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Best business pinterest accounts


best business pinterest accounts

Set up a Pinterest Business Account boards straight out of the gate, segmenting the types of content you pin is good for both fans and search engines. Enter your email address and password. Your account will be created at this point, but Pinterest will guide you through a series of steps to better optimize. To convert your personal account to a business account, log into your Pinterest account and then visit the Pinterest for Business section. There.

Best business pinterest accounts -

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As you can see, I have words that talk about what I do, how I do it and who I do it for. As mine is a local service business, it’s crucial to mention the area I’m based in.

I also used another great keyword relating to a specific type of wedding that people search for. 

You might also want to sneak in your Instagram or other social media platform in case folks want to find you there, for further social proof. This is also a good way of funneling users to an arena where you can get to know each other more personally or wherever you are most active!

The opportunities for intimate interaction are not big on Pinterest. So if that&#;s important to you, you could direct users to your Instagram, Facebook, TikTok or YouTube channel.

Zoe&#;s tip: If you have a course, shop or freebies page that you want to link here in this prime real estate, then do! You can use a link shortener like mynewextsetup.us as characters are so limited.

Add an on-brand profile picture of yourself 

Your profile picture is so important! Don’t use a logo, especially if you’re a small business. A headshot is so much more personal! Sometimes we think that a logo looks more professional, but a clear photo of you is actually far more effective.

People want to connect with people. Unless you’re a huge brand with a widely recognizable logo, show off the human touch! 

To help with brand recognition, simply use the same profile photo that you use on your socials. Or spruce it up and take some well-lit photos of yourself. You don’t need a fancy camera. A smartphone and your favorite editing app will do.

Make sure your face is clearly visible &#; you may need to crop in a little before uploading. Here are some great examples of Pinterest profile pics that I found from around the platform!

pinterest business profile headshot examples and Inspiration collected from Pinterest

Claim your website

On Pinterest, you will need to claim your website once you’ve added it in the ‘claim’ section. This is a simple verification process that you can undertake easily by uploading an HTML file into your website’s root folder. I also have a quick workaround using plugins for WordPress websites if you&#;re not the technical type. You can that you can find video below or Video is here.

Or if you prefer to check out the blog post, feel free to hit the link below.

Create some boards with descriptions 

Next up, create some boards! You’ll want to put a little thought into this, so I think it&#;s helpful to strategize a little first before you sit down to create them. So, brainstorm them out, or check out my Pinterest or your favorite accounts for more inspiration.

But hold up &#; what exactly is a &#;board&#;? According to Pinterest,

Boards are where you save, collect, and organize your Pins. You can create new boards from your profile or when you create a new Pin. Use boards to organize your business&#; Pins so that people can easily browse your profile or explore your ideas.

Create a Board, Pinterest

Basically a board is a collection of pins. Boards contains pins from other Pinterest users as well as your own created pins.

A pinterest business user&#;s boards - as an example, I have dozens of pinterest boards for inspiration here

It&#;s normal practice to &#;pin&#; each of your pins to multiple boards &#; in fact, pinning to up to 10 boards is considered safe and not spammy. This means each pin gets a good chance of being seen, depending on the exposure each board may be getting and who it reaches.

For example, if I have one pin that showcases a blog post of my favorite boho wedding dresses on Amazon. This could be relevant to multiple boards, like &#;beautiful wedding dresses&#;, &#;planning a wedding&#;, &#;wedding budgeting tips&#;, &#;bride style&#; and &#;intimate wedding inspiration&#;. There will be crossover between the different boards.

In the same way that one pin can (and should) appear on multiple boards, you&#;ll also want to create multiple variations of pins for each blog post.

Create pins using Canva or your choice of graphic design software

There&#;s a lot to creating pins and I&#;ll cover this more in future posts that I&#;ll link here. But the main thing to remember in this quick guide is:

  • Use both text and images for a great pin.
  • Keep the text clear and legible (avoid cursive or novelty fonts!).
  • Vary the photos/ images from pin to pin.
  • Create 3 &#; 5 variations of each pin per blog post.
  • Put your website (ideally, or your brand name) on each pin to safeguard against pin theft and increase brand awareness.

Here are some of my favorite pin designs I created myself &#; fast and easily using Canva.

I use Canva to design my Pinterest pins quickly (it&#;s also great for many other quick graphics jobs, like blog post graphics and YouTube thumbnails!). That&#;s the software I recommend and I have the pro version which is well worth it for me.

You can get started for free and you may never need to upgrade. Almost all the full suite of features is available in the free-for-life version!

Whichever software you use, you want to create a consistent look across every pin you create. Use your brand colors and ensure your pins are easily recognizable as yours. I sometimes break these rules if I want to make my pins appeal to different audiences &#; sometimes pretty and pastel works, other times bold and loud fares better, but that&#;s my personal preference.

I have a full tutorial on designing Pinterest pins for yourself using Canva for free! You can get started by clicking the link below or the video which takes you through the pin graphic designing process, step by step!

I also do custom designs through Fiverr, as I love designing pins so much! If you want someone to do the designing for you, check out my gig here.

Sign up for Tailwind app (Pinterest scheduler)

Pinterest best practices dictate that you should pin multiple times every day, but not all in one go &#; spread out throughout the day. Of course, this would be an extremely tiresome practice if you were pinning 25 pins per day manually. That&#;s where Tailwind comes in!

screenshot of Tailwind dashboard showing upcoming pins scheduled out

Tailwind is a Pinterest scheduler tool, that allows you to time your pins to be posted to the platform at the most optimal times for maximum visibility.

If you&#;re looking for info on different ways you can schedule out your Pinterest pins, check out my dedicated guide below:

It also allows you to pin the content of others, both from around the web via a nifty Chrome extension, and from your fellow Tailwind users in the same niche via a feature called &#;Communities&#;.

Of course, you don&#;t have to use a scheduler. It&#;s possible to schedule directly through Pinterest itself &#; but not recommended due to the lack of features.

Tailwind happens to be an official Pinterest partner and it&#;s actually designed specifically with pinning in mind. (Though they actually have a separate subscription available for Instagram scheduling, too!)

As I don&#;t want to spend all my time doing anything on Pinterest manually, I think Tailwind is well worth it. I only spend half a day (about 4 hours) each month doing allmy Pinterest tasks for the whole month ahead.

Yes, even scheduling out pins for blog posts I haven&#;t even published yet but have scheduled or will be publishing in the coming few weeks.

Once the pins are published, that&#;s it. They will go live and be shown to users who are searching for whatever it is you write about, and be ranked according to the Pinterest algorithm.

Tailwind also offers an amazing new way of creating Pinterest pins in a way that&#;s completely automated. The new platform is called Tailwind Create, and I was one of the first to try it. It uses AI to design pins for you so you don&#;t have to. For my review of Tailwind Create, check out my video below!

Join a few Tailwind Communities and begin sharing 

Communities are simply groups of Tailwind users that congregate around a particular topic, industry or niche.

Note: Tailwind Communities were formerly known as Tailwind Tribes. In November , the name changed. However, everything else remains the same.

Communities is an additional &#;PowerUp&#;, meaning it&#;s a separate subscription you would need to purchase on top of your regular Tailwind subscription. You can choose the right Communities PowerUp depending on the tier that&#;s right for you. I started with the level that allows 30 submissions per month to Communities, then I upleved to the submissions/ month.

There are communities about weddings, small business, fitness, food, art &#; just about any topic you can imagine! You can also start your own Communities. Tailwind users simply join the Communities/ Tribe(s) that are most relevant to them.

Screenshot from Tailwind Communities wedding tribe - a group of like-minded businesses that share content around the same topic, niche or industry

Once you&#;ve joined, you can easily view all the pin submissions from the group and submit your own. You can see who has repinned or reshared your content &#; meaning your pin now appears on someone else&#;s board which means more reach! You can even join the chat with your Community-mates, or begin a conversation with folks that are in your Community.

Why is it important to share and share alike? Well, most communities have rules about sharing. Simply put, if you submit a pin to the Community , you have to share someone else&#;s pin to your board(s)! The idea is that your pins will end up on the boards of other serious pinners &#; which is a great way of gaining highly targeted traffic. Why highly targeted? Because Communities are niche-specific!

Write optimized pin titles and descriptions

There is a lot more I can say about writing well-optimized titles and descriptions, but I will try and keep it brief for the moment.

Basically, the title of your pin should be your target keyword or keyphrase that someone is searching for.

The description should be written in natural language (not keyword-stuffed) but should contain words and phrases that make it clear what your pin is about. You should include keywords or related words in a natural, descriptive way.

How many characters are permitted in a Pinterest pin title?

You can have up to characters (including spaces) in your pin title. You might want to include the name of your website or brand after the pipe (separator) &#;

9 clever ways to maximize the value of Pinterest for business

If you’re not using Pinterest for business already, it’s time to reconsider.

While many brands were busy focusing their marketing efforts on Instagram and Facebook, Pinterest has grown into a powerful platform that you can leverage to set yourself apart from the competition.

Here are a few facts to prove just that:

  • million Global Monthly Active Users (MAUs) (Pinterest, Global analysis, Q2 )
  • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. (Pinterest internal data, US, Feb )
  • Reach 26% of U.S men (comScore, US, March )
  • 8M+ Pinners are actively engaging with auto content on Pinterest. (Pinterest Ads Manager, US, Aug )

These stats suggest that you can tap into the platform’s massive and engaged user base and influence their purchase decisions.

But the question is–how exactly do you do that?

Here’s a quick guide to help you understand the Pinterest best practices you should follow to effectively leverage the platform:

1. Optimizing your Pinterest profile

While it takes just seconds to set up your business profile on Pinterest, that doesn’t mean you should stop there. When people look at your profile, they should be able to get a clear idea of what your brand is all about and what kind of content they can expect from you.

So if you’re going to leverage Pinterest for business, start by optimizing your profile to accurately reflect your brand image. This includes:

  • Having a distinct company logo in your profile picture and optimizing it according to the Pinterest size guidelines
  • Creating an eye-catching cover photo that reflects your brand style
  • Writing a description that accurately defines your brand and what your followers should expect
  • Including your brand URL
  • Highlighting a few of your best boards as “Featured boards” to give people a glimpse of what you have to offer.

Here’s an example of a company that does all of this really well. On Pinterest, brands don’t need to shy away from the fact that they are brands on the platform – users frequently shop, research and engage with brand content that provides value. Anthropologie is noted for their signature visual style, and that’s carried through all elements of their Pinterest profile. Their featured boards, highlighting a mix of product imagery alongside more hands-on content like food and drink recipes, tie into their tagline’s stated mission of “style, beauty and home.”

anthropologie pinterest profile

If you want to go in-depth on how to set up your Pinterest profile’s branding for success, check out our easy to follow 5-step Pinterest marketing guide.

2. Setting clear and realistic goals for an organized approach

What do you expect to gain out of your Pinterest marketing efforts? Do you want to get better brand visibility and increase brand awareness? Perhaps you want to drive more traffic to your brand website. Or maybe you want to maximize your product sales.

Perfect your Pinterest Boards with Sprout

Create Pinterest boards that tells the visual story of your brand.

Sprout makes it easy for you to store and repurpose your brand-approved content in the Digital Asset Library for faster pin creation.

Start a free trial and test out how Sprout can help you optimize your Pinterest presence.

Pinterest for brands can help you achieve all of this and more. It’s a good idea to define exactly what your goals are so you can take a more intentional approach and know what success looks like to you. Your goals will be able to guide your content and marketing strategies on any new social channel you’re looking to expand into, as well as your budget and time commitment toward Pinterest for business.

Like any social network, Pinterest has unique value propositions and can play a specific role in meeting the key goals of your entire social marketing strategy. Since Pinterest has a huge presence as a visual search engine with plenty of organic reach, your Pinterest follower count is just the floor of the potential reach you could attain with highly relevant and engaging content. Plus, the importance of search on Pinterest means that there is a longer-tail effect for both paid and organic content.

3. Developing a powerful content strategy

If you’re using Pinterest for business, you can’t just drop links and post images, hoping for the best. It’s crucial to have a specific idea of what types of content and images you should create to win over your audience, and develop a content strategy accordingly.

Once you have your goals set up, you’ll be able to start developing a content strategy geared toward those goals. What type of content will help you fulfill your purpose? And what kind of content does your audience expect from you?

While there are a ton of options, the following types of images should form the cornerstones of the Pinterest content strategy for your business:

  • Eye-catching imagery – Just like Instagram, Pinterest too is a visual platform. So images that pop and instantly catch the eye should be the essence of your strategy. Color-coordinated images, high-definition photos, etc. are a few mynewextsetup.us out this pin from Birchbox, where the rich colors of the featured products from Tocca echo the luxe design of the surroundings.
    pin from birchbox
  • Instructional content – Educational content is the life force of Pinterest. In fact, 84% of Pinners say that Pinterest helps them learn new things. So make sure your content strategy includes instructional visual content that helps people learn how to do something such as how-to’s, tips and mynewextsetup.us Simple regularly shares recipes and tips to help its followers learn new things at a glance with visually appealing infographics.
    pin from real simple
  • Content that inspires – People also turn to Pinterest to get inspired, where they discover content that gives them an idea of what to do before they learn how to do it. Give your followers a regular dose of visual inspiration that’s relevant to your industry–whether it’s motivational quotes or wedding décor ideas. Apartment Therapy has created several boards to provide home décor inspiration to its followers.
    apartment therapy pinterest boards
  • Informational content – Informational content is another type of educational content that can help you engage your Pinterest audience. Create infographics and factoids that will help people learn new facts and figures relevant to your industry, products, etc.

4. Following creative best practices to create pins that stand out

While eye-catching imagery should be a vital element in your Pinterest for business content strategy, it’s a bit challenging to create them.

If you want to create more visually compelling pins, make sure you follow the creative best practices from Pinterest. These Pinterest best practices include:

  • Maintaining a aspect ratio
  • Including your brand logo
  • Adding text overlay with concise, targeted copy to tell better stories
  • Choosing images that show context – this includes showing a product or service in a lifestyle setting or showing a use case in action that brings it to life.

5. Publishing at the right time for increased engagement

Like with every other social media platform, timing is everything on Pinterest. However, unlike some super fast moving platforms like Instagram, the visual content you’ve put so much effort in can have a much longer shelf life on Pinterest.

Seasonal and occasion-related content is huge on Pinterest, with plenty of ways to source ideas for everything from recipes to decor. Pinterest’s own seasonal research shows that many Pinners start engaging with occasions months in advance – such as summer-themed Pins gaining traction in early spring, and winter holiday Pinning starting in June.

As with almost any form of content, though, posting at the optimal time to get in front of an active audience can help your Pinterest content get off to a running start. Sprout’s ViralPost technology is available for Pinterest posts, using your own account’s data about your historical top times for engagement to suggest the best times for future posts.

After you start publishing on Pinterest, you can start analyzing your post performance at different hours and on different days of the week. Use Sprout&#;s Pinterest integration to see how your content is performing and continue to refine a posting strategy that works specifically for your brand.

Sprout publishing behavior pinterest analytics

6. Planning ahead to enhance productivity

Once you have your content strategy and desired posting schedule in place, you’ll be able to plan your content ahead of time. This not only helps you manage your social media more effectively, but also frees up time for other important tasks.

You can dedicate a day in the week to plan and create content for the rest of the week. Or you could even spend several days planning your content for the entire month.

The Pinterest integration from Sprout makes this easier by letting you create and schedule our pins ahead of time. You’ll be able to plan your upcoming pins using a calendar view of your social activity and automatically post them at the time of your choosing.

Sprout publishing calendar

With a visual preview of how your future pins will appear on your boards, you get an accurate picture of how your board will look and fine-tune your calendar for that all-important seasonal engagement. You can also duplicate Pinterest posts to Instagram or repurpose brand-approved images from the Asset Library so you can fill out your content calendar with your brand’s best visual content across multiple channels.

7. Add Pinterest save buttons to your site

Regardless of the Pinterest goals for your business, you need to encourage more people to pin your content to their boards. This not only helps more Pinners learn about your brand, but also compels more people to visit your site and buy your products.

That’s why you should make it easier for people to take the desired action i.e. pin your content. One of the Pinterest best practices to do this is to add save buttons to your site so they can complete the step in just a click.

Make the most of the Pinterest Widget Builder to create suitable save buttons to add to your site.

Pottery Barn allows you to easily pin their products to your board using a save button.

pottery barn product page with pinterest save button

8. Using Shop the Look Pins to improve shopping experience

If you want people to take a certain action, make sure it’s easy for them to do so. Just like you added save buttons to encourage more content pins, you can also use Shop the Look Pins to drive more sales. This is one of the best features that make Pinterest so powerful for brands.

These pins make it easier for Pinners to find and buy the products from a certain post, as you can tag each product with the relevant product URL or affiliate link. They don’t have to go through a lengthy process of visiting your site, searching for the product and then completing their purchase.

9. Tracking your performance to see what works

Pinterest for brands cannot really deliver value if your strategy is based on assumptions. Instead, take a data-driven approach to optimize your efforts. Use performance analytics to identify what’s working and what isn’t, so you don’t waste your time on content and tactics that don’t have an impact.

Make the most of native Pinterest analytics as well as the Sprout Pinterest integration to get a degree view of your performance. Find out which pins are getting the most clicks and impressions and which ones are driving the most traffic and sales. This will give you an idea of which types of content are resonating with your audience and how you can enhance your efforts.

Sprout Pinterest performance report

Start pinning like a boss

Establishing a Pinterest presence for your brand doesn’t have to be intimidating. Follow the platform’s best practices and keep in mind its unique benefits for brands to get the most out of your content.

This quick guide should help you find your feet if you’re just starting out. And with some practice coupled with data-driven insights, you can find new ways to optimize your efforts and enjoy the full benefits of Pinterest for brands.

Jacqueline Zote

Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.

Read all articles by Jacqueline Zote

Источник: mynewextsetup.us
Affiliate Marketing Tips

Are you currently just using Pinterest to plan your dream vacation or find delicious-looking baked goods to try — or are you using Pinterest for business? If you aren’t doing the latter yet, it might be time to consider getting your brand on this visual platform.

Pinterest offers businesses of all sizes a unique way to market themselves — as a visual search engine, Pinterest is great for exposing new potential customers to your brand.

That’s because Pinners come to the platform for inspiration. They want to try new things, discover new ideas, find great recipes, and often, get inspired to make their next purchase.

This article will cover all the Pinterest marketing basics to get you started including:

  • What is Pinterest marketing?
  • How to use Pinterest for business
  • How to set up a Pinterest business account
  • Important lingo you should know that will help your Pinterest marketing strategy
  • How to use Pinterest with Hootsuite

Let’s get started.

Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your brand with professional designs.

What is Pinterest marketing?

Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.

According to Pinterest Business, social media marketers turn to the platform to:

  • Reach a new audience and grow an online presence.
  • Drive more traffic to the business’s website or online store.
  • Encourage conversions like newsletter sign-ups, ticket sales or purchases.

In other words, using Pinterest for business can help your brand reach a lot of people and make money.

As of , Pinterest is the 14th largest social network in the world with million active users each month.

Source: The Global State of Digital

And its advertising reach is impressive:

Source: The Global State of Digital

In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year.

This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. The platform has historically attracted women and people who want to shop or start a new project. As of , it’s becoming increasingly more popular with men and Gen Z-ers.

Source: Pinterest Business

Pinterest is also popular among people looking for positive inspiration — it’s not the platform for FOMO or controversial back-and-forths.

Now that you know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. Keep reading for 8 actionable tips.

How to use Pinterest for business: 8 tips and tricks

1. Create a Pinterest marketing strategy

Just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest — don’t just jump right in.

Creating a Pinterest marketing strategy means:

  • Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?
  • Learning about the general Pinterest audience and the demographic that is most likely to use this channel.
  • Learning about your brand’s specific Pinterest target audience.
  • Considering what your competitors are doing on this social media platform.
  • Planning and incorporating on-brand content for Pinterest into your social media content calendar.

Once you’ve set a clear strategy, you can begin working toward your goals.

2. Pin engaging, captivating content

Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share.

So, what makes a captivating Pin?

  • Vertical imagery. Data shows 82% of users browse Pinterest on mobile. Shoot for a aspect ratio to avoid ending up with awkwardly cropped images.
  • Consider your image and video quality. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends.
  • Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
  • Text overlay. Consider including a headline that reinforces your visual message.
  • Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle.
  • Make sure your links work. Broken links won’t help your brand! Make sure the link with your Pin won’t go to a and that it loads quickly to give Pinners the best user experience.

Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.

Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar. (Learn more about how to use Pinterest with Hootsuite below.)

3. Try different Pin formats

Pinterest is an image-sharing platform, but it’s not just about photos.

Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel.

For example, Nike uses video to promote its products:

And carousels to show a variety of products in one Pin:

But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.

Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Consider also posting how-to Pins or inspiration boards to provide your audience with fun and valuable content.

For example, Nespresso pins step-by-step content to engage Pinners with its brand:

4. Carefully plan your boards

As 97% of Pinterest searches are unbranded, your brand’s boards can help reach new Pinners interested in specific topics or learning specific things.

For example, Oreo’s boards include Pins with inspiration for upcoming seasonal holidays — like its Spooky Sweet Halloween board and Holidays with Oreo board — as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.

In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:

And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:

But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.

5. Optimize your Pins for SEO

Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, on boards and in hashtags.

Rich Pins, designed to pin new content from your business’s website while avoiding duplicate content will also boost your brand’s Pinterest SEO.

Find more SEO tips — and the top Pinterest keywords— in this article.

6. Try out different Pinterest ads

Another effective way to market your business on Pinterest is with ads. Pinterest allows advertisers to target ads around keywords, interests, location, age and other metrics and categories.

And detailed audience targeting lets advertisers reach specific groups of Pinterest users, including:

  • People who have visited your website.
  • People who have engaged with your Pins.
  • People who have engaged with similar content on the platform.
  • A custom list, such as your newsletter subscribers.

From video ads to collections to promoted Pins, there is a range of ad types available on Pinterest. Learn everything you need to know about Pinterest advertising here.

7. Track the metrics

A successful Pinterest marketing strategy is data-driven. In other words, tracking, measuring and analyzing key Pinterest metrics and audience behavior helps social media managers see what content performs best and what content is a little less engaging.

We let you know which metrics you should be tracking and which tools you can use to monitor them here.

8. Promote your Pinterest profile

Finally, make sure your loyal followers from other platforms know you’re also active on Pinterest. Promote your Pinterest profile:

  • By linking to your Pinterest profile on your company website.
  • Including the link in your email signature.
  • Cross-promoting your Pinterest business account on your business’s other social channels.
  • Sharing the news of the Pinterest profile in a company newsletter.

How to set up a Pinterest business account

When using Pinterest for business, you want to make sure you’ve created a Pinterest business account and aren’t just using a personal account. That’s because a business account allows your brand to:

  • Access analytics to monitor and measure your Pinterest marketing strategy.
  • Run a wide variety of Pinterest ads.
  • Set up a Shop tab.

Here, we walk you through the steps to setting up your brand’s Pinterest business account.

How to set up an account if you’ve never used Pinterest before

Step 1: Start by creating a new account

Go to mynewextsetup.us and click Sign up.

Step 2: Navigate to the bottom of the pop-up

And click Get started here!

Step 3: Fill in your details

Add your professional email and your age, and create a secure password. Make sure the email you’re adding isn’t connected to any other Pinterest account. Then, click Create account.

Step 4: Fill out the fields to build your business profile

You’ll be asked to add your business’s name, language and location. Then, click Next.

Step 5: Describe your business

Choose the description that best fits what your business does and add a link to your website.

Now you’re ready to start Pinning and running ads!

How to set up an account if you have a private Pinterest profile

Step 1: Log into your personal Pinterest account and navigate to Settings

Get here by clicking on the last button (a simple arrow icon) in the top right hand menu. This opens a drop-down menu. Then, click Settings.

Step 2: Select Account Settings in the left hand menu

Step 3: Scroll down to Account Changes

And click Convert account under the Convert to a business account section.

Step 4: Fill out your business information

You’ll be asked to add your business’s name, language and location. You’ll also choose the description that best fits what your business does and add a link to your website.

Another option is to link a Pinterest business account to your already-existing personal account. To do that, simply click Add an account after navigating to settings while logged into your personal account:

Click Create under Create a free business account:

After creating a linked Pinterest business account, follow the same steps as above: add your business’s name, language, location, business description and a link to your website.

Whichever method is right for your brand, once you’re set up with a Pinterest business account, you’re ready to start marketing on Pinterest!

Important Pinterest for business terms you should know

Like every social media site, Pinterest has its own lingo you should familiarize yourself with to set yourself up for success. To help you out, here’s a glossary.

Pins and Pin formats

Pinner

LinkedIn has members. Snapchat users are Snapchatters. And Pinterest has Pinners. In other words, a Pinner is the branded term for a person who uses Pinterest.

Pins

A Pin is a primary post published on Pinterest. Pins include images or videos and can link back to an original source, much like a website bookmark.

Promoted Pins

Promoted Pins are a kind of Pinterest ad. They are Pins that companies have paid to promote so that more Pinners are likely to see them. These Pins appear in the home feed, category feed and search results, and include a “Promoted” label.

Promoted video Pins, carousels, and app Pins are also available. Learn more about Pinterest ad options here.

Repins

Think of a Repin as a share on Facebook or a Retweet on Twitter. A Repin is when someone Pins a post they like (but that they didn’t create) to one of their boards.

Rich Pins

Rich Pins automatically pull more information from your website to the Pin. The point is to provide more information, such as product availability and up-to-date pricing. Rich Pins are available in three formats: Product Rich Pins, Recipe Rich Pins and Article Rich Pins.

Video Pins

These are much like regular Pins, but instead of a static photo, they feature a video that loops.

Carousel Pins

Instead of just one image, carousel Pins feature multiple images. Up to five images can be added to a carousel Pin.

Collections Pins

This Pin format makes it easier for Pinners to shop for similar products. When a Pinner clicks on the magnifying glass in the bottom right corner of a Collections Pin, white dots will appear.

Idea Pins

This is a new Pin format that isn’t widely available yet. Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating step-by-step guides or curating collections.

Try on product Pins

This is another new Pin format that isn’t widely available yet. Try on Pins use augmented reality (AR filters), allowing Pinners to virtually “try on” products they see on Pinterest using the Pinterest Lens.

Boards and Board types

Boards

Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.

Group boards

Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.

Secret boards

A secret board can only be seen by its creator and invited collaborators. When you create one, you’ll see a lock symbol beside the board name. These are useful for planning you don’t want to be public — secret boards won’t appear in the home feed, in search, or anywhere publicly on Pinterest.

Protected boards

Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.

General Pinterest terms

Audience Insights

Pinterest business accounts have access to important metrics and analytics via Audience Insights. Learn more about how to use Pinterest analytics and what platform-specific metrics you should be tracking.

Pinterest Lens

This augmented reality tool is available on mobile devices only. Pinterest Lens is a camera tool that lets users take a picture of something — like a product or a Pincode — and then they can find related content on Pinterest.

Pincodes

Pincodes are essentially QR codes. These codes can be placed on hard copies of marketing material (like a business card or a press release) and scanned using Pinterest Lens — the codes then link back to a Pinterest board or profile.

How to use Pinterest with Hootsuite

Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts (across platforms) from one dashboard.

Here’s how Hootsuite’s integration with Pinterest can help you save time and effortlessly add Pinterest to your social media strategy.

How Hootsuite can help your Pinterest marketing strategy
Using Pinterest will help you and your business by:

  • Saving time. Hootsuite allows you to create and schedule Pins. You can also post the content to multiple accounts at the same time.
  • Improving teamwork. With Hootsuite, you can make sure that content is created consistently, regardless of which team member is doing the work. Do this by setting up an approval workflow in Hootsuite and using the dashboard’s collaboration tools.
  • Making it easier to manage multiple channels. The scheduling feature ensures your Pinterest marketing strategy aligns seamlessly with all of the other social platforms your brand is using including Facebook, Instagram, LinkedIn, YouTube, and Twitter.

How to start using Pinterest with Hootsuite

Step 1: Connect your Pinterest business account to Hootsuite

Make sure you’re logged into your Pinterest business account. Then, click Add social network:

Select Pinterest as the network you want to add to Hootsuite:

And authorize it by clicking Give access.

Step 2: Create your first post

Hover over the Composer icon and select Pin.

Step 3: Select a board for your Pin

You don’t have to pick just one — you publish the Pin to multiple boards.

Step 4: Upload your media files

Upload your image (and edit it, if you’d like), add a link to the website and type any text for additional context about your Pin.

Step 5: Pick a time for the Pin to be published

Click Post now to publish the Pin immediately. Or, click on the arrow for more publishing options:

Step 6: When scheduling for later, select your publishing day and time

Then, click Done.

For more information on how to publish posts to Pinterest using Hootsuite, check out this video:

Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.

Get Started

Related Articles

Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand.

Whether you’re starting from scratch or in need of a refresher, learn which Pinterest analytics to track to improve your strategy.

Pinterest offers powerful ways to drive sales and leads—and make money for your business. Learn how with our guide to making money on Pinterest.

Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.

Источник: mynewextsetup.us

40 Pinterest for Business Marketing Tips

pinterest marketing tips

Pinterest Marketing Tips & Best Practice For Business For -

The Pinterest For Business Marketing Tips in this Best Practice Guide are intended to help you make the most of Pinterest.   Whether you are on Pinterest or not, understand this, Pinterest is continually growing and still the #1 driver of referral traffic for Ecommerce!  

Pinterest now has more worldwide users than Amazon.  Posts on Pinterest have the longest, most effective life-span, and 84% of users have stated that they go there to plan out purchases.  What is not to like about that?   

Pinterest is known for making changes and releasing new features.  This post will be kept updated but represents the best practices for the end of and

Pinterest is a powerful source of traffic and sales for a substantial portion of its users. No one ever says Pinterest works OK. It either works well for you or doesn't because you are not maximizing the easy-to-use features it presents for you. This post lists out many of those features and how to use them.

Create A Business Account, Claim Your Website And Social Profiles

The first thing anyone should do on Pinterest is to open a business account. Having a business account includes certain perks such as the ability to use Rich Pins, run ads, and you get analytics as well.   

You also need to claim your website, which is a relatively simple process. If you don't have a site, Pinterest allows you to claim a YouTube account, Instagram, or Etsy. Doing this is easy but essential.

It qualifies you to be seen by Pinterest as a content creator, which gives you more clout with your ability to get your Pins classified correctly.

Think Like Your End-User

With Pinterest, you must think as your end-user does. Format your profile around the things they are interested in and keep them on your profile longer. A great way to understand how your user thinks is to visit the media profiles of the different significant magazine insights where they get their information.

These large corporations pay much money for demographic and interest information for your audience. Study the boards they have on their profile to understand your audience's interests. Specifically, you are looking for high engagement topics in articles.

This is the kind of information and boards you want on your site as long as it's relevant.

Include Kw Phrase In Your Profile Name

It is perfectly normal and a default option to name your profile after your business. My profile is an ecommerceoptimizer. I should have named my profile one on one coaching, e-commerce coaching, Amazon listing optimization, or something along those lines.

It is advantageous to give your profile name as one of your more vital keyword phrases. In the same sense, it is beneficial to have SEO-friendly URLs for your product pages and images on my website URL.

Every image that you upload, anywhere on the internet, should be renamed before uploading it to your keyword phrases relevant to that page. You should have an ALT tag on every image well. Alt tags are for screen readers for disabled people, but they also help your SEO quite a bit

Use A Face For Your Profile Image

Remember, Pinterest shows your pins to the people interested in your topic but do not follow you or know who you are. You want to use your Pinterest account to introduce yourself, your company to new people & new businesses.

Pinners look at profile images as a sign of trust. You will make them feel more comfortable if you put a face in your Pinterest profile image instead of just your logo. It builds trust with new buyers & new clients and is proven to increase click-through.

Plan With The End In Mind

When you plan a board or pin, you need to think about where you are sending the user. You should plan with the end in mind. What is the result that you are seeking from the pin? Is it to get them to visit some content, is it to get an email opt-in, or is it to get a purchase?

That should directly affect your pin description and title. Just throwing things up to throw them up with no real purpose accomplishes little.

Keep Your Profile And Boards On Point

It will help if you keep your boards and your profile along the same lines, including the description on point with your main topics and subject.

People like to fill their bio with what they like to do.   It is to your advantage to skip it and focus on establishing your keywords and your account's purpose.

Only keep boards in your business account that pertain to your business.  If you have boards in there that are not very relevant now, don't delete them, just make them secret boards.

New beginning in December , Pinterest has further enabled sellers to showcase their items for sale with the new Shop Tab and more of a storefront view of the business profile

New Pinterest Storefront

New Pinterest Storefront Photo courtesy of SEJ

Pinterest Shop Tab
Table of Contents

Pinterest Marketing Tips & Best Practice For Business In

Create A Business Account, Claim Your Website And Social Profiles

Think Like Your End-User

Include Kw Phrase In Your Profile Name

Use A Face For Your Profile Image

Plan With The End In Mind

Keep Your Profile And Boards On Point

Connect Your E-Commerce Catalog Directly To Pinterest

Get Approved For Rich Pins

Include Images, Sharing Buttons & A Pinterest Save Button On Your Site

Pinterest Pins And Boards Rank Very Well On Google

Treat Pinterest Like A Search Engine

Focus On What Works

Keep An Eye On Your Results And Scale What Works

Pinterest Search Is Very Revealing And Powerful

Pinterest Reads And Interprets Your Images

Review The Search Results For Your Kw's

How well do you know your buyers?

Do Something To Stand Out

Always Use 3 To 5 Hashtags

Always Target Pinterest Topics & Categories

Pin To The Most Relevant Boards

Optimize Pinterest For Mobile

Create Fresh Pins Often

Use Carousel Pins And Story Pins

Use Video Pins 6 To 15 Seconds Long

Always Be The First To Pin Your Page, Product, Or Service

Create Multiple Pins For Each Post

Image Ratio , Fill The Mobile Screen With Your Pin

Add Saturation To Make Your Colors Pop

Small Text And Drab Colors Fail

Use The Kw Targeting Tool For Search Volume

Leverage For Your Other Channels

Use A Scheduling Tool

Use An Opt-In Landing Page To Build Trust First, With Content

Pinterest Is A 3-Week Funnel, Lead Them To The Decision

No Discounts/Rebates, Users Spend More Than Any Other Referral

Run A Contest To Your Audience Or To Grow Your Following

Get Creative With Your Contest

Pin To Relevant Group Boards

Cross-Promote Your Social Profiles

Pins With People But Not Faces Convert Better

Pins With A Call-To-Action Convert Better

Pins With The Brand Name In The Description Convert Better

Do Not Post Anonymously, Brand Everything

Every Pin Should Be Linked To A URL

Pin Seasonal Items Early To Rank Up

Use The Pinterest Trending Tool

Take Action With These Pinterest Marketing Tips

Conclusion: You Should Be Using Pinterest For Business In

1 0n 1 Coaching Available
Pinterest Tagging Tool

When users search for product related searches they will now see the Shop tab at the top of their results as shown above. Clicking on it will show in-stock products arranged by category, featured product groups and dynamically-created recommendations.  

Business profiles now look more like a storefront.  This is a new feature and being rolled out right now, 12/

Another new feature currently in testing is the improved tagging tool.  Sellers will now be able to tag their images with the exact products shown making it easier for buyers to buy the exact item.

As a planning tool, the actual purchase on Pinterest is not always immediate, With these new tools, hopefully, it will shorten the buyers journey or at least cement the buyers' product decision better bringing them into your audience.

Connect Your E-Commerce Catalog Directly To Pinterest

Pinterest marketing tips for ecommerce

Suppose you have an eCommerce store on Shopify or Woocommerce, or many other places. In that case, you can import your product feed directly into Pinterest and create buyable pins.

This is a massive advantage over the person that cannot create buyable pins on Pinterest. Information from your product page like review information, price, description, and stuff carry over automatically.

Amazon does not participate in this program now, although they may in the future, you never know. Shopify now has an integrated app that automates the integration with Pinterest. With the other platforms, it is a simple spreadsheet upload or the use of a plugin like Yoast for WordPress users.

When your catalog is connected, and you create a new item on your website, it automatically creates the Pin for you.   Another new feature is the ability to create collections with your catalog and the integration of collections with Pinterest ads.   You can now create a collections ad with a feature image or video and then add a product group containing multiple images to the ad.  

Get Approved For Rich Pins

Rich Pins provide more context about an idea, products, articles, and recipes. Using Rich Pins enables each Pin from your site to provide accurate site information. It remains the same even if someone enters their information in the description box. Existing Pins that link back to pages with rich meta tags will also start appearing as Rich Pins.

Pinterest used to offer five variations of rich pins; now, they offer only 3. You can utilize rich pins for products, articles, and recipes.  

You only need to validate 1 URL to apply for Rich Pins on your entire domain. Create your Pin and validate it with the Rich Pin Debugging Tool.

Pinterest marketing tips rich pins

Include Images, Sharing Buttons & A Pinterest Save Button On Your Site

Anybody can have a site, post on social media, put stuff up, put up product pages; it does not mean anything if nobody goes to it. You can have a large following on your social media, but if everybody is asleep and nobody is engaging, really, what good is it.

Engagement is key! One method to encourage engagement and increase awareness is to ensure that all posts on your website include images easily saved as Pinterest pins. 

Also include sharing buttons and a Pinterest save button.   Make it so a user can right-click an image on your webpage and pin it directly to Pinterest.

You can set default titles and descriptions. They can change it unless you are using Rich Pins, but we both know people are lazy, and generally, they will not. Make it easy for people to follow you and to share your content.

Sharing buttons

 A Tailwind sharing button, PinIt, and social sharing buttons

Pinterest Pins And Boards Rank Very Well On Google

Maybe you have noticed that Pinterest ranks very well on Google. That is to your advantage if you do it right. Search results domination on Google is about occupying real estate. How many references can you have on the first page of the search results for your keyword phrase?

You can have your webpage, Amazon page, Facebook profile, YouTube videos, off-site reviews, references to resellers, pins, and more. My goal is always to have six or seven of the ten spots on the first page. It is hard not to click on somebody who has that many spots, even if they are not in the first position.

How do you optimize for Google on Pinterest? Through proper planning of keyword phrases, descriptions, titles, and hashtags. Boards rank the best on Google.  Look at this example of a Google search.   In the search results is this listing that leads right to her group board.

Pinterest in Google Search results

Have you ever noticed a top-ranking page on Google with spelling mistakes or grammar mistakes?  Use Grammarly to check spelling and grammar for everything you post anywhere, if for no other reason then not to embarrass yourself.

If you find value in this post, please share it with your favorite social channel and tag someone you think could benefit from this article.

Treat Pinterest Like A Search Engine

Pinterest is a visual planning search engine for e-commerce. People use it to plan future events, purchases, and life in general. The images that you use are the first impression.  Pinterest is a site made up of many topic feeds.  These topics that a user has followed populate their screen when they log in and use Pinterest.  

If you want many people to see your pins in the search results and their topic feeds, you need to optimize your boards and pins to topics and search phrases. Naming a board Bright Lights will likely be seen by no one. Instead, name it Bright Lights for Home Décor or DIY Bright Lights for Home Remodeling. Both of those are targeted at specific popular topics.

Focus On What Works

DIY and recipes are the two most popular topics on Pinterest.  Don't think that you cannot use it because you sell pillows that are not DIY.  Create pins targeted at DIY home Remodeling or DIY Bedroom Makeovers.   Correct use of hashtags on and social posts will directly affect and increase the chances of appearing in the search results.

Understand that users respond to visual stimulation, so you will want to get your point across within the pin itself as much as possible.   Rename your image to the most appropriate keyword phrase before uploading it.  Any time you can add alt tags for an uploaded image, make sure that you do.

Pinterest Search Benefits

Look at the image above.  It contains multiple points worth noting that are covered in different places in this article.

  • Keyword use - The red arrows show that Pinterest keywords it reads from the pin image itself, titles, and descriptions to provide the best possible query results.
  • Additional keywords revealed - In the blue box, Pinterest tells you additional keyword phrases in search volume order. When optimizing your Pins and boards for keywords and long-tail keywords, Pinterest is telling you which ones to use.
  • Video is very effective - The pin in the green box is a video.  Very few pinners are using video, so you should.  It immediately pulls your eyes toward it when it comes into view and stands out as different. 
  • Pinterest Ads- There are two promoted pins in the image above.  How did they come up ion those search results?  A very powerful feature of Pinterest Ads is keyword targeting.  Pinterest provides a very powerful keyword tool in the ad creation area that provides keyword volume also.  Again Pinterest is telling you what keywords to choose to maximize the effectiveness of your ad.

Keep An Eye On Your Results And Scale What Works

Ensure that you install the Pinterest tag on your website and have your Facebook pixel on your website with an analytics program. The more data about behavior that you can collect, the better.

Pinterest provides information, but it still is not anything like Facebook or Google Analytics in terms of depth of knowledge. To understand your audience, you will want to collect as much data as possible.

Pay attention to what pins are being clicked on and repeat what works. When you save other people's pins, focusing on pins with many shares and saves almost guarantees more eyes on your other pins as well. Pinterest no longer reveals saves and pins on other people's pins as it has in the past. 

How can you see this information? A Chrome extension called PIN On Top allows you to sort multiple pins pages by the number of saves. I use this all the time and generally only save other people's pins if they already have a high number of saves.

Pinterest Search Is Very Revealing And Powerful

Pinterest search is your friend. The method by which Pinterest was created makes it, so a search reveals the best keywords to target, the best people to follow, the best pins, the best boards, and more.

If you want to know what phrases your users are searching for on Pinterest to find your competitors or like products, start typing your keyword phrase into the search bar.  You will see that it drops and will show you the most searched phrases relevant to your typing.

The dropdown on the right side of the search bar gives you options to gain more information. You can filter for product pins, video pins, competitors, influencers, and more.

Pinterest Influencer Search

When you hit enter to complete the search, Pinterest will put a line of boxes across the screen under the search bar most of the time.

Those are the same phrases and more in volume order of how they were searched. Pinterest is telling you what search terms to use and what people are searching for the most.

Pinterest Search

Pinterest Reads And Interprets Your Images

The Pinterest search engine is smart AI. It can read the contents of your image itself, not only the text but the picture too. Suppose you post a picture of a rose with no text. In that case, Pinterest will return additional pictures of roses that match the one you uploaded.

Pinterest is fine-tuned explicitly for fashion and home décor. If you upload a picture of a style of Home Décor, Pinterest will return additional pins that match it. It is essential to know that and pay attention to what is in your images.  

Suppose you upload the image of Kendall Jenner. In that case, Pinterest should return images of similar dresses. Still, it may not because it also reads all the brand names and may get confused. Additionally, she will now be linked to each of those brands.

Pinterest best practice guide

Just as important is the text. If you are selling a fashionable jacket, you might have a woman modeling the jacket with a building in the background and a sign that says Bill's Tavern. Pinterest will read the sign and then become confused as to your Pin's true meaning and possibly dilute the effectiveness of your pin.

Review The Search Results For Your Kw's

We often see Sellers and Pinners post things that they think will work or post products and listings that they think will work. They do this without looking at what is currently working and what their competition is doing.

It is not that you want to steal what they are doing. You want to know what is working, and you want to know what you need to do to stand out and be different. 

How well do you know your buyers?

Do you know what motivates your audience to buy your product or service?  
What influencers does your audience worship and follow?

The answers to those questions can be the difference between being out of business soon, and having a long term sustainable business. Right now, you probably target buyers one PPC ad at a time.

What would you think if I told you that you could take the PPC expense and target 10x the amount of people by knowing whom your audience worships? This is just one of the benefits of fully understanding your buyer personas and avatars.

B2C Persona
Buyer Persona Creation is just one of the many Workshops we offer here at Ecommerce Optimizer.  We also offer a Content Creation/Management Workshop, Hashtag Marketing, Google Ads, and others.  With membership starting at only $ a month, you get access to all workshops and more.  Separately, we have our Pinterest Launch Package.   We also provide the best coaching available from Joe Reichsfeld who has been selling and coaching for over 20 years across multiple platforms and categories.  All the workshops are available for prices starting at a month with a 7-day trial.  Coaching is separate but is affordable, and you get access to 20 years worth of marketing resources.

Do Something To Stand Out

That is important on Pinterest. When you look at Pinterest, many things look the same. It is to your advantage that if everybody is putting up green pins, you do not.  Use a different color.

If everybody is putting up pins that feature a little kid doing something specific, feature that kid doing that specific item differently if this is what you are selling.

Always Use 3 To 5 Hashtags

Hashtags are topic aggregators. It is an excellent way to target groups and gets your information, pins, and content in front of more people. You should be using hashtags on all of your social channels and everything that you send out.

Be aware of the different social channels requirements, in any case.  For example, Instagram allows up to 

30 hashtags. Facebook will slow down your distribution once you get over 4. On Pinterest, you want to use hashtags.

Establish a branded hashtag that represents your brand. That should be on every single thing that you send out and post. 

On Pinterest, you would want your branded hashtag, plus you should have hashtags that are your keywords for that specific post.  

Hashtags On Pinterest

You should always use a relevant trending hashtag also from a site like mynewextsetup.us

What this does is this allows you to get your information in front of a wider group of people. Just do not pick too popular of a hashtag because then it will not stay in the feed long enough.  Hashtags affect new pins, so do not go back and add them to old pins or put them in your profile.

Always Target Pinterest Topics & Categories

Pinterest is a giant RSS feed. When you sign up for Pinterest, you follow different topics. Each one of those topics is an RSS feed, which is an information feed.

When you log into Pinterest every time, just like Instagram, your screen fills up with your interests. Those are different topics and categories that you have followed.

Your goal if you want many eyes on your pins is to get into those feeds. So you should always target categories or topics that are followable in your titles and your board descriptions. The number of categories tends to change. There used to be Now there are only Use this link to see the current categories

Finding topics that have a following is a little more difficult these days. It used to be as simple as a Google search. They have recently changed their URL structure. I will update this as I learn more, but topic URLs are now formed like this -  mynewextsetup.us

Pin To The Most Relevant Boards

Your entire profile must stay relevant to your topic. Pinterest counts on you as a content creator, which is what you are, to help it understand what your content is about.

To achieve that, you must keep your business profile about your business.   If you sell kayaks, but your favorite sport is football, put your football boards in your personal account, not your business account. 

You want to make sure that you pin to relevant boards and any group boards that you join are relevant to your topics

At Ecommerce Optimizer, we have been in Ecommerce and assisting other sellers since  Our experience covers a lot of different marketplaces around the world.  We have a reputation for building brands and communities from a foundation of value and content.  We help you capitalize on the trust and authority without blowing your margins on paid advertising.  

Amazon sellers rely on our ability to be successful without manipulated reviews, rebates or excessive PPC.  For additional Amazon tips and strategy, check out our Dominate Amazon Products Series.  

Amazon isn't the only marketplace that we have experience with.  We have as much knowledge with traditional websites and marketplaces too.  Check out our Sell On Walmart article, our list of Niche Marketplaces To Sell On as well as our article about expanding to Sell On Amazon Europe.

We focus on helping sellers grow their businesses and diversify reducing your dependence on any 1 platform while exponentially growing the available audience.  In addition, we also have our FREE Pinterest Traffic Domination Workshop, a Pinterest Launching Service, 1 on 1 Coaching and several other workshops as well.  Let us help you make your best years ever!

Optimize Pinterest For Mobile

mobile phone

This is If you are not optimizing for mobile already, you are missing the boat. Over 80% of Amazon users and 85% of Pinterest users browse on their mobile phones. If you are not optimizing for mobile and your competitor is, they appreciate that.  

Optimizing for mobile means making sure your images are rectangular and occupy the entire screen of a phone. You don't want another pin appearing on the screen when yours does or with yours because it's distracting and could cost you conversion.

Create Fresh Pins Often

Pinterest has made it extremely clear this year they will reward fresh content. Fresh content on Pinterest is not necessarily new product pages for new articles. It is as simple as new pins for existing content and product.

To them, new content is a new PIN. So create new pins often. Change the image, and target it with a different title and a different description. (Updated May )

Preferably, you want to change the image enough so it is visually different from the others. In some cases, it can be as easy as moving the different layers around in photoshop.  In some cases, like the Pin for this article, I have changed the background several times and have reposted it with only 10 tips visible tips listed and the pin itsel says click to see the rest of the hot tips.

At the very least, move the logo around, move text around, etc. that's fresh content to Pinterest, and they will reward you.

Use Carousel Pins And Story Pins

Story Pins are a new feature available by application only at the moment in the US. They are great for 'how-to pins' and to share ideas featuring up to 20 pages of images, video, text, and can include audio also. While Instagram stories are about you and your story, Pinterest Stories can share any content. The goal is to tell a story. It doesn't necessarily need you as the center of it.

Carousel Pins are great for Products because you can create a flippable pin for your product with all of your product images in it. It is still important that your images be relevant to the title and description, so if you are targeting something specific, make the initial image relevant to the title and description

Use Video Pins 6 To 15 Seconds Long

When you look at Pinterest, just like when you look at Instagram, you see a wall of images. Instagram is a little less crowded than Pinterest, but still, that is what you see. There are not very many people using video on Pinterest yet.

I suggest that you use videos for your pins often. When you look at your profile, as soon as a video pops up, it immediately pulls your eyes towards it. Optimally the video should be 6 to 15 seconds. They automatically play with the volume off, so do not rely on the audio to get your point across.

This pin is many times more effective as a video than it is as a still image.  Make the user able to picture themselves using your product.  If you have no access to video equipment, use a tool like the free Headliner App to make a video using your still images and animated text.

Pinterest Marketing Tips for Video

Always Be The First To Pin Your Page, Product, Or Service

Pinterest counts on you as the content creator to help it catalog and categorize your content and images. You must post a new page, article, or a new service to Pinterest first before anybody else does.

When you are posting a new page product or service, you should pin immediately. It is your opportunity to define to Pinterest precisely what your content is about and who should see it.   That initial image, title, and description are essential for helping Pinterest understand who the target of that pain is.

Post the pin to the most relevant board first and then wait 3 days before posting it to a different board.  Always wait several days before posting pins from the same URL.  

Create Multiple Pins For Each Post

Create multiple pins for each post. This enables you to have fresh content, and it enables you to drill down and target specific topics and people. For example, if you sell a dog bed theoretically, you can make a pin for every dog breed and have it going to the same piece of content.

Would I use the same image for every dog breed? No, not at all. It would help to have images that target that specific dog breed, although that can be quite a bit. You want your pins and boards to Target specific keyword phrases.

Drill your pins down to target specific phrases. Do not dilute the purpose of a pin by trying to be too broad. If you sold a moisturizing shampoo that appealed to people with sensitive scalps and people with curly hair, you would have a pin for sensitive scalps and a separate pin targeting shampoo for curly hair.

Image Ratio , Fill The Mobile Screen With Your Pin

People often ask what the best size is for a pin. It is not size like inches are pixels; it is the ratio. You want to fill up the phone screen. The best way to do that is to make your pins If your pin is pixels wide, it is going to be pixels tall.

I generally stay with that pixel dimension to be sure the image is of high quality. Sometimes you will find that you just have too much information for a pin, and it needs to be longer than the phone screen. You want to avoid that as much as possible, but occasionally it might be necessary.

In that case, though, the user will not see the entire pin, so be strategic about where you place the text—for example, this post itself. If I make a pin about this post, the number of items on this post will make that pin too long.

Do I want to do it that way?  The answer is to test and see how your audience responds the best.

full screen pin
Add saturation to make your colors stand out

Add Saturation To Make Your Colors Pop

Part of standing out on Pinterest is getting the attention of the user. When most people are on Facebook, Instagram, and Pinterest, you see them standing there with their fingers going a mile a minute because they are scrolling.

Your priority is to get them to stop and pay attention to your pin. A great way to make sure that happens is to add saturation to your images. Saturation will make your color pop out and be more noticeable.

A general rule of thumb is a 30% increase for images that do have people in it and a 50 percent increase in images that don't have people in it. The reason for the difference is too much saturation on a person turns them into an orange.

Think of that wall of images that people see.  How will you differentiate your pins and stand out?

Small Text And Drab Colors Fail

I often see pins and websites then have drab, gray colors & do not work well at getting somebody to stop and pay attention. They do not work well on Pinterest because they do not get good conversions.

You want to stick with bright springtime type colors. In the same context, remember that people are using their phones. Small text that washes out into the background and does not stand out is worthless, and you are better off not even using it.

You need to make sure that you have text large enough to read on a screen and that there's enough of a contrast in the colors to stand out to be read.  How is someone supposed to read the text that I highlighted in the red boxes?   The brand name is a completer washout.

Pinterest marketing tips

Use The Kw Targeting Tool For Search Volume

Here is a little keyword trick for you. If you go to the ads Area in your business profile and choose 'Create An Ad', choose 'Next' to go to the next screen, you will find the Pinterest keyword tool. The keyword tool is for targeting ads at specific keyword phrases. 

It also gives you search volume. You don't need to run an ad to use it, but you have to act like you will start the process to get to it.

You will see a figure for the total audience possible with your keyword phrases in the upper right corner of the screen. That number is not accurate.

It does not account for the overlap of the audiences. The phrases themselves are rounded because they're round numbers, but it's excellent information either way.

Start by typing in your seed keyword first and press enter. Related keyword phrases and the search volume for each will populate the results for you.

search volume

Leverage For Your Other Channels

I would be using Pinterest keyword research as part of the keyword research for my products.  The Amazon audience overlaps with Pinterest. It only makes sense that many keywords would apply.

Use A Scheduling Tool

Chances are you have read somewhere that you should pin 30 times a day. Sure, it would be nice if we all had time to pin 30 times a day. Doing nothing but creating content, but the truth of the matter is, it does not work that way.

What you should do and what Pinterest wants you to do is to be consistent. Suppose you are going to pin 30 times a day, pin 30 times every day. If you are going to pin twice a day, pin twice a day every day and be consistent. Do not always use a scheduling tool.

Go into Pinterest sometimes and manually put up some pins. Pinterest wants to see engagement from you occasionally. Do not kill yourself. Use a scheduling tool. Whether it's Tailwind, Viralwoot, HootSuite, Buffer, Meet Edgar, or Sendible, use a scheduling tool.

There is nothing worse than struggling to figure out what you will put together to post for tomorrow morning. Instead, have your social media person sit down once a week or twice a week and create all the posts & the pins for that week and then scheduling them.

They are spending their time during the week engaging your customers, helping your business move forward. They are not stuck in a rut of trying to figure out what they are going to do for tomorrow's post.

Use An Opt-In Landing Page To Build Trust First, With Content

As a visual planning search engine, the strength of Pinterest is that it puts your pins in front of people who have already expressed interest in your topic. They are not cold leads, but they are not quite warm yet either.

The word planning infers I am not ready to buy today. For that reason, you must use a landing page with an opt-in to send people to. Suppose all you do is put Amazon URLs on your pins. In that case, you cost yourself traffic & business because not everybody is ready to buy.

You need to warm them up to your business. They are already interested in the topic.  What works best is sending them to a landing page, squeeze page, or opt-in page where you provide value with content in exchange for their email address.  Get them into your email sequence and lead them to realize that they have an issue that you can solve as their best option.

This is an advanced issue and something that a small guide isn't in-depth enough to cover in detail.  Bookmark this page
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Pinterest Is A 3-Week Funnel, Lead Them To The Decision

Pinterest is a three-week funnel. That is the main reason why we use an email sequence and walk them to the decision.

You can also have pins that you do go straight to the product page, but we know from experience that you get better results when you have a mix of both.

No Discounts/Rebates, Users Spend More Than Any Other Referral

Pinterest's users spend 40% more than any other social referral. Pinterest's users average household incomes over $50, A large percentage of a Pinterest user's household income is over $, a year.

Pinterest's users are not seeking discounts and rebates regardless of what your fake guru tells you. You actually might repulse a Pinterest user by offering them a discount or rebate by making them think that you are trying to sell them crap.

Remember, Pinterest does not put your pin in front of them unless they have already indicated that they are interested in your topic. You already know that they are interested in your topic. Do not waste your margins, giving away your margins.

Run A Contest To Your Audience Or To Grow Your Following

Contests are a promotion that won't break your bank account. But they can also get you a lot of worthless followers. It is important that you target the right audience with your contest to get the best possible followers.

Listed below are the Pinterest contest rules:

  • Don't require people to save a specific image. Give people the ability to choose Pins based on their tastes and preferences, even if it's from a selection or a given website.
  • Don't allow more than one entry per person.
  • Don't suggest that Pinterest sponsors or endorses you or the promotion.
  • Do review our brand guidelines for general rules about using the Pinterest brand.
  • Lastly, be sure to follow all relevant laws and regulations.

Get Creative With Your Contest

Get creative with your contests but stay within the rules.   The best contests encourage engagement, and it is even better if it includes user generated content.  The benefits are many, including social proof, and saves as well as increasing awareness.  

You could create a Pin to Win contest asking users to choose from a specific board of pins.  Ask them to choose a pin from the group of pins and to save it with a specific hashtag.  

You can do this contest across all of your social channels at once. Then just post the same group of images for them to choose from on each channel. Set up a Talkwalker alert to alert you via email of every share.

If you sell something that can be photographed of the user wearing it or using it, run a contest. They can enter by posting an image of themselves using it or wearing it and your hashtag. Then create your board where you share their pins also—more solid social proof.

Pinterest Marketing tips for contests

A feedback contest is great as well because it encourages engagement and feedback. To enter, users can choose pins from a specific board and save it to their profile with a comment about what they like best with the item and your hashtag.

Then create a board of all the entries. You have a testimonial board, plus you get valuable opinions about your pins.

The items below are a simple button with an icon, and the colors changed. The first one is an example of how you can use your Pinterest save contest to drive traffic to your profile from off of Pinterest.

Don't just run your Pinterest contest on Pinterest itself.  The goal is followers, so promote it off of Pinterest.  On your blog, other social channels, etc..  That is the single biggest missed opportunity that I see.  Very few people promote their accounts on other platforms.  You can even run a very low-cost ad for your contest

Pin To Relevant Group Boards

Group boards were once trendy on Pinterest, then they went away, and now they are back. Group boards are centered on a topic and are made up of many people that contribute to it.

A good group board is well worth the effort to belong. If you start group boards, expect to spend all of your time administering the group board, kicking people off, and policing it.

We do not recommend that you have any group boards of your own. Instead, we recommend that you find good ones to join. Pingroupie is an excellent tool to use to find group boards.

You are looking for boards that do not have many collaborators but have a fair number of followers, pins and are active.

Pingroupie

Cross-Promote Your Social Profiles

When you first post a pin to Pinterest, the first thing Pinterest does is show it to your followers. Their engagement signals Pinterest to your pin's quality. It affects how and where Pinterest shows your pin to people who have indicated that they are interested in your topic but do not yet follow you.

It is vital that you cross-promote your social media profiles on your other social media profiles. The result is that your most fanatical followers will follow you on multiple profiles. Those people will also engage with everything that you post. There is much value in having those people as followers.

Suppose you have a million followers on Pinterest who do not engage. I have ten followers, and are all engaging with my pins. In that case, my followers are worth more than your followers are. On Pinterest, it's about quality over quantity

Pins With People But Not Faces Convert Better

Another best practice concerns images. Pins that have people in them but do not show the face convert better than images you see. It sounds weird, I know. Don't ask me why, but it is a metric that Pinterest themselves put out

Pins With A Call-To-Action Convert Better

Another best practice for Pinterest is to include a call to action in the description or on the pin itself.  It also converts better. What do I mean by a call to action?  Listed below are excellent examples of CTA's for your pin description.

  • Download this content
  • Click to read more
  • Click for more information
  • Explore the beautiful homes that we have for sale
  • Learn more
  • Buy now
  • Order now
  • Before it's too late

You can even put it in your pin as long as it is subtle. If you get a spam complaint about pushing the hard sell, Pinterest will say bye-bye and kick you off.

When you include a direct to product pin, add the price to the description if it is not on the pin itself.   The point is do not mislead anyone.

Motion Pin

Pins With The Brand Name In The Description Convert Better

Another best practice on Pinterest is to put your brand name in the description. Pins that have the brand name in the description convert better. 

Do Not Post Anonymously, Brand Everything

You should never post anything, an article, images, products that are not in some way, shape, or form relevant to your Pinterest topics. 

You're going to be doing many brand promotions, making people aware of who you are. They're not necessarily interested in the offer yet. The bio on a guest post might be the only place where you can do this.  

Make them aware of who you are, what makes you able to be the authority and talk on the subject, or that your brand sponsored a post.  It might be your logo on an image, or it could be an endorsement from a podcaster before the podcast, all sorts of things like that.  

Every Pin Should Be Linked To A URL

I see pins all the time that are not linked to anything. That is a wasted pin. Every pin should link out to something, content, a service, product, a landing page, something.

Without a URL, it isn't beneficial and does nothing to help the person achieve the pin's goals.  Whatever URL that you send them to, it needs to be consistent with the pin.  If your pin offers an article and instead goes straight to a product page, you baited them and accomplished nothing.

Pin Seasonal Items Early To Rank Up

For seasonal pins, you want to get them up 4 to 6 weeks before they are needed to be live on that date. You want to give Pinterest sometime to get the pin posted and some engagement.

Some people will have seen it, and it will help with ranking the pin too. If you wait till the last minute to put it up, don't even put it up, it won't do you any good

Use The Pinterest Trending Tool

Finally, yet significantly, the new Pinterest Trend tool. The Pinterest Trends tool is available in the analytics section of your Pinterest account. Use this to look at your keyword phrases. It is a tool to develop keyword phrases based on trends.

It is straightforward to take a phrase and your assorted phrases and put it into the trends tool, and you will see what is getting traffic or trending up on Pinterest. If you use this tool correctly, it will influence the keyword phrases that you choose.

It is a perfect place to find trends, fads, and things that are just popping up. This tool did not have much information behind it for a while. It has been up now for a bit and typically returns good results.

Pinterest Trends

Take Action With These Pinterest Marketing Tips

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Work From Home Ideas

Emma Tan Important Tips

How to use Pinterest for Business ?

Each business owner wants to have a huge targeted audience and expand their business on the internet markets. People are using Pinterest for business social media marketing. Pinterest marketing businesses are searching for the spot where they can present and market their products positively.

In this article on Pinterest marketing, we will talk about just Pinterest for Business. What is a Pinterest Business account, and How People using Pinterest for business marketing? All the questions and confusion about the Pinterest business will clear after this article. Here you can also read about The ultimate Pinterest Ecommerce strategy to grow your business:

What is a Pinterest business account? A Pinterest business account allows its users to Pinterest analytics, which is very special in a Pinterest business account. For Pinterest Business accounts, you should have the best possible practices of its Uses. Why Pinterest accounts are Important for your Business and how to use Pinterest for business? What are the various terms used for Pinterest? How to claim your website on Pinterest?

How to use Pinterest for Business? 8 Steps Strategy

These 8 steps will help with your Pinterest Content Strategy. The following steps will completely clear the strategy and will answer you about How to use Pinterest to promote your business?

Create Eye-CatchingContent:

Do you know 85% of pinners are put their idea on visuals but that does not mean that you only focus on visuals creation and skip all the major parts? So we recommend you create beautiful and eye-catching visuals with a aspect ratio. Helpful How much does it cost to advertise on Pinterest?

But what makes an attractive Pin?

  • Vertical Visuals: 85% of Pinterest users are using Pinterest on their mobile so your Pins should be vertical and we recommend you to go with a aspect ratio.
  • Pin Description: Your description should reflect what you show in the visuals and inveigle them to click on the more.
  • Pin Title: Give an attractive and reinforce the visitors to click the more.
  • Logo: Put the logo on your visuals so that pins reflect your branding.

Pin consistently:

Pinterest encourages its visitors to pin something once per day. This is more effective rather than create a board fill the board with one.

You can also schedule pins once per day on Pinterest but you can also use different tools to schedule multiple pins to publish, Like Hootsuite. buffer, and Tailwind.

Plan and Schedule for Seasonal Content:

Being a pinner, you should need to plan 30 to 45 days before publishing your pins on Pins. Why this? because Pinterest recommends doing this.

Do you know more than million people have saved more than billion pins?

Use boards to connect with Pinners:

You will need a constructive reason and ideas to pinners to connect with your boards.

Optimize your Pinterest for SEO:

After all Pinterest SEO is important as SEO is important for any website. As you know Pinterest is a search engine for visuals. So your pins should be optimized.

Give a proper name to your visuals. Use proper hashtags, a descriptive description, and an attractive title to your pins.

Make a Content Strategy:

Your content strategy will be driving your business. You should follow the following things.
Awareness
Interest
Decision
Action

Target the right audience with ads

This is the most crucial part of Pinterest&#;s Content Strategy. Pinterest provides you an opportunity to target your targeted people with ads. Pinterest allows targeting your audience with age, location, interest, or keywords. Here you can read more about how much does it cost to advertise on Pinterest?

Shop the look Pins:

Make it easy for the pinner to shop easily. This is another most crucial option provide by Pinterest for the eCommerce business. Here you can read more about The ultimate Pinterest Ecommerce strategy to grow your business:

How to use Pinterest for business steps by step?

How to use Pinterest for Business ? In this article, you will learn how to use Pinterest for your business. Pinterest is an easy way and a great platform to promote your business to a relevant audience. You will be able to advertise your business to the right time, right people, and the right place. More here, we will tell you how to use Pinterest for small businesses? These are the following possible ways to using Pinterest for business

1. Open Pinterest.

2. Make a Pinterest business account.

3. Fill all the things related to your Pinterest business account in the setting section.

4. Make Pinterest boards

5. Make pins and add details.

6. Use hashtags and keyboards to optimize your boards.

7. Use hashtags, keywords, and eye-catching titles in your pins. Use keywords, especially in your description. It will optimize your pins and became a cause of reaching more people to your Pinterest business account.

8. Use promotion and ads to the top pins of your Pinterest account.

After following these simple ways to use Pinterest for business, you will able to use Pinterest for your business.

How to make a Pinterest Business account:

How to make a Pinterest business account? There are three different possible ways to make a Pinterest business account. You can create a Pinterest business account by adding a business profile to your Pinterest account, converting Pinterest accounts to business accounts, or making another business account.

This article will tell you the best way to begin without any preparation since a significant number of the means that follow are the equivalent. First of all, we will discuss how to make a Pinterest business account by adding a business profile.

  1. First of all, go to mynewextsetup.us from your browser. On the off chance that you already have a Pinterest personal account, If yes, then log out first. Now Enter your credentials (Email, new password) click Create Account.
  2. Choose location, language, and enter your business name. Add the best description that matches your business name. Also, add a link to your website.
  3. You may connect your youtube, Instagram, Facebook, or potentially Etsy accounts. Doing so guarantees pins from these locales will share with your business. Also, you may able to track relevant analytics.
  4. You have to tell Pinterest whether you intend to run Ads on this platform. You may give contact details to a rep to connect.
  5. Now you can edit your profile. Click the pencil symbol adjacent to your name, to reach the business dashboard. You can change your profile name because the name was auto-selected from your email address. Add an attractive profile image of ( x ) pixels to your Pinterest profile. In the about section, add some keywords and click done to save.
  6. You can click Claim in the left-hand menu to guarantee your site. It will permit you to follow the site investigation. Any pins that connect back to a secured account incorporate your profile image and follow button. It shows better visibility and potentially more followers.
  7. Now you can create a Pinterest Board. To generate a board clicks on the plus icon from your profile. Add some eye-catching titles. After this, you have to search the board on your profile. Click the pencil icon. Write e description related to the business board by using keywords. It will help in the SEO of your Pinterest business profile. Add an eye-catching cover photo
  8. Now you can create your first Pin. From your dashboard, in the upper right corner of your profile, you will see a + button click on that. Add destination link to make sure it&#;s relevant to the Pin&#;s content. Use a high-quality image or video and upload it. You may crop, edit or change in the pin editor. Now you can pick the board you need to add and publish it.
  9. At this point, you have to choose a cover image for your profile.
  10. And at last, point Add the Pinterest Tag. If you intend to publicize on Pinterest, you&#;ll need to add the Pinterest Tag to your site. However, It will permit you to follow changes and comprehend what individuals do on your site when you see your pins. Since your Pinterest business account set up, you&#;ll have to begin making some ideas to increase your followers.

Can I convert the Pinterest account to a business account? Yes! You can convert the Pinterest account to a business account.

Should I convert my Pinterest account to a business?

Should I convert my Pinterest account to a business? Yes, you should need to convert your account to a business account if you have a business. To convert your personal account business Pinterest account follow the steps below.
1) Open Pinterest account
2) Click on the 3 dots on the right side
3) Click on the Add a free business account
4) Add business name click next
5) Select your business type name click next
6) Add email id name click next
7) Add website name click next
8) Choose an option, Either you want to run ads or not and click on name click next
This way you can convert your personal Pinterest account into Pinterest Business account.

Pinterest business account vs Personal

How to use Pinterest for Business marketing? Businesses are searching for better ways to discover, and one of them is How to use Pinterest for marketing Business people, Bloggers, and Digital Marketers are creating their business accounts on Pinterest to promote their businesses. These are the benefits of the Pinterest Business account. Here we will tell you how to use Pinterest for Business

marketing. The Pinterest marketing business account is free and easy to use. How to use Pinterest for marketing?

People are using Pinterest for business marketing in this way.

  1. By creating a Pinterest business account
  2. Optimizing your Pinterest business profile.
  3. Creating Pinterest boards
  4. Rich Pins creation
  5. Using verticle images
  6. Linking your websites
  7. Pinterest analytics
  8. Optimization of the Pinterest profile image

How to use Pinterest for photography business?

How to use Pinterest for Photography Busines? follow the below step one by one to make a proper business on Pinterest
1) Create a Business account for the Photography business
2) Create boards in that Photography Business Account
3) Add Browser button to your browser
4) Create Pins and give define titles and proper descriptions with hashtags
5) WaterMark your every image before uploading
This way you can create a Photography business for your business on Pinterest.

What is the difference between a personal and business Pinterest account?

The difference between a Personal and business Pinterest account is, In a Personal Pinterest account you can only follow, likes, repins, boards, and see other people pins and boards. While in the business Pinterest account, you can do all those things in Personal but also you can see analytics. You can run ads and track the activities of the People on your Pinterest business account.

How do I use Pinterest to promote my business?

The best answer everyone wants to How do I use Pinterest to promote my business? There are two ways to promote your business on Pinterest. One is the organic way and the 2nd is paid. It depends on you what method you want to use. Organic is a long-time strategy and much time needs to spend and the 2nd one is to pay and promotes your business through ads on Pinterest.

Is Pinterest for Business free?

Is Pinterest for Business free? the absolute answer to this question is yes and no. If you want to grow your Pinterest account and posting daily to reach out to more people, it&#;s the free method. The 2nd method is, you instantly pay to the platform and promote your business through ads.

How often should a business post on Pinterest?

How often should a business post on Pinterest? Posting on pins absolutely depend on timing but here I will tell you that daily 5 to 30 post you can do on Pinterest to grow and reach out more people on Pinterest.

Can i use pinterest images for my business

Absolutely No! The images on Pinterest belong to the person who owns the account. To use those images you will need to reach out to the owner of the images so that you could protect yourself from the copyrights.

Is Pinterest good for business?

Is Pinterest good for business? Yes absolutely, because million of active users using it daily and share their interest ideas on a daily basis. Pinterest good for small businesses is because you can share your business ideas daily free of cast and can reach out to millions of people. this is a complete answer to, Is Pinterest good for small businesses?

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  • ultimate Pinterest analytics guide
    The ultimate Pinterest analytics guide
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    Affiliate Marketing Tips mynewextsetup.us">
Pinterest is the powerful visual search engine that CAN drive a huge volume of highly targeted traffic to your site. But it doesn&#;t just happen by itself - a strategy is required to get the most out of Pinterest. We cut through the confusion and show you how to get started with Pinterest as a complete Pinterest beginner. With my steps, in blog post and YouTube video format, you&#;ll soon be pinning like a pro. IG @mynewextsetup.us</strong></em></p></div><p>As you can see, I have words that talk about what I do, how I do it and who I do it for. As mine is a local service business, it’s crucial to mention the area I’m based in.</p><p>I also used another great keyword relating to a specific type of wedding that people search for. </p><p>You might also want to sneak in your Instagram or other social media platform in case folks want to find you there, for further social proof. This is also a good way of funneling users to an arena where you can get to know each other more personally or wherever you are most active!</p><p>The opportunities for intimate interaction are not big on Pinterest. So if that&#;s important to you, you could direct users to your Instagram, Facebook, TikTok or YouTube channel.</p><p><em>Zoe&#;s tip: If you have a course, shop or freebies page that you want to link here in this prime real estate, then do! You can use a link shortener like mynewextsetup.us as characters are so limited.</em></p><h3>Add an on-brand profile picture of yourself </h3><p>Your profile picture is so important! Don’t use a logo, especially if you’re a small business. A headshot is so much more personal! Sometimes we think that a logo looks more professional, but a clear photo of you is actually far more effective.</p><p>People want to connect with people. Unless you’re a huge brand with a widely recognizable logo, show off the human touch! </p><p>To help with brand recognition, simply use the same profile photo that you use on your socials. Or spruce it up and take some well-lit photos of yourself. You don’t need a fancy camera. A smartphone and your favorite editing app will do.</p><p>Make sure your face is clearly visible &#; you may need to crop in a little before uploading. Here are some great examples of Pinterest profile pics that I found from around the platform!</p><div><figure><img width=

Claim your website

On Pinterest, you will need to claim your website once you’ve added it in the ‘claim’ section. This is a simple verification process that you can undertake easily walking the west highland way in 4 days uploading an HTML file into your website’s best business pinterest accounts folder. I also have a quick workaround using plugins for WordPress websites if you&#;re not the technical type. You can that you can find video below or Video is here.

Or if you prefer to check out the blog post, feel free to hit the link below.

Create some boards with descriptions 

Next up, create some boards! You’ll want to put a little thought into this, so I think it&#;s helpful to strategize a little first before you sit down to create them. So, brainstorm them out, or check out my Pinterest or your favorite accounts for more inspiration.

But hold up &#; what exactly is a &#;board&#;? According to Pinterest,

Boards are where you save, collect, and organize your Pins. You can create new boards from your profile or when you create a new Pin. Use boards to organize your business&#; Pins so that people can easily browse your profile or explore your ideas.

Create a Board, Pinterest

Basically a board is a collection of pins. Boards contains pins from other Pinterest users as well as your own created pins.

A pinterest business user&#;s best business pinterest accounts - as an example, I have dozens of pinterest boards for inspiration here

It&#;s normal practice to &#;pin&#; each of your pins to multiple boards &#; in fact, pinning to up to 10 boards is considered safe and not spammy. This means each pin gets a good chance of being seen, depending on the exposure each board may be getting and who it reaches.

For example, if I have one pin that showcases a blog post of my favorite boho wedding dresses on Amazon. This could be relevant to multiple boards, like &#;beautiful wedding dresses&#;, &#;planning a wedding&#;, &#;wedding budgeting tips&#;, &#;bride style&#; and &#;intimate wedding inspiration&#. There will be crossover between the different boards.

In the same way that one pin can (and should) appear on multiple boards, you&#;ll also want to create multiple variations of pins for each blog post.

Create pins using Canva or your choice best business pinterest accounts graphic design software

There&#;s a lot to creating pins and I&#;ll cover this more in future posts that I&#;ll link here. But the main thing to remember in this quick guide is:

  • Use both text and images for a great pin.
  • Keep the text clear and legible (avoid cursive or novelty fonts!).
  • Vary the photos/ images from pin to pin.
  • Create 3 &#; 5 variations of each pin per blog post.
  • Put your website (ideally, or your brand name) on each pin to safeguard against pin theft and increase brand awareness.

Here are some of my favorite pin designs I created myself allied savings bank contact number fast and easily using Canva.

I use Canva to design my Pinterest pins quickly (it&#;s also great for many other quick graphics jobs, like blog post graphics and YouTube thumbnails!). That&#;s the software I recommend and I have the pro version which is well worth it for me.

You can get started for free and you may never need to upgrade. Almost all the full suite of features is available in the free-for-life version!

Whichever software you use, you want to create a consistent look across every pin you create. Use your brand colors and ensure your pins are easily recognizable as yours. I sometimes break these rules if I want to make my pins appeal to different audiences &#; sometimes pretty and pastel works, other times bold and loud fares better, but that&#;s my personal preference.

I have a full best business pinterest accounts on designing Pinterest pins for yourself using Canva for free! You can get started by clicking the link below or the video which takes you through the pin graphic designing process, step by step!

I also do custom designs through Fiverr, as I love designing pins so much! If you want someone to do the designing for you, check out my gig here.

Sign up for Tailwind app (Pinterest scheduler)

Pinterest best practices dictate that you should pin multiple times every day, but not all in one go &#; spread out throughout the day. Of course, this would be an extremely tiresome practice if you were pinning 25 pins per day manually. That&#;s where Tailwind comes in!

screenshot of Tailwind dashboard showing upcoming pins scheduled out

Tailwind is a Pinterest scheduler tool, that allows you to time your pins to be posted to the platform at the most optimal times for maximum visibility.

If you&#;re looking for info on different ways you can schedule out your Best business pinterest accounts pins, check out my dedicated guide below:

It also allows you to pin the content of others, both from around the web via a nifty Chrome extension, and from your fellow Tailwind users in the same niche via a feature called &#;Communities&#.

Of course, you don&#;t have to use a scheduler. It&#;s possible to schedule directly through Pinterest itself &#; but not recommended due to the lack of features.

Tailwind happens to be an official Pinterest partner and it&#;s actually designed specifically with pinning in mind. (Though they actually have a separate subscription available for Instagram scheduling, too!)

As I don&#;t want to spend all my time doing anything on Pinterest manually, I think Tailwind is well worth it. I only spend half a day (about 4 hours) each month doing allmy Pinterest tasks for the whole month ahead.

Yes, even scheduling out pins for blog posts I haven&#;t even published yet but have scheduled or will be publishing in the coming few weeks.

Once the pins are published, that&#;s it. They will go live and be shown to users who are searching for whatever it is you write about, and be ranked according best business pinterest accounts the Pinterest algorithm.

Tailwind also offers an amazing new way of creating Pinterest pins in a way that&#;s completely automated. The new platform is called Tailwind Create, and I was one of the first to try it. It uses AI to design pins for you so you don&#;t have to. For my review of Tailwind Create, check out my video below!

Join a few Tailwind Communities and begin sharing 

Communities are simply groups of Tailwind users that congregate around a particular topic, industry or niche.

Note: Tailwind Communities were formerly known as Tailwind Tribes. In Novemberthe name changed. However, everything else remains the same.

Communities is an additional &#;PowerUp&#;, meaning it&#;s a separate subscription you would need to purchase on top of your regular Tailwind subscription. You can choose the right Communities PowerUp depending on the tier that&#;s right for you. I started with the level that allows 30 submissions per month to Communities, then I upleved to the submissions/ month.

There are communities about weddings, small business, fitness, food, art &#; just about any topic you can imagine! You can also start your own Communities. Tailwind users simply join the Communities/ Tribe(s) that are most relevant to them.

Screenshot from Tailwind Communities wedding tribe - a group of like-minded businesses that share content around the same topic, niche or industry

Once you&#;ve joined, you can easily view all the pin submissions from the group and submit your own. You can see who has repinned or reshared your content &#; meaning your pin now appears on someone else&#;s board which means more reach! You can even join the chat with your Community-mates, or begin a conversation with folks that are in your Community.

Why is it important to share and share alike? Well, most communities have rules about sharing. Simply put, if you submit a pin to the Communityyou have to share someone else&#;s pin to your board(s)! The idea is that your pins will end up on the boards of other serious pinners &#; which is a great way of gaining highly targeted traffic. Why highly targeted? Because Communities are niche-specific!

Write optimized pin titles and descriptions

There is a lot more I can say about writing well-optimized titles and descriptions, but I will try and keep it brief for the moment.

Basically, the title of your pin should be your target keyword or keyphrase that someone is searching for.

The description should be written in natural language (not keyword-stuffed) but should contain words and phrases that make it clear what your pin is about. You should include keywords or related words in a natural, descriptive way.

How many characters are permitted in a Pinterest pin title?

You can have up to characters (including spaces) in your pin title. You might want to include the name of your website or brand after the pipe (separator) &#;

16 Pinterest Boards For Your Health And Wellness Business 

Ready to spruce up your Pinterest page with some new boards? Check out the creative Pinterest marketing ideas from the health coaches, personal trainers, wellness bloggers, authors, and speakers I interviewed.

Pinterest is an effective social media site for wellness businesses because workouts, recipes, health and lifestyle tips and more lend themselves to the visual nature of the platform.

If you want to learn more about Pinterest strategy for wellness businesses, listen to this podcast episode.

16 Inspiring Pinterest Boards for Wellpreneurs

  • Healthy habits – Marissa Vicario, health coach, goes green (as in, juice!) with her Detox With Food board. Your board could be like Marissa’s, with its mix of detoxifying foods and drinks, or you could create two boards – one for food and one for drinks.
  • Products and services – Aspen Yoga Mats founder Wendy Moore does a wonderful job showcasing her colorful, functional products on AYM’s Custom Mats. And she’s getting a nice “two-fer” because she’s able to feature her products, while at the same time sharing her clients’ custom mat designs (built-in testimonials, I think!).
  • Lifestyle – Wellpreneur&#;s Amanda Cook has travel-themed boards which give her followers an inside look into what Amanda likes to do in her spare time &#; travel. You could also create a favorites board for magazines, songs or podcasts.
  • Fab photos – Pinterest is all about images, but how about dedicating a board to beautiful deliciously staged photography, like Marly McMillen Beelman does with her Marly’s Food Photography board? If you’re skilled at shooting your own photos, like Marly, Pinterest is a great place to show them off. Just remember that once your personal photos are pinned, they could be repinned a hundred times over – so make sure you watermark them with your logo or website name.
  • Popular diets – When people search for Paleo on Pinterest, they will likely see blogger, conference speaker and podcaster Cynthia Sanchez’s Go Paleo? Research board. Cynthia’s mix of recipes, meal ideas and infographics is the likely reason her board has so many followers – that and the fact she’s also a Pinterest trainer and knows all the tips and tricks!
  • Friends and affiliates – Blogger and FitBloggin’ conference founder Roni Noone gives a shout-out to fellow bloggers in the Our Favorite Mommy Bloggers group board. You could also create a board for any affiliate partners you have, including healthy products you sell, other wellness pros you collaborate with, etc.
  • Show your expertise – Sonia Hazard, LMT, NCMT, knows a thing or two about healing touch, and her Massage 🙂 board shares tips on how to stress less and how massages can be restorative. (But we knew that, right? I get a massage every month and love it!)  Sonia also includes humor on her page, which gives her an opportunity to show her fun personality.
  • Repinnable recipes – Recipes and Pinterest go together like (natural) peanut butter and jelly. Ricki Heller, PhD, RHN and author, does a great job of pinning recipes her target audience will love. Her News and Info about living Candida Free features food from a book published. (Ricki’s huge collection of boards and huge following also likely go together!)
  • Personality plus – Even if you have a business Pinterest account, it’s still great to show your personal side. Gluten-free blogger and health coach Laura Beghein’s dreamy My Dream Vacations board shows there’s more capital one bank credit card payment address Laura’s tastes than just healthy eating.
  • Exercise and activity – Institute for Integrative Nutrition grad and fitness personality Laura London is super-active on Pinterest and also YouTube. Her Lower Body Workouts with Laura London includes a mix of videos and images. (Little-known fact: Laura is the awesome allied savings bank contact number who took the time to chat with me about IIN before I enrolled. So thankful for her!)
  • Motivational moments – Kandice Poirier, a health coach and fitness blogger, pins inspirational images and shares her Christian faith on her Buld your Character, Build Relationships board. (Love what she’s doing here.)
  • About Me – My good friend and fellow health coach Lou Ann Donovan has a unique About Me board that includes a map showing where she lives. I’ve not seen this type of board before (the modified column look). It’s definitely worth checking out!
  • Party fare – Health and weight-loss coach Dani Spies’ Clean Eating Super Bowl Recipes board is sure to be highly sought after when pinners search for healthy game day recipes. Dani’s idea should inspire you to think of other themed boards for when people get together to have some fun, yet still keep it healthy – like an Oscar watch party, bridal shower or Fab 50 party.
  • Healthy minds – Vitality expert and professional speaker Maureen Wielansky pins a mix of tips, infographics and humorous material on her Stress-Less board. (My favorite pin from her board: I trust that there is a plan for my life even if it is yet to be revealed to me.)
  • Good-for-you treats – Health coach Nina Manolson’s tasty-looking Healthy Sweets board proves huntington national bank address health coaches still love to enjoy a treat or two! (I want to try the Raw Pecan Pie, because it reminds me of a simple, tasty treat my mom would always make with pecan-stuffed dates rolled in powder sugar.)
  • Blog posts – Here’s a best business pinterest accounts I learned from some of the pro pinners I follow: Whenever you publish a new blog post, add it to your board designated just for your author content 🙂

Lots of great ideas here, don’t you think? Ready to add a new board or two to your Pinterest page?

This article is a guest post by Melanie Deardorff

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How to use Pinterest for business &#; 13 steps for beginners

If you’re a small business owner and you’ve landed here, chances are you have already heard how effective Pinterest is for raising brand awareness and driving traffic to your website. 

You’re at the beginning of your Pinterest marketing journey, and want to learn how to use this tool the best and most efficient way. 

Affiliate Disclosure

This post contains affiliate links. If you click through and make a purchase, I will receive a small commission at no extra cost to you. I was also compensated to create this post, though all opinions are my own. Learn more here.

As small business owners, our time is limited. We want maximum results for minimum effort! Unlike the treadmill of your favorite social media platform, Pinterest does not require as much constant input. 

Neither is it a ‘set-it-and-forget-it’ platform &#; but it certainly allows for impressive results without having to log into Pinterest or your scheduling app constantly. You don&#;t need to constantly engage, reply to comments or DMs, deal with spam, or any of the small stuff that keeps us from what truly matters.

Wondering how to best use Pinterest for business? You&#;re in the right place!

In this guide, I want to show you how I use Pinterest for my business in conjunction with a healthy blogging strategy. My aims when I use Pinterest are to:

  • Drive targeted traffic to my website.
  • Build up my monthly viewers on the platform.
  • And all the while&#; spending as little time as I can on the platform to get the results I want. 

Here’s how to use Pinterest for your small business in ! Watch the video linked below if that&#;s best business pinterest accounts jam! : )

Introduction to Pinterest marketing &#; what is Pinterest? 

I’m going to save you all the long and boring stats. If you’re on Pinterest for small business marketing, like I am, I’m going to assume you’re already sold on how popular the platform is. That’s why you’re here. 

But there is one important piece of information that I want you to absorb and bear in mind as we move forward. 

Think of Pinterest as a search engine, NOT a social media platform. 

That’s right &#; Pinterest is less like Instagram or Facebook, but more like a visual version of Google. So we’re always trying to make the optimizations we can in order to get picked up by the ever-changing Pinterest algorithm. 

What does this mean for you? A pin has a very long lifetime. Just the same as a blog post or a YouTube video! And very dissimilar from an Instagram post or a tweet, which will not be shown to anyone after a matter of hours or days. 

Every time you pin, you’re creating content that can potentially be found for years to come. 

There&#;s no way of telling when a pin was published - there&#;s no date stamp on a pin!

More news to cheer you up &#; every one of those pins directs people towards your site (or wherever you choose to send them).

Unlike Instagram, where everything is geared toward making users stay on the platform, Pinterest is quite different. Users find a pin they like? They’ll have to click on it to read your blog post! The pin is like a visual invitation for the user to read more. 

Using Pinterest for small business marketing

So the ultimate goal of a pin on Pinterest is to get your target audience to click on the pin and either land on some content that you created, or buy a product if it’s a product pin. 

Another key difference on Pinterest and how it relates to business owners is this. You know how on Facebook and Instagram, businesses do not get as much reach? Not the case on Pinterest!

Pinterest loves business accounts and doesn’t penalize you simply because you are a business or have a business account! If you are consistent, create valuable conten and design click-worthy pins, you stand a very good chance of gaining clicks through Pinterest.

What <a href=pay my best buy credit card pinterest business account looks like - example from @zoelarkinphoto pinterest account">

What is a pin on Pinterest?

What exactly is a ‘pin’? A pin is a vertically formatted, custom-made graphic or image in jpeg format, that has a keyword-optimized title and description. A pin also has a destination. When a user clicks it, it takes them somewhere off of Pinterest. 

Anatomy of a pin

What is a pin on pinterest - the anatomy of a pin by zoe larkin

You would create your pin and write your text off of Pinterest. Keep reading to find out how I create my pins, because there’s a whole art to that! Typically you will also need some graphic design software that’s usually free. 

We will go into how to create the text best business pinterest accounts goes alongside the pin, too. 

The final and very important aspect of a pin that I touched on is that it should contain a clickable link back to your website. Some pins will go to your homepage but the vast majority will link to blog posts.

Informative tips and how-to type content does really well on Pinterest. 

This means that if a user sees your pin they can click on it and be taken directly to your site or video. Yes, even if it’s on someone else’s Pinterest page. That&#;s because content can be repinned and shared around. In fact, on Pinterest, you wantyour pins to be repinned to other people&#;s boards.

Other types of pins are ‘product pins’. These will allow you to buy a product directly through the pin, rather than going back to a blog post or other informational content. Here&#;s an example of a product pin so you know what I&#;m talking about.

What a product pin looks like on Pinterest - product pin example for pinterest for business beginners

A step-by-step guide to using Pinterest for marketing 

I’m going to take you through the actual process I used to gain traffic to my blog. I’m less concerned with the vanity metrics like followers Traffic to your site however, may well move the needle for your business &#; as will raising brand awareness.

Much of what I’ll be describing here will be easier to follow in video format. That’s why I am working on a best business pinterest accounts of videos that will take you through the whole process in more detail. Subscribe to my channel here and click the bell to be notified whenever I publish a video! 

Convert to a business account and change to your desired URL

The first step is easy. You will simply need to convert from a personal account (the default for all new accounts) to a business one.

To do this, go to the three dots in the best business pinterest accounts right corner. Click on ‘Add a free business account’. That’s right &#; technically you’ll be adding a secondary account for business. Your personal one will be unaffected. 

After you’ve got your business account set up, you may want to change to a custom branded URL as mentioned. To do that, go to Settings > Edit Profile > Username. When you change the username, it automatically changes your URL. So pick something that matches your name or brand, if possible. 

Zoe’s tip: Make sure you do not start your account with the URL you actually want! That’s because once you ‘add’ the business account, that account will have a brand new, random URL.

And guess what &#; if you already have the desired URL associated with your personal Pinterest, it won’t be possible to change your freshly-created one… because your personal account already has it! Phew! I&#;ve made this mistake this before. I needed to contact Pinterest to fix it. 

screenshot of a pinterest bio showing the &#;@ handle&#; of the account visible in the bio section of the profile best business pinterest accounts recent months, Pinterest has made your URL visible as part of your actual profile in the &#;bio&#; section. So you will not want to use a random URL that was fine for your personal account, but something you&#;ve chosen thoughtfully to add to your brand experience.</p><h3>Rename your Pinterest account using keywords </h3><div><figure><img width=

Here’s a little trick that’s great for Pinterest SEO and more importantly, actually helps users. You can rename your account name with something a little more descriptive than your actual name.

In the box where it says ‘display name’, you can add a maximum of 65 characters. So make them count! A good idea is to use your first name / brand name and then a super brief description of what you do. 

Here are some quick examples. 

Zoe #pinterestmarketing #pinteresttips #pinterestforbeginners

8 Points, How to use Pinterest for Business in
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