

So that is why the intent-driven concept allows a business that can match the consumer discovery right at that moment, can win big in increasing conversions.

And if you already have accounts and manage Yelp, Linkedin, Facebook Business Page, Instagram profiles, or any other review sites, then you must do the same and start managing your Google My Business.

How to Create Google Business Page?

Setting up a Google My Business account is FREE. The GMB listing is not a substitute for your website, so yes you should continue maintaining and promoting your website.

To get started, first go ahead make a search and try to find your business in the Google local search results by using Google Maps or simply by typing your business name in the Google search desktop version and check if there is detailed information about your company on the right side as a snippet.

If you already have the listing but are not claimed or verified just follow the steps below listed in this text.

If you still do not own one, you can create your Google My Business listing for free right now.

The account creation process is simple and it is aimed at any business, not just a local one.

Create Google My Business account

Make sure you type the correct business address in the form or use the pin marker to find it on the Google Maps provided in the onboarding process.

To get your information listed, Google requires verification of your business. So after you create your account you will need to verify it.

How to Verify Google Business Profile?

Now that you have your business page you have to verify it. Google will offer you three options of verification:

Option 1: Verification by mail

To do this follow the steps below:

  • Sign in to your Google My Business account
  • Click &#;Verify&#; and choose mail as a verification method
  • Enter the name of the person the verification postcard should be mailed to
  • Specify the correct address where the card should be mailed to
  • Click &#;Send postcard&#;
  • After a few weeks, you will receive the postcard with a verification number
  • Click ‘Verify Now’ in the top red bar and follow the instructions where you will need to enter the verification code from your postcard

Option 2: Verification by email

  • Sign in to your GMB page
  • Click &#;Verify&#; and choose to verify by email from the drop-down
  • Enter your email address
  • Enter the code you receive into your GMB verification page or click &#;Verify&#; within the email

Option 3: Verification by phone

  • Sign in to your GMB page
  • Click &#;Verify&#; and click on your phone number
  • You&#;ll receive a phone call and the automated system will tell you the code
  • Enter the code into the field
Verify Google My Business

According to their guidelines, it may take a few weeks for your information to appear on Google. 

Check the Google Verify My Business Guidelines for all details about the verification flow.

6 Ways to Optimize Google My Business Page

Focus on the slightest details for better ranking and Google search visibility. Here are the tips:

1. Optimize Google My Business Listing

As a part of your marketing strategy, optimizing your listing for search engines and searchers is always a great opportunity.

To start with this right away, it is highly important to add as much relevant info and media as you can in the first days you are setting up your listing.

Here are some tips on how to set and optimize your Google My Business listing:

  1. Choose an appealing profile photo and cover photo, that will outstand in the list
  2. Be as detailed as possible when entering contact information, such as business category, business location, phone number, website URL, hours of operation, etc.
  3. Choose the relevant business type: storefront (restaurants, bars, hotels, etc.), service area (delivery, taxi service, transportation service etc.), or brand (products, brands, causes, etc.)
  4. Post lots of photos, especially if you are in the food business
  5. Get reviews, so you will eventually rank at the top

To do this, go to your Google My Business dashboard, select &#;Info&#; and then choose a section to fill out or update.

google my business info section

Here, you should edit and update all the required sections. The more information you add the better.

google my business info editing and optimization

However, at any point in time, you can always edit your business listing to do further optimization or update your information.

Now, let&#;s dive into how to edit and get the most out of the other sections in your Google My Business dashboard.

2. Optimize Google My Business Photos

Depending on your business case, Google photos are one of the touching points for your new customers to discover your offer. In case you are a restaurant or a hotel, then the photos you will manage on your Google My Business account will be a strong selling point to get new guests on board.

The goal with photos is to make your Google My Business profile appeal live and make people feel that you are right there, ready to serve them.

Here are the Google My Business photos you should most pay attention to.

Profile photo

Your profile photo appears when you post Google posts, updates, upload new photos, videos, or review responses. The most common example here is to upload your logo as a profile photo in a format you feel appropriate.

Cover photo

The cover photo is one of the most important parts of the look of your Google My Business listing. It usually shows at the center of your listing when someone searches your business name in Google Search but often Google makes their own customization of the search results and may show other photos they assume are relevant.

Here are the required dimensions for your Google My Business cover photo:

  • Dimensions: x pixels (minimum x ; maximum x ) Format: JPG or PNG.
  • Size: Between 10 KB and 5 MB.
  • Minimum Resolution: px tall, px wide.

Along with your profile and cover photos, you should upload other images to make your listing more informative and appealing. Today, it is also a great idea to upload even your company&#;s videos.

To make the most out of these photos and stand out from the competition, here is a list of few ideas that you can do:

  • Hire a professional to capture the best moments in your local business
  • Make sure photos are authentic and updated
  • Post photos in a specific category such as Exterior, Interior or Team photos
  • Regularly post photos with your latest offers or menus

By sharing relevant photos, you will avoid reviews and comments by customers that will confirm that the dish was not like in the photos or that the room sizes are smaller than the photos you&#;ve shared.

Note that the users can actually post their own photos and give actual &#;picture&#; of what they&#;ve actually experienced.

3. Use Google Posts to Increase Organic Traffic

Google Posts are a recent feature edition to the Google My Business Suite.

This functionality allows businesses to publish short posts with links to news, events or offers about their products and services, directly in the Google search panel, that displays on the right side in the Google search results.

By making this small feature, Google actually wants to bring the social media component in the search results, by allowing small businesses to push their latest news.

Here is how the Google Posts appear in search results:

google posts preview in search results

And here are the benefits of creating Google Posts:

  • Increase organic traffic
  • Disrupt the intent drive search and push instant value to the user
  • Increase conversions by providing a direct &#;call to action&#; link

In the &#;Posts&#; section of the Google My Business dashboard, there are 5 types of post templates available:

  1. COVID Update
  2. Add Offer
  3. Add Update
  4. Add Event
  5. Add Product

However, you don&#;t always need to choose the right post template to share information. To write your first Google Post, log in to your Google My Business dashboard and from the left menu choose Posts and then go to &#;Add Update&#;.

publish and create a google post

There, you will need to fill in the following:

  • Add Google post photo with rectangle size such as px x px or ratio
  • Write a post that can be from to characters
  • Choose a call to action button: Book, Order online, Buy, Learn more, Sign up, Get offer
  • You can preview it and if it looks good just click Publish

That&#;s it.

Now, you might ask &#;

How people will see my Google Posts?

After you publish your Google Posts it will immediately appear on the right-side panel (Knowledge Panel) in the Google search results when people search for your business.

Here an example of how our Google Post looks like in the Google search homepage results:

Google post live example

Here are a few more facts you need to know about Google Posts:

  • You can publish up to 10 Google posts
  • If you have multiple posts they will be displayed as a carousel in the Knowledge Panel
  • Get analytics: Views (times your post was seen) and Engagement (times a customer clicked your button)
  • Google Posts are removed after 7 days except for event posts that will be removed after the event date

4. Get More Google My Business Reviews

I mentioned Google reviews a few times.

And here is why.

Reviews are one of the biggest indicators for Google to rank your location in their local listings.

With positive reviews posted by your customers, you can easily differentiate from your competitors in the Google local search and also potential customers can get a real insight into the quality of your offerings.

So basically when people search for keywords in your industry especially when searching in Google Maps, Google most definitely highly considers the rank based on your average rating and the number of reviews.

Similar like on other review sites, one of the best practices to get Google reviews is to let your customers know that they can do this. And just ask!

This is proven by the Local Consumer Review Survey by BrightLocal:

&#;68% of consumers left a review after a local business asked them to&#;

Local Consumer Review Survey by BrightLocal

Sharing a simple link to your Google reviews form can initially get you the first reviews on Google.

Follow this detailed tutorial on how to create a link to submit Google reviews.

To start collecting Google reviews you can do these simple actions:

  • Send emails with the review submission form to your customers
  • Share this link to other social media profiles
  • Create a &#;Leave a review&#; button on your website
  • Print a QR code with the link in your menus or fliers
  • Create a campaign to incentivize customers to leave reviews

5. Respond to Google Reviews

As your Google My Business profile starts collecting new reviews, you will need to consider a strategy for handling these customer reviews or answer questions posted in the Q&A section.

This means, that you need to be proactive, prompt, and responsive.

So basically your online reputation and rank will strongly depend on how you as a company will handle and respond to the Google reviews posted by your customers.

To start, make sure the email that you used to create My Business Account is always on. Or assign a person to your team and add him as a manager.

By doing this, you will make sure that you will never miss a review. Every time somebody posts a review about your business, Google will send you an email notification.

Once you log in to view the review, you can respond to it by following the official user content rules.

Google reviews reply

So, to respond to a received Google review, just click the &#;Reply&#; button below the review and type your message.

That&#;s it.

You can do the same by download the official Google My Business app on your mobile devices, where you will get direct notifications for all new reviews people to post on your profile.

Please note to pay special attention to the negative reviews.

Unsatisfied customers can literally break or make your business.

You will need to have your customer team or a person dedicated to understand, analyze and respond with details to every single negative review.

These negative reviews will definitely happen, so make sure to respond in order to handle negative reviews with greater success.

Believe me, you will wake up one day, go to work with a big smile, and boom! You might get a negative review.

If the review is not according to the Google content rules and is simply fake, you can flag it as inappropriate and Google will delete and remove it.

Here is how to flag a Google review:

  1. Log in to your Google My Business account
  2. Navigate to Reviews
  3. Find the review and click the 3 dots in the top right corner
  4. Click &#;Flag as inappropriate&#;
report Google review or flag as inappropriate

For more details read the full guide to flag inappropriate Google reviews.

Why are my Google reviews not showing?

Sometimes there can be problems with Google showing your customer reviews. And you&#;ll ask yourself &#;Why can&#;t I see my Google reviews&#;?

But don&#;t worry, many local businesses experience some of the issues. 

Here is a list of the most common &#;Google reviews not showing&#; reasons:

  • Google disabled reviews temporarily &#; Sometimes Google decides to disable the reviews due to some reason. That was the case last year when the COVID crisis started. If you still have this issue and your reviews are still not showing, contact the GMB after the COVID guidance page.
  • Outdated listing information &#; Having an inaccurate listing can easily push away potential customers and reduce your chances of getting new reviews. So, go to your &#;Info&#; tab in your GMB account and update your current business information.
  • Inactive listing &#; Having an inactive listing will damage your reputation on Google. If you haven&#;s shown any activity in a while, Google can receive a sign that your business is not active anymore and can revoke your verification status. Usually, they&#;ll send you a notice before. But if you miss this warning from them and then become unverified, contact customer service right away before trying anything else at risk of losing your ranking altogether.
  • Brand new listing &#; When you&#;re new it can be hard until you start engaging with new customers and the potential ones can see your reviews. It may take a while before Google starts showing off a full set of your online reviews. And this is the right time for you to start asking your customers to write you reviews.
  • Duplicate listings &#; You may notice that your Google reviews are disappearing. That&#;s because there might be a duplicate listing. And your reviews are shown on a different account that you don&#;t own. You can check for these duplicates by visiting Maps on the web or in mobile search, type in the business name or address, and see if any other listings pop up. You can report these locations to resolve this issue.
  • Changed location &#; If your business remains the same but changes location, Google should move your existing reviews to the new location. But sometimes it may not do that automatically. You can report it as a problem to Google and re-verify your listing.

6. Bonus Tips on How to Use Google My Business After Covid Crisis

During the pandemic of Covid, most businesses were or still remain closed until further notice. These are businesses that heavily depend on actual foot traffic and people physically visiting their premises.

In order to reflect this new normal, business owners can use Google My Business to share updated and accurate information for their customers in these formats:

  • post about the updated working hours
  • post about options for delivery or pick-up
  • post about the safety and hygiene measures you&#;re still taking
  • enable direct messaging via Google My Business apps
  • pay attention to managing your reviews more than ever

These are some of the things you can do to get closer to your customers and successfully come stronger after the coronavirus crisis.

Next Steps

Once you have your Google My business up and running you should focus on continuously updating the information by posting photos or just posting news with links to your website.

By doing this, you are increasing the possibility to be easily discovered in the local search that will lead to increased conversions due to the intent-driven nature of the search.

Additionally, you can display the Google photos posted by your customers on your website and provide social proof about your service.

Similarly, you can embed Google reviews on any web page and literally use the user-generated content on your Google My Business account to make your website more trustworthy.

Auto-generate & embed Google reviews right now!

Try EmbedReviews and embed Google, Facebook or Yelp reviews on any website.

7 days free trial · Easy setup · Cancel any time

Avatar for Katerina Bojkov
Katerina Bojkov

Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.

Источник: mynewextsetup.us

Editor&#;s Note: This post is great for those with new businesses or those who don&#;t have their business up on Google. For those who need to claim their business page or want to further optimize what you have, check out our Ultimate Guide to Google My Business pages.

When potential customers search for your business, what do they find? Go ahead and search for it in Google yourself, we&#;ll wait.

&#;

So, what did you find?

If you&#;re a new business or haven&#;t set up a Google My Business profile yet, you may not have found a whole lot.

From just a Google search, your potential customers should be able to answer any question they may have about your business including:

  • Your location
  • Your phone number
  • Your website
  • Your hours
  • Your average rating
  • Your reviews
  • And maybe even a few photos

Without setting up a Google My Business account, it&#;s very difficult to have control over these answers on the world&#;s most popular search engine.

This makes it more difficult to manage your business&#; online reputation and have control over what is often your customers&#; first experience interacting with you.

Fortunately, setting up an account is easy to do and doesn&#;t take too much time. Let&#;s go through this step-by-step.

Step 1: Create a Google Account
Step 2. Go to mynewextsetup.us
Step 3: Enter Your Business Name
Step 4: Enter Your Location & Delivery
Step 5: Tell Google what areas you serve
Step 6: Choose a Business Category
Step 7: Add Contact Details
Step 8: Finish and Verify Your Business

Step 1: Create a Google Account

If you haven&#;t already, take a moment to create a Google account. This account should be entirely related to your business. Ideally, it should be set up with your domain name (i.e. [email protected]). However, a Gmail account will work just as well.

Step 2: Go to mynewextsetup.us

From here, you can learn more about the Google My Business account. This account, once it&#;s been set up, will allow you to manage your business listing, publish online updates, respond to reviews, and add photos.

With the account, you&#;ll be able to access your dashboard at any point &#; no matter where you are &#; with the mobile app. That means when a review or question comes, you and your employees will be able to jump on providing a response and winning a new customer immediately.

Once you&#;re on the Google My Business page, click the big green &#;Manage Now&#; button.

Step 3: Enter Your Business Name

This part is easy &#; simply enter your business name. If you have multiple names (DBAs), use the one most commonly recognized by your customers.

Step 4: Enter Your Location & Delivery

Type in the address where your business is located.

Important: If you&#;re a service-based business (and you don&#;t have a physical location), select the &#;I deliver goods and services to my customers&#; and then select &#;Hide my address&#; to make sure your address isn&#;t shown on your listing.

Step 5: Tell Google what areas you serve.

Now it&#;s time to tell Google what areas you serve.

If you&#;re a service-based business without a primary location, select &#;Specific areas&#; and type in the regions you serve.

If you do have a physical location and only serve people within a certain radius, select &#;Distance around your business location&#; and type in as many miles or kilometers as you&#;d like.

Note: If you have multiple business locations, just use the primary location for now. We&#;ll get to adding more locations shortly.

Step 6: Choose a Business Category

Let&#;s tell Google what kind of business you do. Start typing in letters and a menu of options will pop-up showing you various categories you can use.

If there is more than one category that applies, just choose the one that best fits your business. You can change or add more later on.

Step 7: Add Contact Details

How can your customers get a hold of you? Enter the best phone number and website for your business.

Note: This portion is completely optional, but the more information you have filled out, the higher chance you have of converting more customers!

Step 8: Finish and Verify Your Business

Once you finish getting all your details entered in the system, Google has to complete their verification process and make sure you have permission to claim this listing. This ensures no one else has the ability to claim your business listing!

To verify your listing, Google will send a postcard to the address you entered before. Simply type in your name and click &#;Mail&#; to receive a postcard within five business days.

Once you receive the postcard, it&#;ll walk you through the steps to complete verification. From there, you&#;re all set and your Google My Business account has been created!

Until then, you&#;ll have limited access to your dashboard which will look a little bit like this:

If you have multiple locations, this is the time to go in and add them. At the very bottom left corner of your dashboard, you should see a button which says, &#;Add Location.&#;Click that button and repeat the process for each additional location you have.

Otherwise, while you wait for the postcard to show up, take some time to complete your listing by adding your business&#; hours, any missing contact information, a business description, and a profile photo.

This information will help ensure potential customers can find and recognize you right off the bat. As you&#;re adding this information, remember this is your first impression, so make it a good one!

After you&#;ve completed your listing, take a look at the rest of your dashboard and familiarize yourself with it. Come up with a schedule to check your reviews and questions on a regular basis so you don&#;t miss any.

For more ways to further optimize your new account, check out our Ultimate Guide to the Google My Business Page here. Now that you have your Google My Business account set up, you&#;re all set to start collecting reviews. We&#;ve made easier than ever to ask for reviews and link your customers directly to your Google listing.

With our app, it’s easy to send a link to the review right on the spot, even if you operate in multiple locations. Once your employees have downloaded it, they can send a custom link to your customers’ phones within seconds of completing their transaction.

Not only does this give you a better chance of getting that Google review even before they leave, but you will also be able to capitalize on the personal connection that your employees have established with the customer.

free local business review app

 

Need more help with your Google My Business listing?  Contact us! 

We are proud to be your local, trust-worthy Digital Marketing Agency.  Whether you need an SEO Company, a Google Ads Agency, or want to learn about our Social Media Management for Small Businesses, we are happy to chat!

 

Источник: mynewextsetup.us

Start a google business account -

How to Get a Business on Google Before it Opens to the Public

Google has introduced a way for businesses to appear in local listings even before they open to the public.

Businesses that are opening in the near future can now create a Google My Business listing.

The listing will appear in Google search results 90 days before the before the opening date, giving businesses an opportunity to build an online presence and generate customer interest.

Businesses can also engage with customers via the Google My Business listing and answer any questions people may have before doors open.

Here is a quick walkthrough explaining how to set up a Google My Business listing for a soon-to-open business.

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Creating a Google My Business listing with a future opening date

Step One: Claim Your Listing

The first step is to create a Google My Business listing by visiting mynewextsetup.us and following the prompts.

When setting up a listing for a soon-to-open business select “Verify later” when prompted to verify the business.

That step is most important because it will prevent a business from appearing as “open” before it actually opens.

Step Two: Set Opening Date

Set a future opening date by following the steps below:

  • Sign in to Google My Business.
  • Open the location you’d like to manage.
  • From the menu, click Info.
  • Find the “Opening date” section and click the pencil icon.
  • Enter your opening date.
  • Click Apply

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Google only requires the year and month of a business’s opening date. Businesses can enter a date up to one year in the future.

Once the date has been set and the business has been verified, the Google My Business listing will start to appear in local search results 90 days before the opening date.

Step Three: Create Content

Businesses can start adding content to their Google My Business listing at the day mark.

At that time businesses can publish posts, photos, and add a merchant description.

After the opening date the listing will be marked as “recently opened.”

Источник: mynewextsetup.us

Tips to Set Up and Optimize Google My Business Listings

Have you noticed your business is listed on Google Maps, but you’re not sure how to edit the information? Are you looking to get your business to rank higher in local Google searches? By optimizing your Google My Business listing for a strong search strategy, more potential customers can find you online. After all, businesses are found, on average, through direct searches each month and discovery searches.

A Google My Business (GMB) account is an indispensable (and free) tool for a strong local SEO strategy — and one that every local business owner should be using to optimize their Business Profile.

Here’s everything you need to know to set up and optimize your Google My Business account.

What is Google My Business and is it different from my Business Profile?

Google My Business is a free tool that allows you to manage and edit the information in your Business Profile on Google. A Business Profile is simply your business listing, which appears when users search via Google Maps and on the sidebar in local Google search results.

When you search for your own business using Google Maps, you may see your Business Profile appear, even if you’ve never set up an account. A Business Profile is automatically created when anyone adds a business to Google Maps (yes, even a complete stranger can mark your business location). If you don’t add information to your Business Profile, Google will do its best to automatically populate it with any data available online.

With a Google My Business account, you can control what Google displays in your business listing to ensure all details are accurate and optimized to help you rank in local search results. You can also interact with customers and access valuable insights about your local search performance, search queries, and more.

Getting Started: Adding or claiming a business

To add or claim your business on Google Maps, you’ll need to first set up a Google My Business account at mynewextsetup.us

Google My Business Profile

Google’s setup page will walk you through the process step by step. If your business is already listed on Google Maps, this is when you’ll be able to claim the listing. Otherwise, you’ll set up a new business listing.

At the final step, you will be asked to verify your business. Postcard verification is the most popular option. Some businesses are also eligible for phone or email verification.

How to choose Google My Business categories

Google My Business categories are extremely important, as they have a big impact on how Google ranks your business in local search results.

Your categories also determine which features Google makes available to you in your Business Profile. For example, hotels get access to the “star ratings” feature and restaurants have the ability to add a menu, while educational institutions aren’t able to receive Google reviews.

Google allows you to select one primary category and nine secondary categories. You can always change, add, or remove categories in your Google My Business account, so don’t worry about your choice being permanent.

Choosing your primary category

Your primary category has the biggest impact on your search rankings. If you’re feeling stuck on which category to choose, try the following tips:

  • Make a list of your business’s most relevant search terms and phrases.
  • Search for your relevant terms in Google and identify which of your competitors appear in the first page of search results.
  • Look at competitors’ Business Profiles to see what they are using as their primary and secondary categories.
  • Don’t be afraid to experiment. Try one category for a few months. If your rankings aren’t improving, switch to a different primary category to see if it resonates better with your local audiences.

Choosing your secondary categories

Use your secondary categories to cover all other services your business offers. Here are some tips for optimizing your categories:

  • Choose only categories that are truly relevant to your business — irrelevant categories can harm your rankings and confuse users.
  • Consider a slightly less popular category to allow you a better chance of ranking higher over a larger area on the map. For example, the category “Hair Salon” may be highly saturated among local businesses. If your salon offers hair extensions, opt for the specific category of “Hair Extension Technician,” as there may be less competition, making it easier for your business to rank for this search term.
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Turn any business into an online business with a free eCommerce website.

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Include Google My Business services

Add services to your Business Profile to allow users to see what you offer at a quick glance. This will improve your chances of appearing in local searches. When you go to add services in your Google My Business account, Google will suggest services for you based on your business type. If you don’t see a service listed, you can also add your own custom services.

Google My Business image size and content recommendations

Adding images to your Business Profile is valuable for improving user engagement, showing off your business’s best face, and signaling to Google that your business is active and relevant.

One BrightLocal report revealed that businesses with more than photos on their profiles get % more calls than businesses with fewer photos. Google itself reports that customers are more likely to request driving directions to businesses that have photos in their Business Profile.

Upload images in a JPG or PNG file format, and follow Google’s image size recommendations:

  • File size: Between 10KB and 5MB
  • Dimensions: At least pixels x pixels; recommended size is around pixels x pixels
  • Logo image dimensions: pixels x pixels (logos are square, so upload a square image for best quality)
  • Cover photo dimensions: Around pixels x pixels (cover photos are landscape orientation)

Google My Business Images

Create a strategy for regularly adding new photos to your listing. Google rewards businesses that actively add to their Business Profiles by ranking them higher.

Google My Business dashboard overview

When you log into Google My Business, you’ll see a dashboard where you can access valuable insights Google provides about your listing. The menu on the left-hand side allows you to navigate to each area of your Google My Business account, including info, reviews, photos, products, services, and more.

Visiting the Insights section will open a dashboard full of helpful data about your Business Profile.

Insights dashboard

On the Insights dashboard, you will see data revealing:

  • How customers come to your listing
  • How many people view your listing on Google Maps and in search results
  • What types of actions users take when viewing your listing
  • Customer opinions of your business, based on reviews and user feedback

Revisit this dashboard regularly to see how user behavior changes as you optimize your Business Profile. For instance, you may track:

  • How many customers request directions to your business after clicking on your listing
  • Which days of the week customers most often click to call your business through your listing
  • How many customers visit your website after seeing your listing

The information displayed on your Insights dashboard reflects all views from the past 28 days. You can go further into the Insights tab to review information in more depth.

Making the most of Google Maps

To optimize your Business Profile for Google Maps searches, focus on improving the following four features in your Google My Business account.

Optimizing google maps

Business title

Make sure your business title accurately reflects your “real world” business name. If it naturally includes keywords related to your services or location, that’s even better, but don’t force it. Google may penalize your rankings if your business title doesn’t match your true business name.

Business category

Your primary category is the most influential to Google Maps results. If your business isn’t ranking as high as you’d like in Google Maps, try changing your primary business category to target more specific searches.

Google reviews

To help rank a business listing, Google will consider:

  • Total quantity of reviews
  • Average numerical “score” (star ratings)
  • Appearance of relevant keywords in reviews

While you don’t have control over what customers write in their reviews, you can encourage your customers to leave reviews on Google to increase your total number. Create a strategy to ask for reviews at key points in the customer’s interactions with your brand. You may even incentivize customers by offering a special deal or reward for those that leave a Google review.

Website URL

Google will scan the URL you’ve connected to your Business Profile to check for relevant keywords in the meta title and the quality of links that drive back to that page. The more relevant keywords and high-quality backlinks, the more evidence Google sees that your business is relevant to users.

Consider this when choosing which page to link as your website URL in your Business Profile. Depending on the nature of your local business, it may make sense to link a location-specific landing page with a highly relevant meta title or a service-specific landing page that has plenty of high-quality backlinks driving to it.

Google Maps misconceptions

There are some features that are commonly believed to help boost Google Maps rankings, but actually don’t factor into search results. The following aspects don’t impact your Google Maps rankings (although they may still be valuable for other reasons):

  • Adding keywords to your business description
  • Adding more service areas to extend your reach
  • Geo-tagging your images manually before posting them

Google Product Listings

Listing your products directly within your Business Profile is a great way to display your offerings quickly and easily to users. You can connect your Google Product Listings to your Square Online website, making it easy for customers to find you in their search results and be directed straight to your website to make a purchase or learn more about your product line.

Once you’re validated, you can then manage your Google Shopping listings directly through your Square Dashboard. You can individually enable or disable items to display in your product listings in Google search results.

Order with Google

If you are a food or beverage purveyor, you can enable Order With Google. Order with Google allows potential customers to more easily discover and order directly from your Square Online single ordering page using Google search. So when potential customers find your business via search, they’ll be able to order right then and there, directly from you, rather than having to click multiple pages or use a third-party app.

You’ll need to have your Google My Business listing set up, and have a published Square Online site that is set up for pickup and/or local delivery and currently accepting orders. Learn more about how you can enable Order with Google.

Managing multiple locations on Google My Business

If your business has more than one location, Google allows you to manage all of them from a single Google My Business account.

To do this, set up a location group account by linking all of your locations under the same login. This is more valuable than having separate Google My Business accounts for each location, as it shows Google that these locations operate under one brand. Linking your locations also avoids duplicate information about your business in separate accounts, which can be a red flag and potentially hurt your rankings.

Before adding more business locations, wait to ensure that your main location is verified. If you or someone else has already made a separate account for your different locations, you can simply transfer them in Google and connect them to the same master account.

Setting holiday hours on Google My Business

When your business closes early for a holiday or opens later in the summer, it’s important to update this in your Business Profile to ensure a smooth user experience.

GMB has a few features for setting your business hours:

  • More hours
  • Special hours
  • Temporarily closed
  • Permanently closed

If your physical location is closed but you are still offering pickup or delivery services, don’t mark your business as temporarily closed, as you will no longer show up in Google search results.

More hours

The more hours feature is for businesses that provide specific services at times different from their normal operating hours. If your delivery hours extend past the hours that your brick-and-mortar location is open, indicate this using more hours.

Special hours

The special hours feature is for setting holiday hours or other temporary changes to your business’s operating schedule for particular days. Google allows you to set holiday hours in advance, so you can plan ahead as soon as you know what your holiday operations will look like.

Simply go to special hours in your Google My Business account and select individual days to mark your business as closed or to adjust the hours on that day. When users search on the given holiday, your Business Profile will then indicate that what they’re seeing are holiday hours.

Don’t ignore your Google My Business account

As a local business, ignoring your Google My Business account is leaving opportunity on the table. While the Google algorithm is advanced, it can only make educated guesses about your business information to populate your Business Profile.

When you use a Google My Business account to take charge of how your business is represented in Google Maps and search results, you can optimize your listing to improve your search rankings, leading more customers to find you organically. Since a GMB account is free to set up and simple to manage, it’s a win-win. Potential customers are going to find your business on Google either way, so make sure they get the best possible first impression.

Источник: mynewextsetup.us

How to Use Google My Business Pages to Attract More Customers

As a vegan, my food choices are very limited.

I recently visited Berlin for the first time and finding a vegan restaurant was one of my main daily activities.

You guessed it! I hung out a lot with the Google Maps search bar.

I would open Google Maps and just type &#;vegan restaurants&#;.

A list of restaurants that are nearby will pop up and thanks to Google&#;s rating system, my attention will focus on the top ones with the best reviews.

Google local search

And simply by reading other online reviews who have already been there, my decision is made.

That&#;s how powerful and important social proof is today!

I am sure that you are doing the same when searching locally and of course, the same search pattern is done by millions of people.

These restaurant business owners use their Google accounts to improve their local SEO. These accounts are called Google My Business.

Here is what you will learn in this detailed guide about Google My Business:

What is Google My Business Page?

Google My Business is basically a listing of information that any big or small business can provide for Google to use in Maps or search results.

GMB was previously known as Google Places and now all Google Place accounts are automatically upgraded to Google My Business accounts.

Here is the official definition:

&#;Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.&#;

And here are the main features provided by Google My Business:

  • Receive and respond to Reviews
  • Post and get photos from customers
  • Post news
  • Create a free website
  • Insights

Why is Google My Business Important?

Without it, your location will not appear in the Google Maps listings, especially for the main local queries when people search on Google from their mobile phones. The algorithm will not find you in the &#;local pack&#; and you&#;ll lose potential customers. So, here&#;s why you should start to manage now:

  • You have full control of what people see when they search for your business
  • Increase SEO performance and organic search
  • Updates reflect Search and Maps automatically, such as business hours or photos
  • Share photos to boost your offer and increase conversions
  • Post news or offers that people will in search SERPs Knowledge Panel
  • Get analytics on how customers searched for your business, and where those customers are coming from.

To sum up, if you invest enough resources to handle online reviews, manage photos, post updates regularly, your Google My Business can turn into a new acquisition channel for your business. And this will have an effect on both, Google Search and Maps too.

When it comes to local, Google My Business is a remarkable free tool for digital marketing.

Just think about it.

Google is very different compared to social media networks and enables unique metrics and insights for marketers.

Search is intent-driven, which actually means that the user has the will and interest to do an action. And in some cases, such as the local search, they want to do that action NOW.

So that is why the intent-driven concept allows a business that can match the consumer discovery right at that moment, can win big in increasing conversions.

And if you already have accounts and manage Yelp, Linkedin, Facebook Business Page, Instagram profiles, or any other review sites, then you must do the same and start managing your Google My Business.

How to Create Google Business Page?

Setting up a Google My Business account is FREE. The GMB listing is not a substitute for your website, so yes you should continue maintaining and promoting your website.

To get started, first go ahead make a search and try to find your business in the Google local search results by using Google Maps or simply by typing your business name in the Google search desktop version and check if there is detailed information about your company on the right side as a snippet.

If you already have the listing but are not claimed or verified just follow the steps below listed in this text.

If you still do not own one, you can create your Google My Business listing for free right now.

The account creation process is simple and it is aimed at any business, not just a local one.

Create Google My Business account

Make sure you type the correct business address in the form or use the pin marker to find it on the Google Maps provided in the onboarding process.

To get your information listed, Google requires verification of your business. So after you create your account you will need to verify it.

How to Verify Google Business Profile?

Now that you have your business page you have to verify it. Google will offer you three options of verification:

Option 1: Verification by mail

To do this follow the steps below:

  • Sign in to your Google My Business account
  • Click &#;Verify&#; and choose mail as a verification method
  • Enter the name of the person the verification postcard should be mailed to
  • Specify the correct address where the card should be mailed to
  • Click &#;Send postcard&#;
  • After a few weeks, you will receive the postcard with a verification number
  • Click ‘Verify Now’ in the top red bar and follow the instructions where you will need to enter the verification code from your postcard

Option 2: Verification by email

  • Sign in to your GMB page
  • Click &#;Verify&#; and choose to verify by email from the drop-down
  • Enter your email address
  • Enter the code you receive into your GMB verification page or click &#;Verify&#; within the email

Option 3: Verification by phone

  • Sign in to your GMB page
  • Click &#;Verify&#; and click on your phone number
  • You&#;ll receive a phone call and the automated system will tell you the code
  • Enter the code into the field
Verify Google My Business

According to their guidelines, it may take a few weeks for your information to appear on Google. 

Check the Google Verify My Business Guidelines for all details about the verification flow.

6 Ways to Optimize Google My Business Page

Focus on the slightest details for better ranking and Google search visibility. Here are the tips:

1. Optimize Google My Business Listing

As a part of your marketing strategy, optimizing your listing for search engines and searchers is always a great opportunity.

To start with this right away, it is highly important to add as much relevant info and media as you can in the first days you are setting up your listing.

Here are some tips on how to set and optimize your Google My Business listing:

  1. Choose an appealing profile photo and cover photo, that will outstand in the list
  2. Be as detailed as possible when entering contact information, such as business category, business location, phone number, website URL, hours of operation, etc.
  3. Choose the relevant business type: storefront (restaurants, bars, hotels, etc.), service area (delivery, taxi service, transportation service etc.), or brand (products, brands, causes, etc.)
  4. Post lots of photos, especially if you are in the food business
  5. Get reviews, so you will eventually rank at the top

To do this, go to your Google My Business dashboard, select &#;Info&#; and then choose a section to fill out or update.

google my business info section

Here, you should edit and update all the required sections. The more information you add the better.

google my business info editing and optimization

However, at any point in time, you can always edit your business listing to do further optimization or update your information.

Now, let&#;s dive into how to edit and get the most out of the other sections in your Google My Business dashboard.

2. Optimize Google My Business Photos

Depending on your business case, Google photos are one of the touching points for your new customers to discover your offer. In case you are a restaurant or a hotel, then the photos you will manage on your Google My Business account will be a strong selling point to get new guests on board.

The goal with photos is to make your Google My Business profile appeal live and make people feel that you are right there, ready to serve them.

Here are the Google My Business photos you should most pay attention to.

Profile photo

Your profile photo appears when you post Google posts, updates, upload new photos, videos, or review responses. The most common example here is to upload your logo as a profile photo in a format you feel appropriate.

Cover photo

The cover photo is one of the most important parts of the look of your Google My Business listing. It usually shows at the center of your listing when someone searches your business name in Google Search but often Google makes their own customization of the search results and may show other photos they assume are relevant.

Here are the required dimensions for your Google My Business cover photo:

  • Dimensions: x pixels (minimum x ; maximum x ) Format: JPG or PNG.
  • Size: Between 10 KB and 5 MB.
  • Minimum Resolution: px tall, px wide.

Along with your profile and cover photos, you should upload other images to make your listing more informative and appealing. Today, it is also a great idea to upload even your company&#;s videos.

To make the most out of these photos and stand out from the competition, here is a list of few ideas that you can do:

  • Hire a professional to capture the best moments in your local business
  • Make sure photos are authentic and updated
  • Post photos in a specific category such as Exterior, Interior or Team photos
  • Regularly post photos with your latest offers or menus

By sharing relevant photos, you will avoid reviews and comments by customers that will confirm that the dish was not like in the photos or that the room sizes are smaller than the photos you&#;ve shared.

Note that the users can actually post their own photos and give actual &#;picture&#; of what they&#;ve actually experienced.

3. Use Google Posts to Increase Organic Traffic

Google Posts are a recent feature edition to the Google My Business Suite.

This functionality allows businesses to publish short posts with links to news, events or offers about their products and services, directly in the Google search panel, that displays on the right side in the Google search results.

By making this small feature, Google actually wants to bring the social media component in the search results, by allowing small businesses to push their latest news.

Here is how the Google Posts appear in search results:

google posts preview in search results

And here are the benefits of creating Google Posts:

  • Increase organic traffic
  • Disrupt the intent drive search and push instant value to the user
  • Increase conversions by providing a direct &#;call to action&#; link

In the &#;Posts&#; section of the Google My Business dashboard, there are 5 types of post templates available:

  1. COVID Update
  2. Add Offer
  3. Add Update
  4. Add Event
  5. Add Product

However, you don&#;t always need to choose the right post template to share information. To write your first Google Post, log in to your Google My Business dashboard and from the left menu choose Posts and then go to &#;Add Update&#;.

publish and create a google post

There, you will need to fill in the following:

  • Add Google post photo with rectangle size such as px x px or ratio
  • Write a post that can be from to characters
  • Choose a call to action button: Book, Order online, Buy, Learn more, Sign up, Get offer
  • You can preview it and if it looks good just click Publish

That&#;s it.

Now, you might ask &#;

How people will see my Google Posts?

After you publish your Google Posts it will immediately appear on the right-side panel (Knowledge Panel) in the Google search results when people search for your business.

Here an example of how our Google Post looks like in the Google search homepage results:

Google post live example

Here are a few more facts you need to know about Google Posts:

  • You can publish up to 10 Google posts
  • If you have multiple posts they will be displayed as a carousel in the Knowledge Panel
  • Get analytics: Views (times your post was seen) and Engagement (times a customer clicked your button)
  • Google Posts are removed after 7 days except for event posts that will be removed after the event date

4. Get More Google My Business Reviews

I mentioned Google reviews a few times.

And here is why.

Reviews are one of the biggest indicators for Google to rank your location in their local listings.

With positive reviews posted by your customers, you can easily differentiate from your competitors in the Google local search and also potential customers can get a real insight into the quality of your offerings.

So basically when people search for keywords in your industry especially when searching in Google Maps, Google most definitely highly considers the rank based on your average rating and the number of reviews.

Similar like on other review sites, one of the best practices to get Google reviews is to let your customers know that they can do this. And just ask!

This is proven by the Local Consumer Review Survey by BrightLocal:

&#;68% of consumers left a review after a local business asked them to&#;

Local Consumer Review Survey by BrightLocal

Sharing a simple link to your Google reviews form can initially get you the first reviews on Google.

Follow this detailed tutorial on how to create a link to submit Google reviews.

To start collecting Google reviews you can do these simple actions:

  • Send emails with the review submission form to your customers
  • Share this link to other social media profiles
  • Create a &#;Leave a review&#; button on your website
  • Print a QR code with the link in your menus or fliers
  • Create a campaign to incentivize customers to leave reviews

5. Respond to Google Reviews

As your Google My Business profile starts collecting new reviews, you will need to consider a strategy for handling these customer reviews or answer questions posted in the Q&A section.

This means, that you need to be proactive, prompt, and responsive.

So basically your online reputation and rank will strongly depend on how you as a company will handle and respond to the Google reviews posted by your customers.

To start, make sure the email that you used to create My Business Account is always on. Or assign a person to your team and add him as a manager.

By doing this, you will make sure that you will never miss a review. Every time somebody posts a review about your business, Google will send you an email notification.

Once you log in to view the review, you can respond to it by following the official user content rules.

Google reviews reply

So, to respond to a received Google review, just click the &#;Reply&#; button below the review and type your message.

That&#;s it.

You can do the same by download the official Google My Business app on your mobile devices, where you will get direct notifications for all new reviews people to post on your profile.

Please note to pay special attention to the negative reviews.

Unsatisfied customers can literally break or make your business.

You will need to have your customer team or a person dedicated to understand, analyze and respond with details to every single negative review.

These negative reviews will definitely happen, so make sure to respond in order to handle negative reviews with greater success.

Believe me, you will wake up one day, go to work with a big smile, and boom! You might get a negative review.

If the review is not according to the Google content rules and is simply fake, you can flag it as inappropriate and Google will delete and remove it.

Here is how to flag a Google review:

  1. Log in to your Google My Business account
  2. Navigate to Reviews
  3. Find the review and click the 3 dots in the top right corner
  4. Click &#;Flag as inappropriate&#;
report Google review or flag as inappropriate

For more details read the full guide to flag inappropriate Google reviews.

Why are my Google reviews not showing?

Sometimes there can be problems with Google showing your customer reviews. And you&#;ll ask yourself &#;Why can&#;t I see my Google reviews&#;?

But don&#;t worry, many local businesses experience some of the issues. 

Here is a list of the most common &#;Google reviews not showing&#; reasons:

  • Google disabled reviews temporarily &#; Sometimes Google decides to disable the reviews due to some reason. That was the case last year when the COVID crisis started. If you still have this issue and your reviews are still not showing, contact the GMB after the COVID guidance page.
  • Outdated listing information &#; Having an inaccurate listing can easily push away potential customers and reduce your chances of getting new reviews. So, go to your &#;Info&#; tab in your GMB account and update your current business information.
  • Inactive listing &#; Having an inactive listing will damage your reputation on Google. If you haven&#;s shown any activity in a while, Google can receive a sign that your business is not active anymore and can revoke your verification status. Usually, they&#;ll send you a notice before. But if you miss this warning from them and then become unverified, contact customer service right away before trying anything else at risk of losing your ranking altogether.
  • Brand new listing &#; When you&#;re new it can be hard until you start engaging with new customers and the potential ones can see your reviews. It may take a while before Google starts showing off a full set of your online reviews. And this is the right time for you to start asking your customers to write you reviews.
  • Duplicate listings &#; You may notice that your Google reviews are disappearing. That&#;s because there might be a duplicate listing. And your reviews are shown on a different account that you don&#;t own. You can check for these duplicates by visiting Maps on the web or in mobile search, type in the business name or address, and see if any other listings pop up. You can report these locations to resolve this issue.
  • Changed location &#; If your business remains the same but changes location, Google should move your existing reviews to the new location. But sometimes it may not do that automatically. You can report it as a problem to Google and re-verify your listing.

6. Bonus Tips on How to Use Google My Business After Covid Crisis

During the pandemic of Covid, most businesses were or still remain closed until further notice. These are businesses that heavily depend on actual foot traffic and people physically visiting their premises.

In order to reflect this new normal, business owners can use Google My Business to share updated and accurate information for their customers in these formats:

  • post about the updated working hours
  • post about options for delivery or pick-up
  • post about the safety and hygiene measures you&#;re still taking
  • enable direct messaging via Google My Business apps
  • pay attention to managing your reviews more than ever

These are some of the things you can do to get closer to your customers and successfully come stronger after the coronavirus crisis.

Next Steps

Once you have your Google My business up and running you should focus on continuously updating the information by posting photos or just posting news with links to your website.

By doing this, you are increasing the possibility to be easily discovered in the local search that will lead to increased conversions due to the intent-driven nature of the search.

Additionally, you can display the Google photos posted by your customers on your website and provide social proof about your service.

Similarly, you can embed Google reviews on any web page and literally use the user-generated content on your Google My Business account to make your website more trustworthy.

Auto-generate & embed Google reviews right now!

Try EmbedReviews and embed Google, Facebook or Yelp reviews on any website.

7 days free trial · Easy setup · Cancel any time

Avatar for Katerina Bojkov
Katerina Bojkov

Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.

Источник: mynewextsetup.us

How to Use Google My Business

If you’re in the process of marketing your business, promoting your business’ information online, or venturing down the path of local search engine optimization (SEO), Google My Business (GMB) is the perfect place to start. This easy-to-use tool not only puts your business’ information in front of more potential customers, but also helps you display that information in an easy-to-read format and start building an internet presence. 

Read on to learn more about what Google My Business is, its key benefits, and how to properly set up an account.

Woman working on computer with Google My Business on screen

What Is Google My Business?

GMB is a free business tool that gives users the ability to directly manage how their business appears on Google’s search engine results page (SERP) and Google Maps. Often seen as a competitor to Yelp and traditional Yellow Pages listings, GMB is an invaluable tool for both large and small businesses.

By updating your business profile with Google, you can claim your business listing on Google Maps and provide visitors with essential information about your business. Some of the information housed on your business profile and business listing Include:

  • Website Address
  • Physical Address
  • Phone Number
  • Hours of Operation
  • Photos
  • Customer Reviews

What Are the Benefits of Google My Business?

Having a GMB listing can help your business in several ways. From improving your business’ placement on SERPs to helping you manage your business’ reputation, all businesses can benefit from signing up for GMB.

TRUiC’s Top 10 Benefits of Google My Business:

  1. Increased Brand Awareness: A GMB listing can help people find your business as well as improve your local SEO, which will increase your brand awareness within your local community.
  2. Broader Promotion of Essential Business Information: When you claim your GMB profile, you can add key information about your business that will appear on SERPs and Google Maps. For example, this essential information includes your hours of operation, your website and physical addresses, and photos.
  3. Enhanced Reputation Management: Reading and responding to your business’ reviews on GMB is a key way to maintain a good rapport with current and potential customers. It also can help you identify areas for improvement. Just remember to read every review and respond in a professional manner.
  4. Improved Trust Factor: Having a GMB listing will automatically increase your business’ trust factor. According to Google, online visitors are 70 percent more likely to choose a business with a complete GMB listing.
  5. Free, Online Tool: Using GMB and its business listing feature is completely free.
  6. Detailed Directions to Your Business: When people locate your services through Google Maps, they can receive step-by-step directions on how to reach your location.
  7. Additional, Free Content: Because Google users can add reviews and photos to your GMB listing, your company can receive additional content at no cost.
  8. Useful Analytics: GMB users have access to analytics about their GMB listing. Using the “Insights” tool, you can see the search terms your visitors use, how they interact with your listing, how many views your listing receives, and more.
  9. Potential Inclusion in the Google Map Pack: By using GMB, you give your business a chance to appear in the Google Map Pack — the Google Map with three businesses listed underneath it that you see when you search for a local business. Much like landing on the first page of search engine results, inclusion in the Google Map Pack will increase the likelihood of someone viewing your website or accessing your services. One of the best ways to increase your chances of being included in Google’s Map Pack, is to optimize your GMB listing.
  10. Enhanced Ability to Compete with Large Businesses: GMB also gives smaller businesses the opportunity to compete with large businesses in a similar market. When people perform a Google search for a product or service, Google typically returns the Google Map Pack along with websites that earn top rankings for those search terms.

Who Can Have a Google My Business Listing?

Not all businesses qualify for a GMB account. Eligibility requires business owners to:

  1. Own the business for which they want to create a GMB account.
  2. Operate during the business hours they provide on their listing.
  3. Provide the goods or services they state their business offers.
  4. Have a physical business location.

To access a complete list of eligibility requirements, review these guidelines for representing your business on Google.

How To Get Your Business on Google Maps

If you need to add your business to Google for the first time, follow these steps to successfully set up your GMB account.

Step 1: Visit the Google My Business login page.

Step 2: If you’re not already logged in; log in with the Google account you want to associate with your business.

Step 3: Click the blue “Manage Now” button.

Step 4: Enter your business’s name in the search box.

Step 5: If someone already listed your business on Google’s business listing or on Google Maps, it may appear after you enter your business’s name. If it does, select your business’s name. If it doesn’t, click the link that states “Create a business with this name.”

Step 6: Choose how you want Google Maps to display your business.

  • Option 1: Display your business’ physical address.
    • Enter your address.
    • Click “Next.”
  • Option 2: Hide your business’ physical address. (Choose this option if you don’t serve your customers at your official address.)
    • Enter your address.
    • Select “I deliver goods and services to my customers.”
    • Click “Next.”
    • Provide your business’ service area(s).

Step 7: Choose your business category. You’ll find several categories from which to choose so select the one that most closely matches your business. You may choose multiple categories.

Step 8: Provide your business’ phone number and/or website address.

Step 9: Select “Finish.”

Step Verify your business.

How To Claim a Business Listing

If your business already appears on Google Maps and no one has claimed it, read this section. There are several reasons why your business could already appear on Google Maps, but the most common is that a member of the public or someone within your organization added the listing.

Follow the steps below to officially claim your business listing.

Step 1: Visit Google Maps.

Step 2: Enter your business’ name in the search box.

Step 3: Click your business’ name when it pops up on the map.

Step 4: Click “Claim This Business” and then click “Manage Now.”

Step 5: Choose your preferred verification options and follow the on-screen prompts.

How To Verify a Google My Business Listing

All businesses must verify their listing before they can activate their GMB account. You can verify your business by phone, mail, or email.

Verify by Phone

If your business is eligible to verify by phone, you’ll see the option when you begin the verification process. Follow these simple steps to verify your business via phone:

  1. Log in to Google My Business.
  2. Check to make sure the phone number listed is correct.
  3. Select “Verify by Phone.”
  4. Wait to receive a call or text that includes a verification code.
  5. When prompted, enter that code on screen.
  6. Click “Submit.”

Verify by Mail

Most businesses have the option of verifying by mail. Follow these simple steps to complete the verification process:

  1. Log in to Google My Business.
  2. Check to make sure the mailing address listed is correct.
  3. Select “Verify by Mail.”
  4. Wait to receive a postcard that includes a verification code.
  5. Once you receive the code, enter it in the code field on screen.
  6. Click “Submit.”

Verify by Email

If your business is eligible to verify by email, you’ll see the option when you begin the verification process. Follow these simple steps to verify your business via email:

  1. Log in to Google My Business.
  2. Check to make sure the email address listed is correct.
  3. Select “Verify by Email.”
  4. Wait to receive an email that includes a verification button.
  5. Click the verification button.

How To Edit Your Google My Business Listing

As a business owner, or your company’s GMB manager, it’s essential that you keep your business’s information current. This means you’ll occasionally need to update your company’s information on Google My Business.

Follow these simple steps to make changes to your business’s public listing:

Step 1: Visit the Google My Business login page.

Step 2: Log in with the Google account you want to associate with your business.

Step 3: Select the page you need to update.

Step 4: On the menu, click “Info.”

Step 5: Locate the section you want to change and make the appropriate updates.

Step 6: Click “Done Editing.”

How To Optimize Google My Business

After you successfully activate your GMB account, optimization is the next step. An optimized business listing will increase your business’ chances of inclusion in the Google Map Pack and of appearing on the first page of search engine results. 

Some of the most popular ways to optimize your GMB profile include:

  • Filling It Out Completely:  When you access your listing’s “Info” page, make sure your business’ website and physical addresses, phone number, operating hours, and other essential information remain current. 
  • Including Photos: Add a cover photo, your logo, and additional photos showing your products and/or services.
  • Adding Specific Attributes: If your business is wheelchair accessible, for example, or if it offers free Wi-Fi and outdoor seating, you can add these attributes to your profile.
  • Posting News and Blurbs: GMB permits business owners to add short posts to their listing. This provides a great way to announce special events, promotions, or other news about your business.

Google My Business FAQ

Is Google My Business free?

Yes, a GMB account is completely free. 

What’s the difference between Google My Business and a business profile?

GMB is a tool you can use to create a business profile and improve your business’ online presence. Your business profile specifically refers to your business listing on Google Maps. You must have a verified GMB account to add or edit a business profile. 

How do I contact Google My Business Support?

If you need help with your GMB account, you can visit this support forum. In addition, you’ll see additional options for contacting the support team when you sign in to your GMB account.

How do I claim a business listing that someone else already claimed?

GMB offers specific instructions to follow in such cases. Access its support forum for more details. 

How do I access my Google My Business account?

Visit the Google My Business login page.

Is Google My Business required for SEO?

While GMB isn’t required for SEO, it’s highly recommended. Having a GMB profile is great for local SEO and can help your business compete with large regional and national businesses. 

Who can change my Google My Business information?

Members of the public can suggest edits to your business listing, and some of these may become publicly visible. It’s important to regularly check your listing to ensure the information remains accurate at all times. 

Should I use hashtags in my Google My Business listing?

Hashtags aren’t necessary for GMB listings.

How do I handle fake reviews on my Google My Business listing?

Through your GMB account, you can report fake reviews and ask Google to review and/or remove them. You also can respond to the reviews directly and state they’re fake.

Can I verify more than one business at a time?

If you operate more than 10 locations for the same business — and you're not an agency or service business that manages locations for several companies — you may be eligible to use GMB’s bulk verification tool.

Источник: mynewextsetup.us

What is Google My Business

If you’ve never heard of Google My Business (GMB), it’s a free and easy to use tool for businesses to manage their online presence across Google search and maps. This includes listing your business name, location, hours, monitoring and replying to customer reviews, adding photos and more. 

With the majority of individuals leaning on the internet for information it is essential for you to have a google my business account. 

Your Online Business Card

Think of your GMB account as your online business card. It’s a one stop shop for your customers to get all the information they need about your business.

How often do you go on Google and check out a company&#;s information before committing to going there? We think it’s safe to assume, a lot. In fact 1 in 3 people conduct a search on their smartphone before visiting a store. Even more so 97% of consumers check a company’s online presence before deciding to visit them. Without a GMB presence, it’s a missed opportunity of exposure. 

It also allows you to quickly give your potential customers all the information regarding your company. Your GMB profile shows: your phone number, address (if applicable), website, store hours, products or services, reviews and company statement. Instead of consumers having to go onto your website to find the information they need, they are able to find everything right from their browser.

Not only can brick and mortar stores benefit from GMB but purely online businesses can as well! Although online businesses might not be able to take advantage of all the features, it&#;s still a great way to get in front of your customers.

Here’s an example of a GMB store front of a cafe in Waterloo called Princess Cafe.

Google my business store front of a cafe in Waterloo called Princess Cafe

How to Set up your Google My Business Account

Now that you understand why you should have a google my business account, it’s time to set it up: 

Overview

  1. Go to Google My Business
  2. Enter your Business Name
  3. Match your business or create a new profile (GMB may recognize you)
  4. Set your location and service area
  5. Enter contact information
  6. Do you want to receive updates?
  7. Verify your account
  8. Set your business hours 
  9. Do you want to add messaging?
  10. Add Category Details
  11. Write your description
  12. Set your account logo and supporting images

Step 1 &#; Go to mynewextsetup.us and click “manage now”

Go to mynewextsetup.us and click manager now

Step 2 &#; Enter your Business Name

For this example we will use the name Bees Coffee. There might be a chance that your business already exists if you didn’t create it. This is because a Business Profile is simply a place on Google Maps, which any person or computer can add. 

Type in your business name for google my business set up

Step 3 &#; Business Profile (Match vs. Create)

If you don’t see your business profile come up, Google will ask you to create a profile as you’re entering a new business onto their database. Your business name is already filled out so you’ll want to add your business category. If you do have a business profile already listed it will most likely ask you to put in contact information.

start building your Google My business profile

Step 4 &#; Location Settings

It’s going to ask if you want to add a location. If you click yes it will ask you to put in an address. If you click no it’s going to ask you to put in service areas, you can enter in any service areas you’d like (ie. country, province/state, city)

GMB will ask for an address if you have a physical location
Where do you service your customers, Google My Business setting

If you have an address it’s going to ask an additional question; do you service customers outside of your area?

do you also serve customers outside this location?

Step 5 &#; Contact Details

It will then ask you to put in the contact details that you want to show up for your customers. You may skip this step if you want but it is recommended that you complete it. If you don’t have a physical address it will require you to put in either a phone number or a website.

what contact details do you want to show to customers?

Want to learn more about how to leverage Google My Business and get in front of your customers?

Step 6 &#; Updates

It will then ask you if you want to stay in the know and receive updates. This is up to your discretion.

You can sign up for updates and recommendation for your business on google

Step 7 &#; Verification

You will now have to verify your account. GMB sends a postcard to the address that you put near the beginning if you’re a brick and mortar store. Or it will ask you to put in your mailing address if no physical location was provided. Your google my business listening won’t appear until it is verified.

If you don't have a physical location enter your mailing address to verify GMB account
You will receive a postcard to your business address in order to verify your account

Step 8 &#; Add your business hours

Add Google My Business hours

Step 9 &#; Messaging

Add messaging (not required). This allows anyone who finds you on google to send your business a message

Add messaging for Google My Business

Step 10 &#;  Add Dining Modes

In the example provided, I selected my business category as ‘cafe’, because of this GMB asked me specific questions related to my category. As shown in the image below, Google wants to know whether we offer curbside pickup? The questions listed here will differ depending on your previous information. 

Add dining modes (if applicable)

Step 11 &#; Add a business description

If you have one ready to go then that’s great! If you still need time to think about it you can skip this step and add it in later.

add business description for Google My Business

Step 12 &#; Add in photos

Similar to the previous step, if you have photos ready then that’s great, if not you can skip it and add photos later. You will want to add your logo, cover photo and a few general business images. The cover photo size is &#; pixels, with a size range of 10 kb to 5 mb, JPG or PNG.

add photos in your GMB profile

Step 13 &#; You’re done!

You have now set up your google my business account. This is your dashboard. 

You're done and this is your google my business dashboard

5 Ways to Optimize your Google My Business Account 

Now that you have set up your Google My Business account it’s time to make sure you are using it to the maximum! Here are a few tips that you can use to optimize your account. 

  1. Fill out your whole profile
    • Give google as much information as possible. Anything and everything you provide makes it easier for google to match your business to customer searches. In other words it improves your ranking.
  2. Standout with photos
    • When you create your Google My Business profile, you’ll be able to add a logo and cover photo—much like you would on Facebook, Twitter, LinkedIn or Pinterest. Without these images, it will be harder for people to recognize your brand online. 
  3. Post news, updates and special offers
    • Sign in to Google My Business and open the location you’d like to manage.
    • From the left hand menu, click Posts.
    • Choose the type of post you’d like to create from the options given.
    • Enter the relevant information in each field. Copy should include necessary details and be concise. Avoid commercial slang and too much punctuation (!!!!!).
    • Click Preview to double check formatting and spelling. If you need to make an edit, click the back arrow.
    • When you’re ready, click Publish.
  4. Add special features, attribute, and services
    • Hotels can display class ratings and list amenities offered
    • Restaurants and bars can upload menus, showcase popular dishes, and add a link for online orders and reservations
    • Service-oriented businesses can display service menus and add a booking button
    • Small and medium-sized companies can add product catalogs
    • By providing this information Google can match even more keywords with customer searches 
  5. Encourage Customers to leave reviews and respond to them! 
Источник: mynewextsetup.us

Create your Google Business Page

Step by Step Guide to setting up your Google Business Page. This guide starts at the very beginning of the process, with account creation to claiming and verifying your new Google Business Page.

Read through the set up process, before you begin, then follow the Guide in creating your new business page.

Setting Up Your Google My Business Listing

You will need a Google linked or created account to set up and manage your Google My Business page.

If you website is already using Google Analytics and Google Search Console &#; I recommend using the account you use to manage and access these. The limits the amount of accounts you need to log into to monitor your web presence, but also integrates the data between all products.

If you do not use any of these, then you will need to create a Google account, then remember to use this account for your use of other Google products.

To Create a Google Account go to:

mynewextsetup.us

Once you create a Google Account, you can use that same username and password to sign in to any Google product. This applies if you created the account through the main sign up page, or through a specific product’s sign up page.

To determine if you have a Google Account, just enter your email address:

mynewextsetup.us

If there&#;s no Google Account associated with your email address, you&#;ll get a message that says &#;No account found with that email address&#; you entered.

Источник: mynewextsetup.us

The Ultimate Guide to Google My Business

This guide will answer questions about Google My Business, and provide answers to many common questions people have about utilizing the platform. 

Achieving great visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not your business that is showing, it is one of your competitors. And for this reason, it is critical that you put in place a solid local SEO strategy. 

Local search results aren't just the organic search results we are all used to seeing. They also include a local pack that is powered by Google My Business (GMB).

To see success through SEO as a local business, you need to have great visibility on Google My Business, and I am going to teach you everything you always wanted to know about it but were afraid to ask — this includes answering a whole host of commonly asked questions on the topic.

I am going to start with these Google My Business topics: 

Then, I will answer these common GMB questions:


What is Google My Business? 

Google My Business (which used to be known as Google Local and Google Places) is the platform that powers Google's business listings and that gives your business the opportunity to show on the local pack, as well as appear in a number of different results and manage how their information is displayed on each.

It is a platform that every local business owner should be aware of and using given that the information which you submit to your listing can appear in a number of different ways on the search engine, including the knowledge panel, the local pack, and maps. Let's review each of these.

Google Knowledge Panel

This is the information box that appears to the top-right of search results (desktop) or near the top of the page on mobile when someone runs a search specifically for your business.

It is known as the knowledge panel because it displays key information, including your address, hours of operation, phone number, website, link to directions, and other important information depending on your industry. 

Google Local Pack

These are the three business listing results that appear under the map when a user runs a localized search.

Google Maps

Google Maps (both the app and desktop and mobile web versions) is intended to help those looking for directions as well as to discover businesses and locations.


What Are the Benefits of Google My Business? 

Google My Business brings with it a whole host of benefits that local businesses need to be aware of, helping them to reach new customers, increase their overall visibility and ensure that their customers can find information as easily and as quickly as possible.

Just remember, local searches go beyond the simple discovery of new businesses. Often people are searching for directions, contact information, the busyness of locations, reviews, and more.

Let's look at the benefits Google My Business offers to local businesses.

An Opportunity to Appear on Listings That You Otherwise Couldn’t

Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.

These are highly prominent listings that stand out to users when displayed, and these are eye-catching listings you don’t want to be missing out on. 

The Ability to Collect and Display Reviews

Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers.

Searchers are increasingly on the lookout for social proof that a business deserves their custom, and online reviews are one of the main methods of influence in A 5-star review stands out, and rolling out a strategy to persuade your customers to rate your service or product goes a long way to driving new business.

But aside from that, it has been reported that reviews are a key ranking factor for local pack results, meaning that most businesses simply cannot afford to be the one without strong trust signals showing alongside their listing. 

Gain Insights Into Your Business

Google My Business can help you gain insights into your business that you cannot get through other platforms — they can help you make strategic decisions. These insights include:

  • The number of views your profile, photos, and posts receives.
  • The search queries which people are using to find your business.
  • The engagement.
  • A profile of your audience (age groups, gender, and countries).
  • The number of website clicks, phone calls, and direction queries.

To get the most benefit from your Google My Business profile, you need to make sure it is set up correctly and optimized; and we will look to answer the most commonly asked questions below.

SEMrush Tip: You can unify your business listings on Google My Business and dozens of other online directories to improve local SEO with the Listing Management tool. 
This tool is the product of our collaboration with Yext and is available to anyone with a SEMrush account - paid or free. Just pay a monthly fee and we will align all of your business info to be consistent and correct across the web.
Then, you can report on your site's Google My Business growth and clicks with the Google My Business widgets in the SEMrush My Reports PDF builder tool. Connect your GMB account to SEMrush and then you'll be able to build a PDF report with stats on your GMB listing's impact on website visits, phone calls, photo view and more.

Is Google My Business Free?

Google My Business is completely free to use, and it won’t cost you anything to set up your business on the platform. There is no premium option, and you have full access to the tool simply by setting up your page. GMB is accessible to all businesses; you can get started straight away.

In comparison to many tools, which have multiple tiers of subscription (often including free versions), this tool will give you access to exactly the same features your competitors have — whether they are small local businesses or global chains. 

How to Set Up Your Google My Business Page

Setting up your business on Google My Business is a simple task that shouldn’t take you long to do, and it is the first step to increasing your business’ online visibility in your area of service.

Here is a step-by-step guide on how to set up your page.

Step 1: Head to Google My Business’ Create Page

Visit the Google My Business’ ‘create’ page and search for your business name; this step will help you quickly see whether you have already set up a GMB page in the past if you are unsure. 

Assuming you don’t find a listing for your business, you can either click onto the pop-up, which should now have appeared or use the ‘add your business to Google’ link.

Step 2: Fill Out Your Business Name

Here is where you need to fill out the name of your business.

You should be using your business’s real-world name here, and it is important to be aware that unnecessarily using keywords within the name could get your listing suspended (don't do it). 

Step 3: Choose the Category That Best Fits Your Business

You now need to choose the main category that best represents your business. In most cases, you will see a number of options, so choose the one that describes you the best.

Don’t worry if you feel that there is more than one that could be used interchangeably; you will be able to add more later on.

Step 4: Choose Whether or Not to Add a Location

Here is where you will choose whether or not you want to list a physical storefront that the public can visit (and have it show on Google Maps).

Step 5: Add Your Address

Be sure to fill out your address in full — adding in new lines as required to make it as easy as possible for customers to find your location.

Step 6: Review Possible Listings

At this stage, you may be asked to confirm whether one of a number of existing locations is your business in the event that a potential close match is found.

If none of these are your business, simply choose the option and proceed.

Step 7: Choose Whether or Not You Serve Users Outside of This Location

In this example, we are going through the process of setting up a fictional Pizza shop, and in this section, we have chosen ‘yes’ to both pick-up and delivery options.

Hairdressers, on the other hand, that serve customers only at their salon would choose ‘no.’

Step 8: Select the Areas That You Serve

If you selected ‘yes’ in the previous step, you will be able to choose the areas that you serve (you can add more than one).

Step 9: Add Your Contact Information

Next up, you will be able to add your phone number and website’s URL (or choose not to link to a website and set up a free Google site based on your listing).

Step Opt-in to Updates and Recommendations

Nearly there! You just need to choose whether or not you want to opt-in to updates and recommendations from Google on your GMB page. We recommend that you do opt-in; however, it is your call.

Step Finish and Manage Your Listing.

You are all done adding things; you just need to click ‘finish’, and your GMB page is set up. All that is left is verifying the listing.

Step Verify Your Listing

You have to options to verify your listing — you can either verify instantly by an automated phone call (the recommended method) or by a postcard to your address, which can take up to 4 days.

If you want to, you can choose to verify it later, but that means you can’t fully manage it.

Step Say Hello to Your GMB Dashboard

Once you have verified your listing, you will now see your GMB dashboard and be able to complete your listing, including adding opening hours, photos, your logo, description, and more.

Here are 9 common Google My Business mistakes to avoid.


How to Claim a Google Maps Listing

If you find that your business is already listed on Google Maps, but you don’t have a GMB set up, you will be able to claim your page in just a few quick steps.

Here is how to do it. 

Step 1: Go to Google Maps and Search for Your Business

Head over to Google Maps, run a search for your business name, and click on the correct listing.

Step 2: Claim this Business

You will see an option to ‘claim this business’, which you will need to click.

You will then be given the option to manage the business.

Step 3: Verify the Listing

You will need to verify a claimed listing by a postcard being sent out to the premises’ address, which should arrive within four days.

How to Claim a Google My Business Page

In some instances, you will find that you already have a page set up that cannot be claimed by the method outlined above, and that is because there is already a verified GMB page in place. Usually, this means you have either set up and verified in the past, or someone else did.

If you need to claim a verified GMB page from someone else, here is how to do it.

Step 1: Head to Google My Business’ Create Page

Visit the Google My Business’ ‘create’ page and search for your business’ name. You should be able to find your business quite easily if a page already exists.

Step 2: Request Access to the Page

After the last step, you will now be served a message to inform you that the listing has already been verified, as well as a hint to the email address which was used to do this.

This can be useful if it is one of your old accounts. In fact, it is not uncommon for GMB to be set up using someone’s personal account in the early days of a business. It might just give you the hint you need to figure out who owns the listing.

After being served a message to inform you that the listing has already been claimed, you need to ‘request access.’

Step 3: Share Your Details

You will need to fill out a few details, including your name, contact number, the level of access you require, and your relationship to the business; these will be sent to the current account holder.

Step 4: Wait for a Response

The request will then be sent to the current page manager, and you should expect to receive a response within seven days.

If, at that stage, you have not been granted access or are denied, you will be able to verify your affiliation with the business to gain access.


Do You Need to Have a Physical Address to Use GMB?

To claim your Google My Business page, you must have a business that has either a physical storefront or that travels to customers at their locations.

Let’s say you are a plumber, for example. There is a good chance you don’t have a physical brick and mortar location, but you service customers at their own address.

In short, you must engage with customers in-person while conducting your business. 

Or, in other words, you can’t set up a Google My Business page if you are an online-only or virtual business with no premises. You will need to use an address when setting up and verifying your account, however, you can choose not to display this publicly.


What to Do When You Work From Home & Don’t Want Your Address Visible on GMB

Choosing not to display your business address publicly is perfect for those who work from home and provide services for customers at their location but do not want the address to be shown alongside their listing.

To do this, make sure you are logged in to Google My Business and head to the ‘info’ tab.

Find your address and click the pencil icon next to it, which will take you to the edit screen.

You will see a ‘clear address’ button towards the bottom of the pop-up (in image below). Go ahead and click it.

Once you click "apply" and you have successfully removed your address from displaying on your listing. 

Be sure to double-check that the locations listed as your service areas (the section below on the main ‘info’ screen) are correct and add any others you serve that are not there.

That is all you need to do. You will have hidden your address but ensure you are still able to be found by searchers looking in your service areas.

How To List More Than One Location on Google My Business

The great news is that if you run and manage multiple businesses that meet the criteria for being listed on Google My Business, you will be able to list more than one location from within a single account.

You can use location groups as an easy way to manage multiple locations within a single group or folder within GMB itself, but I am sure you are wondering if you can list in bulk. The answer is yes!

When you ‘add location’ on the ‘manage locations’ tab in Google My Business, you will see an option to add either a single location or import locations.

If you are only looking to list a handful of locations, it may make sense to do so individually as separate locations, but if you manage more than this, you will want to import in bulk.

You will be able to import multiple locations and list these here, but first, you will need to download the template that you will need to use, alongside a sample spreadsheet to help you complete it successfully. You can also use this feature to edit existing GMB listings.

Once you have entered all the locations you want to list, ‘select file’ and import, review the changes and apply. Any new listings will now be created, as well as any updates to existing listings applied.

What to Do When Your Business’ Category Isn’t Available on GMB

It’s recommended that you be as specific as possible when choosing how to categorize your business on GMB. That said, it’s not uncommon to find that there isn’t a category available within Google My Business that perfectly represents your business. Knowing that the primary category that you choose is given the most importance, you want to get it right.

Currently, there are over 3, different options available, and you can find a full list of available categories here. 

If you’re struggling to find a suitable way to categorize your business, it is recommended that you choose one that is broader than your current classification.

As an example, let’s say you run a parcel forwarding company.

You won’t find that as a category within GMB, but you would find ‘Shipping and Mailing Service’ which is a little less specific, yet still relevant, so choose this one.

What is the Short Name on Google My Business?

All verified GMB listings are able to choose a ‘short name’ that makes it easier for customers to find and follow their business on Maps and Search.

Once you have got a short name for your business, customers will be able to enter this as the URL in their browser’s address bar and be taken straight to the GMB page, as an example provided by Google: 'mynewextsetup.us[yourcustomname]'.

You will likely be promoting this short name, so be sure to keep it short and relevant — with Google recommending you to include your location to make it more distinct.

Try to keep your short name as short as possible to make it as easy as possible to share with customers.

How to Add Questions & Answers in Google My Business

It is only natural that customers have questions, and smart businesses leverage the opportunity within GMB to pre-populate questions and answers to enhance their listing to ensure that answers are as easy to find as possible.

These display as part of your business listing on the knowledge panel.

Customers are able to ask questions straight from the SERPs, and clicking the ‘ask a question’ button pops up a box:

This makes it quick and easy for customers to ask questions, but the caveat here is that anyone can answer these, not just yourself. That can mean that incorrect answers end up on a page.

It is critical to regularly review questions that have been asked by customers and provide answers in a timely manner before anyone else has the chance to do so.

Keep in mind, as a business owner, it makes sense to pre-populate your most commonly asked questions in a bid to help customers as much as possible and make it easy for them to get answers to their queries. This helps create trust.

Go ahead and figure out your most commonly asked questions and add these in. It often makes sense to sit down with someone on the shop floor or a customer service representative to ensure you are answering as many questions as possible to help potential customers.

What Are Labels in GMB, and Why Are They Important?

While they are not something that will directly impact the performance of your GMB listing, labels are a useful feature for many marketers and business owners.

Quite simply, they allow you to organize your listings within your account; this is aa handy tool when you are managing multiple locations within one dashboard. And using them means you will be able to search for a specific location within GMB easily.

Common uses include grouping listings by region (or perhaps country if you are working with a global business that has stores in multiple territories). A great example would be adding ‘East Coast’ and ‘West Coast’ labels to group your listings.

You can assign up to 10 labels per location of up to 50 characters. You will find the option to add labels in the ‘advanced information’ section of the ‘info’ screen.

How To Add Highlights / Attributes to GMB

Using attributes (highlights) is an effective way to set your listing apart from the competition by showcasing the unique characteristics of your business. It is those things that truly make your business great and that customers love you for. 

From free WiFi to family-friendliness, you have got full control over the attributes and highlights which you choose to showcase on your listing. Keep in mind that your business category determines the attributes available for your business profile.

You will find the available highlights and attributes that you can choose from on the ‘info’ tab of your GMB listing:

Go ahead and click the pencil icon, and you will see the options that are available for you to use.

Below is an example that has been taken from the GMB listing of a counselors practice, so you can see the options available:

Be sure to choose all of those that apply to your business, ensuring that you showcase everything that you have to offer to customers.

How To Use Call Tracking Numbers and Maintain NAP Consistency

Call tracking allows you to gain more insights into metrics relating to the source of calls to help you make informed business decisions. And, it is likely that you will want to use tracking numbers within your GMB listing, but may have concerns about maintaining NAP consistency.

If you are not familiar with the concept of NAP and its importance within local SEO, you can go ahead and learn more here, as well as other great tactics for local businesses. In short, it is important that you are able to maintain a consistent NAP profile across your various business listings, GMB included. So, what do you do?

The simple answer is that you can use call tracking numbers with GMB, without seeing a negative impact on your local visibility, you just need to make sure that it is set up in the right way.

Within the ‘info’ section of your GMB listing, you will see a phone number section, with options for both primary and additional phone numbers.

NOTE: Make sure you add your call tracking number as the ‘primary phone’ option and your standard business phone number as an ‘additional phone’ number.

As simple as it sounds, by adding your main phone line as an additional number, you ensure that this remains connected to your business and remains consistent across your NAP profile.

How To Optimize Your Google My Business Listing

Once you have set up and completed as much of your GMB listing as possible, you can go further to optimize and enhance it. There are so many great guides available to help you improve your local SEO, many of which include great insights into how to optimize your GMB listing. 

In fact, our ‘ Google My Business Tips from Greg Gifford’ guide is a great place to start to get ahead of your competitors.

Below, we have rounded up some of the GMB optimization basics that we think you need to know to take your visibility to the next level, including answers to some commonly asked questions.

But as a really quick recommendation, be sure to fill out as much information on your listing as you can. Don’t leave anything blank unless you absolutely have to.

Should I add as many keywords as possible into my GMB description?

When SEOs think about adding keywords, they often think back to the days of keyword stuffing within the meta keywords tag or using as many repetitions of each as possible within a page’s copy.

When writing your GMB description, it is important to understand that it is widely regarded that keywords do not impact your local rankings.

It is quite simple in that you do not need to keyword stuff your description. However, it does pay to take the time to read Google's guidelines to help you avoid mistakes that could see your listing suspended.

How Do I Optimize a Google Post? 

Google posts are a great way to enhance your GMB listing and allow you to share content straight onto your page, which also shows on the knowledge panel, therefore giving you a great opportunity to stand out.

From your GMB dashboard, you will be able to select 'posts' from the left-hand menu and jump straight into creating content.

The question that is most commonly asked is, what type of content should you publish as a Google Post?

Quite simply, your opportunities are endless; just be sure to showcase content that makes sense and helps your audience. Some great ideas include:

  • Event posts around an upcoming event you are hosting.
  • Sales posts to announce a sale that you are currently running.
  • Share a snippet from your latest blog post and link it through the main content from the Google Post.
  • Share a seasonal message to your customers. 

How Do I Feature Products on GMB? 

Did you know that you can highlight products straight on the GMB listing that shows on your knowledge panel? In many ways, it is very similar to being able to highlight your services, something you have been able to do for quite some time.

In Google's own words, “The Product Editor allows merchants to build a presence on mobile and the computer to showcase their products and drive consumer interactions. Consumers will see a more curated showcase of a store’s products on the Business Profile Products tab on mobile, or the Product Overview module on the computer. Items added through the Product Editor appear in Business profiles on the computer and mobile version of Google Search.”

It is as simple as creating collections that contain at least three products each and completing the mandatory fields, including the product image.

Your customers will then be able to view your collections and click through to view more details:

In our opinion, it is well worth spending the time it takes to build out collections and product listings. It is a feature which many businesses still haven't utilized properly, and there is a good chance your competitors also haven't used it. 

How Do I Encourage Users to Leave Reviews?

We have already highlighted the importance of reviews as part of your GMB presence. BrightLocal found that 5-star ratings increase clicks by around 25%, but one of the questions that is often asked is how businesses can encourage users to leave reviews. 

First things first, don't be tempted to either leave fake reviews yourself or purchase reviews from others (or use unscrupulous services that offer this). 

Google can, and will, remove reviews that are deemed unnatural. 

To encourage users to leave reviews, you need to build the request into part of your internal processes, so that asking customers to review your business becomes natural and something that simply happens.

Here are a few ideas:

  • Use the available features within Google's Marketing Kit to create social posts, stickers, and posters to encourage customers to leave reviews.
  • Send an email to customers after they purchase (or use your service) and politely ask them to leave a review on your GMB page, sharing your short link.
  • Ask long-standing customers personally. You will be surprised at how effective this is when you reach out to them on a personal level and make the request. 

What Are the Dimensions for Google My Business Images?

You want to make sure your logo and cover images on your GMB listing look sharp and stand out in front of your potential customers. The main thing you need to be aware of is the right dimensions so that you are able to effectively design for the size available.

As of April , the current dimensions and specs that you need to know are:

Profile Photo:  x px
Cover Photo:  x px
Post Images:  x px
Format: JPEG / PNG
Size: 10kb to 5mb

Make sure your designer knows the dimensions they need to work to; or use a simple platform such as Canva to help you create images that really stand out.

How to Change An Address on Google My Business

  1. Sign in to your Google My Business account.
  2. If you have multiple locations, choose the location you would like to change. 
  3. From the menu, click 'Info'.
  4. Click on the address field.
  5. Enter your address following the guidelines we have explained above, then click 'Apply'.
  6. If Google can't find the address, look for the red 'Set marker location' button that appears over the map of your city on the right side, and then click 'Set marker location'.
  7. A map will appear with a red pin, and you can drag this pin and place the pin at the center of your location. If you are a restaurant in the center of a shopping mall, you can drag this pin to help users locate your business.
  8. When you are done, click 'Apply'. Please note, the changes may not be immediate. GMB may review the change before it is published.

You Can Drive Local SEO Success with Google My Business

If you are a local business, you simply cannot ignore the benefits that Google My Business can bring to your local visibility. 

Get the basics right and utilize as many of the features as possible, and you will already be one step ahead of the competition, given that many simply fill out the basics and leave it standing still. 

Be the business who has an active and busy listing, that earns the 5-star reviews and whose profile leaves competitors wishing theirs looked as great! 

Источник: mynewextsetup.us

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